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Cokki, Cokki
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Pengaruh Pengalaman Merek Indrawi terhadap Retensi Pelanggan pada Sociolla Jakarta Yesika, Tifany; Cokki, Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i1.28590

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh pengalaman merek indrawi terhadap retensi pelanggan di Sociolla Jakarta, dengan mempertimbangkan komitmen afektif dan kepuasan pelanggan sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif deskriptif melalui survei menggunakan kuesioner. Sampel penelitian terdiri dari 200 pelanggan Sociolla di Jakarta, dipilih melalui teknik pengambilan sampel secara mudah. Hasil penelitian menunjukkan bahwa pengalaman merek indrawi berperan signifikan dalam meningkatkan retensi pelanggan melalui komitmen afektif dan kepuasan pelanggan. This study aims to assess the effect of sensory brand experience on customer retention at Sociolla Jakarta, considering affective commitment and customer satisfaction as mediating variables. The research methodology employed is quantitative descriptive through a survey using questionnaires. The research sample comprises 200 Sociolla customers in Jakarta, selected through convenience sampling. The findings indicate that sensory brand experience significantly plays a role in enhancing customer retention through affective commitment and customer satisfaction.
Peran Kualitas Layanan dan Ulasan Produk terhadap Kepuasan Pelanggan di Tiktok Shop Chandra, William; Cokki, Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i2.29858

Abstract

TikTok sebagai platform media sosial yang berfokus pada video kini menghadirkan fitur TikTok Shop di dalam aplikasinya memungkinkan pengguna untuk aktif berbagi video sekaligus menjual dan membeli produk atau layanan melalui platform tersebut. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas layanan dan ulasan produk terhadap kepuasan pelanggan di TikTok Shop dan mengisi senjang penelitian yang belum ada mengenai perkembangan e-commerce TikTok Shop yang sedang berkembang pesat. Sampel dari penelitian ini adalah 207 pengguna TikTok Shop di DKI Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian dianalisis menggunakan PLS-SEM. Hasil penelitian ini menunjukkan bahwa kualitas layanan dan ulasan produk memiliki dampak signifikan terhadap kepuasan pelanggan. Penelitian ini dapat membantu TikTok Shop memperluas wawasan perdagangan elektroniknya untuk tetap bersaing di masa mendatang. TikTok as a social media platform that focuses on video now presents the TikTok Shop feature in its application, allowing users to actively share videos as well as sell and buy products or services through the platform. The aim of this research is to examine the influence of service quality and product reviews on customer satisfaction at TikTok Shop and fill the gap in research that does not yet exist regarding the development of TikTok Shop e-commerce which is growing rapidly. The sample from this research was 207 TikTok Shop users in DKI Jakarta. The convenience sampling method was used by distributing questionnaires online which were then analyzed using PLS-SEM. The results of this research indicate that service quality and product reviews have a significant impact on customer satisfaction. This research can help TikTok Shop expand its e-commerce horizons to remain competitive in the future.
Peran Selebriti, Ulasan, dan Keamanan Bahan terhadap Niat Beli Produk Perawatan Kulit Nuriska, Winda; Cokki, Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 3 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i3.31607

Abstract

Industri kecantikan saat ini sangat kompetitif dengan perkembangan sekitar 4,59% setiap tahunnya. Penelitian ini mengisi senjang pengetahuan pada penelitian sebelumnya dengan menggali lebih dalam tentang niat konsumen untuk membeli sebuah produk dan melengkapi penelitian-penelitian sebelumnya yang masih terbatas diteliti mengenai variabel keamanan bahan pada produk perawatan kulit. Penelitian ini bertujuan untuk meneliti pengaruh dukungan selebriti, ulasan pelanggan online, keamanan bahan terhadap niat beli baik secara langsung maupun tidak langsung melalui kepercayaan merek. Sampel dari penelitian ini adalah 202 pelanggan Herborist di Jakarta, teknik pemilihan sampel menggunakan convenience sampling, teknik pengumpulan data dengan kuesioner dan teknik analisis data menggunakan PLS-SEM. Penelitian ini menemukan hasil bahwa niat beli dipengaruhi secara langsung dan tidak langsung oleh dukungan selebriti kemudian secara tidak langsung oleh ulasan pelanggan online dan keamanan bahan melalui kepercayaan merek sebagai mediator. The beauty industry is currently highly competitive with an estimated annual growth of around 4,59%. This research addresses the knowledge gap in previous studies by delving deeper into consumer intentions to purchase a product and complementing earlier studies that have limited exploration of safety variables in skincare products. The aim of this study is to examine the influence of celebrity endorsements, online customer reviews, and ingredient safety on purchase intentions, both directly and indirectly through brand trust. The study sample consists of 202 Herborist customers in Jakarta, employing convenience sampling for sample selection, a questionnaire for data collection, and PLS-SEM for data analysis. The findings reveal that purchase intentions are directly and indirectly influenced by celebrity endorsements, followed by indirect influences from online customer reviews and ingredient safety through brand trust as a mediator.
Peran E-WOM, Negara Asal Produk, Citra Merek terhadap Niat Beli Smartphone Huawei Kent, Edbert; Cokki, Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i4.32737

