Garuda - Garba Rujukan Digital

Pengaruh Iklan terhadap Minat Berkunjung ke Toko Ibu Sunter melalui Instagram Yonata, Fidelia Marcella; Rusdi, Farid
Kiwari Vol. 4 No. 1 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i1.33734

Utilizing social media for advertising platform presents a significant business opportunity as it can reach a wide audience. Instagram is one of the social media platforms that has rapidly developed, making it popular for advertising activities. Toko Ibu is a coffee shop officially opened to the public on March 22, 2024. The coffee shop is located at Jalan Agung Tengah 4 Number 5, Sunter, North Jakarta. Observing the use of Instagram ads by Toko Ibu, which had not yet been running for a full year since its opening at the time of the study, the researcher conducted a study aimed at determining whether Instagram ads influence customers' interest in visiting Toko Ibu Sunter. The study is based on the AIDA theory as a foundation for the research. The quantitative approach serves as the research method in this study, complemented by the distribution of questionnaires for data collection. The population is based on the followers of the Instagram account @tokoibu.jkt, and the sample consists of 94 respondents, obtained using the Slovin formula. The findings of the study suggest that Instagram advertising have an impact on the intention to visit Toko Ibu Sunter. The research findings indicate that the influence amounts to 39.2%. Linear regression analysis shows that a 1% increase in the advertising variable contributes 0.425 to visit interest. The coefficient of determination test reveals that advertising has a 39.2% impact on visit interest. Pemanfaatan media sosial sebagai wadah beriklan menjadi peluang besar dalam berbisnis karena dapat menjangkau masyarakat secara luas. Instagram merupakansalah satu media sosial dengan perkembangan yang pesat sehingga populer digunakan untuk kegiatan iklan. Toko Ibu adalah kedai kopi yang resmi dibuka untuk umum pada tanggal 22 Maret 2024. Kedai kopi berlokasi di Jalan Agung Tengah 4 Nomor 5, Sunter, Jakarta Utara. Melihat pemanfaatan iklan Instagram oleh Toko Ibu yang belum genap berjalan setahun sejak resmi dibuka hingga waktu pelaksanaan penelitian, peneliti melakukan penelitian yang bertujuan untuk mencari tahu apakah terdapat pengaruh iklan pada media sosial Instagram terhadap minat berkunjung di Toko Ibu Sunter. Penelitian ini menggunakan landasan teori AIDA sebagai penunjang penelitian. Pendekatan kuantitatif menjadi metode penelitian ini dan dilengkapi dengan distribusi kuesioner untuk pengumpulan data. Populasi berdasarkan pengikut akun Instagram @tokoibu.jkt dan sampel sebanyak 94 yang didapatkan menggunakan rumus Slovin. Penelitian ini mengindikasikan adanya pengaruh iklan Instagram terhadap minat berkunjung di Toko Ibu Sunter. Hasil penelitian menunjukkan bahwa pengaruh tersebut sebesar 39,2%. Analisis regresi linear menunjukkan bahwa peningkatan 1% pada variabel iklan memberikan kontribusi sebesar 0,425 terhadap minat berkunjung. Uji koefisien determinasi menunjukkan bahwa iklan memberikan pengaruh sebesar 39,2% terhadap minat berkunjung.

Strategi Komunikasi Pemasaran di Media Sosial Bidang Properti Atlantis Realty Gunawan, Theodorus Axel; Rusdi, Farid
Kiwari Vol. 4 No. 1 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i1.33751

The property business in the modern era can be considered one of the sectors that will never fade over time, as property is a fundamental necessity, comparable to the need for food. In today's digital era, social media plays a significant role in facilitating marketing communication across various industries, including the property business. With the presence of digital and social media, property marketing has become more effective and enables a wider reach in attracting consumers. Social media plays a crucial role in marketing communication strategies as it expands market coverage, making it easier to attract consumers in the sales process. This study uses a qualitative approach with in-depth interview data collection techniques. The findings of this study indicate that marketing communication at Atlantis Realty involves effective verbal communication techniques in product presentations, as well as the use of digital marketing on social media to reach a broader audience. The social media marketing team also implements strategies to ensure content appears on the FYP, such as understanding platform algorithms, creating engaging content, and using relevant hashtags. Bisnis properti di era modern saat ini dapat dikatakan sebagai salah satu sektor yang tidak akan lekang oleh waktu, karena properti merupakan kebutuhan dasar yang penting, sebanding dengan kebutuhan akan pangan. Di era digital sekarang ini, media sosial memainkan peran besar dalam mempermudah komunikasi pemasaran di berbagai bidang, termasuk dalam bisnis properti. Dengan hadirnya media digital dan sosial, pemasaran properti menjadi lebih efektif dan memungkinkan untuk memperluas jangkauan dalam menarik konsumen. Media sosial memiliki peran penting dalam strategi komunikasi pemasaran, karena dapat memperbesar cakupan pasar, sehingga mempermudah penyerapan konsumen dalam proses penjualan. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data wawancara mendalam. Hasil dari penelitian ini adalah marketing communication di Atlantis Realty melibatkan teknik komunikasi verbal yang baik dalam presentasi produk serta pemanfaatan digital marketing di media sosial untuk menjangkau audiens lebih luas. Tim social media marketing juga menerapkan strategi agar konten masuk ke FYP, seperti memahami algoritma platform, membuat konten menarik, serta menggunakan hashtag yang relevan.

