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All Journal Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL SYARIKAH : JURNAL EKONOMI ISLAM JURNAL VISIONIDA Jurnal Abdi Masyarakat (JAM) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Social Research (IJSR) Moneter : Jurnal Keuangan dan Perbankan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) JEBD IPSSJ Educational Researcher Journal

Maulana, Lucky Hikmat

Universitas Ibn Khaldun Bogor

Author-ID : 1230255

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Peningkatan Daya Saing Pengrajin Batik Melalui Kewirausahaan Sri Harini; Dwi Gemina; Lucky Hikmat Maulana; Allan William Sebastian; Saiful Ilham; Restiana Febrianti
Jurnal Abdi Masyarakat (JAM) Vol 8, No 1 (2022): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v8i1.14035

Pelatihan peningkatan daya saing pengrajin batik melalui kewirausahaan sebagai bentuk program kreativitas masyarakat bagi pengrajin batik. Kegiatan ini melibatkan dua puluh mitra yang memiliki kemauan dan bersedia menjadi mitra binaan. Hasil program kreativitas masyarakat adalah pelatihan dan pendampingan, simulasi serta praktik antara lain: 1) pengetahuan kewirausahaan; 2) pengetahuan kreativitas dan inovasi; 3) pengetahuan digital marketing; 4) pengetahuan e-commerce dan marketplace; 5) praktik ecoprint; 6) praktik pembukuan bagi pengrajin batik sangat bermanfaat dalam memberikan motivasi dan memanfaatkan peluang usaha serta informasi dalam pengelolaan keuangan pengrajin batik. Program pengabdian masyarakat ini sebagai bentuk pelaksanaan Tri Darma Perguruan Tinggi bagi Universitas Djuanda dengan hasil kerja dosen yang digunakan masyarakat. Kata Kunci: Kreativitas dan Inovasi, Kewirausahaan, dan Peningkatan Daya Saing

The Impact Of Product Quality And Service Quality On Consumer Satisfaction At Kedai Falsafah Ngopi Bogor, Indonesia Ismartaya Ismartaya; Lucky Hikmat Maulana; Wildaria Simanjuntak; Tini Kartini
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.899

In the current era of globalization the business world is growing day by day so companies will not be separated from competition and are required to provide a good marketing system. The problem of product quality, service quality and customer satisfaction is the determining factor so it needs to be investigated. The sampling technique used was purposive sampling with a total sample of 60. The data collection technique used a questionnaire that had been tested for validity, reliability test, and classical assumption test. The data analysis method used was multiple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. A hypothesis test was also conducted using the F test method and the t test. The results showed that simultaneously and partially product quality, service quality had a positive and significant effect on consumer satisfaction. It is recommended to evaluate to find information that makes consumers comfortable and satisfied.

Pengaruh Kualitas Pelayanan, Fasilitas Dan Lokasi Terhadap Keputusan Menginap Di Hotel Graha Dinar Bogor Nurul Arifiyani; Lucky Hikmat Maulana; Samsuri
KARIMAH TAUHID Vol. 1 No. 4 (2022): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v1i4.6768

ABSTRACT Competition in hotel companies requires companies to be able to overcome the competitive market climate by focusing on marketing such as planning products, setting prices, promoting and distributing goods and services that can meet consumer needs. The purpose of this research is to find out how the quality, hotel facilities and location are simultaneously and partially in purchasing decisions at the hotel. Questionnaires were distributed to 95 consumers, using probability sampling technique (sample random sampling). The type of research used is qualitative and quantitative methods with survey methods that are descriptive or verification and use multiple linear regression analysis methods. The results showed that the quality of service, facilities and location simultaneously and partially have a positive and significant effect on purchasing decisions. Hotel Graha Dinar Bogor should further improve the quality of services, facilities and locations so as to increase company revenue by providing regular maintenance on the building, providing training to employees, adding room types, coloring wall paints that are in line with the theme in each room, maintaining existence hotels, providing information on licensing government regulations, increasing the products offered such as swimming pool facilities, playgrounds and others and increasing promotions at hotels, especially in the field of advertising. Keywords: Service Quality, Facilities, Location and Purchasing Decisions

Peningkatan Minat Beli Melalui Pendekatan Strategi Bisnis Dan Kinerja Bisnis UMKM Barokah Chicken Bogor Dede Nurjannah; Lucky Hikmat Maulana; Hendri Maulana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is entitled increasing buying interest through a business strategy approach and business performance in MSME businesses with a case study of Barokah Chicken Broiler Chicken in Kencana Tanah Sareal, Bogor City, with a sample size of 81 respondents. The method used is a questionnaire research instrument which is distributed to customers of Ayam Barokah broiler chicken which is processed using a computer application. The research design used was quantitative with descriptive and verification. The location of this research was carried out at the Barokah Kencana Tanah Sareal Chicken Shophouse, Bogor City. The variables Business Strategy (X1) Business Performance (X2) influence purchasing interest (Y) from the customer side of Ayam Barokah broiler chicken.

