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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Promosi Pendidikan Ekonomi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL MANAJEMEN MOTIVASI Jurnal Pengabdian Pada Masyarakat JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) RANDANG TANA - Jurnal Pengabdian Masyarakat Revenue: Jurnal Manajemen Bisnis Islam Bisman (Bisnis dan Manajemen): The Journal of Business and Management ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) AKMENIKA Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Keizai PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Riset Manajemen Joong-Ki Aktiva: Jurnal Manajemen dan Bisnis PENG: Jurnal Ekonomi dan Manajemen COUNT: Journal of Accounting, Business and Management Jurnal Ragam Pengabdian Joong-Ki FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Farhan, Fikri
Department Of Management, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Impact of eWOM and Celebrity Endorsements on Cosmetic Purchase Intentions: Mediated by Brand Image Fikri Farhan; Wali, Safianti
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 22 No. 1 (2025): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v22i1.7463

Abstract

Despite its popularity, Emina, a cosmetic product, has yet to break into the league of top brands. Therefore, this research aims to investigate the factors influencing consumer purchase intention. Specifically, the study examines the direct and mediated effects of electronic word of mouth and celebrity endorsement on purchase intention, with brand image as a mediating factor. The study involved 200 respondents selected through a non-probability sampling method using purposive sampling techniques. Data collection was conducted using a questionnaire distributed via Google Forms. The analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the research model, and hypothesis testing was carried out using the Smart PLS version 3.2.9 analysis tool. The findings reveal that electronic word of mouth and celebrity endorsement positively and significantly impact brand image. Electronic word of mouth alone does not influence purchase intention, while celebrity endorsement and brand image positively and significantly affect purchase intention. Furthermore, electronic word of mouth and celebrity endorsement positively and significantly impact purchase intention when mediated by brand image.
Pengaruh Kualitas Pelayanan pada Loyalitas Pelanggan di Klinik Kecantikan MS Glow Yogyakarta: Kepuasan Pelanggan Sebagai Variabel Mediasi Farhan, Fikri; Astuti, Vina Dwi; Hazmin, Gulam
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 9, No 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.21224

Abstract

This research examines the influence of service quality on customer loyalty, mediated by customer satisfaction at Ms Glow Beauty Clinic in Yogyakarta. The study adopts a quantitative approach, utilizing primary data collected through a questionnaire. The sampling technique used was non-probability sampling, specifically purposive sampling, based on predetermined criteria set by the researchers. The sample criteria included Ms Glow Beauty Clinic customers aged 17-50 who had visited the clinic more than twice. A total of 200 respondents participated in the study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.0.9.6. The research applied an outer model test to evaluate the validity and reliability of the measurement instruments and an inner model test to assess the relationships between variables. The findings reveal that service quality positively affects customer satisfaction, significantly enhancing customer loyalty. Furthermore, customer satisfaction mediates service quality and customer loyalty at Ms Glow Beauty Clinic in Yogyakarta.
Pengembangan Kelompok Wanita Tani Melati melalui Strategi Bisnis Manajemen Zalzalah, Guruh Ghifar; Farhan, Fikri; Indriati , Inayat Hanum; Ratnaningrum, Natalia; Susilowati, Fitri
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2443

Abstract

Kelompok Wanita Tani (KWT) menjadi pendorong penting dalam meningkatkan kesadaran dan inovasi di kalangan petani, serta berkontribusi pada peningkatan hasil lahan dan produktivitas tanaman, baik bagi anggota maupun masyarakat sekitar. KWT Melati didirikan untuk memberikan wadah bagi perempuan, khususnya ibu rumah tangga, untuk berpartisipasi dalam kegiatan pertanian dan meningkatkan keterampilan serta pengetahuan mereka. Permasalahan yang sering dihadapi oleh pengembangan SDM dan operasional yang belum memadai. Metode kegiatan pelayanan, seperti ruang lingkup dan sasaran kegiatan, lokasi pelaksanaan kegiatan, bentuk dan tahapan kegiatan, serta tahapan kegiatan. Secara umum, pengabdian ini dilakukan dalam tiga tahap: 1) tahap persiapan, 2) tahap pelaksanaan, dan 3) tahap evaluasi. Evaluasi yang kami lakukan selama memberikan pelatihan menunjukan bahwa strategi pengembangan KWT Melati melalui pemasaran dan keuangan membantu meningkatkan kualitas SDM dan operasional KWT Melati.
PENGARUH SIKAP, NORMA SUBYEKTIF, PERSEPSI KONTROL PERILAKU, DAN RELIGIOSITAS PADA NIAT MENGGUNAKAN LAYANAN BANK SYARIAH Farhan, Fikri; Rukmanah, Yuyun Herdianti; Zalzalah, Guruh Ghifar; Prakosa, Adhi
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.23824

