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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Sosial dan Humaniora Jurnal Kesehatan Masyarakat Damianus Journal of Medicine Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Dinamika Pengabdian (JDP) Jurnal Ilmiah Ekonomi dan Bisnis Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Administrasi dan Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonomi dan Bisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Muara Ilmu Ekonomi dan Bisnis JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management Quantitative Economics and Management Studies Dialogue: Jurnal Ilmu Administrasi Publik Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Science and Society (IJSOC) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Social And Economics Research Media Bina Ilmiah Return : Study of Management, Economic and Bussines JRAP (Jurnal Riset Akuntansi dan Perpajakan) Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asian Journal of Social and Humanities ManBiz: Journal of Management and Business journal of social and economic research Civic-Culture: Jurnal Ilmu Pendidikan PKn dan Sosial Budaya
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Addressing Gen Z's Quiet Quitting: A Determining Factor in ASN Productivity Luh Ayu Trisna Dewi; Luh Putu Mahyuni
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4255

Abstract

The phenomenon of quiet quitting has emerged as a salient issue in the public sector, particularly among civil servants (ASN). The objective of this study is to examine the impact of perceived organizational support, toxic culture, workload, and work-life balance on work productivity. The present study will utilize the concept of "quiet quitting" as a mediating variable, while organizational culture will be used as a moderating variable. The study was conducted in the Government of Buleleng Regency, which has a population of 1,242 civil servants. The sample population was comprised of 92 respondents, who were selected through the implementation of the simple random sampling method. Subsequently, the collected data were subjected to rigorous analysis using the Structural Equation Modeling (SEM) method, implemented through the utilization of the SmartPLS software. The findings indicate that perceived organizational support and the presence of toxic culture have a detrimental impact on work productivity. Conversely, factors such as workload and work-life balance have been demonstrated to exert a positive influence on productivity. Quiet quitting does not directly influence work productivity; however, it serves as a mediator in the relationship between perceived organizational support, toxic culture, and workload on work productivity. Furthermore, the association between quiet quitting and work productivity is not influenced by organizational culture. These findings suggest that a lack of organizational support and an unhealthy work culture can increase the tendency for quiet quitting, which can ultimately affect ASN productivity. Consequently, there is a necessity for policies that promote a positive work environment, work-life balance, and digital leadership strategies to enhance the productivity of civil servants.
Strategi UMKM Mempertahankan Pelanggan di Era Digitalisasi Iswara S, I Made Ardhy Kusuma; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24222

Abstract

MSME activities in the digitalization era are required to be able to apply digital technology. To maintain customer loyalty, MSMEs must maintain a company image, improve service quality and pay attention to the price of a product. This study aims to determine and analyze the strategies of MSMEs to retain customers in the digitalization era. This research is qualitative research. The location of this research is in Bualu Traditional Village, Badung Regency, South Kuta District, Benoa Village. Informants were determined by purposive sampling, namely the community and MSME players (micro, small and medium enterprises) located in the Bualu Traditional Village. Data collection techniques were carried out by interview, observation and documentation. Data validity is done by triangulation and data analysis is done by collecting data, reducing data, presenting data and drawing conclusions. The results of this study indicate that in maintaining customers, MSME actors have provided good quality service, are friendly and polite, and pay attention to customer needs. In addition, other factors, namely image and price, also influence maintaining customers so that the existence of MSMEs in Bualu Traditional Village still survives and is able to develop in the current era of digitalization
Menakar Persepsi Konsumen Terhadap Harga, Kualitas Produk, Brand Image, Kualitas Pelayanan dan Dampaknya Pada Trust dan Keputusan Pembelian Motor Yamaha Mariarta, I Kadek; Mahyuni, Luh Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 5 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i5.3992

