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Menakar Persepsi Konsumen Terhadap Harga, Kualitas Produk, Brand Image, Kualitas Pelayanan dan Dampaknya Pada Trust dan Keputusan Pembelian Motor Yamaha Mariarta, I Kadek; Mahyuni, Luh Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 5 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i5.3992

Abstract

Industri sepeda motor di Indonesia mengalami pertumbuhan pesat, namun belakangan ini kepercayaan konsumen terhadap kualitas produk menghadapi tantangan akibat fenomena patah rangka dan masalah inden unit, termasuk di dealer Yamaha di Bali. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kualitas produk, brand image, dan kualitas pelayanan terhadap trust dan keputusan pembelian motor Yamaha di Bali, serta menguji peran trust sebagai variabel mediasi. Penelitian menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 250 konsumen Yamaha, dan data dikumpulkan melalui kuesioner daring. Analisis dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa persepsi harga, kualitas produk, brand image, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap trust. Namun, hanya kualitas produk yang berpengaruh langsung terhadap keputusan pembelian, sedangkan brand image dan kualitas pelayanan tidak berpengaruh signifikan. Trust terbukti memediasi penuh hubungan persepsi harga, brand image, dan kualitas pelayanan dengan keputusan pembelian, serta memediasi sebagian hubungan kualitas produk dengan keputusan pembelian. Implikasi penelitian ini menggarisbawahi pentingnya membangun trust untuk meningkatkan keputusan pembelian konsumen dalam industri otomotif yang semakin kompetitif.
Analisis pengaruh Influencer terhadap pembentukan harga saham di Bursa Efek Indonesia Putra, I Gede Ananda Wibawa; Mahyuni, Luh Putu
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.10911

Abstract

This study aims to obtain empirical evidence regarding the influence of stock Influencers on the formation of stock prices on the Indonesia Stock Exchange (IDX). This research was carried out on publicly listed companies on the IDX and on stock Influencer Instagram social media accounts. The data is processed using an event study approach and takes into account abnormal returns. In addition, the Kolmogorov-Smirnov test and paired t-test were carried out. This study finds that buying sentiment and holding sentiment given by stock Influencers cannot have a significant influence on the formation of stock prices on the IDX. This is likely because investors have confidence and good financial literacy, so they are not too influenced by stock Influencers. But in market capitalization there is an influence from Influencers on large market capitalization. This may be because this research does not focus on the types of investors who invest in a market capitalization. This research study is implemented to be able to contribute information and decision making related to an active Influencer in the capital market world in providing a sentiment or recommendation.
Viral Marketing: Utilizing Digital Content Digitization to Enhance Brand Awareness, Brand Trust, and Customer Loyalty in Coffee Shops Wibisana Sudarta, Ida Bagus; Mahyuni, Luh Putu
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1146

Abstract

This study delves further into the use of viral marketing to boost customer loyalty, brand awareness, and brand trust in coffee shops. By looking at two case studies of coffee businesses that use influencer engagement and organic viral marketing tactics, a qualitative approach is used. By using two case studies with distinct approaches, we hope to shed light on how viral marketing can be successfully applied in a variety of situations. Eleven informants' interview data are evaluated through the use of coding and theming techniques. The study concludes that while the Story, Hype, Actionable, Relevant, and Emotional (SHARE) strategy is applied in both circumstances, the first case, which takes an organic approach, achieves higher levels of trust in the generated content than the influencer-involved case. Furthermore, the study reveals that the utilization of viral marketing tactics in conjunction with the SHARE concept has the potential to enhance consumer awareness, trust, and loyalty. This study makes a valuable contribution by providing in-depth understandings of the ways in which viral marketing can be utilized to improve consumer loyalty, brand awareness, and brand trust. It also closes a gap in the literature by explaining how Viral Marketing strategies can be strengthened through the application of the SHARE concept.
The Attitude And Intentions Of Millennials Towards Digital Banks In The Post-Pandemic Era Catur Wijaya, Stefanus Cahya; Mahyuni, Luh Putu
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1379