Abstract

Bank Syariah merupakan bank perbankan syariah yang menawarkan produk dan layanan kepada nasabah. Meskipun mayoritas penduduk Indonesia beragama Islam namun pangsa pasar bank syariah masih jauh di bawah bank konvensional. Oleh karena itu penelitian bertujuan menguji faktor-faktor yang memengaruhi niat konsumen menabung di bank syariah dengan menggunakan pendekatan Theory of Planned Behavior (TPB). Variabel yang digunakan dalam penelitian ini adalah sikap, norma subjektif, kontrol perilaku dan Religiositas. Penelitian ini dilakukan dengan melibatkan 160 sampel yang didapat dengan menyebarkan kuesioner. Sampel dalam penelitian ini diambil dengan menggunakan teknik purposive sampling. Teknok analisis data yang digunakan dalam penelitian ini adalah partial least squares structural equation modeling (PLS-SEM) dengan menggunakan aplikasi SMART PLS versi 3.2.9. Hasil penelitian menunjukkan sikap, norma subjektif, persepsi kontrol perilaku, dan religiositas berpengaruh positif signifikan pada niat menggunakan bank syariah.
FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU HIJAU PADA PROGRAM RECYCLE POINT LE MINERALE DI DAERAH ISTIMEWA YOGYAKARTA: FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU HIJAU PADA PROGRAM RECYCLE POINT LE MINERALE DI DAERAH ISTIMEWA YOGYAKARTA Zalzalah, Guruh Ghifar; Anggraini, Elvina; Prakosa, Adhi; Nindya Aryandha, Pradita; Farhan, Fikri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3885

Abstract

The increasing volume of waste is a challenge for environmental sustainability and public health. Le Minerale's recycling point program offers a solution by providing recycling facilities and increasing awareness of waste management. This initiative reduces waste in landfills and builds responsibility in maintaining a clean environment. This research aims to determine the influence of sustainable social development goals, environmentally friendly sustainable development goals, attitudes, intentions on green behavior on the Le Minerale recycle point program in Yogyakarta. This research was conducted in the Yogyakarta Special Region in 2024, the sample used was 124 respondents. The sampling technique uses a purposive sampling method. The data analysis technique in this research uses partial least squares structural equation modeling (SEM-PLS) using the WarpPLS version 7.0 application. The results of the research show that social sustainable development goals, environmentally friendly sustainable development goals, attitudes have a significant positive effect on intentions and intentions have a significant positive effect on green behavior.
Pengaruh Beban Kerja, Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan Bagian Produksi PT Abi Elang Indo Sleman Indriati, Inayat Hanum; Ningrum, Natalia Ratna; Anggoro, Wahyu Dwi; Farhan, Fikri; Zalzalah, Guruh Ghifar
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. 3 (2025): Juli
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/3535

Abstract

Tujuan dari penelitian melakukan analisis pengaruh beban kerja, kompensasi, dan lingkungan kerja terhadap kepuasan kerja. Penelitian dilaksanakan pada bulan Oktober 2023-April 2024 pada karyawan bagian produksi PT Abi Elang Indo Sleman. Sampel adalah 60 karyawan yang dipilih dengan metode sampel jenuh. Analisis data yaitu regresi linier berganda. Hasil: membuktikan secara parsial beban kerja memengaruhi kepuasan kerja secara negatif. Kompensasi dan lingkungan kerja memengaruhi kepuasan kerja secara positif. Hasil pengujin secara simulan (uji F) beban kerja, kompensasi, dan lingkungan kerja memberikan dampak nyata pada kepuasan kerja
THE IMPACT OF SERVQUAL DIMENSIONS ON CUSTOMER LOYALTY Septi Yawan, Andika; Prakosa, Adhi; Imam Basri, Anindita; Sudaryana, Arif; Farhan, Fikri
Count : Journal of Accounting, Business and Management Vol. 1 No. 2 (2023): October: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v1i2.105

Abstract

The need for an internet network is important. This study aims to predict the impact of SERVQUAL dimensions of internet service providers on customer loyalty in Indonesia. This research is quantitative research with SEM-PLS analysis. Data collection by questionnaire, with a sample of 115 internet service provider (ISP) customers in Yogyakarta. The test results with the structural model are responsiveness and empathy do not affect customer loyalty.
Pengaruh Kualitas Layanan Elektronik dan Kepercayaan terhadap Loyalitas Pelanggan Shopee: Kepuasan Sebagai Variabel Mediasi Fikri Farhan; Alif Muhammad Wiken Alamsyah Putra; Slamet
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 22 No. 2 (2025): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v22i2.8382

