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Pengaruh Kualitas Produk, Brand Ambassador, dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah Pada Mahasiswi Program Studi Manajemen Angkatan 2020 Siti Samsiyah; Taudlikhul Afkar; Tri Lestari; Salsabila Ainafiyah
Majalah Ekonomi Vol 30 No 2 (2025): Desember 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kqexcx49

Abstract

Indonesia termasuk suatu negara dengan pasar dosmestik yang cukup besar yang total penduduk negaranya sekitar 278,8 juta jiwa pada tahun 2023. Salah satu pasar domestik yang mengalami persaingan adalah industri dalam produk kecantikan yaitu kosmetik. Seiring berkembangnya zaman, banyak perusahaan yang memproduksi berbagai produk kecantikan dengan berbagai macam inovasi terbaik. Wardah menjadi salah satu brand kosmetik yang sudah berdiri cukup lama dan bersaing dengan brand lokal maupun non lokal yang ada di Indonesia. Tujuan penelitian ini yakni guna menganalisis dampak kualitas produk, Brand Ambassador, serta labelisasi halal pada Keputusan pembelian produk Wardah pada mahasiswi Prodi Manajemen angkatan 2020 Fakultas Ekonomi dan Bisnis dengan jumlah populasi sebanyak 115 orang serta semuanya dipilih menjadi sampel karena menerapkan teknik non probability sampling yakni sampel jenuh. Adapun data yang diperoleh berdasarkan pada kuisioner sebagai alat instrumen yang diberikan untuk responden. Dari hasil analisis yang dibuat memakai uji t disimpulkan jika variabel kualitas produk (X1) berdampak secara parsial serta signifikan pada keputusan pembelian. Variabel Brand Ambassador (X2) berdampak secara parsial serta signifikan terhadap keputusan pembelian. Variabel labelisasi halal (X3) berdampak secara parsial serta signifikan terhadap keputusan pembelian. Pada uji F disimpulkan ketiga variabel berpengaruh secara simultan dan signifikan terhadap keputusan pembelian.
PERAN INTERNAL AUDITOR DALAM MENCEGAH DAN MENDETEKSI KECURANGAN PADA ORGANISASI Kurniawan, Widiar; Intan Marzita Saidon; Taudlikhul Afkar
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ywzayb19

Abstract

Fraud is a serious problem that can threaten the sustainability of organizations in both the public and private sectors. One control mechanism that plays an important role in preventing and detecting fraud is the internal audit function. This study aims to analyze the role of internal auditors in preventing and detecting fraud in organizations. The research method used is a qualitative approach with a literature study method that examines various scientific sources related to internal auditing, internal control, and fraud. The results show that internal auditors have a strategic role in identifying fraud risks, evaluating the effectiveness of internal control systems, and providing recommendations for improvement to management. In addition, internal auditors contribute to strengthening anti-fraud awareness through improved governance and internal control practices. Therefore, the existence of an independent and professional internal audit function is essential to minimize the risk of fraud in organizations.
Penerapan Strategi Bisnis Pada UMKM Secara Digitalisasi Di Desa Wage Kecamatan Taman Sidoarjo Widiar Onny Kurniawan; Taudlikhul Afkar; Untung Lasiyono; Tony Susilo Wibowo; Nashrudin Latif
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8534

Abstract

The job of Micro, Small and Medium Enterprises in turning the wheels of the Indonesian economy is evident, however there are as yet numerous obstructions so the improvement of MSMEs is as yet not true to form. One of the variables is that there is no business legitimateness for most MSMEs in the district. In the ongoing time of data innovation, MSMEs really can possibly grow the market by selling on the web, yet the restricted information about internet based deals makes this potential be not taken advantage of appropriately. This people group administration action looks to give a comprehension of the advantages of business legitimateness and how to utilize correspondence media to make deals on the web. It is trusted that by having business legitimateness, MSME entertainers can get to direction from applicable government offices and can get to credit from banks. With the range of online deals, it is trusted that the turnover of MSMEs can increment essentially.
Profit Sharing System in Islamic Banking Before, During, and After Covid-19 Pandemic, any Moderation? Taudlikhul Afkar; Ulfa Puspa Wanti Widodo; Wisudanto; Lina Rifda Naufalin; Ferry Hariawan
JASF: Journal of Accounting and Strategic Finance Vol. 8 No. 1 (2025): JASF (Journal of Accounting and Strategic Finance) - June 2025
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v8i1.569

Abstract

Purpose: Explain the consistency of the implications of NPF on Profitability with Profit-sharing System of Islamic Banking through mudharabah financing and musharakah financing before, during, and after the Covid-19 pandemic. Method: Quantitative approach is used in this study with. The number of observations is 14 Islamic banks in Indonesia. This study uses combined financial statement data time series from the Financial Services Authority (OJK) for the 2018-2024 period. The data analysis technique uses Moderating Regression Analysis (MRA) with the JAMOVI tool to further examine the contribution of NPF before, during, and after the covid-19 pandemic through Slope Analysis. Findings: First finding explains that NPF before and after covid-19 pandemic weakened profitability through profit-sharing system with mudharabah financing, while NPF during the covid-19 pandemic did not weaken profitability. Second finding explains that NPF before and during the covid-19 pandemic did not weaken profitability, while NPF after the covid-19 pandemic weakened profitability through profit-sharing system with musharakah financing. Novelty/Value: Originality of this study is the consistency of the implications of NPF moderation on the profitability of Islamic banks in Indonesia through profit-sharing system with different times, namely before, during, and after the Covid-19 pandemic, because there is not yet consistency in the statement of NPF's role in Islamic Banks before.
Penguatan Pengelolaan Keuangan BUMDes Sebagai Upaya Menuju Desa Mandiri di Desa Kebontunggul Mojokerto Aristha Purwanthari Sawitri; Taudlikhul Afkar; Martha Suhardiyah; Suharyanto
Jurnal Pemberdayaan Masyarakat Vol 5 No 2 (2020): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v5i2.4324