Abstract

Pandemic Covid-19 has had a significant impact on Indonesia’ economic since March 2020 and affecting every single aspect of life including financial and banking system. Banking create innovation through technology, and it’s called Digital Bank. Now Pandemic has end, but millennials attituded, and intention banking are change? This research held to understand the attitude and intention of millennials toward Digital Banks in the post pandemic era using quantitative method and using TAM to understand the intention with e-trust and attitude toward using digital bank as mediation. The result from this research show that Perceived usefulness, perceived ease of use, and e-trust strongly influence millennial’s intention to adopt digital bank. E-trust have significate mediation between perceived ease of use and behavior intention. Conclusion is designing marketing strategies or technology development requires consideration of perceived usefulness, ease of use, and e-trust, alongside factors like social influence and attitude toward usage. Understanding these relationships enables organizations to more effectively influence individuals' intentions to adopt new technology. Furthermore, recommendations for further research include conducting comparative studies across various technologies, exploring the influence of culture, employing multidisciplinary approaches, and conducting in-depth qualitative research to gain deeper insights into user behavior related to technology adoption.
Implementation of Collaborative Governance in Managing BRIN's Research and Innovation Funding to Promote the Strengthening of Indonesia's Research Ecosystem Wibawati, Erni; Mahyuni, Luh Putu
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.1657

Abstract

The study aims to provide an overview of the implementation of the funding scheme for research and innovation, as well as the involvement of stakeholders in the collaborative development of the research ecosystem and innovation. The study uses Ansell and Gash's collaborative governance theory, identifying stakeholders and analyzing stakeholder roles based on power and interests. (interest). The study employs descriptive research methods and qualitative data collection techniques. Data acquisition entails interviews, observations, and documentation from informants who are knowledgeable about these research issues. The findings demonstrate the fulfillment of Ansell and Gash's collaborative elements. Stakeholders in the research and innovation funding program consist of primary stakeholders, key stakeholders, and secondary stakeholders. The management of research and innovation funding involves a mapping of stakeholders, each with their own unique influences and interests. Stakeholders in the research and innovation funding program consist of primary stakeholders, key stakeholders, and secondary stakeholders. Key players include the Deputy for Research Facilitation and Innovation and the Deputy for Utilization Research and Innovation. Subjects that receive research and innovation funding are the Center for Research Collaboration and startups. Researchers from universities and research organizations wield significant influence as contest setters. The crowd includes the Deputy for Infrastructure Research and Innovation, the Directorate of Talent Management, the Inspectorate, and industry and company partners.
Antecedents of Turnover Intention in Millennial Employees: Employee Engagement and Organizational Culture as Mediation Variables Kaffaso, Yoseph Vernon Suardi; Mahyuni, Luh Putu
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1138

Abstract

This research aims to find the antecedents of turnover intention in millennial employees, where employee engagement and organizational culture mediate. This research was conducted at banks in Bali Province. The population was all banking employees in Bali Province. From this population, 230 samples were taken, namely bank employees. Data was collected using a questionnaire method. The collected data was then analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS). This research shows that professional identity and work environment negatively impact turnover intention, and professional identity positively impacts employee engagement and organizational culture. Next, the work environment positively impacts employee engagement and organizational culture. Employee engagement has a negative and significant effect on turnover intention; Organizational culture does not affect turnover intention, and Employee engagement can mediate the influence of professional identity on turnover intention. Employee engagement can mediate the influence of the work environment on turnover intention. Organizational culture cannot mediate the influence of professional identity on turnover intention. And organizational culture cannot mediate the influence of the work environment on turnover intention.”
Purchasing Behavior of Electric Motorcycles in Bali: The Mediating Role of Consumer Expectancy Dewi, Ni Putu Manik Cempaka; Mahyuni, Luh Putu
International Journal of Science and Society Vol 6 No 4 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i4.1331