Abstract

Penelitian ini mengisi kesenjangan penelitian sebelumnya dengan mengeksplorasi pengaruh percakapan mulut ke mulut elektronik, negara asal produk, dan citra merek terhadap niat beli smartphone Huawei, variabel-variabel tersebut belum pernah diteliti bersama-sama sebelumnya dalam konteks smartphone yang bermerek Huawei. Tujuan dari penelitian ini adalah untuk menguji pengaruh percakapan mulut ke mulut secara elektronik dan negara asal produk terhadap citra merek dan niat beli serta menguji citra merek sebagai mediasi antara percakapan mulut ke mulut secara elektronik dengan niat beli. Sampel dari penelitian ini adalah 213 orang-orang yang mengetahui smartphone Huawei di Indonesia. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian dianalisis menggunakan PLS-SEM. Hasil dari penelitian ini adalah percakapan mulut ke mulut secara elektronik berpengaruh positif terhadap citra merek dan niat beli baik secara langsung maupun melalui citra merek, negara asal produk berpengaruh positif terhadap niat beli, kemudian citra merek berpengaruh positif terhadap niat beli. This research complements previous research by exploring the effect of electronic word of mouth, country of origin, and brand image on purchase intention for Huawei smartphones, these variables have never been studied together before in the context of Huawei smartphones. This research fills the gap in previous researches by examining Huawei branded smartphones which have never been studied before. The purpose of this study was to examine the effect of electronic word of mouth and country of origin on brand image and purchase intention and then brand image as a mediation between electronic word of mouth to purchase intention. The sample of this research are 213 people who knew Huawei smartphones in Indonesia. The convenience sampling method was used by distributing questionnaires online which were then analyzed using PLS-SEM. The results of this study are that electronic word of mouth has a positive effect on brand image and purchase intention, both directly and through brand image, country of origin has a positive effect on purchase intention, then brand image has a positive effect on purchase intention.
INOVASI DESAIN KAOS: KREATIF DENGAN KECERDASAN BUATAN Cokki, Cokki; Putri, Angely Olivia; Natalya, Yenny; Tiffany, Fransisca
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 2 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i2.30335

