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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Promosi Pendidikan Ekonomi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL MANAJEMEN MOTIVASI Jurnal Pengabdian Pada Masyarakat JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) RANDANG TANA - Jurnal Pengabdian Masyarakat Revenue: Jurnal Manajemen Bisnis Islam Bisman (Bisnis dan Manajemen): The Journal of Business and Management ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) AKMENIKA Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Keizai PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Riset Manajemen Joong-Ki Aktiva: Jurnal Manajemen dan Bisnis PENG: Jurnal Ekonomi dan Manajemen COUNT: Journal of Accounting, Business and Management Jurnal Ragam Pengabdian Joong-Ki FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Farhan, Fikri
Department Of Management, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kemudahan, Kesenangan, dan Reward terhadap Niat Untuk Terus Menggunakan E-Wallet Bui, Vinsensia Elsiana Sibilia; Farhan, Fikri; Basri, Anindita Imam
Aktiva : Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v5i1.3918

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat untuk terus menggunakan e-wallet di Indonesia dengan menggunakan kerangka Technology Acceptance Model (TAM). Secara khusus, penelitian ini menguji pengaruh kemudahan penggunaan, kesenangan, dan reward terhadap niat penggunaan berkelanjutan dengan kegunaan yang dirasakan sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner daring. Sampel penelitian berjumlah 270 responden pengguna e-wallet di Indonesia yang dipilih menggunakan teknik nonprobability sampling dengan metode purposive sampling. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS versi 4.1.1.5. Hasil penelitian menunjukkan bahwa kemudahan penggunaan, kesenangan, dan reward berpengaruh positif terhadap kegunaan yang dirasakan dan niat untuk terus menggunakan e-wallet. Kegunaan yang dirasakan terbukti memediasi pengaruh kemudahan penggunaan dan reward terhadap niat penggunaan berkelanjutan, namun tidak memediasi pengaruh kesenangan. Temuan ini memberikan implikasi strategis bagi pengembang e-wallet dalam meningkatkan retensi pengguna di pasar digital Indonesia.
Optimalisasi Proses Administrasi, Produksi, dan Pemasaran pada UMKM Kerajinan Rotan Dayani Indonesia Ningrum, Natalia Ratna; Farhan, Fikri; Indriati, Inayat Hanum; Zalzalah, Guruh Gifar; Susilowati, Fitri; Abdullah, Fadhil Ali
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 6 (2025): Desember 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i6.818

Abstract

This community service program aims to evaluate the application of operational management systems in the management of a rattan handicraft business. The activities carried out covered administrative and marketing aspects, including the updating of physical and digital product catalogs, warehouse reorganization, development of operational standard operating procedures (SOPs), preparation of financial reports, and creation of social media marketing content. The main results indicate improved operational efficiency at Dayani Indonesia and strengthened digital marketing strategies. The updated product catalog was successfully prepared and uploaded to online platforms, the warehouse layout became more organized through the implementation of a new shelf numbering system, and prototypes of wooden and bamboo woven products were successfully produced. Based on these outcomes, it can be concluded that the application of operational management principles effectively enhances the operational performance of the rattan handicraft MSME at Dayani Indonesia, supporting its development as a growing small enterprise.
Service quality, financial-spiritual benefits, and dual-pathway loyalty: Evidence from Indonesia’s largest Islamic bank Farhan, Fikri; Wulandari, Azhari Putri; Zalzalah, Guruh Ghifar; Slamet, Slamet; Gustina, Adin
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art8

Abstract

Purpose – This study examines how service quality and financial and spiritual benefits influence customer satisfaction and loyalty in Indonesian Islamic banking, with satisfaction acting as a mediating variable.Methodology – Data were collected from 300 customers of Bank Syariah Indonesia (BSI) in Java using a structured questionnaire. The relationships among variables were analyzed using partial least squares structural equation modeling (PLS-SEM).Findings – The results show that service quality, financial benefits, and spiritual benefits significantly enhance customer satisfaction. Service quality and financial benefits have direct effects on loyalty, whereas spiritual benefits primarily influence loyalty indirectly through satisfaction. Mediation tests revealed that satisfaction serves as both a complementary and an indirect mediator, depending on its antecedents.Implications – The findings highlight the importance of integrating functional and spiritual value propositions into loyalty-building strategies for Islamic banks. Enhancing service quality, offering competitive financial advantages, and ensuring consistent adherence to Islamic principles are essential to strengthening long-term customer relationships.Originality – This study extends the service quality–satisfaction–loyalty framework by incorporating financial and spiritual benefit dimensions, offering new empirical evidence on how Islamic values complement conventional satisfaction models within the emerging Islamic banking context of Indonesia.
Pengaruh Kualitas Pelayanan pada Loyalitas Pelanggan di Klinik Kecantikan MS Glow Yogyakarta: Kepuasan Pelanggan Sebagai Variabel Mediasi Farhan, Fikri; Astuti, Vina Dwi; Hazmin, Gulam
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 9 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.11876

