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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Sosial dan Humaniora Jurnal Kesehatan Masyarakat Damianus Journal of Medicine Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Dinamika Pengabdian (JDP) Jurnal Ilmiah Ekonomi dan Bisnis Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Administrasi dan Manajemen Pendidikan Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Muara Ilmu Ekonomi dan Bisnis JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management Quantitative Economics and Management Studies Dialogue: Jurnal Ilmu Administrasi Publik Jurnal Locus Penelitian dan Pengabdian Media Bina Ilmiah Return : Study of Management, Economic and Bussines JRAP (Jurnal Riset Akuntansi dan Perpajakan) Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) IIJSE Asian Journal of Social and Humanities E-JURNAL AKUNTANSI
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Strategi UMKM Mempertahankan Pelanggan di Era Digitalisasi I Made Ardhy Kusuma Iswara S; Luh Putu Mahyuni
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24222

Abstract

MSME activities in the digitalization era are required to be able to apply digital technology. To maintain customer loyalty, MSMEs must maintain a company image, improve service quality and pay attention to the price of a product. This study aims to determine and analyze the strategies of MSMEs to retain customers in the digitalization era. This research is qualitative research. The location of this research is in Bualu Traditional Village, Badung Regency, South Kuta District, Benoa Village. Informants were determined by purposive sampling, namely the community and MSME players (micro, small and medium enterprises) located in the Bualu Traditional Village. Data collection techniques were carried out by interview, observation and documentation. Data validity is done by triangulation and data analysis is done by collecting data, reducing data, presenting data and drawing conclusions. The results of this study indicate that in maintaining customers, MSME actors have provided good quality service, are friendly and polite, and pay attention to customer needs. In addition, other factors, namely image and price, also influence maintaining customers so that the existence of MSMEs in Bualu Traditional Village still survives and is able to develop in the current era of digitalization
INOVASI DIGITAL PENGEMBANGAN DESA WISATA WAE REBO SEBAGAI CERMINAN GOOD GOVERNANCE MELALUI E-GOVERMENT Yusta Suryono Afri Teo; Luh Putu Mahyuni
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10209

Abstract

This study aims to analyze the development strategy of Wae Rebo village tourism and government innovations in creating digital tourist destinations as a reflection of good governance through e-government. This research used qualitative methods and was conducted in Wae Rebo Traditional Tourism Village in Satar Lenda Village, West Satar Mese District, Manggarai Regency, NTT Province. The sampling used was purposive sampling, there were 12 people from the government, tourism development institutions, traditional village leaders, business actors and tourists. Data collection techniques utilize interviews, observation and documentation. Data analysis was carried out through data collection, data reduction, data presentation, and inference. The study results found that the strategy carried out for the development of rebo village tourism was by forming a village development institution and supporting the private sector and government support to create promotional promotions through a unique website containing detailed and complete information about wae rebo tourism village. It is hoped that the website can increase tourist visits and reflect good governance through e-government. Future research is expected to examine the impact of implementing Wae Rebo village tourism promotion through the website.
The Key to Success and Challenges of Bali's Women Entrepreneurs Ni Luh Indah Sukma Pertiwi; Luh Putu Mahyuni
Return : Study of Management, Economic and Bussines Vol. 3 No. 9 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i10.281

Abstract

This study examines the key to success & business development strategies that can influence the success of Balinese women entrepreneurs with the challenges they face. The purpose of this study is to determine the factors that are the key to success, the development strategies used and what challenges Balinese women face in running their businesses. The type of research that will be used in this study is a qualitative approach. The data collection techniques used are interviews and observations. The determination of informants in this study used 9 informants as Balinese women who came from different districts with married status but had different types of businesses and who did not work tied to the company. Data analysis in this study is data reduction, data display, and data conclusion drawing/verification. The results of the study show that the key to success is innovation and creativity, motivation, having self-efficacy, work life balance and family support. Strategies in developing a business are market development strategies and innovation strategies. The challenges faced by women entrepreneurs in running a business are in expanding the network. Apart from that, to run a business you also have to be smart in managing your time between business and household obligations as well as traditional activities such as menyama braya or other traditional ceremonies so that everything runs in balance.
Digital Healthcare : is a Trend or Necessity? Kristina Dewi, I Gusti Ayu Agung; Mahyuni, Luh Putu
Jurnal Kesehatan Masyarakat Vol 19, No 4 (2024)
Publisher : Department of Public Health, Faculty of Sport Science, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v19i4.47275

