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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT PENDIPA Journal of Science Education Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis SULUH: Jurnal Abdimas Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi International Journal of Economics (IJEC) JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Penelitian Pendidikan Indonesia Atestasi : Jurnal Ilmiah Akuntansi
Noor, Laili Savitri
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERAWATAN KULIT AVOSKIN MELALUI RATING SELLER SEBAGAI VARIABEL INTERVENING (STUDI KASUS GENERASI Z PEMAKAI PRODUK AVOSKIN) Salsabila, Valina Adzra; Setiarini; Noor, Laili Savitri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6387

Abstract

The field of beauty products continues to experience very rapid development so that a company is required to be more creative in marketing its products. The purpose of this study is to analyze how the influence of product quality and green marketing on the purchase decision of Avoskin skin care products with seller rating as an intervening variable both directly and indirectly. The sample used in this study was 167 respondents with criteria, namely: covering generation Z (1997-2012) and users of Avoskin products and using Non Probability Sampling with Purposive Sampling techniques. The results of this study show that there is a positive and significant influence on product quality on rating seller, there is a positive and significant influence of green marketing on rating seller, there is a positive and significant influence on product quality on purchasing decisions, there is a positive and significant influence of green marketing on purchasing decisions, There is a positive and significant influence of seller assessment on purchasing decisions, There is a positive and significant influence of Product Quality on Purchasing Decisions With rating seller as an intervening variable, there is a positive and significant influence of green marketing on purchasing decisions with rating seller as an intervening variable.
Innovative marketing management strategies: adapting to the digital transformation era Noor, Laili Savitri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254507

Abstract

The advent of digital transformation has revolutionized various aspects of business operations, including marketing management. As businesses increasingly adopt digital technologies, the need for innovative marketing management strategies becomes imperative to stay competitive in the rapidly evolving market landscape. The primary objective of this research is to identify and analyze innovative marketing management strategies that are effective in the digital transformation era. This study adopts a qualitative research approach to explore innovative marketing management strategies in the context of digital transformation. The primary data sources for this study include in-depth interviews with marketing professionals, industry experts, and digital marketing practitioners. Additionally, secondary data sources such as academic journals, industry reports, and case studies are utilized to complement and triangulate the findings from the primary data. Data collection is conducted through semi-structured interviews, allowing for a flexible yet focused exploration of the research topics. The data analysis process involves thematic analysis, which is suitable for identifying, analyzing, and reporting patterns (themes) within qualitative data. In conclusion, the digital transformation era has necessitated significant changes in marketing management strategies. Businesses must integrate advanced digital technologies such as social media, big data analytics, and artificial intelligence to stay competitive. These technologies enable precise targeting, personalized customer interactions, and efficient resource allocation, enhancing overall marketing effectiveness.
Peran pelatihan dan efikasi diri terhadap minat berwirausaha dalam upaya peningkatan produktivitas kelompok tani di desa Putat Nutug Ciseeng, Bogor Noor, Laili Savitri; Badriah, Badriah; Hendratni, Tyahya Whisnu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1144

Abstract

This study aims to determine the effect of training and self-efficacy on interest in entrepreneurship to increase the productivity of farmer groups in Putat Nutug Village, Ciseeng, Bogor Regency. The population in this study were members of a farmer group of 150 people. Determination of the number of samples using the Slovin formula totaling 60 respondents, with a sampling technique using purposive sampling. The data analysis technique used structural equation modeling Partial Least Square (SEM-PLS). The results showed no direct effect of training on business interest and no direct influence of business interest on productivity. Training has a direct effect on productivity, self-efficacy on business interest, and self-efficacy on productivity. There is no effect of training on productivity through interest in entrepreneurship, and there is no effect of self-efficacy on productivity through interest in entrepreneurship.
PENGARUH SOSIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI MELALUI APLIKASI SHOPEE Hildayanti, Siti Komariah; Utami, Eva Yuniarti; Noor, Laili Savitri; Elizabeth, Roosganda; Munizu, Musran
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11201

