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All Journal CAM JOURNAL: Change Agent For Management Journal Borneo Student Research (BSR) Jurnal Ekonomi dan Manajemen EKONOMIKA45 MDP Student Conference Jurnal Riset Ekonomi dan Akuntansi Society
Cholid, Idham
Universitas Muhammadiyah Kalimantan Timur, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : MDP Student Conference

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Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan FazNet Palembang Agustina, Agustina; Cholid, Idham
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11144

Abstract

This study examines how price, product quality, and service quality affect customer satisfaction of Wifi FazNet Palembang City. This survey involved 393 Wifi FazNet Palembang City customers. Sampling was done purposively. This partial test finding indicated that price affects customer satisfaction, product quality does not affects customer satisfaction, and service quality does affects customer satisfaction. The result of the simultaneous test finding Price, product quality, and service quality also affect consumer satisfaction
Pengembangan Model Usaha Frosty Smoothies Dalam Rangka Keberlanjutan Usaha Angelica, Angelica; Ballesta, Jordy; Cholid, Idham
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11153

Abstract

Penelitian ini menganalisis strategi Frosty Smoothies dalam meningkatkan daya saing melalui inovasi produk, pemasaran digital, dan ekspansi bisnis. Penelitian ini menggunakan pendekatan deskriptif dengan data pemasaran dan keuangan. Hasilnya menunjukkan bahwa varian smoothies tanpa pengawet dan kemasan unik meningkatkan kepuasan pelanggan, sementara pemasaran digital melalui media sosial mendorong brand awareness dan penjualan. Ekspansi bisnis dengan layanan food delivery juga memperluas pasar. Kesimpulannya, strategi ini mendukung pertumbuhan bisnis, dan disarankan untuk memperkuat iklan, loyalitas pelanggan, serta efisiensi operasional.
Co-Authors Agustina Angelica, Angelica Aning Kesuma Putri, Aning Kesuma Asyiek, Fauziah Ballesta, Jordy Bambang Bemby soebyakto, Bambang Bemby Charisma Ayu P Dadang Pramana Aprilliansyah Ismail Ismail Isra Muhamad Nur Kapunas Ronny Dalekes Liliana Liliana Mario Tambos Melda Fahrisma Muhyiddin, Nurlina Tarmizi Mulyadi mulyadi Musdalipah Musdalipah Nita Oktavia Nur Aini Nur Halimah Nuryani Nuryani Nyimas Artina Rahna Setia Prama Ningsih Raka Harsa Wardana Rini Astuti Astuti Rini Irawati Sari Nurhesap Sofia Ulfa Eka Hadiyanti, Sofia Ulfa Eka Vera Anitra Yulizar Kasih