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All Journal Jurnal Manajemen Teori dan Terapan Eco-Entrepreneur E-Dimas: Jurnal Pengabdian kepada Masyarakat Asia-Pacific Management and Business Application JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Abadimas Adi Buana Majalah Ekonomi Jurnal Penamas Adi Buana Jurnal Manajerial International Journal of Economics, Business and Accounting Research (IJEBAR) Amalee: Indonesian Journal of Community Research & Engagement Jurnal Manajemen Budimas : Jurnal Pengabdian Masyarakat Journal of Applied Management and Business (JAMB) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Christina Menuk Sri Handayani
Universitas PGRI Adi Buana Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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SHOPPING LIFESTYLE DAN STORE ENVIRONMENT PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN BAJU COSMIC DI SURABAYA maftukhan, Muhamad; Sri H, Christina Menuk
Majalah Ekonomi Vol 22 No 2 (2017): Desember
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.327 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara Shopping Lifestyle, Store Environment terhadap keputusan pembelian baju Cosmic di Surabaya. Sampel sejumlah 120 konsumen dan diambil secara accidental sampling, selanjutnya dianalisis dengan menggunakan Regresi Linier Berganda. Berdasarkan analisis hasil uji-t diperoleh thitung variabel Shopping Lifestyle sebesar 10,361 dengan nilai sig 0,000, thitung Store Environment sebesar 3,600 dengan nilai sig 0,000,. Sedangkan pengujian secara simultan uji F diperolehsebesar 90,512 dengan nilai sig 0,000, sehingga dapat disimpulkan bahwa Shopping Lifestyle, Store Environment berpengaruh secara signifikan terhadap keputusan pembelian baju Cosmic Surabaya.
PROMOTION, PRODUCT QUALITY, MENU DIVERSITY AND PURCHASE DECISIONS FACTORS FOR STREET VENDORS IN THE NEW NORMAL ERA Christina Menuk Sri Handayani; Tony Susilo Wibowo; Bayu Rama Laksono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5 No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3728

Abstract

During the Covid-19 pandemic, Street Vendors (PKL) were devastated, especially with the enactment of PSBB and PPKM in Surabaya, causing their businesses to experience a decline. Along with the decline in the Covid-19 outbreak in Surabaya, supported by a circular letter from the Minister of Trade which stated that street vendors were allowed to operate by complying with the Health Protocol SOPs, street vendors began to rise again and people began to take advantage of them. For this reason, this study aims to determine the factors that influence people's decisions to buy at street vendors in Surabaya in the new normal era whether it is because of promotion, product quality and menu diversity. Quantitative methods are used in this study with a sample of 120 people as respondents and taken randomly. Questionnaires are used to retrieve data that has been systematically compiled containing statements to obtain data on the variables studied. Requirements tests such as instrument tests and classical assumption tests are performed to initiate multiple regression analysis. The test results state that promotion factors, product quality, menu diversity have a positive and significant influence on purchasing decisions at street vendors in Surabaya in the new normal era with significant values of 0.000 each; 0.003 and 0.000.
Co-Authors AA Sudharmawan, AA Ade Radita Sari Agus Fatoni Ariprabowo, Tri Aristha Purwanthari sawitri Aristha Purwanthari Sawitri Arwita Dwi Andriani Ayuni Afri Dani Putri Bayu Rama Laksono Bayuadi Bernadeta Budi Lestari Deslaidy Dwi Susanto Didik Subijantoro Djoko Adi Walujo Dolah, Rahayu binti Haji Estiasih, Soffia Pudji Evita Purnaningrum Fachrudy Asj'ari Fadia Dwi Agustin FAUZIYAH Fauziyah Fauziyah Fauziyah Fauziyah Ferry Hariawan Ferry Hariawan Fitra Dwi Prayogo Fitra Dwi Prayogo Heni Wijayanti Heni Wijayanti, Heni I Made Bagus Dwiarta Maemonah, Maemonah maftukhan, Muhamad Martha Suhardiyah Mochammad Munir Rachman Mohammad Afrizal Miradji Muhammad Riyan Arif Mutiara Rachma Ardhiani Nashrudin Latif Nashrudin Latif Noerchoidah Nurdina Nurdina Safinatun Najah Sherly Widya Mei Sigid Prihantoro Utomo Sigit Prihanto Utomo Siti Istikhoroh Siti Qomariyah Siti Qomariyah Siti Samsiyah Subakir Subakir Sugijanto Suharyanto SUHARYANTO SUHARYANTO Susilo Wibowo Susilo Wibowo Taudlikhul Afkar Tony Susilo Wibowo Tri Ari Prabowo Tri Ari Prabowo Tri Ariprabowo Tri Ariprabowo Tri Indah rahmaningsih Ulfa Puspa Wanti Widodo Wahyu Priyanto Widiar Onny Kurniawan Yuni Sukandani