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All Journal Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL SYARIKAH : JURNAL EKONOMI ISLAM JURNAL VISIONIDA Jurnal Abdi Masyarakat (JAM) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Social Research (IJSR) Moneter : Jurnal Keuangan dan Perbankan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) JEBD Educational Researcher Journal
Maulana, Lucky Hikmat
Universitas Ibn Khaldun Bogor
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Mentoring of Mekarsaluyu Women Farmers Group as MSMEs Producers of One Village One Product in Utilizing Digital Marketing as a Promotional Media Wardhana, Adhitya Ikhsani; Silaningsih, Endang; Suryani, Danu; Yuningsih, Erni; Maulana, Lucky Hikmat
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 1 (2024): JUNI
Publisher : LPPM UIKA Bogor

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Abstract

BARAYU MSMEs is an OVOP producer of MSMEs in Margaluyu Village that needs help increasing its income due to the marketing methods used. For this reason, business actors need changes in the promotion model to maintain their business. Technological developments have made social media widely used, opening up opportunities for business actors as a medium for product promotion. This service aims to provide knowledge and promote products, assist in creating trademarks, MSMEs logos, websites, and skills for MSMEs in designing product promotions on social media and increasing product sales. Assistance uses the Participatory Action Research (PAR) method: observation, interviews, discussions, assistance, and Output. The results obtained after carrying out this service are increased knowledge and Understanding of BARAYU MSMEs owners regarding the existence and potential of social media in promoting products, the creation of the brand name "BARAYU," the creation of a logo and website as well as MSMEs social media accounts, increased skills of MSMEs owners in using social media as a promotional medium, and increasing the number of product sales.
The Effect of Consumer Education on Purchasing Decisions for Halal Lipstick: The Role of Price and Quality Maulana, Lucky Hikmat; Damayanti, Vina; Maulana, Hendri; Thalib, Hasan Haikal; Suwondo, Nanang
Educational Researcher Journal Vol. 2 No. 1 (2025): Educational Researcher Journal
Publisher : Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71288/educationalresearcherjournal.v2i1.36

Abstract

The cosmetic industry is experiencing rapid growth, as evidenced by the dominance of the Indonesian cosmetic industry in the domestic market, along with the increasing interest in the use of cosmetics that encourages manufacturers to compete in creating products that suit consumer desires. This phenomenon is reflected in the various cosmetic products available both domestically and internationally. This study aims to determine purchasing decisions influenced by the price and quality variables of halal-labeled lipstick products. The design of this study is descriptive and verification, with 92 consumers as analysis units. The data collection procedure uses literature and field studies through interviews and distributing questionnaires that have been tested for validity and reliability. The data analysis method uses multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, and simultaneous and partial significance tests. The study's results indicate that simultaneously the price and quality variables of lipstick have a significant and positive effect on purchasing decisions. The price variable has a significant and positive effect on purchasing decisions, but the quality variable partially has no significant effect on purchasing decisions. It is recommended that manufacturers consider adjusting prices to better suit consumer preferences, and maintain their quality durability, thus further strengthening their uniqueness for use in all activities.
Strengthening Customer Satisfaction Based on Promotions and Workshop Services Maulana, Lucky Hikmat; Maulana, Hendri; Hofifah, Siti
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 3 (2024): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

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Abstract

The era of globalization impacts marketing activities in the transportation sector, one of which is motorcycles. In the increasingly growing motorcycle business, of course, it needs to be balanced with user satisfaction. This study aims to determine user satisfaction influenced by promotional variables and the quality of motorcycle repair shop services. The design of this study is descriptive and verification, with an analysis unit of 89 consumers. The data collection procedure uses literature and field studies through interviews and distributing questionnaires that have been tested for validity and reliability. The data analysis method uses multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, and significance tests simultaneously and partially. The study's results indicate that simultaneously and partially the promotional variables and the quality of motorcycle repair shop services have a significant and positive effect on user satisfaction. It is recommended to increase the frequency and intensity of communication, as well as improve the motorcycle service process to be more reliable.
No Poverty and No Hunger as Achievements in Implementing the SDGs Economic Pillar Maulana, Lucky Hikmat; Aminda, Renea Shinta; Syaiful, Syaiful; Pratama, Erik; Kusumawati, Riny
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 2 (2023): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i2.527

