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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Sosial dan Humaniora Jurnal Kesehatan Masyarakat Damianus Journal of Medicine Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Dinamika Pengabdian (JDP) Jurnal Ilmiah Ekonomi dan Bisnis Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Administrasi dan Manajemen Pendidikan Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Muara Ilmu Ekonomi dan Bisnis JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management Quantitative Economics and Management Studies Dialogue: Jurnal Ilmu Administrasi Publik Jurnal Locus Penelitian dan Pengabdian Media Bina Ilmiah Return : Study of Management, Economic and Bussines JRAP (Jurnal Riset Akuntansi dan Perpajakan) Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) IIJSE Asian Journal of Social and Humanities E-JURNAL AKUNTANSI
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Brand Image as an Economic Asset: Mediating the Effects of Online Customer Reviews, Customer Experience, and Product Quality on Repurchase Intentions of Karung Jantan Clothing Brand Mahendra, I Wayan Yoga Praditya; Mahyuni, Luh Putu; Deli, Mazzlida Mat; Musa, Sulaiman
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8251

Abstract

This study investigates brand image as an economic asset by analyzing its mediating role in the relationship between online customer reviews, customer experience, and product quality on consumers’ repurchase intentions for the Karung Jantan clothing brand. Recognizing that a strong brand image can enhance customer loyalty, reduce marketing costs, and increase long-term revenue, this research adopts a quantitative approach and analyzes data using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results reveal that brand image does not significantly mediate the effects of online customer reviews and customer experience on repurchase intention. However, brand image significantly mediates the relationship between product quality and repurchase intention, reinforcing its role as an intangible economic asset. Moreover, online customer reviews, customer experience, and product quality all have a positive and significant direct influence on both brand image and repurchase intention. These findings underscore the economic value of investing in brand image and product quality to drive repeat purchases and ensure sustainable business growth.
Impact of Customer Behavior on Impulse Buying in the Footwear Industry Parditha, I Putu; Mahyuni, Luh Putu
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4030

Abstract

This study examines the influence of brand image, content marketing, influencer marketing, and customer reviews on impulsive buying behavior in the context of New Balance footwear in Indonesia. The research aims to understand the interplay of these factors and their impact on spontaneous purchasing decisions. Data were collected from respondents through surveys, focusing on demographic attributes, consumer preferences, and purchasing behavior. The analysis utilized a structured model to evaluate the relationships between variables and their influence on impulsive buying. The findings reveal that while relevant to consumer perceptions, brand image and content marketing do not significantly drive impulsive purchases. Conversely, influencer marketing demonstrates a substantial positive impact, emphasizing its role in creating emotional connections and triggering spontaneous buying. Customer reviews, however, show limited moderating influence on the relationships between the studied variables and impulsive buying behavior. The study concludes that emotionally driven strategies, such as leveraging credible influencers and situational promotions, are more effective in fostering impulsive purchases than traditional approaches. It highlights the need for creative and dynamic marketing tactics to align with evolving consumer behavior. This research contributes to understanding consumer behavior in the digital marketing landscape. It offers actionable insights for businesses to optimize strategies and enhance customer engagement, ensuring sustainable success in competitive markets.
Desain Kelembagaan dan Kepemimpinan Fasilitatif dalam Collaborative Governance : Studi Pada Pengembangan Desa Wisata Detusoko Barat Bidi, Ermenilda Sedo; Mahyuni, Luh Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4771

Abstract

Tourism village development cannot operate independently without support and collaboration among government actors, the community, and other stakeholders trough collaborattive governance. However, this process often encounters obstacles, particularly in establishing effective institutional structures and leadership capable of directing and accomodating diserve interests. This study aims to analyze the institutional design and the role of facilitative leadership in the collaboration of tourism village development in Detusoko Barat. This research employs a descriptive qualitative approach with data collected trough in-depth interviews, and documentation. The findings show that the institusional design has been shaped trough the involvement of village government, tourism awareness groups (Pokdarwis), local communities, and external partners. Nevertheless, challengers remain in terms of formal regulations and transparency mechanisms. On the other hand, facilitative leadership exercised by the Village Head and community leader play a vital role in building trust, encouraging participation, and bridging differences among actors. These findings affirm that success of collaborative tourism village development is strongly influenced by inclusive institutional design and adaptive, communicative facilitative leadership.
Evaluation of QR Code Media in the Implementation of the Governor's SE Policy No. 4 of 2023 to Foreign Tourists Adi Sentana Putra, Agus; Putu Mahyuni, Luh
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52059