Abstract

In the era of digital advancement, the government is actively endorsing different digital health apps. This trend is particularly noticeable in Indonesia, where consumer-focused eHealth services have gained extensive approval. The acceptance of these services has risen significantly over time, propelling Indonesia to a global ranking of third place in using health apps. This research intends to determine whether the inclination towards digital healthcare is genuinely embraced as a necessity, or if it’s just a passing trend. The study involves conducting a nationwide quantitative investigation across Indonesia among 418 users of mobile health apps, based on the UTAUT 2 theory which was modified according to research needs by adding variable FOMO. Data collection through online surveys and uses structural equation modeling (SEM-PLS), to assess the connections between these factors. They reveal that digital healthcare is not only embraced but also perceived as a necessity. While necessity-driven motivation remains dominant, the study also uncovers hedonic factors playing a role. This combination of necessity and trend-related aspects underscores the potential market for digital healthcare. The outcomes of this research bring promising news for developers of digital healthcare solutions. It reveals that there is a genuine demand and need for digital healthcare services.
PENDAMPINGAN PENGEMBANGAN UMKM RETAIL DI MASA PANDEMI Setiari, Santi; Sarchan, Billy; Rosita, Yulia; Mahyuni, Luh Putu; Mandira, I Made Chandra; Budiadnyani, Ni Putu
Jurnal Dinamika Pengabdian Vol. 9 No. 1 (2023): JURNAL DINAMIKA PENGABDIAN VOL. 9 NO. 1 OKTOBER 2023
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v9i1.21207

Abstract

Sektor UMKM Retail merupakan salah satu usaha yang saat ini terkena dampak dari pandemi. Tujuan pengabdian ini untuk meningkatkan kualitas UMKM Retail dan meningkatkan eksistensi melalui pendampingan pemasaran berbasis digital, pembukuan keuangan usaha, dan pengelolaan usaha yaitu pembayaran berbasis digital melalui QR Code. Metode yang digunakan adalah observasi, wawancara, pengenalan, dan pelatihan. Proses pelaksanaan program kerja ini dilakukan secara bertahap, berkesinambungan, dan berkelanjutan. Hasil kegiatan memberikan dampak positif bahwa pelaku UMKM dalam memasarkan produk berbasis digital mampu melakukan secara mandiri sehingga meningkatkan pendapatan UMKM. Hasil pengelolaan pembayaran menunjukkan bahwa pelaku UMKM dalam proses pembayaran ini mampu menarik konsumen asing yang lebih sering menggunakan aplikasi digital. Hasil pendampingan pembukuan menunjukkan seluruh pelaku UMKM Retail awalnya kurang paham menjadi paham dalam pembukuan keuangan. Manfaat dari kegiatan pengabdian kepada masyarakatini  yaitu dapat membantu meningkat penjualan di tengah pandemi Covid 19. Kata kunci: Pemasaran digital, pendampingan pembukuan, pengelolaan UMKM Retail. ABSTRACT The MSME Retail sector is one of the businesses currently affected by the pandemic. The purpose of this community service is to improve the quality of MSMEs Retail and increase existence through digital-based marketing assistance, business finance bookkeeping, and business management, namely digital-based payments through QR Code. The methods used are observation, interview, introduction, and training. The process of implementing this work program is carried out gradually, continuously, and continuously. The results of the activities have a positive impact that MSME actors in marketing digital-based products can perform independently to increase MSME revenue. The results of payment management show that MSMEs in this payment process are able to attract foreign consumers who use digital applications more often. The results of bookkeeping assistance showed that all MSME Retail actors initially did not understand how to understand financial bookkeeping. The benefits of community service activities can help increase sales in the midst of the Covid 19 pandemic. Keywords: Digital marketing, bookkeeping assistance, retail MSME management.
The Influence of Word of Mouth, Product Quality, and Perception of Benefits on the Decision to Purchase, with Consumer Trust as a Mediator Putra, Dewa Putu Bagus Dharma; Mahyuni, Luh Putu
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.940

