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Saraya, Sitta
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Journal : International Journal of Economics Development Research (IJEDR)

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The Mediating Role of Self-Efficacy in Factors Influencing MSME Performance Improvement Nugroho, Mahfud; Cahyo, Septian Dwi; Saraya, Sitta; Astuti, Fitria Yuni
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.6934

Abstract

After the Covid-19 pandemic ended, MSMEs selling online increased. However, price competition in the digital market is very tight, so MSMEs with small capital cannot compete with large companies that have entered the digital market first. The aim of this research is to analyze the impact of using digital marketing, financial inclusion and financial literacy on business performance which is mediated through self-efficacy. This research tests causality through a quantitative approach. The population in this study was 100 MSMEs in Kendal, Indonesia. The sample in this study was selected based on purposive sampling with certain criteria. The data analysis method uses linear regression analysis which is tested statistically via SmartPLS. The results of this research found that the use of digital marketing can influence or improve business performance. The use of digital marketing can also increase the self-confidence of MSMEs in managing their business (self efficacy). Ease of access to use financial products and services (Financial inclusion) can improve business performance. Then the ease of accessing financial products and services can also increase self-confidence to be successful (self-efficacy) in managing a business. Self-efficacy cannot mediate the influence of digital marketing, financial literacy and financial inclusion on business performance
Co-Authors Addink, Henk Ahmad Yusuf Ahmed, Zahoor Andri Winjaya Laksana, Andri Winjaya Astuti, Fitria Yuni Cahyo, Septian Dwi Dahlan Dahlan Freaddy Busroh, Firman Gunawan, M. Indra Handayani, Yusrina Ikawati, Linda Jixiong, Cai Khairo, Fatria Khasanah, Dian Ratu Ayu Uswatun Kuwatno Kuwatno, Kuwatno Lailiyah, Kusroh Lukman Zaini Abdullah Mahfud Nugroho Mardani, Retno Eko Marshinta, Fransisca Ully Mulkan, Hasanal Nanang Apriliyanto Nirwana, Muhammad Alfaruq Putra, Rengga Kusuma Santoso, Andrianto Budi Satriya Nugraha Siti Rohmah Sri Endah Wahyuningsih Suparno Suparno