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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Sosial dan Humaniora Jurnal Kesehatan Masyarakat Damianus Journal of Medicine Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Dinamika Pengabdian (JDP) Jurnal Ilmiah Ekonomi dan Bisnis Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Administrasi dan Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonomi dan Bisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Muara Ilmu Ekonomi dan Bisnis JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management Quantitative Economics and Management Studies Dialogue: Jurnal Ilmu Administrasi Publik Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Science and Society (IJSOC) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Social And Economics Research Media Bina Ilmiah Return : Study of Management, Economic and Bussines JRAP (Jurnal Riset Akuntansi dan Perpajakan) Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asian Journal of Social and Humanities ManBiz: Journal of Management and Business journal of social and economic research Civic-Culture: Jurnal Ilmu Pendidikan PKn dan Sosial Budaya
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Analysis of The Role of Tiktok Social Media as A Mediation Variable on Influence Review Influencer, Endorsement, and Brand Image on The Decision To Purchase The Originote Products In The Millennial Generation Jagat Sriastiti, Putu Ayu Candra; Mahyuni, Luh Putu
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.418

Abstract

Social media currently plays an important role in all current activities. The use of social media is currently popular among the Millennial Generation. Tiktok has become a popular social media because it has a different appeal than other social media. This study aims to analyze the role of Tiktok social media as a mediating variable in the influence of influencer reviews, endorsements, and brand image on purchasing decisions for The Originote products in the millennial generation. The population in this study was the community of Tiktok Social Media users in Bali Province. Determination of sample size in this study used the Hair formula with a sample size of 138 samples. The data used came from primary data with quantitative data types. Data collection techniques with questionnaires. Data analysis techniques using Structural Equation Modeling (SEM). The results of the analysis show that influencer reviews, endorsements and brand image have a positive effect on purchasing decisions. Social media is able to positively and significantly mediate the influence of influencer reviews, endorsements and brand image on purchasing decisions. The interaction of influencer reviews, endorsements and brand image influences the millennial generation, thus creating a purchasing decision for The Originote mediated by the influence of Tiktok social media.
The Mediating Effect of Financial Management Behavior on MSME Economic Performance in Bali Dewi, Ni Made Dwi Rosiana; Mahyuni, Luh Putu
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8106

Abstract

The objective of this research is to assess the influence of financial literacy on the performance of MSMEs in Bali; the influence of financial attitudes on the performance of MSMEs in Bali; and the influence of financial technology on the performance of MSMEs in Bali. Furthermore, this study evaluates the impact of financial literacy, financial attitudes, and financial technology on financial management behavior among MSMEs in Bali. It also examines the mediating role of financial management behavior in the relationship between financial literacy, financial attitudes, and financial technology with MSME performance. Specifically, the study explores whether financial management behavior serves as a mediator in the effect of financial literacy, financial attitudes, and financial technology on the performance of MSMEs in Bali. The data were analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The findings indicate that financial literacy, financial attitudes, and the use of financial technology significantly and positively influence both MSME performance and financial management behavior. Moreover, these three variables exert indirect effects on MSME performance through improvements in financial management behavior, which acts as a mediating variable.
The Influence of Celebrity Endorsers, Brand Image, and Brand Awareness on Purchase Decisions with Purchase Interest as a Product Mediator of MS Glow for Men Sedana, I Made Rai Arya; Mahyuni, Luh Putu
Quantitative Economics and Management Studies Vol. 5 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2802

Abstract

The aims of this research is to determine the influence of celebrity endorsers and brand image on brand awareness on purchase decisions for MS Glow for Men products. This type of research is quantitative using secondary data via Instagram online. The population in this study involved all users of Ms Glow for Men products in Denpasar City (Ms. Glow for Man, Denpasar). The sample in this study by 144 respondents. The data collection technique questionnaires using the Google form. Data processing for descriptive analysis used SPSS statistical application software and analyzed using SElM with the help of Partial Least Squares (PLS) software. Celebrity endorsers and brand image have a positive and significant influence on consumer purchase decisions and consumer purchase interest. Brand awareness has a positive and significant influence on consumer purchase decisions and consumer purchase interest. Purchase interest has a positive and significant influence on consumer purchase decisions. The relationship between the brand image construct and purchase decisions can be mediated by the purchase interest construct. Then, the relationship between the celebrity endorser construct and purchase decisions can be mediated by the purchase interest construct. The results of this analysis indicate that the better the endorser's ability to introduce and promote products as consumers' purchase interest increases, this will also increase their purchase decisions.
Supporting Local Beauty: Analyzing the Motivations Behind Consumer Purchase Intention in the Skincare Industry Satyawati, Anak Agung Ayu; Mahyuni, Luh Putu
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1596

