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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS JAIM (Jurnal Abdi Masyarakat) Enrichment : Journal of Management Hukum Responsif : Jurnal Ilmiah Fakultas Hukum Universitas Swadaya Gunung Jati Cirebon Jurnal Pengabdian Masyarakat PEDADIDAKTIKA: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Jurnal Satya Informatika Reflection: Education and Pedagogical Insights Jurnal Pendidikan Anak Usia Dini IJEB RESLAJ: Religion Education Social Laa Roiba Journal Management Studies and Business Journal
Sofyan, Ade
STKIP Babunnajah
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PERAN DIGITALISASI DAN MANAJEMEN PEMASARAN DALAM MENINGKATKAN KETAHANAN INDUSTRI MIKRO DAN KECIL (IMK) DENGAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL MEDIASI Putri, Fenina Berliana; Sofyan, Ade; Maulidah, Siti Aisyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2329

Abstract

The acceleration of digital transformation has reshaped the competitive landscape of micro and small industries (IMK). Despite this shift, IMK in Indonesia, particularly within the leather, leather goods, and footwear subsector, continue to face significant challenges in maintaining business resilience due to resource limitations and intense competition from imported products. This study investigates the influence of digitalization and marketing management on IMK resilience, with competitive advantage positioned as a mediating variable. A quantitative approach with a descriptive verificative design was applied, involving 202 respondents selected through the Isaac and Michael formula. Data were analyzed using Structural Equation Modeling with SmartPLS. The findings reveal that digitalization and marketing management significantly enhance both competitive advantage and business resilience. Moreover, competitive advantage serves as a mediating mechanism that links digitalization and marketing management to resilience, emphasizing the pivotal role of differentiation, cost leadership, and service responsiveness in sustaining IMK performance. Theoretically, this study introduces novelty by positioning competitive advantage not merely as an outcome but as a central mediator that bridges digital strategies and resilience, a perspective that remains underexplored in prior research. Practically, the study provides valuable insights for policymakers and entrepreneurs in designing adaptive strategies that strengthen the competitiveness and sustainability of IMK in the digital era. Keywords: Digitalization, Marketing Management, Competitive Advantage, Business Resilience, micro and small industries
Penerapan 3M (Mewarnai, Memotong, dan Menempel) pada Keterampilan Motorik Halus pada Anak Usia Dini di RA Al-Muminun, Kecamatan Wanasalam, Kabupaten Lebak-Banten Putri, Bismi Nuraeni; Muspiroh; Nahziah, Euis; Rohimah, Eneng Siti; Maspupah; Lisnawati; Sofyan, Ade
Jurnal Pendidikan Anak Usia Dini Vol. 3 No. 2 (2026): January
Publisher : Indonesian Journal Publisher

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Abstract

Tujuan penelitian ini adalah untuk mengevaluasi seberapa efektif penerapan 3M terhadap keterampilan motorik halus anak-anak usia dini di RA Al-Muminun Wanasalam, Lebak, Banten. Penelitian ini meneliti penggunaan 3M dalam kegiatan belajar dan dampaknya terhadap perkembangan keterampilan motorik halus anak-anak melalui studi literatur dan observasi. Berdasarkan hasil penelitian, penerapan 3M memiliki potensi besar untuk meningkatkan keterampilan motorik halus anak-anak usia dini. Aktivitas 3M tidak hanya menghibur anak-anak, tetapi juga membantu meningkatkan keterampilan motorik halus mereka dengan cara yang menarik dan mudah dipahami. Anak-anak dapat belajar banyak nilai melalui 3M, seperti kreativitas, kesadaran, kejujuran, kesabaran, harmoni, dan tanggung jawab. Namun, keberhasilan penerapan 3M sangat bergantung pada beberapa faktor, seperti pemilihan warna, alat, dan bahan yang sesuai dengan usia dan perkembangan anak, kemampuan anak dalam melakukan aktivitas 3M selama kegiatan, serta tindak lanjut setelah aktivitas 3M. Selain itu, penelitian ini menunjukkan betapa pentingnya peran orang tua dalam membantu anak-anak belajar keterampilan motorik halus di rumah
Integrasi Teknologi dalam Pengembangan Kurikulum Irwan Maulana; Ade Sofyan; Rifyal Ahmad Lughowi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.8751

Abstract

The development of information technology has driven significant transformation in the education system which includes curriculum development. This research aims to analyze how technology integration can be optimized in the development of the basic education curriculum, taking into account the dynamics that occur in education. This research method uses a documentation study approach to various literature. This research identifies strategies, challenges and opportunities in implementing educational technology. The research results show that technology integration not only increases the accessibility and effectiveness of learning, but also encourages changes in pedagogical paradigms, the role of teachers, and a curriculum approach that is more adaptive to digital developments. The success of this integration is determined by factors such as progressive education policies, teacher technopedagogical competence, equitable infrastructure, digital literacy, and multi-stakeholder collaboration.
Co-Authors Amin Hidayat Anjani, Risa Ayu Dwi Putra, Hafit Cahyono Elvania, Nindy Callista Enung Nugraha Heri Susanto Herlina Herlina Irwan Maulana Lisnawati Marwan Effendi Maspupah Maulana, Ilham Ridho Maulidah, Siti Aisyah Muhammad Dadi Priadi Mulyasari, Suci Muspiroh Naf’an Tarihoran Nahziah, Euis Ningrum, Mardani Eka Novitasari, Intan Putri, Bismi Nuraeni Rifyal Ahmad Lughowi Rohimah, Eneng Siti Sandi Budi Iriawan