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Brand Image as an Economic Asset: Mediating the Effects of Online Customer Reviews, Customer Experience, and Product Quality on Repurchase Intentions of Karung Jantan Clothing Brand Mahendra, I Wayan Yoga Praditya; Mahyuni, Luh Putu; Deli, Mazzlida Mat; Musa, Sulaiman
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8251

Abstract

This study investigates brand image as an economic asset by analyzing its mediating role in the relationship between online customer reviews, customer experience, and product quality on consumers’ repurchase intentions for the Karung Jantan clothing brand. Recognizing that a strong brand image can enhance customer loyalty, reduce marketing costs, and increase long-term revenue, this research adopts a quantitative approach and analyzes data using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results reveal that brand image does not significantly mediate the effects of online customer reviews and customer experience on repurchase intention. However, brand image significantly mediates the relationship between product quality and repurchase intention, reinforcing its role as an intangible economic asset. Moreover, online customer reviews, customer experience, and product quality all have a positive and significant direct influence on both brand image and repurchase intention. These findings underscore the economic value of investing in brand image and product quality to drive repeat purchases and ensure sustainable business growth.
Impact of Customer Behavior on Impulse Buying in the Footwear Industry Parditha, I Putu; Mahyuni, Luh Putu
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4030

Abstract

This study examines the influence of brand image, content marketing, influencer marketing, and customer reviews on impulsive buying behavior in the context of New Balance footwear in Indonesia. The research aims to understand the interplay of these factors and their impact on spontaneous purchasing decisions. Data were collected from respondents through surveys, focusing on demographic attributes, consumer preferences, and purchasing behavior. The analysis utilized a structured model to evaluate the relationships between variables and their influence on impulsive buying. The findings reveal that while relevant to consumer perceptions, brand image and content marketing do not significantly drive impulsive purchases. Conversely, influencer marketing demonstrates a substantial positive impact, emphasizing its role in creating emotional connections and triggering spontaneous buying. Customer reviews, however, show limited moderating influence on the relationships between the studied variables and impulsive buying behavior. The study concludes that emotionally driven strategies, such as leveraging credible influencers and situational promotions, are more effective in fostering impulsive purchases than traditional approaches. It highlights the need for creative and dynamic marketing tactics to align with evolving consumer behavior. This research contributes to understanding consumer behavior in the digital marketing landscape. It offers actionable insights for businesses to optimize strategies and enhance customer engagement, ensuring sustainable success in competitive markets.
Desain Kelembagaan dan Kepemimpinan Fasilitatif dalam Collaborative Governance : Studi Pada Pengembangan Desa Wisata Detusoko Barat Bidi, Ermenilda Sedo; Mahyuni, Luh Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4771

Abstract

Tourism village development cannot operate independently without support and collaboration among government actors, the community, and other stakeholders trough collaborattive governance. However, this process often encounters obstacles, particularly in establishing effective institutional structures and leadership capable of directing and accomodating diserve interests. This study aims to analyze the institutional design and the role of facilitative leadership in the collaboration of tourism village development in Detusoko Barat. This research employs a descriptive qualitative approach with data collected trough in-depth interviews, and documentation. The findings show that the institusional design has been shaped trough the involvement of village government, tourism awareness groups (Pokdarwis), local communities, and external partners. Nevertheless, challengers remain in terms of formal regulations and transparency mechanisms. On the other hand, facilitative leadership exercised by the Village Head and community leader play a vital role in building trust, encouraging participation, and bridging differences among actors. These findings affirm that success of collaborative tourism village development is strongly influenced by inclusive institutional design and adaptive, communicative facilitative leadership.
The Influence of Brand Ambassador, Quality Perception, and Digital Marketing on Purchasing Decisions with Brand Image as a Mediator Sari, Ni Luh Kade Dwi Purnama; Luh Putu Mahyuni
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3076

Abstract

The dissemination of information through today's technology can spread culture and information globally. One of them is Korean culture, also known as Hallyu or Korean Wave. This phenomenon has also become a trend in marketing strategies by using South Korean K-pop idols as brand ambassadors. One of them is Dream NCT (Neo Culture Technology), which is currently developing to attract customers. This study will analyze how K-pop can make a significant contribution to branding among Generation Z. This study attempts to examine the phenomenon of consumer purchasing mediated by brand image. The sample size for this study was 100 Generation Z individuals. Data collection was conducted by distributing questionnaires using Google Forms. The data analysis technique used the SEM-PLS method. This study shows that Brand Ambassador, Quality Perception, and Digital Marketing have a positive and significant effect on Brand Image. This study also found that Brand Image has a positive and significant effect on Purchase Decision. Brand Ambassador, Quality Perception, and Digital Marketing have a positive and significant effect on Purchase Decision through Brand Image.
Addressing Gen Z's Quiet Quitting: A Determining Factor in ASN Productivity Luh Ayu Trisna Dewi; Luh Putu Mahyuni
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4255