Comparison of Instagram Hashtags in Increasing Audience Engagement Through Music Concerts in Indonesia Paramita, Sinta; Aulia, Sisca; Rusdi, Farid
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.29061

In 2023, various music concerts will begin to be held nationally and internationally. Indonesian music fans came in droves to enliven the music concert. Audience music concert activities do not only focus on concerts and purchasing concert tickets but also on crowds in the virtual sector. The activity of watching a music concert is documented and uploaded via social media and Instagram. The use of hashtags is used to support the concert as well as being a means of self-actualization as a music fan. Uploads on Instagram social media with the hashtag immediately received attention from other social media users who were interested in the concert. From this explanation, this research will look at two things. Firstly, how influential hashtags on Instagram are in increasing audience engagement through three music concerts held in Indonesia. Second, look at the comparison of the three music concert hashtags. The research approach used in this research is quantitative, using extensive data-based social network analysis (SNA) methods. The application used in this research is Analisia.io, an artificial intelligence (AI) social analytic application as a tool for collecting virtual data according to the researchers' criteria. The first result of this research is that #blackpinkworldtourjakarta's cumulative total audience engagement is 17,653. #the90festival cumulative total audience engagement 144,150. And #coldplayjakarta, the total audience engagement was 811,387. The first Instagram hashtag most discussed virally is #coldplayjakarta, the second is the hashtag #the90festival, and the last is the hashtag #blackpinkworldtourjakarta. From this analysis, Instagram hashtag comparison activities in increasing audience engagement through music concerts in Indonesia fall into the concept of a network society: timelessness, the cultural consequences of information capitalism, the power of identity, and changing times.

Strategi Marketing Public Relations Parfum Lokal dalam Membangun Brand Awareness Azaria, Gabriella Diva; Rusdi, Farid
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33179

The rapid growth of the perfume industry in Indonesia, especially in the local product segment, has created intense competition among business players. Aamodini, as a new brand, had to implement effective strategies to build brand awareness. This research aims to identify the Marketing Public Relations (MPR) strategy used by Aamodini in building brand awareness. The theory used in this research is the MPR Whalen's 7 Step Strategic Planning Process, namely situation analysis, objectives, strategy, targets, messages, tactics and evaluation. The method applied is qualitative with a case study approach, where data is collected through in-depth interviews. The research results show that MPR Aamodini focuses on creating active interactions with consumers, maximizing the use of social media, collaborating with influencers, and participating in offline bazaars. These strategies can build brand awareness, starting from the initial stage where consumers are not familiar with Aamodini to reaching a significant level of recognition in the local perfume market. This research confirms the importance of a planned MPR strategy in facing competitive challenges and building brand awareness. Pesatnya pertumbuhan industri parfum di Indonesia, khususnya di segmen produk lokal, telah menciptakan persaingan yang ketat di kalangan pelaku bisnis. Aamodini, sebagai brand baru, harus menerapkan strategi yang efektif untuk membangun brand awareness. Penelitian ini bertujuan untuk mengidentifikasi strategi Marketing Public Relations (MPR) yang digunakan Aamodini dalam membangun brand awareness. Teori yang digunakan dalam penelitian ini adalah Tahapan MPR Whalen’s 7 Step Strategic Planning Process, yakni analisis situasi, objektif, strategi, sasaran, pesan, taktik, dan evaluasi. Metode yang diterapkan adalah kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa MPR Aamodini berfokus pada menciptakan interaksi aktif dengan konsumen, memaksimalkan penggunaan media sosial, berkolaborasi dengan influencer, dan berpartisipasi dalam bazaar offline. Strategi-strategi ini dapat membangun kesadaran merek, mulai dari tahap awal di mana konsumen tidak mengenal Aamodini hingga mencapai tingkat pengenalan yang signifikan di pasar parfum lokal. Penelitian ini menegaskan pentingnya strategi MPR yang terencana dalam menghadapi tantangan kompetisi dan membangun brand awareness.

