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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Applied Data Sciences International Journal of Engineering, Science and Information Technology Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business
Cokki, Cokki
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Agriculture, Biological Sciences & Forestry Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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PERAN KECERDASAN BUATAN DALAM PENCIPTAAN KONTEN MEDIA SOSIAL SALAD BOZ Cokki, Cokki; Putri, Angely Olivia; Tiffany, Fransisca; Wijaya, Santrista; Natalya, Yenny
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 3 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i3.26549

Abstract

Digital transformation changed the way marketers conduct marketing activities, namely social media content thatcreated using artificial intelligence. The collaboration between artificial intelligence and humans bringsopportunities for business owners to optimize their digital presence.Consequently, this community service activity isconducted with aim to improve our partner’s social media content management, Salad Boz, a culinary businessfocused on healthy food. Through observation, the partner’s social media content is still disorganized, the concept isnot optimal, and lacks consistency, making it less ef ective for promotion. Therefore, the community service activityteam collaborates and works together with the business owner to create more ef ective, organized, and consistentsocial media content by utilizing artificial intelligence. The utilization of artificial intelligence includes ideaplanning, content creation, photo editing, and creating captions for Instagram posts. The community service activityteam successfully assists the partner with consistent and engaging content posts. Even though, the content creationstill requires human contribution, but the presence of artificial intelligence enhances the ef iciency of the creationprocess, ensuring the quality of content uploaded on social media. The community service team also providessuggestions to partners in the form of actionable steps to ensure that future marketing content management can bemaximized by the partner itself. ABSTRAK: Transformasi digital mengubah cara pemasar dalam melaksanakan aktivitas pemasaran, salah satunya melalui kontenmedia sosial yang diciptakan menggunakan kecerdasan buatan. Kolaborasi antara kecerdasan buatan dan manusiamembawa peluang bagi pemilik usaha untuk mengoptimalisasi kehadiran digital. Dengan demikian, PKM inidilakukan dengan tujuan untuk meningkatkan efektivitas pengelolaan konten media sosial mitra, yaitu Salad Boz,sebuah usaha kuliner yang terfokus pada makanan sehat. Melalui pengamatan, konten media sosial Salad Boz belumterorganisir, konsep belum maksimal dan kurang konsisten sehingga kurang efektif untuk promosi. Oleh karena itu,tim PKM berkolaborasi dan bekerja sama dengan pemilik usaha untuk menciptakan konten media sosial yang lebihefektif, teratur, dan konsisten melalui pemanfaatan kecerdasan buatan. Penciptaan konten menggunakan kecerdasanbuatan meliputi, perencanaan ide, penciptaan konten, pengeditan gambar, serta pembuatan caption untuk unggahan diInstagram. Tim PKM berhasil membantu mitra dengan unggahan konten yang konsisten dan menarik. Pembuatankonten ini tetap membutuhkan kontribusi dari manusia, namun dengan adanya kecerdasan buatan dapat meningkatkanefisiensi waktu pembuatan dengan kualitas konten yang akan diunggah pada media sosial. Tim PKM turutmemberikan saran kepada mitra dalam bentuk langkah-langkah yang dapat diterapkan agar pengelolaan kontenpemasaran kedepannya dapat dilakukan secara maksimal oleh mitra sendiri.
THE EFFECT OF BRAND PROMINENCE AND MUSIC INVOLVEMENT ON BRAND RECALL IN MUSIC VIDEO Wijaya, Irenia Binardi; Cokki, Cokki
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.576-585

Abstract

Research in developing countries is still limited, especially regarding product placement in Korean music. This study aims to determine the effect of brand prominence and music involvement on brand recall. This study used the pre-test and post-test experimental method. The Korean music video, namely "It G Ma", was presented to 55 students. The results showed that participants tended to have a stronger brand recall on prominent product placements when they had known the brand before, and music involvement does not affect brand recall.
DIGITAL MARKETING AND MARKET ENTRY AGILITY ON THE MARKETING PERFORMANCE OF PONTIANAK CULINARY MSMES Ariadi, Ariadi; Muis, Mahlia; Cokki, Cokki
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3088-3094