PENGARUH PHYSICAL EVIDENCE DAN PROCESS TERHADAP LOYALITAS ANGGOTA PADA KOPERASI PONDOK PESANTREN BAETUR RAHMAN KABUPATEN BOGOR Ahmad Fauzi; Lucky Hikmat Maulana
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

This study aims to determine the responses of members and the influence of physical evidence and process for loyalty members in the Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor and the object of this research is a member of the Cooperative of 100 members sampled. The method used is verification, Validity, Reliability Test, using multiple regression analysts, analysis of correlation coefficients and coefficients of determination (R2) were subsequently tested by the F test and t test. Based on the recapitulation of respondents to the physical evidence is quite agree, disagree and loyalty process that members do not agree. The multiple regression analysis of the F test states that the simultaneous physical evidence and process and partial t test physical evidence and process real and positive impact on loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor, of the product moment correlation analysis states that the existence of a strong relationship between physical evidence, process with loyalty members, determination of the results of the analysis states that 60.2% of the contribution of physical evidence and process the loyalty of members and of the results of the t test states that the physical evidence and partially process significantly affect the loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor.Keywords: Physical evidence, process, loyalty members

PENGARUH PROGRAM FACTORY VISIT DAN FILM SHOWING TERHADAP PEMBENTUKAN BRAND IMAGE PADA PT YAKULT INDONESIA PERSADA CICURUG SUKABUMI Ray Sinta Rahayu; Lucky Hikmat Maulana
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine the response of visitors to the factory visit program conducted in PT Yakult Indonesia Persada, to determine the response of participants to the program showing the film held in PT Yakult Indonesia Persada and the response of visitors and participants of the brand image of PT Yakult Indonesia Persada, and to know influence factory visit program and showing films simultaneously and partially to the formation of brand image on PT Yakult Indonesia Persada. The population in this study were the visitors and participants factory visit programs and movies showing PT Yakult Indonesia Persada in april 2015. The sampling of 120 people were taken from both programs. Analysis of data using multiple linear regression analysis, the correlation coefficient, coefficient of determination, F test and t test using SPSS 19. The results showed that the response of visitors and participants of the two programs are very good and the response to any good brand image, as well as simultaneous program factory visit and films showing positive and significant impact on the formation of brand image and partially each factory visit programs and movies showing positive and significant impact on the formation of brand image PT Yakult Indonesia Persada.Keywords: Factory visit, Film showing and Brand image.

PEMBENTUKAN SIKAP KONSUMEN YANG DIPENGARUHI OLEH KEBIJAKAN DISTRIBUSI DAN KEBIJAKAN PROMOSI (Studi Kasus Pada Produk Roti Unyil Venus di Kota Bogor) Siti Jenab; Lucky Hikmat Maulana
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The aim of this research is to figure out the influence of distribution and promotion policies toward the consumer attitudes establishment of bakery products Roti Unyil Venus in Bogor both simultaneously and partially. Populations of these studies are consumers of Roti Unyil Venus. Samples are taken from 45 respondents using the random sampling method. Data are collected by questionnaires, instrumentt test method is using validity, reliability and classical assumption method, while the data analysis method is using multiple regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and t test). Based on the results of multiple regression analysis by F test, distribution and promotion policy show a positive and significant impact on the establishment of consumer attitudes at Roti Unyil Venus simultaniously. The t test shows that distribution and promotion policy partially remain a positive and significant impact on the establishment of consumer attitudes at Roti Unyil.Keywords: Distribution Policy, Promotion Policy, Consumer Attitudes.

PENGARUH CELEBRITY ENDORSER DAN PESAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM WALLS CORNETTO DISC CHOCOLATE DI KOTA BOGOR Abdul Zaelani; Lucky Hikmat Maulana
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine effect celebrity endorser and advertising messages to purchase decision ice cream walls cornetto disc chocolate in Bogor City. Questioner distributed 100 konsuments. The method used is descriptive analysis and verification. The questioner validity and reliability testing. Likert scale used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable.Based on the result all indicators expressed validity and reliability, simultaneously with celebrity endorser (X1) and advertising messages (X2) influencing the purchase decision ice cream walls cornetto disc chocolate in Bogor City (Y). Partially, celebrity endorser and advertising messages influencing positive to purchase decision ice cream walls cornetto disc chocolate in Bogor City.Keywords: Celebrity Endorser, advertising messages and purchase decision