Pemanfaatan Aplikasi Mamikos sebagai Sarana Strategi Komunikasi Pemasaran Cokelat Residence Ardiana, Engei; Rusdi, Farid
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33398

The development of communication media in Indonesia is growing very rapidly. With the growth of people's needs in Indonesia, there has also been an increase in communication media created according to people's needs. Not only is it used to ask for news, but many communication media have emerged, especially media used to communicate and promote and buy and sell residences such as apartments and boarding houses to make it easier for people to meet their needs without having to communicate and transact face to face. This research aims to find out how applications are used as a means of marketing communication strategy. This research uses marketing communication theory and in analyzing the data obtained, the SOSTAC model is used. Apart from observing and documenting, the researcher also conducted interviews with the boarding house owner and two boarding house tenants. From this research, it was found that several strategies were carried out by Cokelat Residence, namely conducting research on things that are often asked by prospective tenants at Mamikos to be used as content for messages that will be shared during broadcasts, including the availability of rooms with a higher number, increasing advertisements for available rooms at Mamikos and others Perkembangan media komunikasi di Indonesia berkembang sangat pesat. Dengan adanya pertumbuhan kebutuhan masyarakat di Indonesia, maka bertambah juga media komunikasi yang diciptakan sesuai dengan kebutuhan masyarakat. Tak hanya digunakan untuk bertanya kabar, tetapi sudah banyak media komunikasi yang bermunculan terutama media yang digunakan untuk berkomunikasi dan mempromosikan hingga memperjual-belikan tempat tinggal seperti apartemen hingga rumah kos guna mempermudah masyarakat dalam memenuhi kebutuhannya tanpa harus berkomunikasi dan bertransaksi secara langsung. Penelitian ini memiliki tujuan untuk menganalisi dan mengetahui bagaimana pemanfaatan aplikasi sebagai sarana strategi komunikasi pemasaran. Penelitian ini juga memanfaatkan teori komunikasi pemasaran dan dalam menganalisis data yang diperoleh, digunakan model SOSTAC. Selain melakukan observasi dan dokumentasi, peneliti juga melakukan wawancara dengan pemilik rumah kos dan dua orang penyewa rumah kos tersebut. Dari penelitian ini ditemukan beberapa strategi yang dilakukan oleh Cokelat Residence yaitu Melakukan riset mengenai hal yang sering ditanyakan oleh calon penyewa di Mamikos untuk dijadikan isi pesan yang akan dibagikan saat broadcast, mencantumkan ketersediaan kamar dengan jumlah lebih tinggi, Menaikkan iklan pada kamar yang tersedia di Mamikos dan lainnya

Pro dan Kontra Cross Cover Dance (Studi Kasus Komentar di Akun TikTok @aiueza) Wibowo, Honey Florence; Rusdi, Farid
Koneksi Vol. 9 No. 1 (2025): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v9i1.33293

The presence of popular South Korean music or K-pop has led to the emergence of cross dance cover activities, the existence of which often elicits various reactions from netizens on social media. These reactions can be in the form of opinions that agree (pro), disagree (con), or neither (neutral). The existence of opposing opinions regarding cross dance covers occurs because people often assume that cross dance cover dancers are people who violate religion and norms that apply in Indonesia. Therefore, the purpose of this study is to determine the pros and cons of K-pop cross dance covers in the comment’s column of the TikTok account @Aiueza for the period 2023-2024 based on the ABC of Attitude concept of opinion-forming components (affect, behavior, and cognition). The theories and concepts that support this research are new media theory and the concept of opinion. This research was conducted using a qualitative approach with a case study method. After conducting the research process, the results showed that there were only 2 of the 3 components that formed the ABC of Attitude opinion, namely affect and cognition. Hadirnya musik populer Korea Selatan atau K-pop menyebabkan munculnya aktivitas cross dance cover, yang keberadaannya kerap menimbulkan beragam reaksi dari netizen di media sosial. Reaksi tersebut dapat berupa opini yang setuju (pro), tidak setuju (kontra), ataupun tidak keduanya (netral). Adanya opini kontra mengenai cross dance cover terjadi karena masyarakat kerap menganggap bahwa penari cross dance cover adalah orang yang melanggar agama dan norma yang berlaku di Indonesia. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui bagaimana pro dan kontra K-pop cross dance cover dalam kolom komentar akun TikTok @Aiueza periode tahun 2023-2024 berdasarkan konsep ABC of Attitude dari komponen pembentuk opini (affect, behavior, dan cognition). Teori dan konsep yang mendukung penelitian ini adalah teori media baru dan konsep opini. Penelitian ini dilakukan dengan pendekatan kualitatif dengan metode studi kasus. Setelah melakukan proses penelitian, didapatkan hasil yang menunjukkan bahwa hanya terdapat 2 dari 3 komponen pembentuk opini ABC of Attitude, yaitu affect dan cognition.