Abstract

The development of electric vehicles, particularly electric motorcycles, has seen an increase in sales in Indonesia; however, their contribution remains significantly low compared to conventional motorcycles. Despite being more competitively priced, electric motorcycles accounted for only 1% of total motorcycle sales in 2022. This phenomenon highlights an intriguing gap for research, particularly concerning consumer purchasing behavior. This study aims to analyze the influence of perceived behavioral control, herding behavior, sustainability attitude, motivation, and facilitating conditions on the purchasing behavior of electric motorcycles in Bali, with consumer expectancy as a mediating variable. The research employs a quantitative method by distributing questionnaires to electric motorcycle consumers and analyzes the data using SEM-PLS. The findings reveal that perceived behavioral control negatively influences purchasing behavior, while herding behavior, sustainability attitude, and facilitating conditions have a positive impact. Interestingly, motivation does not affect purchasing behavior. Additionally, consumer expectancy mediates the influence of sustainability attitude, motivation, and facilitating conditions on purchasing behavior but fails to mediate the effect of herding behavior.
Analysis of The Role of Tiktok Social Media as A Mediation Variable on Influence Review Influencer, Endorsement, and Brand Image on The Decision To Purchase The Originote Products In The Millennial Generation Jagat Sriastiti, Putu Ayu Candra; Mahyuni, Luh Putu
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.418

Abstract

Social media currently plays an important role in all current activities. The use of social media is currently popular among the Millennial Generation. Tiktok has become a popular social media because it has a different appeal than other social media. This study aims to analyze the role of Tiktok social media as a mediating variable in the influence of influencer reviews, endorsements, and brand image on purchasing decisions for The Originote products in the millennial generation. The population in this study was the community of Tiktok Social Media users in Bali Province. Determination of sample size in this study used the Hair formula with a sample size of 138 samples. The data used came from primary data with quantitative data types. Data collection techniques with questionnaires. Data analysis techniques using Structural Equation Modeling (SEM). The results of the analysis show that influencer reviews, endorsements and brand image have a positive effect on purchasing decisions. Social media is able to positively and significantly mediate the influence of influencer reviews, endorsements and brand image on purchasing decisions. The interaction of influencer reviews, endorsements and brand image influences the millennial generation, thus creating a purchasing decision for The Originote mediated by the influence of Tiktok social media.
Exploring key success factors of sustainable start-up business Mahyuni, Luh Putu; Rinaldi, Vincent
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.3046

Abstract

This research aims at exploring key success factors of local start-ups in transforming social and environmental problems into opportunities to develop sustainable start-up business. To address the research objective, case study was conducted on two local start-ups that have successfully attracted the attention of large investors, namely Bukaloka and Gringgo. In-depth interviews were conducted with two start-up’s leaders/founders, four start-up’s consumers, and three co-working space managers. Several documents were also collected directly from the informants to support and validate the results of the interviews. Codes and themes were identified from the interview transcripts analysis, some significant quotes were then taken to support the analysis. The results show that there are five factors explaining local start-ups’ ability to transform social and environmental problems into business opportunities, namely: first, strong internal motivation of the founders to address social and environmental problems; second, founders’ experience; third, sound understanding of market responses; fourth, effective design thinking; and finally, effective product co-creation strategy. The five factors are interrelated, with the founder’s motivation factor being the foundation of the start-ups’ building block.
DETERMINANTS OF E-COMMERCE USER SATISFACTION: THE MEDIATING ROLE OF PURCHASE INTENTION Suastiari, Ni Kadek Sisi; Mahyuni, Luh Putu
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.386 KB) | DOI: 10.26418/jebik.v11i3.56329