Abstract

This research examines the influence of service quality on customer loyalty, mediated by customer satisfaction at Ms Glow Beauty Clinic in Yogyakarta. The study adopts a quantitative approach, utilizing primary data collected through a questionnaire. The sampling technique used was non-probability sampling, specifically purposive sampling, based on predetermined criteria set by the researchers. The sample criteria included Ms Glow Beauty Clinic customers aged 17-50 who had visited the clinic more than twice. A total of 200 respondents participated in the study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.0.9.6. The research applied an outer model test to evaluate the validity and reliability of the measurement instruments and an inner model test to assess the relationships between variables. The findings reveal that service quality positively affects customer satisfaction, significantly enhancing customer loyalty. Furthermore, customer satisfaction mediates service quality and customer loyalty at Ms Glow Beauty Clinic in Yogyakarta.
Sosialisasi Tipologi Konsumen di Yogyakarta untuk Pengembangan Bisnis Bakpia Adhi Prakosa; Syafa Zuliatun; Azhari Putri Wulandari; Joselyn Hera Putri; Wachid Rahmad Ramadan; Fikri Farhan
Jurnal Ragam Pengabdian Vol. 2 No. 1 (2025): Januari-April "Mentoring Micro Business Groups as an Effort to Improve Communit
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/pyktq989

Abstract

Latar belakang pengabdian ini didasari pada tingginya tingkat persaingan di pasar makanan tradisional, khususnya bakpia di Yogyakarta. Yogyakarta sebagai kota wisata terkenal dengan wisata kuliner, salah satu sajian khas adalah bakpia. Namun, pasar bakpia adalah pasar yang penuh dengan berbagai merek yang bersaing. Untuk itu tujuan pengabdian ini adalah membantu dalam pemetaan karakter konsumen sehingga dapat memudahkan pebisnis bakpia dalam membagi konsumen ke dalam segmentasi pasar. Metode yang digunakan adalah magang, sosialisasi, dan survei secara online. Hasil yang dicapai adalah pengabdian ini berjalan dengan baik, dan semua program yang direncanakan dapat terlaksana. Keempat tipologi konsumen bakpia dapat ditentukan sehingga dapat membantu pengusaha bakpia untuk merancang strategi pemasaran bakpia yang lebih efektif dan efisien.
Sinyal Merek Sepatu Vans: Analisis Niat Beli dan Peran Key Opinion Leader Marsinda Apriliana; Adhi Prakosa; Fikri Farhan
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.3875

Abstract

The sneaker industry in Indonesia has experienced significant growth as fashion has taken on an increasingly important role as part of lifestyle and a means of self-expression, particularly among the younger generation. Amid intensifying brand competition, companies must not only rely on product quality but also build strong brand signals through brand image, brand identity, and brand engagement to boost consumer purchase intent. Additionally, the presence of relevant and credible key opinion leaders (KOLs) is considered capable of strengthening the effectiveness of these brand signals. This study aims to analyze the influence of brand image, brand identity, and brand engagement on the purchase intention for Vans shoes in the Special Region of Yogyakarta (DIY), as well as to test the moderating role of KOL Voice of Baceprot’s awareness. This study employs a quantitative approach using a survey method with 154 respondents; the data were analyzed using the PLS-SEM method. The results indicate that brand image and brand engagement have a significant effect on purchase intention, whereas brand identity does not have a significant effect. Furthermore, KOL awareness was not found to moderate the relationship between the independent variables and purchase intention.
Pengaruh Budaya Organisasional Dan Komitmen Organisasional Huda, Miftakhul; Farhan, Fikri
JURNAL MANAJEMEN MOTIVASI Vol 15 No 2 (2019): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.287 KB) | DOI: 10.29406/jmm.v15i2.1557