Abstract

This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnaires were distributed directly to the respondents. The results of this study show that marketing performance is affected directly by market entry agility, but not by digital marketing, while market entry agility is directly affected by digital marketing. There is also an indirect effect of digital marketing on marketing performance through market entry agility. Additionally, this study suggests that Pontianak culinary MSMEs should enhance their digital marketing and market entry agility to improve marketing performance.
Analisis Media Sosial Telobag Indo Untuk Peningkatan Kesadaran Merek Dan Engagement Cokki, Cokki; Olivia Putri, Angely; Wigati Binar, Isabel Sekar Argum; Tanaya, Amanda Marzha
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan sampah plastik di Indonesia mencapai 12,54 juta ton pada tahun 2022 dan menuntut solusi berkelanjutan. PT Mogallana Plastic menghadirkan Telobag Indo, plastik ramah lingkungan berbahan dasar akar singkong yang mudah terurai dan bebas mikroplastik. Namun, pengelolaan Instagram Telobag Indo belum dikelola optimal sehingga berdampak pada rendahnya kesadaran merek dan keterlibatan audiens. Kegiatan pengabdian masyarakat ini menganalisis efektivitas strategi komunikasi digital Telobag Indo melalui metode analisis konten dengan melibatkan tiga pengode. Hasil menunjukkan bahwa konten video, khususnya video pendek berdurasi 19–35 detik yang bersifat edukatif dan mengklarifikasi persepsi publik mengenai material singkong, merupakan format paling efektif dalam meningkatkan jangkauan dan keterlibatan. Konten yang menampilkan bukti sosial juga meningkatkan interaksi audiens. Temuan ini menjadi dasar rekomendasi strategi komunikasi digital yang lebih konsisten dan edukatif untuk memperkuat kesadaran merek, keterlibatan, dan citra Telobag Indo sebagai produk ramah lingkungan.
Peran E-WOM, Citra Merek, dan Persepsi Harga terhadap Niat Membeli Produk Skintific Setiawan, Anastasia; Cokki, Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/hwy67t79

Abstract

Penelitian ini bertujuan untuk menguji pengaruh E-WOM, citra merek, dan persepsi harga terhadap niat membeli pada produk Skintific di Jakarta. Sampel yang digunakan sebanyak 220 responden yang merupakan masyarakat yang mengetahui merek Skintific atau konsumen produk Skintific di Jakarta. Penelitian ini menggunakan teknik pengambilan sampel berupa convenience sampling dengan membagikan kuesioner secara online. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa citra merek dan persepsi harga memiliki pengaruh positif terhadap niat membeli, namun E-WOM tidak memiliki pengaruh positif terhadap niat membeli. Selain itu, E-WOM memiliki pengaruh positif terhadap citra merek, dan citra merek juga memiliki pengaruh positif terhadap persepsi harga. This study aims to examine the influence of E-WOM, brand image, and price perception on purchase intention for Skintific products in Jakarta. The sample used was 220 respondents who were people who knew the Skintific brand or consumers of Skintific products in Jakarta. This study uses convenience sampling techniques by distributing questionnaires online. The data analysis technique used is Partial Least Square-Structural Equation Modeling. (PLS-SEM). The research results indicate that brand image and price perception have a positive influence on purchase intention, but E-WOM does not have a positive influence on purchase intention. Additionally, E-WOM has a positive influence on brand image, and brand image also has a positive influence on price perception.
Customer Relationship Marketing, Customer Bonding, and Customer Satisfaction on Customer Loyalty in Telecommunication Companies Maupa, Haris; Cokki, Cokki; Sulaiman, Syarifuddin
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.40975

Abstract

The telecommunications industry is one of the most competitive industries with high penetration of digital technology, faster availability of data services, and innovations in telecommunications. The purpose of the present study is to empirically test a model that illustrates how customer relationship marketing (CRM) and customer bonding (CBD) affect customer loyalty (CLA) with customer satisfaction (CSA) as a mediating variable in the telecommunication company. A survey of the telecommunication customers was conducted with responses from 230 samples by maximizing the Partial-Least-Square Structural-Equation Modeling (PLS-SEM). The research results show that CRM and CBD are inferred to impact CLA and mediate CSA significantly. Compared to CRM, CBD has emerged as the most influential determinant of the proposed model. Marketing managers can adopt relevant business strategies and promote customer relationship marketing and customer bonding to achieve customer loyalty.
Co-Authors Alfarisi, Muhamad Daffa Alfarisi Amelia, Saskia An Lie, Yeoh Angkasa, Cindy Lawrence Ariadi, Ariadi Chrisvinlya, Chrisvinlya Corinna, Bellinda Eunike, Debora Febriani, Wellen Febriyanti, Anjeli Haris Maupa Hazain, Saraswati Kamalo, Angelica Joanna Charity Kent, Edbert Khatimah, Gita Khusnul Mahlia Muis Meidy, Jessisca Mochamat Helmi Muji, Muji Naibaho, Hanny Veramayanti Br Natalya, Yenny Ocberta, Natalie OKTAVIAN, BILLY Olivia Putri, Angely Pandy, Ni Putu Noving Paramitha Prasetyo, Bagus Edo Putri, Adinda Zhafira Dyanti Putri, Angely Olivia Sadat, Andi Muhammad Saint, Hayuningrat Odyssey Saleh, Hendra Noor Setiawan, Anastasia Shirly Gunawan Sulaiman, Syarifuddin Tanaya, Amanda Marzha Teng, Phuah Kit Tiffany, Fransisca Tjokrosaputro, Miharni Waei, Ow Mun Wai, Khoong Tai Wigati Binar, Isabel Sekar Argum Wijaya, Irenia Binardi Wijaya, Santrista William Chandra Windyaswara, Habibah Afianti Yesika, Tifany Yunetta, Cintya