PENGARUH PROMOSI PENJUALAN, PERIKLANAN DAN PENJUALAN PERSONAL TERHADAP KEPUTUSAN KONSUMEN MENGINAP DI GRAND CEMPAKA RESORT AND CONVENTION CIPAYUNG-BOGOR Lucky Hikmat Maulana; Syifa Bunga Nurani
Jurnal Visionida Vol. 4 No. 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi penjualan, periklanan dan penjualan personal terhadap keputusan konsumen. Penelitian dilaksanakan di Grand Cempaka Resort and Convention Cipayung-Bogor. Populasi penelitian berjumlah 12,785 dan responden yang dijadikan sampel berjumlah 100 orang yang ditentukan dengan teknik random samling. Data dikumpulkan dengan menggunakan angket. Teknik analisa dilakukan dengan regresi berganda. Hasil pengujian menunjukkan bahwa promosi penjualan, periklanan serta penjualan personal secara simultan mempunyai pengaruh terhadap keputusan konsumen untuk menginap di Grand Cempaka Resort and Convention Cipayung-Bogor. Faktor dominan yang memiliki pengaruh positif serta signifikan adalah promosi penjualan, karena nilai signifikannya lebih besar jika dikomparasikan dengan periklanan dan penjualan personal.Kata Kunci : Promosi Penjualan, Periklanan, Penjualan Personal dan Keputusan Konsumen.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN PERUSAHAAN JASA PENGIRIMAN PAKET PADA PT JNE AGEN 012 CITEUREUP KABUPATEN BOGOR Lucky Hikmat Maulana; Eka Rahayu
Jurnal Visionida Vol. 5 No. 1 (2019): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Penelitian ini untuk dapat mengetahui pengaruh mengenai bauran pemasaran terhadap keputusan konsumen perusahaan jasa pengiriman paket pada PT JNE Agen 012 Citeureup Kabupaten Bogor baik secara simultan maupun parsial. Kuesioner didistribusikan kepada 100 konsumen yang dijadikan sampel. Hasil uji pada validitas serta reliabilitas menunjukkan bahwa seluruh butir pertanyaan dinyatakan valid dan reliabel. Berdasarkan hasil rekapitulasi tanggapan konsumen terhadap bauran pemasaran yaitu produk (X1) sangat baik, harga (X2) sangat baik, lokasi (X3) sangat baik, promosi (X4) sangat baik, orang (X5) sangat baik, proses (X6) baik, layanan pelanggan (X7) sangat baik. Hasil analisis koefisian korelasi memberikan pengaruh yang sangat kuat antara bauran pemasaran dan keputusan konsumen, dari hasil koefisien determinasi dapat dijelaskan sebesar 86,2% oleh bauran pemasaran dan 13,8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, seperti physical evidence. Adapun analisis regresi berganda dari uji F (simultan) dan uji t (parsial) menyatakan bahwa bauran pemasaran berpengaruh positif serta signifikan terhadap keputusan konsumen perusahaan jasa pengiriman paket pada PT JNE Agen 012 Citeureup Kabupaten Bogor.Kata kunci : bauran pemasaran, keputusan konsumen, tanggapan konsumen

Co-Authors Abdul Zaelani agnes Ahmad Fauzi Allan William Sebastian Aprida, Cici Darma, Fahreza Novrian Debora Rosinta Sitepu Dede Nurjannah Dwi Gemina Dwi Tresnawati, Evita Ecin Kuraesin Eka Rahayu Endang Silaningsih Erni Yuningsih Fachruzzaman, Fachruzzaman Fadhila, Jihan Hafidh Nurmansyah, Abdul Ahmad Hannisa Rahmaniar Hasnin Hapidz Padilla Hartinah, Yeni Hatta, Madani Hendri Maulana Henly Yulina, Henly Hofifah, Siti I Gusti Bagus Wiksuana Indrawaty, Melly Ismartaya Ismartaya Jenab, Siti Luky Adrianto Marlina, Asti Masayu, Baby Panca Miranti Mohamad Irfan Maulana Nanang Suwondo Natasya, Rafika Nugrahanigsih, Hartanti Nurani, Syifa Bunga Nurul Arifiyani Popy Novita Pasaribu Pratama, Erik Rahayu, Ray Sinta Ray Sinta Rahayu Renea Shinta Aminda Restiana Febrianti Riny Kusumawati Ririn Andani Rismaya Saiful Ilham Samsuri . Simatupang, Frido Saritua Sinaga, Hanif Zaidan Siti Jenab Sri Harini Sri Harini Sudarijati Sudarijati Suryani, Danu Syahrum Agung Syaiful . Syifa Bunga Nurani Thalib, Hasan Haikal Tini Kartini Titiek Tjahja Andari Vina Damayanti, Vina Wardhana, Adhitya Ikhsani Wildaria Simanjuntak Yulianingsih Zaelani, Abdul Zahrah Nur Fakhirah

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