Abstract

The realization of the implementation of the Sustainable Development Goals (SDGs) in the economic pillar is represented by the goal of development without poverty and without hunger, the achievement of which is expected to decrease further by 2030. Implementation of indicators in goal 1 and goal 2 of the Regency SDGs Bogor, which has been implemented according to the regional action plan during the 2020-2022 period, was observed for its achievements using descriptive explanation methods and qualitative analysis of achievement of indicator targets in Bogor Regency. The study results show that policy implementation in Bogor Regency looks very good, especially in reducing poverty rates, increasing health service rates, and reducing stunting and work programs. Apart from that, the activities of all Regional Apparatus Organizations in the Bogor Regency Government have led to the achievement of sustainable development goals, especially SDGs goal 1 and goal 2 as part of the economic pillar.
Determining Marketing Performance Product Innovation and Digital Marketing Marlina, Asti; Maulana, Lucky Hikmat; Sinaga, Hanif Zaidan; Fadhila, Jihan; Miranti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3431

Abstract

In the digital era, product innovation and digital marketing are vital for enhancing the marketing performance of fashion Micro, Small, and Medium Enterprises in Bogor City, where competition is intensifying. This study aims to examine the influence of product innovation and digital marketing, particularly through social media, on marketing performance. A quantitative approach with descriptive and verification methods was employed, using a questionnaire survey distributed to 65 fashion Micro, Small, and Medium Enterprises in Bogor City, selected via purposive sampling. Data were analyzed using SPSS software through multiple regression, correlation, and statistical hypothesis testing. The findings reveal that product innovation significantly enhances marketing performance by meeting consumer demands, while digital marketing, especially social media strategies, boosts brand visibility and customer engagement. Both factors collectively account for 60% of marketing performance variance, with social media playing a critical role in promoting innovative products. This study concludes that fashion Micro, Small, and Medium Enterprises must integrate innovative product designs with active social media marketing to remain competitive. These insights offer practical guidance for Micro, Small, and Medium Enterprises to optimize marketing strategies and strengthen market presence in a dynamic environment.
COMMUNITY EMPOWERMENT THROUGH TRAINING ON THE MANAGEMENT OF VILLAGE-OWNED ENTERPRISES (BUMDES) IN UJAN MAS DISTRICT, KEPAHIANG REGENCY Madani Hatta; Baihaqi Baihaqi; Fachruzzaman Fachruzzaman; Cici Aprida; Fahreza Novrian Darma; Lucky Hikmat Maulana
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 1 (2025): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i1.2749

Abstract

This community service activity aims to increase the capacity and competence of the management of Village-Owned Enterprises (BUMDes) in Ujan Mas District, Kepahiang Regency, in terms of institutional governance, financial management, and business development based on local potential. The training was carried out through lectures, interactive discussions, and hands-on practice involving village officials, BUMDes administrators, and community leaders. The results of the activity showed an increase in participants' understanding of the basic concept of the establishment and management of BUMDes that is accountable and sustainable. In addition, participants were also able to prepare a village business development plan according to their needs and potential. This activity is expected to be the first step in encouraging village economic independence through optimizing the role of BUMDes as a driver of the local economy.
Co-Authors Abdul Ahmad Hafidh Nurmansyah Abdul Zaelani agnes Ahmad Fauzi Allan William Sebastian Baihaqi Baihaqi Cici Aprida Debora Rosinta Sitepu Dede Nurjannah Dwi Gemina Dwi Tresnawati, Evita Ecin Kuraesin Eka Rahayu Endang Silaningsih Erni Yuningsih Fachruzzaman - Fadhila, Jihan Fahreza Novrian Darma Frido Saritua Simatupang Hapidz Padilla Hendri Maulana Henly Yulina Hofifah, Siti I Gusti Bagus Wiksuana Ismartaya Ismartaya Jenab, Siti Luky Adrianto Madani Hatta Marlina, Asti Masayu, Baby Panca Miranti Mohamad Irfan Maulana Nanang Suwondo Natasya, Rafika Nugrahanigsih, Hartanti Nurani, Syifa Bunga Nurul Arifiyani Pratama, Erik Rahayu, Ray Sinta Ray Sinta Rahayu Renea Shinta Aminda Restiana Febrianti Riny Kusumawati Ririn Andani Rismaya Saiful Ilham Samsuri . Sinaga, Hanif Zaidan Siti Jenab Sri Harini Sri Harini Sudarijati Sudarijati Suryani, Danu Syahrum Agung Syaiful . Syifa Bunga Nurani Thalib, Hasan Haikal Tini Kartini Titiek Tjahja Andari Vina Damayanti, Vina Wardhana, Adhitya Ikhsani Wildaria Simanjuntak Yeni Hartinah Yulianingsih Zaelani, Abdul