Abstract

Industri sepeda motor di Indonesia mengalami pertumbuhan pesat, namun belakangan ini kepercayaan konsumen terhadap kualitas produk menghadapi tantangan akibat fenomena patah rangka dan masalah inden unit, termasuk di dealer Yamaha di Bali. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kualitas produk, brand image, dan kualitas pelayanan terhadap trust dan keputusan pembelian motor Yamaha di Bali, serta menguji peran trust sebagai variabel mediasi. Penelitian menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 250 konsumen Yamaha, dan data dikumpulkan melalui kuesioner daring. Analisis dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa persepsi harga, kualitas produk, brand image, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap trust. Namun, hanya kualitas produk yang berpengaruh langsung terhadap keputusan pembelian, sedangkan brand image dan kualitas pelayanan tidak berpengaruh signifikan. Trust terbukti memediasi penuh hubungan persepsi harga, brand image, dan kualitas pelayanan dengan keputusan pembelian, serta memediasi sebagian hubungan kualitas produk dengan keputusan pembelian. Implikasi penelitian ini menggarisbawahi pentingnya membangun trust untuk meningkatkan keputusan pembelian konsumen dalam industri otomotif yang semakin kompetitif.
Analisis pengaruh Influencer terhadap pembentukan harga saham di Bursa Efek Indonesia Putra, I Gede Ananda Wibawa; Mahyuni, Luh Putu
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.10911

Abstract

This study aims to obtain empirical evidence regarding the influence of stock Influencers on the formation of stock prices on the Indonesia Stock Exchange (IDX). This research was carried out on publicly listed companies on the IDX and on stock Influencer Instagram social media accounts. The data is processed using an event study approach and takes into account abnormal returns. In addition, the Kolmogorov-Smirnov test and paired t-test were carried out. This study finds that buying sentiment and holding sentiment given by stock Influencers cannot have a significant influence on the formation of stock prices on the IDX. This is likely because investors have confidence and good financial literacy, so they are not too influenced by stock Influencers. But in market capitalization there is an influence from Influencers on large market capitalization. This may be because this research does not focus on the types of investors who invest in a market capitalization. This research study is implemented to be able to contribute information and decision making related to an active Influencer in the capital market world in providing a sentiment or recommendation.
Viral Marketing: Utilizing Digital Content Digitization to Enhance Brand Awareness, Brand Trust, and Customer Loyalty in Coffee Shops Wibisana Sudarta, Ida Bagus; Mahyuni, Luh Putu
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1146

Abstract

This study delves further into the use of viral marketing to boost customer loyalty, brand awareness, and brand trust in coffee shops. By looking at two case studies of coffee businesses that use influencer engagement and organic viral marketing tactics, a qualitative approach is used. By using two case studies with distinct approaches, we hope to shed light on how viral marketing can be successfully applied in a variety of situations. Eleven informants' interview data are evaluated through the use of coding and theming techniques. The study concludes that while the Story, Hype, Actionable, Relevant, and Emotional (SHARE) strategy is applied in both circumstances, the first case, which takes an organic approach, achieves higher levels of trust in the generated content than the influencer-involved case. Furthermore, the study reveals that the utilization of viral marketing tactics in conjunction with the SHARE concept has the potential to enhance consumer awareness, trust, and loyalty. This study makes a valuable contribution by providing in-depth understandings of the ways in which viral marketing can be utilized to improve consumer loyalty, brand awareness, and brand trust. It also closes a gap in the literature by explaining how Viral Marketing strategies can be strengthened through the application of the SHARE concept.
The Attitude And Intentions Of Millennials Towards Digital Banks In The Post-Pandemic Era Catur Wijaya, Stefanus Cahya; Mahyuni, Luh Putu
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1379