Abstract

Dengan berkembangnya teknologi dan perubahan yang disebabkan oleh internet, maka muncullah suatu inovasi dalam dunia informasi dan komunikasi yang sekarang dikenal dengan media sosial. Media sosial, telah menjadi suatu trend dalam kehidupan manusia. Penelitian ini bertujuan untuk mengetahui pengaruh Sosial Media Marketing dan Online Customer Review terhadap minat beli melalui aplikasi Shopee. Populasi dan sampel dalam penelitian ini adalah masyarakat yang pernah berbelanja secara online melalui aplikasi Shopee dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden. Berdasarkan hasil analisis SPSS dapat diketahui hasil penelitian menunjukkan bahwa sosial media marketing dan online customer review berpengaruh terhadap minat beli melalui aplikasi shopee. Kata Kunci: Sosial Media Marketing, Online Customer Review, Minat Beli Melalui Aplikasi Shopee
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Safari, Apay; Purwoko, Purwoko; Setiawan, Zunan; Noor, Laili Savitri; Nurdiani, Tanti Widia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
PERKEMBANGAN WISATA HALAL DAN PENGARUHNYA TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Noor, Laili Savitri; Jacob, Jufri; Mahmudin, Tono; Harsono, Iwan; Syahidin, Syahidin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12516

Abstract

Kebangkitan pariwisata halal dan dampaknya terhadap pertumbuhan ekonomi Indonesia menjadi subjek utama penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber, termasuk buku, jurnal, dan laporan, dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian menunjukkan bahwa Indonesia menawarkan banyak sekali peluang untuk pariwisata halal, sebagian besar karena mayoritas penduduk Indonesia beragama Islam dan meningkatnya jumlah pengunjung asing dan lokal yang datang ke Indonesia setiap tahunnya. Salah satu masalah yang perlu diperhatikan adalah bagaimana mengimplementasikan rencana pemasaran secara efektif dengan tetap mempertimbangkan kepentingan pengunjung lainnya. Oleh karena itu, sangat penting untuk mengembangkan pariwisata halal. Kata Kunci: Wisata Halal, Pertumbuhan Ekonomi
Analisis Path: Peran Live Streaming, Citra Merek, dan Kualitas terhadap Keputusan Pembelian Shopee dengan Mediasi Voucher Tarigan, Arihta; Noor, Laili Savitri; Maharani, Keythline Priscilla Putri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21791

Abstract

Research aims: This study aims to determine the role of brand image, product quality, and live streaming in buying decisions on Shopee to profound marketing strategy optimization, implementing voucher promotion strategies, developing live services, and understanding consumer trends in the e-commerce industry with discount voucher as the intervening variable. Methods: This research used quantitative associative methods with data collection based on online questionnaires and analyzing data through path analysis. Research Finding: Based on the results of this study, it can be concluded that brand image and live streaming have a significant effect on discount vouchers, which in turn influence purchase decisions, with a significant indirect impact primarily through live streaming.. Theoretical contribution/Originality: This study enriches the literature by confirming that these factors significantly influence purchasing decisions, particularly on e-commerce platforms like Shopee, and highlights the importance of social media and digital promotions in influencing consumer behaviour. Practitioner/Policy implication: An e-commerce company should prioritize marketing strategies that involve a strong brand image, guaranteed product quality, and live streaming as an interactive medium to attract consumer interest. Research limitation: The research results cannot be generalised to the entire population because data collection uses the SEM (Structural Equation Modeling) method with limited respondents.
Co-Authors Alkaf, Fatima Tuzzahara Awanis, Adara Badriah, Badriah Deriawan, Deriawan Dian Ratih Laksmitawati Hermawati, Ati I Nengah Suarmanayasa Ika Suhartanti Darmo Imron, Sarojini Iwan Harsono Jacob, Jufri Liliek Nurhidayati Maharani, Keythline Priscilla Putri Mahmudin, Tono Marwati, Umi Mokoagow, Sitty Sherihulla Musran Munizu Nurapriyanti, Dita Nurapriyanti Nurdiani, Tanti Widia Oktrivina, Amelia Purwoko Purwoko Riza Firmansyah ROOSGANDA ELIZABETH Ruskar, Dandung Safari, Apay Saldin Paputungan Salsabila, Valina Adzra Setiarini Setiawan, Zunan Shirly Kumala Siti Komariah Hildayanti, Siti Komariah Syahidin Syahidin, Syahidin Tarigan, Arihta Tyahya Whisnu Hendratni Utami, Eva Yuniarti Yulita Londa