Abstract

Creativity and innovation in design are key for fashion industry players to stay competitive. Especially in the textile and apparel (T&A) industry, it plays a vital role in the global economy, as well as being one of the sectors with the largest, longest, and most dynamic supply chains. This industry can expect a new approach to production and personalization through the application of artificial intelligence (AI). Pandaboo is a clothing business, especially t-shirts, located in Duri Kosambi, Cengkareng. Pandaboo offers various types of t-shirts with various materials and designs, and the design and production process is managed directly by the owner. This community service activity aims to enhance innovation in creating T-shirt designs for our partner, Pandaboo, a clothing business specializing in various types of T-shirts. Through observation, we found that Pandaboo's designs tend to be monotonous and lack variation, and have not yet reached their full potential in attracting consumer interest, thus proving ineffective in boosting sales. Therefore, the PKM team collaborates and works with the business owner to create more appealing, varied, and innovative design concepts through the utilization of artificial intelligence. Although the creation of T-shirt design concepts still requires human input, the presence of artificial intelligence can increase efficiency in production time with optimal design quality. The PKM team also provides recommendations to our partner in the form of actionable steps to ensure that the process of creating T-shirt designs in the future can be carried out maximally by the partner themselves. ABSTRAK Kreativitas dan inovasi dalam desain adalah kunci bagi pelaku industri mode untuk tetap bersaing.Terutama pada industri tekstil dan pakaian (T&A) memegang peranan yang vital dalam perekonomian global, sekaligus menjadi salah satu sektor dengan rantai pasokan terbesar, terpanjang, dan paling dinamis. Industri ini dapat mengharapkan pendekatan baru terhadap produksi dan personalisasi melalui penerapan kecerdasan buatan (AI). Pandaboo adalah usaha pakaian khususnya kaos yang berlokasi di Duri Kosambi, Cengkareng. Pandaboo menawarkan berbagai jenis kaos dengan beragam bahan dan desain, dan proses desain serta produksi dikelola langsung oleh pemiliknya. PKM ini bertujuan untuk meningkatkan inovasi dalam pembuatan desain kaos bagi mitra kami, yaitu Pandaboo, sebuah usaha pakaian yang khusus memproduksi berbagai jenis kaos. Melalui pengamatan, kami menemukan bahwa desain-desain yang dimiliki oleh Pandaboo cenderung monoton dan kurang bervariatif, serta belum mencapai potensi maksimal dalam menarik minat konsumen sehingga tidak efektif dalam meningkatkan penjualan. Oleh karena itu, tim PKM berkolaborasi dan bekerja sama dengan pemilik usaha untuk menciptakan konsep desain yang lebih menarik, bervariasi, dan inovatif melalui pemanfaatan kecerdasan buatan. Meskipun penciptaan konsep desain kaos masih membutuhkan kontribusi manusia, keberadaan kecerdasan buatan dapat meningkatkan efisiensi dalam waktu pembuatan dengan kualitas desain yang optimal. Tim PKM juga memberikan saran kepada mitra kami dalam bentuk langkah-langkah yang dapat diterapkan untuk memastikan bahwa proses penciptaan desain kaos di masa depan dapat dilakukan secara maksimal oleh mitra itu sendiri
Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen dengan Pengalaman Berbelanja Bahan Makan di Online sebagai Mediasi Corinna, Bellinda; Cokki, Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.32962

Abstract

Teknologi saat ini berkembang pesat, khususnya di bidang teknologi informasi. Manusia telah terkena dampak dari keberadaan teknologi informasi, dan masyarakat kini dapat dengan cepat mendapatkan semua informasi yang mereka butuhkan secara online. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengalaman produk, pengalaman pengiriman, dan pengalaman merek terhadap kepuasan konsumen pada produk PT. Sayur Untuk Semua melalui pengalaman berbelanja bahan makan online di Jakarta. Sampel dari penelitian ini adalah 202 pengguna Segari di DKI Jakarta dengan metode purposive sampling digunakan dengan menyebarkan secara online yang kemudian dianalisis menggunakan PLS-SEM. Hasil dari penelitian ini adalah Pengalaman Produk, Pengalaman Merek, dan Pengalaman Berbelanja Bahan Makan Di Online mempengaruhi Kepuasan Konsumen. Pengalaman Pengiriman tidak dapat mempengaruhi Kepuasan Konsumen walaupun sudah melalui mediasi Pengakaman Berbelanja Bahan Makan di online. Currently, technology is advancing rapidly, particularly in the field of information technology. Human beings have been impacted by the presence of information technology, and now society can quickly obtain all the information they need online. The purpose of this research is to examine the influence of product experience, delivery experience, and brand experience on consumer satisfaction with PT. Sayur Untuk Semua products through the online grocery shopping experience in Jakarta. The sample for this study consisted of 202 Segari users in DKI Jakarta, selected using purposive sampling distributed online and analyzed using PLS-SEM. The findings of this study indicate that Product Experience, Brand Experience, and Online Grocery Shopping Experience influence Consumer Satisfaction. However, Delivery Experience does not influence Consumer Satisfaction, even though it has been mediated by the Online Grocery Shopping Experience.
Pengaruh virtual influencer terhadap sikap konsumen: Studi eksperimen Hazain, Saraswati; Cokki, Cokki
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i6.33629