Kontroversi Pernyataan Joko Widodo tentang Kampanye dalam Pemilu 2024 di Media Detik.com dan Viva.co.id Salim, Richard Neilson; Rusdi, Farid
Koneksi Vol. 9 No. 2 (2025): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v9i2.33310

In 2024, Indonesia will hold presidential and vice-presidential elections and legislative elections. One of the news that attracted attention was a controversial statement from President Joko Widodo regarding the president being allowed to campaign and take sides. The statement elicited mixed responses, both positive and negative, not only that, but the mass media also reported Joko Widodo's statement. One of them is online media Detik.com and Viva.co.id. The reason researchers chose Detik.com and Viva.co.id was because in the IPWS survey, the two media were included in the most popular and most widely read online media in Indonesia. This study aims to determine the framing analysis of Detik.com and Viva.co.id on the news of Joko Widodo's statement regarding the president who is allowed to campaign and take sides in the 2024 election. The approach in this research uses a constructivist paradigm, with Zhongdang Pan and Gerald M. Kosicki's framing analysis, namely syntax, script, thematic, and rhetoric. In this research, the data collection method used is observation, online data search, and literature study. The findings show that there is emphasis in the presentation of news by Detik.com and Viva.co.id. Detik.com seems to be trying to maintain neutrality while Viva.co.id seems to be leaning or supporting Jokowi's statement. Pada tahun 2024, Indonesia akan menyelenggarakan Pemilihan Umum presiden dan wakil presiden (Pilpres) serta Pemilihan Umum Legislatif (Pileg). Salah satu berita yang menarik perhatian adalah pernyataan kontroversial dari Presiden Joko Widodo mengenai presiden yang diperbolehkan berkampanye dan berpihak. Pernyataan tersebut menimbulkan tanggapan yang beragam, baik yang positif maupun yang negatif, tidak hanya itu, media massa juga memberitakan pernyataan Joko Widodo tersebut. Salah satunya media online Detik.com dan Viva.co.id. Alasan peneliti memilih Detik.com dan Viva.co.id dikarenakan pada survei IPWS, kedua media tersebut termasuk dalam media online terpopuler dan paling banyak dibaca di Indonesia. Penelitian ini bertujuan ingin mengetahui framing Detik.com dan Viva.co.id terhadap pemberitaan pernyataan Joko Widodo mengenai presiden yang diperbolehkan berkampanye dan berpihak dalam pemilu 2024. Pendekatan dalam penelitian ini menggunakan paradigma konstruktivis, dengan analisis framing Zhongdang Pan dan Gerald M. Kosicki yakni sintaksis, skrip, tematik, dan retoris. Dalam penelitian ini, metode pengumpulan data yang digunakan adalah observasi, penelusuran data daring, dan studi kepustakaan. Temuan menunjukkan bahwa ada penekanan dalam penyajian berita oleh Detik.com dan Viva.co.id. Detik.com terlihat berusaha menjaga netralitas sedangkan Viva.co.id terlihat condong atau mendukung pernyataan Jokowi.

Strategi Komunikasi Pemasaran Brand Itswooni dalam Membangun Brand Awareness Wisely, Erica; Rusdi, Farid
Prologia Vol. 9 No. 2 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i2.35347

ItsWooni is one of the local brands that recently entered the competition in 2022, offering a complementary addition to fashion through its product line of bags. The aim of this research is to understand the marketing communication strategies employed by the ItsWooni brand to enhance brand awareness. Marketing communication in this context is carried out through influencer marketing and content marketing. In this study, the researcher adopts a qualitative approach and a case study method. Data is gathered through in-depth interviews, non-participant observation, and documentation. Interviews are conducted with the owner, team, and customers of ItsWooni to gain a comprehensive understanding of the brand. Meanwhile, observation involves examining and analyzing data and information related to ItsWooni. The findings of this research reveal the strategies employed in marketing communication to build and sustain brand awareness. ItsWooni merupakan salah satu brand lokal yang baru saja bersaing di tahun 2022 yang dapat menjadi pelengkap busana karena produk yang dikeluarkan oleh ItsWooni adalah tas. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan oleh brand ItsWooni dalam meningkatkan kesadaran merek. Komunikasi pemasaran ini dilakukan melalui influencer marketing dan content marketing. Dalam penelitian ini, peneliti menggunakan pendekatan kualitatif dan metode studi kasus. Peneliti memperoleh data melalui wawancara mendalam, observasi non partisipan dan dokumentasi. Wawancara dilakukan bersama pemilik, team dan customer ItsWooni untuk mengetahui secara mendalam mengenai ItsWooni. Sementara itu, observasi dilakukan dengan mengamati, menganalisis data dan informasi mengenai ItsWooni. Hasil temuan dari penelitian ini adalah mengetahui bagaimana strategi komunikasi pemasaran dalam membangun dan mempertahankan kesadaran merek.