Abstract

Shopee is the leading e-commerce platform in Indonesia in terms of user base. However, amid increasing competition and a declining trend in visitor numbers, maintaining customer loyalty has become a critical challenge. This study aims to examine the influence of electronic service quality and trust on customer loyalty, with satisfaction as a mediating variable. Data were collected through an online questionnaire distributed to 270 respondents in D.I. Yogyakarta who are active users of the Shopee application. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique, employing the SmartPLS 4.1.0.2 software. The findings reveal that both electronic service quality and trust have a positive effect on customer satisfaction. Trust and satisfaction also positively influence customer loyalty. However, electronic service quality does not have a direct effect on loyalty, but rather an indirect effect through satisfaction. These findings underscore the importance of building trust and ensuring customer satisfaction to sustain loyalty in the competitive e-commerce industry.
Membangun Suara Komunitas - Pelatihan Peningkatan Kemampuan Public Speaking Pemuda Karang Taruna Padukuhan Ngeblak Hazmin, Gulam; Nugroho, Ginanjar Setyo; Farhan, Fikri; Rahmawati, Laela
Jurnal Atma Inovasia Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i4.9385

Abstract

Pengabdian masyarakat ini ditujukan untuk mengatasi permasalahan dalam kemampuan public speaking yang dihadapi oleh pemuda Karang Taruna Padukuhan Ngeblak. Pemuda Karang Taruna sering kali mengalami ketakutan berbicara di depan umum, kurangnya kepercayaan diri, dan masih dalam tahap pembelajaran, sehingga belum menguasai materi dengan baik, serta adanya rasa malu yang menghambat partisipasi aktif mereka. Solusi yang diusulkan melibatkan sejumlah kegiatan yang dirancang untuk mengatasi hambatan tersebut. Pertama, akan diselenggarakan sesi penyuluhan untuk memberikan pemahaman dasar mengenai public speaking, menjelaskan pentingnya keterampilan ini, dan dampak positifnya dalam kehidupan sehari-hari. Selanjutnya, pemuda akan dibimbing dalam cara bersikap yang baik dan benar saat berbicara di depan umum, melibatkan panduan mengenai ekspresi wajah, gerakan tubuh, dan intonasi suara yang efektif. Tips dan trik praktis dalam berbicara di depan umum juga akan disampaikan untuk membantu mereka meningkatkan keterampilan komunikasi. Untuk mengatasi rasa cemas dan malu, akan diadakan sesi khusus yang mencakup teknik relaksasi dan latihan mental positif.
Pengaruh Citra Produk, Pengalaman Produk, dan Brand Tribalism Terhadap Loyalitas Produk Pada Produk Thrift Fashion Di Yogyakarta Zalzalah, Guruh Ghifar; Arum Sari, Pinesti Ragil; Farhan, Fikri
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 1 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i1.5969

Abstract

This research aims to determine the influence of product image, product experience, and brand tribalism on product loyalty in Thrift Fashion products in Yogyakarta. The study was conducted in the Special Region of Yogyakarta in 2023, with a sample size of 130 respondents. The technique used in this research employed non-probability sampling using purposive sampling method. Data analysis in this research used IBM SPSS Statistics 26 with multiple linear regression analysis technique at a significance level of α = 0.05. The results of the research indicate that partially, product image, product experience, and brand tribalism have a positive and significant effect on product loyalty. Simultaneously, product image, product experience, and brand tribalism have a significant effect on product loyalty. The magnitude of the influence of product image, product experience, and brand tribalism on product loyalty is indicated by the Adjusted R Square value of 56%.
Co-Authors Abdullah, Fadhil Ali Adhi Prakosa Agung Nurrohman Ajeng Norma Khoirunnisa Alif Muhammad Wiken Alamsyah Putra Anggoro, Wahyu Dwi Anggraini, Elvina Anindita Imam Basri Arif Sudaryana Arrafi, Fitri Lutfi Arum Sari, Pinesti Ragil Astuti, Vina Dwi Azhari Putri Wulandari Bui, Vinsensia Elsiana Sibilia Erni Suwarni Fajri, Akromul Fitri Susilowati, Fitri Ginanjar Setyo Nugroho Guruh Ghifar Zalzalah Gustina, Adin Hazmin, Gulam Imas Pradita Pradita Inayat Hanum Indriati Indriati , Inayat Hanum Indriati, Inayat Hanum Jana, Padrul Joselyn Hera Putri Laela Rahmawati M. Abdul Rofi’ulmuiz Mandasari, Aqila Marsinda Apriliana Miftakhul Huda Mukaromatud Daroini Murgiyanti Murgiyanti Natalia Ratna Ningrum Natalia Ratnaningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nurcahyaningrum, Syarifa Ratnaningrum, Natalia Reni Fitri Yanti Rika Kurniasari Rukmanah, Yuyun Herdianti Septi Yawan, Andika Shalihah, Tamimah Nur Slamet Slamet Sudaryana, Arif Syafa Zuliatun Tantri Wardani Wachid Rahmad Ramadan Wahdiniatma, Ukek Dwi Wali, Safianti Wulandari, Azhari Putri Zalzalah, Guruh Ghifar Zalzalah, Guruh Gifar Zidni Husnia Fachrunnisa