Abstract

Pandemic Covid-19 has had a significant impact on Indonesia’ economic since March 2020 and affecting every single aspect of life including financial and banking system. Banking create innovation through technology, and it’s called Digital Bank. Now Pandemic has end, but millennials attituded, and intention banking are change? This research held to understand the attitude and intention of millennials toward Digital Banks in the post pandemic era using quantitative method and using TAM to understand the intention with e-trust and attitude toward using digital bank as mediation. The result from this research show that Perceived usefulness, perceived ease of use, and e-trust strongly influence millennial’s intention to adopt digital bank. E-trust have significate mediation between perceived ease of use and behavior intention. Conclusion is designing marketing strategies or technology development requires consideration of perceived usefulness, ease of use, and e-trust, alongside factors like social influence and attitude toward usage. Understanding these relationships enables organizations to more effectively influence individuals' intentions to adopt new technology. Furthermore, recommendations for further research include conducting comparative studies across various technologies, exploring the influence of culture, employing multidisciplinary approaches, and conducting in-depth qualitative research to gain deeper insights into user behavior related to technology adoption.
Implementation of Collaborative Governance in Managing BRIN's Research and Innovation Funding to Promote the Strengthening of Indonesia's Research Ecosystem Wibawati, Erni; Mahyuni, Luh Putu
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.1657

Abstract

The study aims to provide an overview of the implementation of the funding scheme for research and innovation, as well as the involvement of stakeholders in the collaborative development of the research ecosystem and innovation. The study uses Ansell and Gash's collaborative governance theory, identifying stakeholders and analyzing stakeholder roles based on power and interests. (interest). The study employs descriptive research methods and qualitative data collection techniques. Data acquisition entails interviews, observations, and documentation from informants who are knowledgeable about these research issues. The findings demonstrate the fulfillment of Ansell and Gash's collaborative elements. Stakeholders in the research and innovation funding program consist of primary stakeholders, key stakeholders, and secondary stakeholders. The management of research and innovation funding involves a mapping of stakeholders, each with their own unique influences and interests. Stakeholders in the research and innovation funding program consist of primary stakeholders, key stakeholders, and secondary stakeholders. Key players include the Deputy for Research Facilitation and Innovation and the Deputy for Utilization Research and Innovation. Subjects that receive research and innovation funding are the Center for Research Collaboration and startups. Researchers from universities and research organizations wield significant influence as contest setters. The crowd includes the Deputy for Infrastructure Research and Innovation, the Directorate of Talent Management, the Inspectorate, and industry and company partners.
Antecedents of Turnover Intention in Millennial Employees: Employee Engagement and Organizational Culture as Mediation Variables Kaffaso, Yoseph Vernon Suardi; Mahyuni, Luh Putu
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1138

Abstract

This research aims to find the antecedents of turnover intention in millennial employees, where employee engagement and organizational culture mediate. This research was conducted at banks in Bali Province. The population was all banking employees in Bali Province. From this population, 230 samples were taken, namely bank employees. Data was collected using a questionnaire method. The collected data was then analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS). This research shows that professional identity and work environment negatively impact turnover intention, and professional identity positively impacts employee engagement and organizational culture. Next, the work environment positively impacts employee engagement and organizational culture. Employee engagement has a negative and significant effect on turnover intention; Organizational culture does not affect turnover intention, and Employee engagement can mediate the influence of professional identity on turnover intention. Employee engagement can mediate the influence of the work environment on turnover intention. Organizational culture cannot mediate the influence of professional identity on turnover intention. And organizational culture cannot mediate the influence of the work environment on turnover intention.”
Purchasing Behavior of Electric Motorcycles in Bali: The Mediating Role of Consumer Expectancy Dewi, Ni Putu Manik Cempaka; Mahyuni, Luh Putu
International Journal of Science and Society Vol 6 No 4 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i4.1331

