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All Journal Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL SYARIKAH : JURNAL EKONOMI ISLAM JURNAL VISIONIDA Jurnal Abdi Masyarakat (JAM) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Social Research (IJSR) Moneter : Jurnal Keuangan dan Perbankan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) JEBD IPSSJ Educational Researcher Journal
Maulana, Lucky Hikmat
Universitas Ibn Khaldun Bogor
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Strengthening Customer Satisfaction Based on Promotions and Workshop Services Maulana, Lucky Hikmat; Maulana, Hendri; Hofifah, Siti
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 3 (2024): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

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Abstract

The era of globalization impacts marketing activities in the transportation sector, one of which is motorcycles. In the increasingly growing motorcycle business, of course, it needs to be balanced with user satisfaction. This study aims to determine user satisfaction influenced by promotional variables and the quality of motorcycle repair shop services. The design of this study is descriptive and verification, with an analysis unit of 89 consumers. The data collection procedure uses literature and field studies through interviews and distributing questionnaires that have been tested for validity and reliability. The data analysis method uses multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, and significance tests simultaneously and partially. The study's results indicate that simultaneously and partially the promotional variables and the quality of motorcycle repair shop services have a significant and positive effect on user satisfaction. It is recommended to increase the frequency and intensity of communication, as well as improve the motorcycle service process to be more reliable.
No Poverty and No Hunger as Achievements in Implementing the SDGs Economic Pillar Maulana, Lucky Hikmat; Aminda, Renea Shinta; Syaiful, Syaiful; Pratama, Erik; Kusumawati, Riny
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 2 (2023): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i2.527

Abstract

The realization of the implementation of the Sustainable Development Goals (SDGs) in the economic pillar is represented by the goal of development without poverty and without hunger, the achievement of which is expected to decrease further by 2030. Implementation of indicators in goal 1 and goal 2 of the Regency SDGs Bogor, which has been implemented according to the regional action plan during the 2020-2022 period, was observed for its achievements using descriptive explanation methods and qualitative analysis of achievement of indicator targets in Bogor Regency. The study results show that policy implementation in Bogor Regency looks very good, especially in reducing poverty rates, increasing health service rates, and reducing stunting and work programs. Apart from that, the activities of all Regional Apparatus Organizations in the Bogor Regency Government have led to the achievement of sustainable development goals, especially SDGs goal 1 and goal 2 as part of the economic pillar.
Determining Marketing Performance Product Innovation and Digital Marketing Marlina, Asti; Maulana, Lucky Hikmat; Sinaga, Hanif Zaidan; Fadhila, Jihan; Miranti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3431

Abstract

In the digital era, product innovation and digital marketing are vital for enhancing the marketing performance of fashion Micro, Small, and Medium Enterprises in Bogor City, where competition is intensifying. This study aims to examine the influence of product innovation and digital marketing, particularly through social media, on marketing performance. A quantitative approach with descriptive and verification methods was employed, using a questionnaire survey distributed to 65 fashion Micro, Small, and Medium Enterprises in Bogor City, selected via purposive sampling. Data were analyzed using SPSS software through multiple regression, correlation, and statistical hypothesis testing. The findings reveal that product innovation significantly enhances marketing performance by meeting consumer demands, while digital marketing, especially social media strategies, boosts brand visibility and customer engagement. Both factors collectively account for 60% of marketing performance variance, with social media playing a critical role in promoting innovative products. This study concludes that fashion Micro, Small, and Medium Enterprises must integrate innovative product designs with active social media marketing to remain competitive. These insights offer practical guidance for Micro, Small, and Medium Enterprises to optimize marketing strategies and strengthen market presence in a dynamic environment.
DIGITAL-BASED ZERO WASTE MANAGEMENT IN JASMINE INTEGRATED FARMING TO IMPROVE COMMUNITY WELFARE Simatupang, Frido Saritua; Hafidh Nurmansyah, Abdul Ahmad; Yulina, Henly; Maulana, Lucky Hikmat
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.2125

Abstract

Jasmine Integrated Farming is a farmer group located in community unit 19, Antapani Tengah Subdistrict, Bandung City. Jasmine Integrated Farming was founded in 2019 with all its problems, namely (1) organic waste processing that is not yet optimal, (2) irregular planting and harvest schedules, (3) catfish harvests are not optimal, (4) lack of understanding about caring for seed houses and nurseries. plants, (5) Lack of partner knowledge about digital marketing, (6) Lack of knowledge about bookkeeping and financial reports. With all its problems, it is difficult for this farmer group to generate profits for the welfare of its members. The solutions offered are training and assistance on organic waste processing, training and assistance on seeding and planting schedules, training and assistance on the use of digital media for promotions along with recording digital-based financial reports using applications. The conclusion of this service is that there is an increase in partners' knowledge about organic waste processing, planting schedules, using social media as a marketing medium and recording application-based financial reports via Buku Kas.
COMMUNITY EMPOWERMENT THROUGH TRAINING ON THE MANAGEMENT OF VILLAGE-OWNED ENTERPRISES (BUMDES) IN UJAN MAS DISTRICT, KEPAHIANG REGENCY Hatta, Madani; Baihaqi, Baihaqi; Fachruzzaman, Fachruzzaman; Aprida, Cici; Darma, Fahreza Novrian; Maulana, Lucky Hikmat
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 1 (2025): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i1.2749

