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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Promosi Pendidikan Ekonomi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL MANAJEMEN MOTIVASI Jurnal Pengabdian Pada Masyarakat JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) RANDANG TANA - Jurnal Pengabdian Masyarakat Revenue: Jurnal Manajemen Bisnis Islam Bisman (Bisnis dan Manajemen): The Journal of Business and Management ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) AKMENIKA Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Joong-Ki Aktiva: Jurnal Manajemen dan Bisnis PENG: Jurnal Ekonomi dan Manajemen COUNT: Journal of Accounting, Business and Management Jurnal Ragam Pengabdian Joong-Ki FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Farhan, Fikri
Department Of Management, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Membangun Suara Komunitas - Pelatihan Peningkatan Kemampuan Public Speaking Pemuda Karang Taruna Padukuhan Ngeblak Hazmin, Gulam; Nugroho, Ginanjar Setyo; Farhan, Fikri; Rahmawati, Laela
Jurnal Atma Inovasia Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i4.9385

Abstract

Pengabdian masyarakat ini ditujukan untuk mengatasi permasalahan dalam kemampuan public speaking yang dihadapi oleh pemuda Karang Taruna Padukuhan Ngeblak. Pemuda Karang Taruna sering kali mengalami ketakutan berbicara di depan umum, kurangnya kepercayaan diri, dan masih dalam tahap pembelajaran, sehingga belum menguasai materi dengan baik, serta adanya rasa malu yang menghambat partisipasi aktif mereka. Solusi yang diusulkan melibatkan sejumlah kegiatan yang dirancang untuk mengatasi hambatan tersebut. Pertama, akan diselenggarakan sesi penyuluhan untuk memberikan pemahaman dasar mengenai public speaking, menjelaskan pentingnya keterampilan ini, dan dampak positifnya dalam kehidupan sehari-hari. Selanjutnya, pemuda akan dibimbing dalam cara bersikap yang baik dan benar saat berbicara di depan umum, melibatkan panduan mengenai ekspresi wajah, gerakan tubuh, dan intonasi suara yang efektif. Tips dan trik praktis dalam berbicara di depan umum juga akan disampaikan untuk membantu mereka meningkatkan keterampilan komunikasi. Untuk mengatasi rasa cemas dan malu, akan diadakan sesi khusus yang mencakup teknik relaksasi dan latihan mental positif.
Pengaruh Citra Produk, Pengalaman Produk, dan Brand Tribalism Terhadap Loyalitas Produk Pada Produk Thrift Fashion Di Yogyakarta Zalzalah, Guruh Ghifar; Arum Sari, Pinesti Ragil; Farhan, Fikri
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 1 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i1.5969

Abstract

This research aims to determine the influence of product image, product experience, and brand tribalism on product loyalty in Thrift Fashion products in Yogyakarta. The study was conducted in the Special Region of Yogyakarta in 2023, with a sample size of 130 respondents. The technique used in this research employed non-probability sampling using purposive sampling method. Data analysis in this research used IBM SPSS Statistics 26 with multiple linear regression analysis technique at a significance level of α = 0.05. The results of the research indicate that partially, product image, product experience, and brand tribalism have a positive and significant effect on product loyalty. Simultaneously, product image, product experience, and brand tribalism have a significant effect on product loyalty. The magnitude of the influence of product image, product experience, and brand tribalism on product loyalty is indicated by the Adjusted R Square value of 56%.
Pengaruh Kemudahan, Kesenangan, dan Reward terhadap Niat Untuk Terus Menggunakan E-Wallet Bui, Vinsensia Elsiana Sibilia; Farhan, Fikri; Basri, Anindita Imam
Aktiva : Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v5i1.3918

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat untuk terus menggunakan e-wallet di Indonesia dengan menggunakan kerangka Technology Acceptance Model (TAM). Secara khusus, penelitian ini menguji pengaruh kemudahan penggunaan, kesenangan, dan reward terhadap niat penggunaan berkelanjutan dengan kegunaan yang dirasakan sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner daring. Sampel penelitian berjumlah 270 responden pengguna e-wallet di Indonesia yang dipilih menggunakan teknik nonprobability sampling dengan metode purposive sampling. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS versi 4.1.1.5. Hasil penelitian menunjukkan bahwa kemudahan penggunaan, kesenangan, dan reward berpengaruh positif terhadap kegunaan yang dirasakan dan niat untuk terus menggunakan e-wallet. Kegunaan yang dirasakan terbukti memediasi pengaruh kemudahan penggunaan dan reward terhadap niat penggunaan berkelanjutan, namun tidak memediasi pengaruh kesenangan. Temuan ini memberikan implikasi strategis bagi pengembang e-wallet dalam meningkatkan retensi pengguna di pasar digital Indonesia.
Optimalisasi Proses Administrasi, Produksi, dan Pemasaran pada UMKM Kerajinan Rotan Dayani Indonesia Ningrum, Natalia Ratna; Farhan, Fikri; Indriati, Inayat Hanum; Zalzalah, Guruh Gifar; Susilowati, Fitri; Abdullah, Fadhil Ali
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 6 (2025): Desember 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i6.818