Abstract

The development of electric vehicles, particularly electric motorcycles, has seen an increase in sales in Indonesia; however, their contribution remains significantly low compared to conventional motorcycles. Despite being more competitively priced, electric motorcycles accounted for only 1% of total motorcycle sales in 2022. This phenomenon highlights an intriguing gap for research, particularly concerning consumer purchasing behavior. This study aims to analyze the influence of perceived behavioral control, herding behavior, sustainability attitude, motivation, and facilitating conditions on the purchasing behavior of electric motorcycles in Bali, with consumer expectancy as a mediating variable. The research employs a quantitative method by distributing questionnaires to electric motorcycle consumers and analyzes the data using SEM-PLS. The findings reveal that perceived behavioral control negatively influences purchasing behavior, while herding behavior, sustainability attitude, and facilitating conditions have a positive impact. Interestingly, motivation does not affect purchasing behavior. Additionally, consumer expectancy mediates the influence of sustainability attitude, motivation, and facilitating conditions on purchasing behavior but fails to mediate the effect of herding behavior.
Analysis of The Role of Tiktok Social Media as A Mediation Variable on Influence Review Influencer, Endorsement, and Brand Image on The Decision To Purchase The Originote Products In The Millennial Generation Jagat Sriastiti, Putu Ayu Candra; Mahyuni, Luh Putu
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.418

Abstract

Social media currently plays an important role in all current activities. The use of social media is currently popular among the Millennial Generation. Tiktok has become a popular social media because it has a different appeal than other social media. This study aims to analyze the role of Tiktok social media as a mediating variable in the influence of influencer reviews, endorsements, and brand image on purchasing decisions for The Originote products in the millennial generation. The population in this study was the community of Tiktok Social Media users in Bali Province. Determination of sample size in this study used the Hair formula with a sample size of 138 samples. The data used came from primary data with quantitative data types. Data collection techniques with questionnaires. Data analysis techniques using Structural Equation Modeling (SEM). The results of the analysis show that influencer reviews, endorsements and brand image have a positive effect on purchasing decisions. Social media is able to positively and significantly mediate the influence of influencer reviews, endorsements and brand image on purchasing decisions. The interaction of influencer reviews, endorsements and brand image influences the millennial generation, thus creating a purchasing decision for The Originote mediated by the influence of Tiktok social media.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Adi Sentana Putra, Agus ADINUGROHO, IWAN Agus Fredy Maradona Alvianingrum, Silvi Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri Bidi, Ermenilda Sedo Cahya Utami, Putu Aninditha Catur Wijaya, Stefanus Cahya Charles Triyono Mula Ciptadewi, Putri Ayu Deli, Mazzlida Mat Desak Made Febri Purnama Sari Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Dewi, Ni Putu Manik Cempaka Fadli, Usman Gede Sri Gede Sri Darma Gina Putri Dianti Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Bagus Lawa Pradnyanthya Wartika I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Nengah Wirsa I Putu Adhi Saputra I Putu Andi Wirawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Bagus Putu Wahyadyatmika Ida Bagus Surya Respati Ida Bagus Teddy Prianthara Ida Bagus Teja Pramana Iswara S, I Made Ardhy Kusuma Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Junianto Kurnia Kumala Juniari, Ni Wayan Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kaffaso, Yoseph Vernon Suardi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Krismajayanti, Ni Putu Ari Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Mandira, I Made Candra Mariarta, I Kadek Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Putu Shintania Pramesti Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Prasetia, Komang Marko Triadi Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Gede Ananda Wibawa Putra, I Made Dwija Pramana Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Raharja, Komang Aris Rahman, Supriadi Resmini, Komang Tri Respati, Ida Bagus Surya Rinaldi, Vincent Rosita, Yulia Sanjaya Aryaputra, Komang Bagus Bre Saputa, I Putu Agus Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Sentana, I Kadek Bayu Arta Setiari, Santi Setiawan, I Wayan Arta Setiyono, Yuli Sintya, Ni Made Suardana, I Wayan Arya Suastiari, Ni Kadek Sisi Suparna, I Komang Teo, Yusta Suryono Afri Trisna Aditya Wahyudi, Jason Wardana, I Wayan Adhitya Kusuma Wibawati, Erni Wibisana Sudarta, Ida Bagus Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Wulansari, Ida Ayu Komang Yulia Rossa Indah Yusta Suryono Afri Teo