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Hariati, Hariati
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ANALISIS STRATEGI PROMOSI AKUN INSTAGRAM TALAMCUTABANG DALAM MEMBANGUN BRAND AWARENESS Hariati, Hariati; Yamin Asgha, Ashabul
Journal of Sustainable Transformation Vol. 3 No. 02 (2025)
Publisher : Universitas Nahdlatul Ulama Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59310/jst.v3i02.77

Abstract

This study aims to analyze the promotional strategy on the Talamcutabang Instagram account in building brand awareness. The theory used was the advertising exposure theory. The research method employed was a descriptive qualitative approach, with informants selected using purposive sampling. Data collection techniques included semi-structured interviews, observation, and documentation. The findings indicated that Talamcutabang has successfully established a strong presence in the top of minds of its consumers, with the brand consistently being the first to come to mind when people think about it. This is because consumers of Talamcutabang can remember and choose Talamcutabang as their first choice when compared to other brands. Consumers are also able to explain certain characteristics of Talamcutabang without being given a stimulus first. Additionally, consumers can mention the various products sold by Talamcutbang.
Co-Authors Aman Sentosa Panggabean Andi Alim, Andi Barus, Dewi Tiansa Daryono Daryono, Daryono Debora Tambunan Deby Siska Oktavia Pasaribu Dimas, Asrullah Fajar Apriani Girsang, Rostiodertina Grave, Anita De Hariati, Emy Harya, Gyska Indah Hutabarat, Vitrilina Inti, Ristani Widya Iskandar, Ida Wahyuni Jangga Janur, Nirwana Jenny, Jenny Lubis, Rizka Hidayah Husin Mahiro, Septiana Dina Maimunah, Maimunah Martarahardja, Sawaldi Mubarokah Mubarokah Muhammad Syukur Noor Hindryawati, Noor Padjalangi, Andi Muhammad Yagkin Patton, Adri Qalby, Moch Noer Alim Rofiqoh, Naili setyawan, adjie surya Sirajuddin Saleh Siregar, Yohana Dwi Margareta Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syamsuardi Syamsuardi Thamrin, Ali Imran Widayanti , Sri widya astuti Yamin Asgha, Ashabul