Abstract

This study aims to analyze the role of purchase intention in mediating the factors influencing e-commerce user satisfaction. The sample of this study was e-commerce users in Canggu Village, and 240 respondents were used. Data were collected by distributing questionnaires using Google Forms and were analyzed using SEM-PLS. The results show that effort expectancy and trust positively and significantly affect purchase intention. In contrast, performance expectancy and self-efficacy have a negative and insignificant effect. Effort expectancy, intention to purchase, self-efficacy, and trust positively and significantly affect e-commerce user satisfaction, whereas performance expectancy has a negative effect. Intention to purchase can positively and significantly mediate the effect of effort expectancy and trust on e-commerce user satisfaction but not on performance expectancy and self-efficacy. The results of this study indicate that to increase intention to purchase and e-commerce user satisfaction, several things need to be considered, including user trust must be maintained and ease of use must be considered so that users can feel satisfaction with the system.JEL : M21, M13, O33ABSTRAKPenelitian ini bertujuan untuk menganalisis peran intention to purchase dalam memediasi faktor-faktor yang mempengaruhi kepuasan pengguna e-commerce. Sampel dalam penelitian ini adalah pengguna e-commerce di Desa Canggu, sebanyak 240 responden. Data dikumpulkan melalui penyebaran kuesioner dengan menggunakan Google Forms dan . dianalisis dengan menggunakan SEM-PLS. Hasil riset menunjukkan bahwa effort expectancy dan trust berpengaruh positif dan signifikan terhadap intention to purchase, sementara performance expectancy dan self-efficacy berpengaruh negatif dan tidak signifikan. Effort expectancy, intention to purchase, self-efficacy, dan trust berpengaruh positif dan signifikan terhadap kepuasan pengguna e-commerce, sementara performance expectancy berpengaruh negatif. Intention to purchase mampu memediasi secara positif dan signifikan pengaruh effort expectancy dan trust terhadap kepuasan pengguna e-commerce, tetapi tidak untuk performance expectancy dan self-efficacy. Hasil penelitian ini menunjukkan bahwa untuk meningkatkan intention to purchase dan e-commerce user satisfaction, beberapa hal perlu diperhatikan, antara lain trust pengguna harus dijaga dan kemudahan penggunaan harus diperhatikan agar pengguna dapat merasakan satisfaction terhadap sistem.Kata   Kunci  : dimensi kepuasan, Intention to purchase, pengguna e-commerce.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Adi Sentana Putra, Agus ADINUGROHO, IWAN Agus Fredy Maradona Alvianingrum, Silvi Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri Bidi, Ermenilda Sedo Cahya Utami, Putu Aninditha Catur Wijaya, Stefanus Cahya Charles Triyono Mula Deli, Mazzlida Mat Desak Made Febri Purnama Sari Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Dewi, Ni Putu Manik Cempaka Fadli, Usman Gede Sri Gede Sri Darma Gina Putri Dianti Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Bagus Lawa Pradnyanthya Wartika I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Nengah Wirsa I Putu Adhi Saputra I Putu Andi Wirawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Bagus Putu Wahyadyatmika Ida Bagus Surya Respati Ida Bagus Teddy Prianthara Ida Bagus Teja Pramana Iswara S, I Made Ardhy Kusuma Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Junianto Kurnia Kumala Juniari, Ni Wayan Kadek Aglena Parisesa Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kaffaso, Yoseph Vernon Suardi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Krismajayanti, Ni Putu Ari Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Mandira, I Made Candra Mariarta, I Kadek Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Putu Shintania Pramesti Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Prasetia, Komang Marko Triadi Pratama, I Putu Ivan Ary Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Gede Ananda Wibawa Putra, I Made Dwija Pramana Putri Ayu Ciptadewi Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Raharja, Komang Aris Rahman, Supriadi Resmini, Komang Tri Respati, Ida Bagus Surya Rinaldi, Vincent Rosita, Yulia Sanjaya Aryaputra, Komang Bagus Bre Saputa, I Putu Agus Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Sentana, I Kadek Bayu Arta Setiari, Santi Setiawan, I Wayan Arta Setiyono, Yuli Sintya, Ni Made Suardana, I Wayan Arya Suastiari, Ni Kadek Sisi Sulasih, Ni Made Wiwik Suparna, I Komang Teo, Yusta Suryono Afri Trisna Aditya Wardana, I Wayan Adhitya Kusuma Wibawa, Anak Agung Bagus Satria Wibawati, Erni Wibisana Sudarta, Ida Bagus Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Yulia Rossa Indah Yusta Suryono Afri Teo