Abstract

This study aims to analyze the influence of attitudes toward virtual influencers on attitudes toward product placement and brand. This research employs a post-test experimental design without a control group with 151 participants. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The treatment used was Instagram content from a virtual influencer named Lucy. The results of the study show that attitudes toward virtual influencers have a positive influence on attitudes toward brands and attitudes toward product placement. However, attitudes toward product placement do not have a positive influence on attitudes toward brands. Penelitian ini bertujuan untuk menganalisis pengaruh sikap kepada virtual influencer terhadap sikap kepada penempatan produk dan merek. Penelitian ini menggunakan desain eksperimen pasca-tes tanpa kelompok kontrol dengan partisipan sebanyak 151 orang. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Perlakuan yang digunakan adalah konten Instagram dari virtual influencer bernama Lucy. Hasil penelitian menunjukkan bahwa sikap kepada virtual influencer memiliki pengaruh positif terhadap sikap terhadap merek dan sikap terhadap penempatan produk. Namun, sikap terhadap penempatan produk tidak memiliki pengaruh positif terhadap sikap terhadap merek.
Hubungan kualitas layanan dengan kepuasan pasien rawat jalan di RSUD Ciawi Oktavian, Billy; Cokki, Cokki
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 2 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i2.33898

Abstract

Customer satisfaction with service quality is determined by comparing their perceptions of the services received with their initial expectations. Based on the Ministry of Health's Community Satisfaction Index (IKM), the quality of service at RSUD Ciawi is still not meeting the minimum service standards that have been set. Suboptimal provision of health services by health workers can cause patient dissatisfaction with the services provided. This study aims to analyze the effect of service quality on patient satisfaction at RSUD Ciawi outpatient unit, Bogor Regency, to determine the level of patient satisfaction and service quality of the services provided at RSUD Ciawi outpatient unit, Bogor Regency. This research is a quantitative analysis with a cross-sectional approach. Data were obtained from questionnaires distributed to samples, namely outpatients who have received services at RSUD Ciawi and carried out in September 2024. There were 218 feedback from respondents which were then processed, tested for validity and reliability and hypothesis testing using PLS-SEM software. The results shows that the t-statistic value is there is a positive and significant influence between service quality on customer satisfaction. The research respondents' data also showed that the quality of service at RSUD Ciawi outpatient unit was very good and outpatient satisfaction with the quality of service at RSUD Ciawi is really satisfying. RSUD Ciawi is advised to conduct regular evaluations of service quality, involve patients in satisfaction surveys, and pay attention to the fairness of pricing and the comfort of physical facilities in order to strengthen patient satisfaction and trust in the hospital's services. Kepuasan pelanggan terhadap kualitas pelayanan ditentukan dengan membandingkan persepsi mereka terhadap layanan yang diterima dengan harapan awal mereka. Berdasarkan Indeks Kepuasan Masyarakat (IKM) Kemenkes kualitas pelayanan RSUD Ciawi dinyatakan masih tidak memenuhi standar pelayanan minimal yang sudah ditetapkan. Penyediaan layanan kesehatan yang kurang optimal oleh petugas kesehatan dapat menyebabkan ketidakpuasan pasien terhadap layanan yang diberikan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan pasien di unit rawat jalan RSUD Ciawi kabupaten Bogor, mengetahui tingkat kepuasan dan kualitas pelayanan pasien terhadap pelayanan yang diberikan di unit rawat jalan RSUD Ciawi Kabupaten Bogor. Penelitian ini merupakan penelitian kuantitatif analisis dengan pendekatan cross-sectional. Data diperoleh dari kuesioner yang disebarkan kepada sampel yaitu pasien yang pernah mendapatkan pelayanan di unit rawat jalan RSUD Ciawi dan dilaksanakan pada September 2024. Terdapat 218 feedback dari responden yang kemudian diolah, diuji validitas dan reliabilitasnya serta dilakukan uji hipotesis menggunakan software PLS-SEM. Hasil penelitian didapatkan bahwa terdapat pengaruh positif dan signifikan antara kualitas layanan terhadap kepuasan pelanggan. Data responden penelitian juga menunjukan kualitas pelayanan unit rawat jalan RSUD Ciawi sudah sangat baik serta kepuasan pasien terhadap kualitas pelayanan unit rawat jalan RSUD Ciawi adalah sangat puas. RSUD Ciawi disarankan untuk melakukan evaluasi berkala terhadap kualitas layanan, melibatkan pasien dalam survei kepuasan, dan memperhatikan kewajaran harga serta kenyamanan fasilitas fisik guna memperkuat kepuasan dan kepercayaan pasien terhadap layanan rumah sakit.
Factors Affecting the Intention to Buy Electric Vehicles Through the Integration of Technology Acceptance Model and Prior Experience Saleh, Hendra Noor; Maupa, Haris; Cokki, Cokki; Sadat, Andi Muhammad
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.730