Abstract

This study explores consumer purchase intentions for Somethinc, a leading Indonesian skincare brand, examining factors like influencers, product quality, customer reviews, viral marketing, and pricing in the competitive skincare market. It addresses the challenge of understanding consumer interest in local brands amid global competition, with a focus on the moderating role of service quality. A quantitative approach was employed using survey data collected from 428 Somethinc Instagram followers through online questionnaires. The questionnaire included validated scales measuring influencer impact, product quality, customer reviews, viral marketing, pricing, service quality, and purchase intention. The data were analyzed using Structural Equation Modeling (SEM) with PLS to assess the relationships among variables and test the moderating effect of service quality. The findings show that influencers, product quality, customer reviews, viral marketing, and pricing positively impact purchase intention, while service quality does not significantly moderate the relationship between product quality and purchase intention. The study highlights the importance of credible influencers, appealing packaging, positive reviews, viral marketing, and competitive pricing in driving consumer interest in local skincare products.
Drivers, Barriers and Key Success of Digital Transformation on SMEs: A Systematic Literature Review Krismajayanti, Ni Putu Ari; Darma, Gede Sri; Mahyuni, Luh Putu; Martini, Ida Ayu Oka
JASF: Journal of Accounting and Strategic Finance Vol. 7 No. 1 (2024): JASF (Journal of Accounting and Strategic Finance) - June 2024
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v7i1.505

Abstract

Digital transformation represents a critical initial step for Small and Medium Enterprises (SMEs) in adapting to digitalization. This process involves technological innovations, efficient economic operations, and strategic initiatives to support SMEs. The SME sector holds significant importance as a cornerstone of national economic development. This study employs a systematic literature review to synthesize insights into the driving factors, barriers, and success strategies for SMEs undertaking digital transformation. The driving factors are categorized into individual, technological, environmental, and organizational contexts. Conversely, the barriers include challenges faced by individual business actors, as well as technical, environmental, organizational, and cultural constraints. The success of SMEs in this transformation depends on both internal and external factors. Internally, success is fostered through adequate knowledge and education on digitalization, the development of innovative business models, digital capabilities, organizational functions, culture, and effective human resource management. Externally, success depends on adapting to environmental shifts, building partnerships, and utilizing government regulatory support, which serves as a key driver of digital transformation for SMEs. These results imply that policymakers, SME practitioners, and SME stakeholders have to collaborate in overcoming challenges and seizing opportunities for SME digital transformation. 
Brand Image as an Economic Asset: Mediating the Effects of Online Customer Reviews, Customer Experience, and Product Quality on Repurchase Intentions of Karung Jantan Clothing Brand Mahendra, I Wayan Yoga Praditya; Mahyuni, Luh Putu; Deli, Mazzlida Mat; Musa, Sulaiman
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8251

Abstract

This study investigates brand image as an economic asset by analyzing its mediating role in the relationship between online customer reviews, customer experience, and product quality on consumers’ repurchase intentions for the Karung Jantan clothing brand. Recognizing that a strong brand image can enhance customer loyalty, reduce marketing costs, and increase long-term revenue, this research adopts a quantitative approach and analyzes data using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results reveal that brand image does not significantly mediate the effects of online customer reviews and customer experience on repurchase intention. However, brand image significantly mediates the relationship between product quality and repurchase intention, reinforcing its role as an intangible economic asset. Moreover, online customer reviews, customer experience, and product quality all have a positive and significant direct influence on both brand image and repurchase intention. These findings underscore the economic value of investing in brand image and product quality to drive repeat purchases and ensure sustainable business growth.
Impact of Customer Behavior on Impulse Buying in the Footwear Industry Parditha, I Putu; Mahyuni, Luh Putu
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4030

Abstract

This study examines the influence of brand image, content marketing, influencer marketing, and customer reviews on impulsive buying behavior in the context of New Balance footwear in Indonesia. The research aims to understand the interplay of these factors and their impact on spontaneous purchasing decisions. Data were collected from respondents through surveys, focusing on demographic attributes, consumer preferences, and purchasing behavior. The analysis utilized a structured model to evaluate the relationships between variables and their influence on impulsive buying. The findings reveal that while relevant to consumer perceptions, brand image and content marketing do not significantly drive impulsive purchases. Conversely, influencer marketing demonstrates a substantial positive impact, emphasizing its role in creating emotional connections and triggering spontaneous buying. Customer reviews, however, show limited moderating influence on the relationships between the studied variables and impulsive buying behavior. The study concludes that emotionally driven strategies, such as leveraging credible influencers and situational promotions, are more effective in fostering impulsive purchases than traditional approaches. It highlights the need for creative and dynamic marketing tactics to align with evolving consumer behavior. This research contributes to understanding consumer behavior in the digital marketing landscape. It offers actionable insights for businesses to optimize strategies and enhance customer engagement, ensuring sustainable success in competitive markets.
Desain Kelembagaan dan Kepemimpinan Fasilitatif dalam Collaborative Governance : Studi Pada Pengembangan Desa Wisata Detusoko Barat Bidi, Ermenilda Sedo; Mahyuni, Luh Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4771