Abstract

This community service activity aims to increase the capacity and competence of the management of Village-Owned Enterprises (BUMDes) in Ujan Mas District, Kepahiang Regency, in terms of institutional governance, financial management, and business development based on local potential. The training was carried out through lectures, interactive discussions, and hands-on practice involving village officials, BUMDes administrators, and community leaders. The results of the activity showed an increase in participants' understanding of the basic concept of the establishment and management of BUMDes that is accountable and sustainable. In addition, participants were also able to prepare a village business development plan according to their needs and potential. This activity is expected to be the first step in encouraging village economic independence through optimizing the role of BUMDes as a driver of the local economy.
PENGARUH PROMOSI, HARGA DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN UMKM NAGIEF TOYS KAMPUNG BONEKA BOGOR Hartinah, Yeni; Maulana, Lucky Hikmat; Sudarijati
Karimah Tauhid Vol. 2 No. 2 (2023): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v2i2.8473

Abstract

ABSTRACT In this era of free trade and global competition, forcing every company to be ready to face increasingly fierce business competition. This study aims to identify and determine the influence of promotion, price and product innovation of MSME purchase decisions Nagief Toys Kampung Boneka Bogor. The design of this study uses descriptive methods and verifiable methods. Sampling technique, by distributing questionnaires to consumers using non-probability sampling techniques using the accidental sampling method with a total of 78 respondents. The subject of this study is the consumer of MSME Nagief Toys Kampung Boneka Bogor, and the object of the study is promotion, price, product innovation and purchasing decisions. The research methods used are descriptive research methods and verifiable methods. Multiple linear regression analysis, multiple correlation analysis, coefficient of determination analysis and hypothesis testing (F test and t test). The results showed that, consumer responses to promotion variables, prices, product innovation, and purchasing decisions belonged to the high category. Simultaneously and partially, promotion variables, prices and product innovations have a positive and significant effect on purchasing decisions at MSMEs Nagief Toys Kampung Boneka Bogor. It is recommended that subsequent researchers use variables, namely cultural, social, personal and psychological, which were not examined in this study. Keywords : Promotion, Price, Product Innovation, Purchasing Decision. ABSTRAK Di era perdagangan bebas dan persaingan global ini, memaksa setiap perusahaan untuk siap menghadapi persaingan bisnis yang semakin ketat. Penelitian ini bertujuan untuk mengidentifikasi dan mengetahui pengaruh promosi, harga dan inovasi produk keputusan pembelian UMKM Nagief Toys Kampung Boneka Bogor. Desain penelitian ini menggunakan metode deskriptif dan metode verifikatif. Teknik pengambilan sampel, dengan cara penyebaran kuesioner kepada konsumen menggunakan teknik non probability sampling dengan metode accidental sampling dengan jumlah responden sebanyak 78 konsumen. Subjek penelitian ini adalah konsumen UMKM Nagief Toys Kampung Boneka Bogor, serta objek penelitiannya adalah promosi, harga, inovasi produk dan keputusan pembelian. Metode penelitian yang digunakan adalah metode penelitian deskriptif dan metode verifikatif. Analisis regresi linear berganda, analisis korelasi berganda, analisis koefisien determinasi dan pengujian hipotesis (uji F dan uji t). Hasil penelitian menunjukkan bahwa, tanggapan konsumen terhadap variabel promosi, harga, inovasi produk, dan keputusan pembelian termasuk kategori tinggi. Secara simultan dan parsial, variabel promosi, harga dan inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada UMKM Nagief Toys Kampung Boneka Bogor. Disarankan untuk peneliti selanjutnya menggunakan variabel yaitu budaya, sosial, pribadi dan psikologis yang tidak di teliti pada penelitian ini. Kata kunci : Promosi, Harga, Inovasi Produk, Keputusan Pembelian
MINAT BELI IMPLORA DI TIKTOK SHOP BERBASIS LIVE STREAMING DAN ONLINE CUSTOMER REVIEW Zahrah Nur Fakhirah; Lucky Hikmat Maulana; Hannisa Rahmaniar Hasnin
Integrative Perspectives of Social and Science Journal Vol. 2 No. 05 Oktober (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini bertujuan untuk mengetahui serta menganalisis seberapa besar pengaruh live streaming dan online customer review terhadap minat beli produk Implora pada mahasiswi Program Studi Manajemen Universitas Ibn Khaldun Bogor melalui platform TikTok Shop. Metode yang digunakan yaitu kuantitatif dengan pendekatan deskriptif verifikatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 58 responden yang dipilih menggunakan purposive sampling. Instrumen penelitian terdiri dari 18 butir pertanyaan yang terbagi pada variabel live streaming (X1), online customer review (X2), dan minat beli (Y). Data yang diperoleh dianalisis menggunakan program SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel live streaming dan online customer review berpengaruh positif serta signifikan terhadap minat beli, baik secara parsial maupun simultan. Persamaan regresi yang diperoleh adalah Y = 4,234 + 0,714X₁ + 0,260X₂. Nilai konstanta sebesar 4,234 mengindikasikan bahwa meskipun tidak terdapat pengaruh dari kedua variabel independen, minat beli konsumen tetap berada pada angka 4,234. Koefisien regresi live streaming sebesar 0,714 dengan nilai signifikansi 0,000 menunjukkan bahwa semakin baik kualitas live streaming, semakin tinggi pula minat beli konsumen. Sementara itu, koefisien online customer review sebesar 0,260 dengan signifikansi 0,000 juga membuktikan bahwa semakin banyak ulasan positif yang diberikan konsumen, semakin besar pula minat beli yang terbentuk. Nilai korelasi (R) sebesar 0,846 menunjukkan adanya hubungan yang kuat antara variabel independen dengan minat beli. Koefisien determinasi (R²) sebesar 0,716 berarti 71,6% variasi minat beli dapat dijelaskan oleh live streaming dan online customer review, sedangkan 28,4% sisanya dipengaruhi oleh faktor lain di luar penelitian. Uji F menghasilkan nilai F hitung = 69,256 > F tabel = 3,16 dengan signifikansi 0,000 < 0,05, sehingga kedua variabel secara simultan berpengaruh signifikan terhadap minat beli. Uji t juga membuktikan bahwa live streaming (t hitung 9,975 > 1,673) dan online customer review (t hitung 8,471 > 1,673) berpengaruh signifikan secara parsial terhadap minat beli.
Pro-Environmental Behavior of Indonesian Household Consumers Toward Single-Use Packaging (Application of the Extended Theory of Planned Behavior) Indrawaty, Melly; Pasaribu, Popy Novita; Maulana, Lucky Hikmat
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4226