Abstract

The phenomenon of quiet quitting has emerged as a salient issue in the public sector, particularly among civil servants (ASN). The objective of this study is to examine the impact of perceived organizational support, toxic culture, workload, and work-life balance on work productivity. The present study will utilize the concept of "quiet quitting" as a mediating variable, while organizational culture will be used as a moderating variable. The study was conducted in the Government of Buleleng Regency, which has a population of 1,242 civil servants. The sample population was comprised of 92 respondents, who were selected through the implementation of the simple random sampling method. Subsequently, the collected data were subjected to rigorous analysis using the Structural Equation Modeling (SEM) method, implemented through the utilization of the SmartPLS software. The findings indicate that perceived organizational support and the presence of toxic culture have a detrimental impact on work productivity. Conversely, factors such as workload and work-life balance have been demonstrated to exert a positive influence on productivity. Quiet quitting does not directly influence work productivity; however, it serves as a mediator in the relationship between perceived organizational support, toxic culture, and workload on work productivity. Furthermore, the association between quiet quitting and work productivity is not influenced by organizational culture. These findings suggest that a lack of organizational support and an unhealthy work culture can increase the tendency for quiet quitting, which can ultimately affect ASN productivity. Consequently, there is a necessity for policies that promote a positive work environment, work-life balance, and digital leadership strategies to enhance the productivity of civil servants.
Strategi UMKM Mempertahankan Pelanggan di Era Digitalisasi Iswara S, I Made Ardhy Kusuma; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24222

Abstract

MSME activities in the digitalization era are required to be able to apply digital technology. To maintain customer loyalty, MSMEs must maintain a company image, improve service quality and pay attention to the price of a product. This study aims to determine and analyze the strategies of MSMEs to retain customers in the digitalization era. This research is qualitative research. The location of this research is in Bualu Traditional Village, Badung Regency, South Kuta District, Benoa Village. Informants were determined by purposive sampling, namely the community and MSME players (micro, small and medium enterprises) located in the Bualu Traditional Village. Data collection techniques were carried out by interview, observation and documentation. Data validity is done by triangulation and data analysis is done by collecting data, reducing data, presenting data and drawing conclusions. The results of this study indicate that in maintaining customers, MSME actors have provided good quality service, are friendly and polite, and pay attention to customer needs. In addition, other factors, namely image and price, also influence maintaining customers so that the existence of MSMEs in Bualu Traditional Village still survives and is able to develop in the current era of digitalization
Menakar Persepsi Konsumen Terhadap Harga, Kualitas Produk, Brand Image, Kualitas Pelayanan dan Dampaknya Pada Trust dan Keputusan Pembelian Motor Yamaha Mariarta, I Kadek; Mahyuni, Luh Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 5 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i5.3992

Abstract

Industri sepeda motor di Indonesia mengalami pertumbuhan pesat, namun belakangan ini kepercayaan konsumen terhadap kualitas produk menghadapi tantangan akibat fenomena patah rangka dan masalah inden unit, termasuk di dealer Yamaha di Bali. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kualitas produk, brand image, dan kualitas pelayanan terhadap trust dan keputusan pembelian motor Yamaha di Bali, serta menguji peran trust sebagai variabel mediasi. Penelitian menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 250 konsumen Yamaha, dan data dikumpulkan melalui kuesioner daring. Analisis dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa persepsi harga, kualitas produk, brand image, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap trust. Namun, hanya kualitas produk yang berpengaruh langsung terhadap keputusan pembelian, sedangkan brand image dan kualitas pelayanan tidak berpengaruh signifikan. Trust terbukti memediasi penuh hubungan persepsi harga, brand image, dan kualitas pelayanan dengan keputusan pembelian, serta memediasi sebagian hubungan kualitas produk dengan keputusan pembelian. Implikasi penelitian ini menggarisbawahi pentingnya membangun trust untuk meningkatkan keputusan pembelian konsumen dalam industri otomotif yang semakin kompetitif.
Analisis pengaruh Influencer terhadap pembentukan harga saham di Bursa Efek Indonesia Putra, I Gede Ananda Wibawa; Mahyuni, Luh Putu
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.10911

Abstract

This study aims to obtain empirical evidence regarding the influence of stock Influencers on the formation of stock prices on the Indonesia Stock Exchange (IDX). This research was carried out on publicly listed companies on the IDX and on stock Influencer Instagram social media accounts. The data is processed using an event study approach and takes into account abnormal returns. In addition, the Kolmogorov-Smirnov test and paired t-test were carried out. This study finds that buying sentiment and holding sentiment given by stock Influencers cannot have a significant influence on the formation of stock prices on the IDX. This is likely because investors have confidence and good financial literacy, so they are not too influenced by stock Influencers. But in market capitalization there is an influence from Influencers on large market capitalization. This may be because this research does not focus on the types of investors who invest in a market capitalization. This research study is implemented to be able to contribute information and decision making related to an active Influencer in the capital market world in providing a sentiment or recommendation.
Antecedents of Turnover Intention in Millennial Employees: Employee Engagement and Organizational Culture as Mediation Variables Kaffaso, Yoseph Vernon Suardi; Mahyuni, Luh Putu
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1138