Abstract

To enhance the adoption of electric vehicles (EVs), governments have implemented regulatory policies, such as providing incentives. However, this approach is temporary and relies on the active involvement of manufacturers to better understand the driving factors behind EV adoption. While previous studies, largely based on behavioral theory, emphasize psychological and environmental factors, individual subjective factors also play a crucial role. This study introduces a novel approach by integrating variables from the Technology Acceptance Model (TAM)—perceived usefulness and perceived ease of use—with consumer experience variables, namely technology discomfort and customer experience. The goal is to improve TAM's explanatory power regarding the intention to buy EVs from the consumer perspective. The research targeted residents of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) aged 17 and older, all of whom had prior experience with Battery Electric Vehicles (BEVs). Data was collected from 330 respondents through an online survey. Structural Equation Modeling (SEM) with AMOS was used for the analysis. The results indicated that perceived usefulness, perceived ease of use, and customer experience significantly influenced intention to buy, while perceived usefulness did not significantly affect customer experience. Customer experience mediated the relationship between perceived ease of use and intention to buy, but did not mediate the effect of perceived usefulness. Additionally, technology discomfort negatively impacted perceived usefulness and ease of use, although it did not significantly affect customer experience. These findings suggest that while government incentives remain important, a market-driven approach that focuses on improving consumer perceptions and experiences is critical for accelerating EV adoption.
The Effect of Hospital Image, Perceived Medical Quality, Word of Mouth on The Intention to Visit Again at The Internal Medicine Polyclinic of Ciawi Hospital Hansel Wijaya, Nathanael Ryan; Cokki, Cokki
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.44736

Abstract

This study aims to examine how hospital image, perceived medical quality, and word of mouth affects patient revisit intention at the Internal Medicine unit at Ciawi Regional Hospital, Bogor Regency. The research employs a descriptive design with a cross-sectional approach, utilizing 19 indicators and a sample of 227 respondents. Data analysis is conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, which includes outer model analysis, inner model analysis, and hypothesis testing. The findings indicate a significant relationship between hospital image and patient revisit intention also word of mouth and patient revisit intention. Additionally, perceived medical quality positively impacts hospital image and word of mouth, while word of mouth also significantly influences hospital image.
Co-Authors Alfarisi, Muhamad Daffa Alfarisi Amelia, Saskia An Lie, Yeoh Angkasa, Cindy Lawrence Ariadi, Ariadi Chrisvinlya, Chrisvinlya Corinna, Bellinda Eunike, Debora Febriani, Wellen Febriyanti, Anjeli Hansel Wijaya, Nathanael Ryan Haris Maupa Hazain, Saraswati Kamalo, Angelica Joanna Charity Kent, Edbert Khatimah, Gita Khusnul Mahlia Muis Meidy, Jessisca Mochamat Helmi Muji, Muji Naibaho, Hanny Veramayanti Br Natalya, Yenny Nuriska, Winda Ocberta, Natalie OKTAVIAN, BILLY Pandy, Ni Putu Noving Paramitha Prasetyo, Bagus Edo Putri, Adinda Zhafira Dyanti Putri, Angely Olivia Sadat, Andi Muhammad Saint, Hayuningrat Odyssey Saleh, Hendra Noor Shirly Gunawan Teng, Phuah Kit Tiffany, Fransisca Tjokrosaputro, Miharni Waei, Ow Mun Wai, Khoong Tai Wijaya, Irenia Binardi Wijaya, Santrista William Chandra Windyaswara, Habibah Afianti Yesika, Tifany Yunetta, Cintya