Abstract

Penelitian ini bertujuan untuk menguji pengaruh budaya organisasional dan komitmen organisasional terhadap Organizational Citizenship Behavior (OCB) dan kinerja karyawan.Penelitian ini dilakukan pada karyawan tetap Fakultas Ekonomi Universitas Islam Indonesia Yogyakarta. Data yang digunakan pada penelitian adalah data primer yang dikumpulkan melalui kuesioner, diolah menggunakan alat analisis SPSS.Hasil dari penelitian menunjukkan budaya organisasional tidak berpengaruh signifikan pada kinerja dan Organizational Citizenship Behavior (OCB), komitmen organisasional berpengaruh positif signifikan pada kinerja dan OCB, terakhir, OCB berpengaruh positif signifikan pada kinerja karyawan
Impact of E-Service Quality, E-Word-Of-Mouth, and Subjective Norms on Purchase Intentions in The Tiktok Shop: A Study in Yogyakarta Fikri Farhan; Ajeng Norma Khoirunnisa; Guruh Ghifar Zalzalah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 20 No. 1 (2026): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v20.i1.01

Abstract

Indonesia's embrace of the fourth industrial revolution highlights the transformative power of technology on business practices and consumer behavior. E-commerce platforms like TikTok Shop are increasingly preferred for online shopping. This study investigates the influence of electronic service quality, electronic word-of-mouth, and subjective norms on purchase intention within TikTok Shop. The study gathered data using an online questionnaire administered through Google Forms to 250 TikTok users between 18 and 24 years old living in Yogyakarta, an area recognized for its high level of digital technology adoption. Respondents were selected using a purposive sampling technique. The collected data were subsequently analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with the assistance of SmartPLS 3.2.9. The findings reveal significant positive effects of eSQ and subjective norms on purchase intention, while eWOM did not significantly influence. These insights contribute to a deeper understanding of consumer behavior in Indonesian e-commerce and social commerce.
Factors Influencing Purchase Intention of Men's Skincare Products in Indonesia Imas Pradita Pradita; Fikri Farhan
Keizai Vol 7, No 1 (2026): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v7i1.573

Abstract

This study aims to examine the factors influencing the intention to purchase skincare products among men in Indonesia. The study employs a quantitative research method. The data used in this research are primary data collected through a questionnaire. The sampling technique applied is non-probability sampling using the snowball sampling method. The sample criteria consist of men aged 17–55 years who have never purchased skincare products. A total of 307 respondents participated in this study. The data analysis technique used is Partial Least Squares Structural Equation Modelling (PLS-SEM) with the SmartPLS application version 4.1.1.6.The results of this study show that social media use has a positive effect on the intention to purchase skincare products. Self-image concern does not have a significant effect on the intention to purchase skincare products. Social media use positively influences self-image concern. However, self-image concern does not mediate the relationship between social media use and the intention to purchase skincare products. Health concern has a positive effect on the intention to purchase skincare products. Meanwhile, skin health concern does not have a significant effect on the intention to purchase skincare products. Social media use also has a positive effect on health concern. Health concern partially mediates the relationship between social media use and the intention to purchase skincare products. Masculinity does not have a significant effect on the intention to purchase skincare products. Skincare perception has a positive effect on the intention to purchase skincare products.
Co-Authors Abdullah, Fadhil Ali Adhi Prakosa Agung Nurrohman Ajeng Norma Khoirunnisa Alif Muhammad Wiken Alamsyah Putra Anggoro, Wahyu Dwi Anggraini, Elvina Anindita Imam Basri Arif Sudaryana Arrafi, Fitri Lutfi Arum Sari, Pinesti Ragil Astuti, Vina Dwi Azhari Putri Wulandari Bui, Vinsensia Elsiana Sibilia Erni Suwarni Fajri, Akromul Fitri Susilowati, Fitri Ginanjar Setyo Nugroho Guruh Ghifar Zalzalah Gustina, Adin Hazmin, Gulam Imas Pradita Pradita Inayat Hanum Indriati Indriati , Inayat Hanum Indriati, Inayat Hanum Jana, Padrul Joselyn Hera Putri Laela Rahmawati M. Abdul Rofi’ulmuiz Mandasari, Aqila Marsinda Apriliana Miftakhul Huda Mukaromatud Daroini Murgiyanti Murgiyanti Natalia Ratna Ningrum Natalia Ratnaningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nurcahyaningrum, Syarifa Ratnaningrum, Natalia Reni Fitri Yanti Rika Kurniasari Rukmanah, Yuyun Herdianti Septi Yawan, Andika Shalihah, Tamimah Nur Slamet Slamet Sudaryana, Arif Syafa Zuliatun Tantri Wardani Wachid Rahmad Ramadan Wahdiniatma, Ukek Dwi Wali, Safianti Wulandari, Azhari Putri Zalzalah, Guruh Ghifar Zalzalah, Guruh Gifar Zidni Husnia Fachrunnisa