Abstract

This research aims to find the antecedents of turnover intention in millennial employees, where employee engagement and organizational culture mediate. This research was conducted at banks in Bali Province. The population was all banking employees in Bali Province. From this population, 230 samples were taken, namely bank employees. Data was collected using a questionnaire method. The collected data was then analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS). This research shows that professional identity and work environment negatively impact turnover intention, and professional identity positively impacts employee engagement and organizational culture. Next, the work environment positively impacts employee engagement and organizational culture. Employee engagement has a negative and significant effect on turnover intention; Organizational culture does not affect turnover intention, and Employee engagement can mediate the influence of professional identity on turnover intention. Employee engagement can mediate the influence of the work environment on turnover intention. Organizational culture cannot mediate the influence of professional identity on turnover intention. And organizational culture cannot mediate the influence of the work environment on turnover intention.”
Purchasing Behavior of Electric Motorcycles in Bali: The Mediating Role of Consumer Expectancy Dewi, Ni Putu Manik Cempaka; Mahyuni, Luh Putu
International Journal of Science and Society Vol 6 No 4 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i4.1331

Abstract

The development of electric vehicles, particularly electric motorcycles, has seen an increase in sales in Indonesia; however, their contribution remains significantly low compared to conventional motorcycles. Despite being more competitively priced, electric motorcycles accounted for only 1% of total motorcycle sales in 2022. This phenomenon highlights an intriguing gap for research, particularly concerning consumer purchasing behavior. This study aims to analyze the influence of perceived behavioral control, herding behavior, sustainability attitude, motivation, and facilitating conditions on the purchasing behavior of electric motorcycles in Bali, with consumer expectancy as a mediating variable. The research employs a quantitative method by distributing questionnaires to electric motorcycle consumers and analyzes the data using SEM-PLS. The findings reveal that perceived behavioral control negatively influences purchasing behavior, while herding behavior, sustainability attitude, and facilitating conditions have a positive impact. Interestingly, motivation does not affect purchasing behavior. Additionally, consumer expectancy mediates the influence of sustainability attitude, motivation, and facilitating conditions on purchasing behavior but fails to mediate the effect of herding behavior.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Agus Fredy Maradona Ah Farid Nurrohman Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Satyawati Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri A’isyah, Octavia Nur Bidi, Ermenilda Sedo Charles Triyono Mula Deli, Mazzlida Mat Desak Made Febri Purnama Sari Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Dewi, Ni Putu Manik Cempaka Erni Wibawati Gede Sri Gede Sri Darma Gina Putri Dianti Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Ari Wijaya I Made Bagus Lawa Pradnyanthya Wartika I Made Candra Mandira I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Made Wahyu Wiguna I Nengah Wirsa I Nyoman Sunirda I Putu Adhi Saputra I Putu Agus Saputa I Putu Andi Wirawan I Putu Guna Aditya Yudha I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Ayu Oka Martini Ida Bagus Putu Wahyadyatmika Ida Bagus Surya Respati Ida Bagus Teja Pramana Iswara S, I Made Ardhy Kusuma Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Juniari, Ni Wayan Kadek Aglena Parisesa Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kadek Uci Saputrajaya saputrajaya Kadek Velia Sita Devi Wiryana Kaffaso, Yoseph Vernon Suardi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Bagus Bre Sanjaya Aryaputra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Mariarta, I Kadek Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Made Sintya Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ari Krismajayanti Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Putu Shintania Pramesti Ni Wayan Dian Irmayani Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Nyoman Sri Subawa Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Prasetia, Komang Marko Triadi Pratama, I Putu Ivan Ary Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Gede Ananda Wibawa Putra, I Made Dwija Pramana Putri Ayu Ciptadewi Putu Agus Andika Putra Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Raharja, Komang Aris Rahman, Supriadi Resmini, Komang Tri Respati, Ida Bagus Surya Rinaldi, Vincent Rosita, Yulia Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Sentana, I Kadek Bayu Arta Setiari, Santi Setiawan, I Wayan Arta Suardana, I Wayan Arya Suastiari, Ni Kadek Sisi Sulasih, Ni Made Wiwik Suparna, I Komang Teo, Yusta Suryono Afri Trisna Aditya Wardana, I Wayan Adhitya Kusuma Wibawa, Anak Agung Bagus Satria Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Yulia Rossa Indah Yusta Suryono Afri Teo