Abstract

This community service program aims to evaluate the application of operational management systems in the management of a rattan handicraft business. The activities carried out covered administrative and marketing aspects, including the updating of physical and digital product catalogs, warehouse reorganization, development of operational standard operating procedures (SOPs), preparation of financial reports, and creation of social media marketing content. The main results indicate improved operational efficiency at Dayani Indonesia and strengthened digital marketing strategies. The updated product catalog was successfully prepared and uploaded to online platforms, the warehouse layout became more organized through the implementation of a new shelf numbering system, and prototypes of wooden and bamboo woven products were successfully produced. Based on these outcomes, it can be concluded that the application of operational management principles effectively enhances the operational performance of the rattan handicraft MSME at Dayani Indonesia, supporting its development as a growing small enterprise.
Service quality, financial-spiritual benefits, and dual-pathway loyalty: Evidence from Indonesia’s largest Islamic bank Farhan, Fikri; Wulandari, Azhari Putri; Zalzalah, Guruh Ghifar; Slamet, Slamet; Gustina, Adin
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art8

Abstract

Purpose – This study examines how service quality and financial and spiritual benefits influence customer satisfaction and loyalty in Indonesian Islamic banking, with satisfaction acting as a mediating variable.Methodology – Data were collected from 300 customers of Bank Syariah Indonesia (BSI) in Java using a structured questionnaire. The relationships among variables were analyzed using partial least squares structural equation modeling (PLS-SEM).Findings – The results show that service quality, financial benefits, and spiritual benefits significantly enhance customer satisfaction. Service quality and financial benefits have direct effects on loyalty, whereas spiritual benefits primarily influence loyalty indirectly through satisfaction. Mediation tests revealed that satisfaction serves as both a complementary and an indirect mediator, depending on its antecedents.Implications – The findings highlight the importance of integrating functional and spiritual value propositions into loyalty-building strategies for Islamic banks. Enhancing service quality, offering competitive financial advantages, and ensuring consistent adherence to Islamic principles are essential to strengthening long-term customer relationships.Originality – This study extends the service quality–satisfaction–loyalty framework by incorporating financial and spiritual benefit dimensions, offering new empirical evidence on how Islamic values complement conventional satisfaction models within the emerging Islamic banking context of Indonesia.
Pengaruh Kualitas Pelayanan pada Loyalitas Pelanggan di Klinik Kecantikan MS Glow Yogyakarta: Kepuasan Pelanggan Sebagai Variabel Mediasi Farhan, Fikri; Astuti, Vina Dwi; Hazmin, Gulam
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 9 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.11876

Abstract

This research examines the influence of service quality on customer loyalty, mediated by customer satisfaction at Ms Glow Beauty Clinic in Yogyakarta. The study adopts a quantitative approach, utilizing primary data collected through a questionnaire. The sampling technique used was non-probability sampling, specifically purposive sampling, based on predetermined criteria set by the researchers. The sample criteria included Ms Glow Beauty Clinic customers aged 17-50 who had visited the clinic more than twice. A total of 200 respondents participated in the study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.0.9.6. The research applied an outer model test to evaluate the validity and reliability of the measurement instruments and an inner model test to assess the relationships between variables. The findings reveal that service quality positively affects customer satisfaction, significantly enhancing customer loyalty. Furthermore, customer satisfaction mediates service quality and customer loyalty at Ms Glow Beauty Clinic in Yogyakarta.
Co-Authors Abdullah, Fadhil Ali Adhi Prakosa Agung Nurrohman Alif Muhammad Wiken Alamsyah Putra Anggoro, Wahyu Dwi Anggraini, Elvina Anindita Imam Basri Arif Sudaryana Arrafi, Fitri Lutfi Arum Sari, Pinesti Ragil Astuti, Vina Dwi Bui, Vinsensia Elsiana Sibilia Erni Suwarni Fajri, Akromul Fitri Susilowati, Fitri Ginanjar Setyo Nugroho Guruh Ghifar Zalzalah Guruh Ghifar Zalzalah Gustina, Adin Hazmin, Gulam Inayat Hanum Indriati Indriati , Inayat Hanum Indriati, Inayat Hanum Jana, Padrul Laela Rahmawati M. Abdul Rofi’ulmuiz Mandasari, Aqila Miftakhul Huda Mukaromatud Daroini Murgiyanti Murgiyanti Natalia Ratna Ningrum Natalia Ratnaningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nurcahyaningrum, Syarifa Putri, Joselyn Hera Ramadan, Wachid Rahmad Ratnaningrum, Natalia Reni Fitri Yanti Rika Kurniasari Rukmanah, Yuyun Herdianti Septi Yawan, Andika Shalihah, Tamimah Nur Slamet Slamet Sudaryana, Arif Tantri Wardani Wahdiniatma, Ukek Dwi Wali, Safianti Wulandari, Azhari Putri Zalzalah, Guruh Ghifar Zalzalah, Guruh Gifar Zidni Husnia Fachrunnisa Zuliatun, Syafa