Abstract

This study examines the dissemination of policy information through QR Code Do's and Don'ts to foreign tourists in Badung Regency, Bali. The main issue is the high rate of rule violations by foreign tourists despite the policy’s implementation to control behavior during visits. The study aims to analyze the effectiveness of QR Codes as a public communication medium for conveying rules and to evaluate tourists’ responses to this information. Using a qualitative case study approach, primary data were collected through in-depth interviews with immigration officials, tourism agencies, public communication experts, and foreign tourists. Analysis was guided by Harold Lasswell’s Public Communication Strategy theory to understand the communication dynamics between the government as sender and tourists as recipients. Findings indicate that although the QR Code policy is implemented in multiple languages and supported by digital flyers and social media, the information delivery is ineffective in reaching all target audiences. Many tourists are either unaware of or do not scan the QR Codes due to unclear directions and inconsistent communication strategies. The study concludes that a re-evaluation is necessary, involving various stakeholders and combining conventional and digital media. This integrated approach can ensure the message is delivered comprehensively, improving tourists’ awareness and compliance with Bali’s rules.
The Influence of Brand Ambassador, Quality Perception, and Digital Marketing on Purchasing Decisions with Brand Image as a Mediator Sari, Ni Luh Kade Dwi Purnama; Luh Putu Mahyuni
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3076

Abstract

The dissemination of information through today's technology can spread culture and information globally. One of them is Korean culture, also known as Hallyu or Korean Wave. This phenomenon has also become a trend in marketing strategies by using South Korean K-pop idols as brand ambassadors. One of them is Dream NCT (Neo Culture Technology), which is currently developing to attract customers. This study will analyze how K-pop can make a significant contribution to branding among Generation Z. This study attempts to examine the phenomenon of consumer purchasing mediated by brand image. The sample size for this study was 100 Generation Z individuals. Data collection was conducted by distributing questionnaires using Google Forms. The data analysis technique used the SEM-PLS method. This study shows that Brand Ambassador, Quality Perception, and Digital Marketing have a positive and significant effect on Brand Image. This study also found that Brand Image has a positive and significant effect on Purchase Decision. Brand Ambassador, Quality Perception, and Digital Marketing have a positive and significant effect on Purchase Decision through Brand Image.
Addressing Gen Z's Quiet Quitting: A Determining Factor in ASN Productivity Luh Ayu Trisna Dewi; Luh Putu Mahyuni
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4255

Abstract

The phenomenon of quiet quitting has emerged as a salient issue in the public sector, particularly among civil servants (ASN). The objective of this study is to examine the impact of perceived organizational support, toxic culture, workload, and work-life balance on work productivity. The present study will utilize the concept of "quiet quitting" as a mediating variable, while organizational culture will be used as a moderating variable. The study was conducted in the Government of Buleleng Regency, which has a population of 1,242 civil servants. The sample population was comprised of 92 respondents, who were selected through the implementation of the simple random sampling method. Subsequently, the collected data were subjected to rigorous analysis using the Structural Equation Modeling (SEM) method, implemented through the utilization of the SmartPLS software. The findings indicate that perceived organizational support and the presence of toxic culture have a detrimental impact on work productivity. Conversely, factors such as workload and work-life balance have been demonstrated to exert a positive influence on productivity. Quiet quitting does not directly influence work productivity; however, it serves as a mediator in the relationship between perceived organizational support, toxic culture, and workload on work productivity. Furthermore, the association between quiet quitting and work productivity is not influenced by organizational culture. These findings suggest that a lack of organizational support and an unhealthy work culture can increase the tendency for quiet quitting, which can ultimately affect ASN productivity. Consequently, there is a necessity for policies that promote a positive work environment, work-life balance, and digital leadership strategies to enhance the productivity of civil servants.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Adi Sentana Putra, Agus Agus Fredy Maradona Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri Bidi, Ermenilda Sedo Cahya Utami, Putu Aninditha Charles Triyono Mula Deli, Mazzlida Mat Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Erni Wibawati Gede Sri Gede Sri Darma Gina Putri Dianti Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Ardhy Kusuma Iswara S I Made Bagus Lawa Pradnyanthya Wartika I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Nengah Wirsa I Putu Adhi Saputra I Putu Andi Wirawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Bagus Surya Respati Ida Bagus Teja Pramana Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Juniari, Ni Wayan Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Krismajayanti, Ni Putu Ari Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Kadek Sisi Suastiari Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Made Dwija Pramana Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Putu Wahyadyatmika, Ida Bagus Raharja, Komang Aris Respati, Ida Bagus Surya Rosita, Yulia Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Setiari, Santi Setiawan, I Wayan Arta Suardana, I Wayan Arya Suparna, I Komang Trisna Aditya Vincent Rinaldi Wardana, I Wayan Adhitya Kusuma Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Yulia Rossa Indah Yusta Suryono Afri Teo