Abstract

Tourism village development cannot operate independently without support and collaboration among government actors, the community, and other stakeholders trough collaborattive governance. However, this process often encounters obstacles, particularly in establishing effective institutional structures and leadership capable of directing and accomodating diserve interests. This study aims to analyze the institutional design and the role of facilitative leadership in the collaboration of tourism village development in Detusoko Barat. This research employs a descriptive qualitative approach with data collected trough in-depth interviews, and documentation. The findings show that the institusional design has been shaped trough the involvement of village government, tourism awareness groups (Pokdarwis), local communities, and external partners. Nevertheless, challengers remain in terms of formal regulations and transparency mechanisms. On the other hand, facilitative leadership exercised by the Village Head and community leader play a vital role in building trust, encouraging participation, and bridging differences among actors. These findings affirm that success of collaborative tourism village development is strongly influenced by inclusive institutional design and adaptive, communicative facilitative leadership.
Evaluation of QR Code Media in the Implementation of the Governor's SE Policy No. 4 of 2023 to Foreign Tourists Adi Sentana Putra, Agus; Putu Mahyuni, Luh
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52059

Abstract

This study examines the dissemination of policy information through QR Code Do's and Don'ts to foreign tourists in Badung Regency, Bali. The main issue is the high rate of rule violations by foreign tourists despite the policy’s implementation to control behavior during visits. The study aims to analyze the effectiveness of QR Codes as a public communication medium for conveying rules and to evaluate tourists’ responses to this information. Using a qualitative case study approach, primary data were collected through in-depth interviews with immigration officials, tourism agencies, public communication experts, and foreign tourists. Analysis was guided by Harold Lasswell’s Public Communication Strategy theory to understand the communication dynamics between the government as sender and tourists as recipients. Findings indicate that although the QR Code policy is implemented in multiple languages and supported by digital flyers and social media, the information delivery is ineffective in reaching all target audiences. Many tourists are either unaware of or do not scan the QR Codes due to unclear directions and inconsistent communication strategies. The study concludes that a re-evaluation is necessary, involving various stakeholders and combining conventional and digital media. This integrated approach can ensure the message is delivered comprehensively, improving tourists’ awareness and compliance with Bali’s rules.
The Influence of Brand Ambassador, Quality Perception, and Digital Marketing on Purchasing Decisions with Brand Image as a Mediator Sari, Ni Luh Kade Dwi Purnama; Luh Putu Mahyuni
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3076

Abstract

The dissemination of information through today's technology can spread culture and information globally. One of them is Korean culture, also known as Hallyu or Korean Wave. This phenomenon has also become a trend in marketing strategies by using South Korean K-pop idols as brand ambassadors. One of them is Dream NCT (Neo Culture Technology), which is currently developing to attract customers. This study will analyze how K-pop can make a significant contribution to branding among Generation Z. This study attempts to examine the phenomenon of consumer purchasing mediated by brand image. The sample size for this study was 100 Generation Z individuals. Data collection was conducted by distributing questionnaires using Google Forms. The data analysis technique used the SEM-PLS method. This study shows that Brand Ambassador, Quality Perception, and Digital Marketing have a positive and significant effect on Brand Image. This study also found that Brand Image has a positive and significant effect on Purchase Decision. Brand Ambassador, Quality Perception, and Digital Marketing have a positive and significant effect on Purchase Decision through Brand Image.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Adi Sentana Putra, Agus ADINUGROHO, IWAN Agus Fredy Maradona Alvianingrum, Silvi Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri Bidi, Ermenilda Sedo Cahya Utami, Putu Aninditha Catur Wijaya, Stefanus Cahya Charles Triyono Mula Ciptadewi, Putri Ayu Deli, Mazzlida Mat Desak Made Febri Purnama Sari Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Dewi, Ni Putu Manik Cempaka Fadli, Usman Gede Sri Gede Sri Darma Gina Putri Dianti Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Bagus Lawa Pradnyanthya Wartika I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Nengah Wirsa I Putu Adhi Saputra I Putu Andi Wirawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Bagus Putu Wahyadyatmika Ida Bagus Surya Respati Ida Bagus Teddy Prianthara Ida Bagus Teja Pramana Iswara S, I Made Ardhy Kusuma Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Junianto Kurnia Kumala Juniari, Ni Wayan Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kaffaso, Yoseph Vernon Suardi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Krismajayanti, Ni Putu Ari Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Mandira, I Made Candra Mariarta, I Kadek Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Putu Shintania Pramesti Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Prasetia, Komang Marko Triadi Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Gede Ananda Wibawa Putra, I Made Dwija Pramana Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Raharja, Komang Aris Rahman, Supriadi Resmini, Komang Tri Respati, Ida Bagus Surya Rinaldi, Vincent Rosita, Yulia Sanjaya Aryaputra, Komang Bagus Bre Saputa, I Putu Agus Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Sentana, I Kadek Bayu Arta Setiari, Santi Setiawan, I Wayan Arta Setiyono, Yuli Sintya, Ni Made Suardana, I Wayan Arya Suastiari, Ni Kadek Sisi Suparna, I Komang Teo, Yusta Suryono Afri Trisna Aditya Wahyudi, Jason Wardana, I Wayan Adhitya Kusuma Wibawati, Erni Wibisana Sudarta, Ida Bagus Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Wulansari, Ida Ayu Komang Yulia Rossa Indah Yusta Suryono Afri Teo