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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Kreativitas PKM Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia Community Engagement and Emergence Journal (CEEJ) Dinasti International Journal of Digital Business Management Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Industri Pariwisata Jurnal Sosial dan Teknologi Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Terapan Journal of Innovation Research and Knowledge Journal of Social And Economics Research INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Pada Masyarakat Jurnal Abdimas Terapan Journal of Multidisciplinary Science: MIKAILALSYS Barista : Jurnal Kajian Bahasa dan Pariwisata Qurthuba: The Journal of History and Islamic Civilization Holistik Analisis Nexus E-Amal: Jurnal Pengabdian Kepada Masyarakat INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Eduturisma Journal of Social Science
Imam Ardiansyah
Program Studi Hospitality & Pariwisata, Universitas Bunda Mulia
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STRATEGI PENGEMBANGAN BISNIS BERBASIS MENU ENGINEERING DI KAMBING SOON RESTO AND CAFE BANDUNG Imam Ardiansyah; Vania Magdalena
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 1, No 1 (2018): Journal FAME
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v1i1.1326

Abstract

ABSTRACT  Bandung city is a tourist destination city that has a choice of various culinary both traditional and international. One of the Resto and Cafe in Bandung is Kambing Soon Resto and Cafe located at Jl. IR H Djuanda. One of the factors that become the main force for business in the field of this restaurant is the menu, even the menu can also be the identity of the restaurant terebut. A good menu can be seen from the level of sales and ability to provide benefits or the level of popularity and profitability. Based on these conditions, the researcher aims to analyze the engineering menu, the research was conducted in August 2017 until November 2017. The method used is the analysis of margin contribution and analysis of popularity index, menu classification, and SWOT analysis.Based on the analysis for 4 months, the results obtained are 32 food menu that the researcher carefully is the category of stars consists of 7 menus with percentage of 21.88%, plowhorses category consists of 11 menus with percentage of 34.37%, the category consists of puzzles 4 menus with percentage of 12.50%, dogs category consists of 10 menus with a percentage of 31.25%.Keywords:  Menu Engineering, Business Development
Co-Authors Alexander Mervin Cahyana Andhika Baruri Andika Purnama Angelica Laurentsia Angelica, Gloria Anita, Tiurida Lily Antonius Rizki Krisnadi Antonius Rizki Krisnadi Ayu Nadia Aini Bella Elvi Susanto Carren Siddik Christy Karunia Claudius, Vincent Delvin Chandra Desnecia Hellena Margau DESSY NATALIA Dewanta Facrureza Dewantara Fachrureza Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Endah Fitriyani Eric Julianto Eriska Japcilia Esther Shane Stevenson Evelyn Octaviani Facrureza, Dewanta Fahry Ahmad Febrianti Fortuna, Stephanie Gloria Angelica Hani Hari Iskandar Hema, Lamtiar Heru Kurniadi Huda, Lailatul Idris, Nina Irene Amalia Chandra Isabel Meyliana Iskandar, Hari Jocelyn Kartono Lia Natalie Liyandari, Suci Melissa Priskila Saksono Metta Karuna Wijaya Michelle Angelica Tiofanny Milanica Mohamad, Norhaya Hanum Muhammad Sutiyadi Nicholas Daniel Gunawan Nico Nico Novika Salina Nur Fitri Silmi Oktariani, Oktariani Paulina Paulina Permata Sari, Mustika Prayogo Susanto Ratna Gema Maulida Rosanto, Stephanie Santi Rahmasari sari, yelfira Sariyowan, Noudricha Michelle Sharene, Sharene Silmi, Nur Fitri Siti Nurhaliza Sofiani, Sofiani Superwiratni Superwiratni Susanto, Prayogo Tan, Viony Valencia, Sthefanny Vania Magdalena Vina Vishnuvardhana Soeprapto Vishnuvardhana, Vishnuvardhana Vivian Octariana Wijaya, Sherren Windy Ivana Weun