Tourism communication strategy for economic growth through music concerts Paramita, Sinta; Aulia, Sisca; Rusdi, Farid; Mutongi, Chipo
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.65602

This research is urgent because international music concerts are now recognized as economic drivers, not just entertainment, as the Indonesian music industry shows signs of recovery following the pandemic. Further development will test the music concert tourism communication model derived from previous research to validate its potential. The purpose of this research is to determine how the Music Concert Tourism Communication Model can be applied to Indonesian society. The theoretical approach used in this research is the music concert tourism communication model. The method employed is a qualitative approach, utilizing a case study method that involves data collection techniques such as focus group discussions and descriptive surveys. The results show that the micro, meso, and macro elements of the music concert tourism communication model are important factors in improving the economic sector. The Merdekafest concert successfully attracted thousands of domestic and international tourists, resulting in a surge in demand for accommodation, transportation, culinary, and retail services. Local business actors were involved in the event's supply chain, from logistics to merchandise sales and distribution. However, other factors, such as terrorist threats and pandemics, can hinder this model, necessitating the implementation of tourism protocols in such cases. By mastering communication mechanisms, future international music concerts can make a more significant contribution to economic progress. The implications of this study provide valuable insights to inform government plans for investing in the music industry, particularly international music concerts, and offer hope for the industry's recovery.

Pengaruh Social Media Marketing Tiktok terhadap Brand Awareness Produk Bioaqua Meiliana; Rusdi, Farid
Kiwari Vol. 3 No. 1 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i1.29078

BIOAQUA is a local brand which operates in the cosmetics and skincare sector with the main segmentation among teenagers and young adults. BIOAQUA was founded in 2019 as an output from PT. Permata Indo KAV. In facing the digital era, where competition between industrial companies is increasingly fierce, BIOAQUA continues to strive to increase purchasing sales through marketing on social media. The purpose of the research conducted was to identify the influence of TikTok's social media marketing on brand awareness of BIOAQUA products. In the research carried out also applied a type of quantitative research and used descriptive analysis methods. In a method that was carried out to collect research data that was applied by distributing questionnaires to 100 Tiktok BIOAQUA social media followers, namely @bioaquaofficialstore which was determined using a purposive sampling method. The resulting data acquisition is then carried out by analyzing the data by applying several tests in the form of validity testing, reliability testing, simple linear regression analysis and t-test. in the resulting research it was shown that an independent variable has a significant effect on the dependent variable. BIOAQUA merupakan sebuah merek lokal (local brand) yang bergerak di bidang kosmetik dan skincare dengan segmentasi utama di kalangan usia remaja dan dewasa muda. BIOAQUA di dirikan pada tahun 2019 yang merupakan keluaran dari PT. Permata Indo KAV. Dalam menghadapi era digital, dimana persaingan antara perusahaan industri semakin ketat, BIOAQUA terus berusaha untuk meningkatkan penjualan pembelian melalui pemasaran di media sosial. Tujuan dari penelitian yang dilakukan yaitu guna mengidentifikasi pengaruhnya dari pemasaran sosial media TikTok terhadap brand awareness produk BIOAQUA. Dalam penelitian yang dilakukan juga menerapkan jenis penelitian kuantitatif serta digunakan metode analisis deskriptif. Pada sebuah Metode yang dilakukan untuk mengumpulkan data penelitian yang diterapkan dengan melakukan penyebaran kuesioner terhadap 100 pengikut media sosial Tiktok BIOAQUA yaitu @bioaquaofficialstore yang ditentukan menggunakan metode purposive sampling. Perolehan data yang dihasilkan selanjutnya dilakukan Analisa data dengan diterapkannya beberapa pengujian yang berupa pengujian validitas, pengujian reliabilitas, analisis regresi linear sederhana dan uji t. dalam penelitian yang dihasilkan ditunjukkan mengenai sebuah variabel independent memiliki pengaruhnya dengan signifikan terhadap variabel dependen.

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