Abstract

The increasing use of single-use plastic packaging has created serious environmental problems, while housewives, as the primary decision-makers in household consumption, play a crucial role in promoting sustainable behavior. This study aims to analyze the factors influencing sustainable consumption behavior among housewives in Bogor City by applying the Extended Theory of Planned Behavior (ETPB). Using a Likert-scale questionnaire, the research involved 219 housewife respondents in Bogor City. Data were analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that green purchase intention serves as a mediator influencing sustainable consumption behavior, while environmental knowledge and religious-cultural factors exert a direct effect on sustainable consumption behavior. These results highlight the importance of strengthening attitudes, socialization processes, and environmental knowledge through education, campaigns, and the role of religious and cultural figures, along with the provision of environmentally friendly products to foster sustainable consumption.
Co-Authors Abdul Zaelani agnes Ahmad Fauzi Allan William Sebastian Aprida, Cici Darma, Fahreza Novrian Debora Rosinta Sitepu Dede Nurjannah Dwi Gemina Dwi Tresnawati, Evita Ecin Kuraesin Eka Rahayu Endang Silaningsih Erni Yuningsih Fachruzzaman, Fachruzzaman Fadhila, Jihan Hafidh Nurmansyah, Abdul Ahmad Hannisa Rahmaniar Hasnin Hapidz Padilla Hartinah, Yeni Hatta, Madani Hendri Maulana Henly Yulina, Henly Hofifah, Siti I Gusti Bagus Wiksuana Indrawaty, Melly Ismartaya Ismartaya Jenab, Siti Luky Adrianto Marlina, Asti Masayu, Baby Panca Miranti Mohamad Irfan Maulana Nanang Suwondo Natasya, Rafika Nugrahanigsih, Hartanti Nurani, Syifa Bunga Nurul Arifiyani Popy Novita Pasaribu Pratama, Erik Rahayu, Ray Sinta Ray Sinta Rahayu Renea Shinta Aminda Restiana Febrianti Riny Kusumawati Ririn Andani Rismaya Saiful Ilham Samsuri . Simatupang, Frido Saritua Sinaga, Hanif Zaidan Siti Jenab Sri Harini Sri Harini Sudarijati Sudarijati Suryani, Danu Syahrum Agung Syaiful . Syifa Bunga Nurani Thalib, Hasan Haikal Tini Kartini Titiek Tjahja Andari Vina Damayanti, Vina Wardhana, Adhitya Ikhsani Wildaria Simanjuntak Yulianingsih Zaelani, Abdul Zahrah Nur Fakhirah