Abstract

The purpose of the implementation of this community service activity is to provide an understanding of the financial management of BUMDes. The problem faced by partners is that bumdes financial management has not been properly managed, resulting in the optimal governance of BUMDes in the partner village. The un availability of accommodated resources in the village is one of the causes of the unsanying of local potential in partner villages and their surroundings. This method of community service implementation is carried out by providing training on the importance of accounting management as a form of business management accountability and providing assistance to partners in compiling financial statements in accordance with financial accounting standards (SAK). The result of this community service activity is that BUMDes managers are able to compile BUMDes financial statements in a simple way including cash statements, income statements, capital change reports and financial position statements. Although the results of financial reporting compiled by partners are still very simple, this reporting has been done with SAK and it is expected that in the future the management of the partner's financial system is well organized.
Co-Authors AA Sudharmawan, AA Adella S, Nadiva Tri Afradensius Bartin Agapitus Harimasri Jebaru Agus Fatoni Agustin, Fannisa Putri Agustin, Silvi Alviansyah, Redondo Ani Faujiah Anis Safitri, Anis Aristha Purwanthari Sawitri ‘Aini, Syafira Zuhrotul Cahyani, Yasmine Dwi Cahyono Arjo, Julian Grazius Christina Menuk Sri Handayani David Wahyu Pratama Diah Setiyowati Dicky Surya Putra Pradana Didik Subijantoro Dita Dwi Khoirir Roziq Djoko Adi Walujo Elvian, Jessisca Happy Sherlina Estiasih, Soffia Pudji Fachrudy Asj'ari Fadia Dwi Agustin Fadia Dwi Agustin Fadilah Puspita FAUZIYAH Fauziyah Fauziyah Fauziyah Fauziyah Fauziyah Fauziyah Fauziyah Fauziyah Ferara, Wanudya Ajeng Ferara, Wanudya Ajeng Ferry Hariawan Ferry Hariawan Firdausia, Yuli Kurnia Grahita Chandrarin Grahita Chandrarin Hariawan, Ferry hariawan, ferry Harniati, Titik Hidayati, Rizka I Ketut Surabagiarta I Made Bagus Dwiarta I Made Bagus Dwiarta Ibnu hakim Alsanda Intan Marzita Saidon Irnanda, Zulfa Risma Jebaru, Agapitus Harimasri Jelita Nur Rahmaniar Johan Wahyu Wicaksono Kurniawan, Widiar Lasiyono, Utung Lelimawarti, Anis Lilik Pirmaningsih Lina Rifda Naufalin Maharani, Juniar Sofhia Martha Suhardiyah Maslukhiyah, Maslukhiyah Maulidah Ulva Mohammad Afrizal Miradji Mukhowimah, Mukhowimah Muzuka, Apriliawan Khafid muzuka Nashrudin Latif Nashrudin Latif Noerchoidah Nurdina Nurdina Nurin Putri Andini Purwanto, Teguh Putri, Nastiti Yulisna Raditya, Gita Rahmah Dwi Romadlona Romadlona, Rahmah Dwi Rovilla El Maghviroh RR. Ella Evrita Hestiandari Safinatun Najah Saidon, Intan Marzita Saidon, Intan Marzita Salsabila Ainafiyah Selly Gumilang Fitri Setiyowati, Diah Setyawati, Ely Shera, Shinta Clarita Dwi Sherly Widya Mei Sigit Prihanto Utomo Siska Wulandari Siti Istikhoroh Siti Samsiyah Subakir Subakir Subakir Subakir Subakir Subakir Sugijanto Suharyanto Suharyanto Sundari, Afrinda Rahma Syifani, Nisa Maulina Tarisya Maulidya Wati Tarisya Maulidya Wati Teguh Purwanto Teguh Purwanto Teguh Purwanto Teguh Purwanto Teguh Purwanto Teguh Purwanto Tony Susilo Wibowo Tri Lestari Ulfa Puspa Wanti Widodo Ulfa Puspa Wanti Widodo Ulva, Maulidah Umiyah Yayang Komang Utari Untung Lasiyono Wahyono, Muhammad Wati, Tarisya Maulidya Widiar Onny Kurniawan Widyanti, Natasya Chindy Wisudanto Wisudanto Wulandari, Yasmin Azaria Yakin, Ibnu Ainul Yani Eka Putri Yasmine Dwi Cahyani Yasmine Dwi Cahyani Yenny Puspitasari Yundari, Yundari Yuni Sukandani Zuroida, Ida ‘Aini, Syafira Zuhrotul