Abstract

Consuming milk is part of a healthy lifestyle for people worldwide, including in Indonesia. Among mammal milk types, goat's milk offers greater benefits. In Indonesia, the milk market, particularly for maintaining bone strength with high calcium content, is quite popular. The variety of goat milk products encourages consumers to assess them, influencing purchase interest and decisions. This research aims to determine the impact of word of mouth, product quality, and perceived benefits on Etawa Goat Milk purchasing decisions, with consumer trust as a mediator. The sample consisted of 150 active Etawa milk (Provit) consumers. Data was collected via questionnaires distributed through Google Forms using a 1-10 interval scale. Data analysis employed the Partial Least Squares approach using structural equation modeling. The findings reveal that word of mouth, product quality, and perceived benefits positively influence purchasing decisions, mediated by consumer trust. This research provides insights into improving Etawa milk (Provit) product quality to enhance consumer purchasing decisions.
How Can Tourism Achieve Long-Term Resilience After Crises And Disruptions? Crisis Management Model Hendhana, Sandra; Gede Sri Darma; Luh Putu Mahyuni; Agus Fredy Maradona
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1105

Abstract

The tourism industry has faced numerous crises and disruptions around the world. The global travel and tourism industry is currently suffering substantial economic losses as a result of a health-related crisis, specifically the COVID-19 pandemic. As a result, tourism-related organizations have a growing interest in crisis management, including disaster management and risk management. The present study examines the tourism industry's strategies for effectively managing crises and disruptions, focusing on fostering long-term resilience. This study examines more than just the disruption caused by health-related crises. To get insight into the adoption of crisis management and resilience strategies within the tourism industry, a comprehensive analysis was conducted on 43 articles spanning a period of ten years (2012-2022). This study uses the Systematic Literature Review method. This study presents a novel theme conceptual framework that can guide future research endeavors on resilience and crisis management within the tourism sector. The study identified three primary themes on the resilience of the tourist sector in effectively managing and responding to crises and disruptions. The first is adaptive responses, the second is innovations, and the transformation model is the third theme. The results and discussion sections will explain each theme in more detail.
The Influence Of Digital Marketing, Word Of Mouth, Perception Of Job Opportunities On Participant Animo With Brand Engagement, Awareness, Image As Mediators Abdiarta, Anak Agung Gede; Mahyuni, Luh Putu
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3..8970

Abstract

Several factors that encourage prospective students to determine the choice of continuing their studies are: Digital Marketing, Word of Mouth, Perception of Job Opportunities, Brand Engagement, Brand Awareness, Brand image which in the current digital era really determines the interest of prospective students. The marketing communication strategy carried out by the LPK Mediterranean Bali Campus is aimed at increasing visits due to the interest of prospective students themselves. Just like the perception of buying interest. The minimum number of respondents that must be obtained is 100 respondents. The sampling technique used in this research is purposive sampling, so that in determining the sample, certain criteria are required. The data used in this research is quantitative data. Quantitative data is data in the form of numbers. The data collection method used in this research was through a questionnaire. The result of the research are digital marketing on brand engagement, brand awareness, brand image has positive and significant results. The brand engagement, brand awareness, brand image, digital marketing has a positive and significant influence on student enthusiasm. Word of mouthon students' enthusiasm has a negative and significant influence. Perception of job opportunities on student interest. The results of this research can be used as a reference for developing more appropriate, effective and efficient strategies in improving the institutional brand while increasing student interest.
Pengaruh Work Family Conflict dan Budaya Organisasi Terhadap Komitmen Organisasi Dengan Kepuasan Kerja Sebagai Variabel Mediasi Wardana, I Wayan Adhitya Kusuma; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25664

Abstract

This research was carried out with the aim of investigating the role of work family conflict and organizational culture on job satisfaction as mediators and organizational commitment. This study was carried out by taking locations in Rama Krisna Tuban with a target population including all employees who work for the organization. By determining a saturated sample, the entire population was used, namely 160 employees who participated as research respondents. Empirical data was collected through distributing questionnaires with a 10-point Likert Scale and then analyzed using the Structural Equation Modelling approach with SmartPLS. Research findings have succeeded in proving that work demands as well as family demands can significantly reduce job satisfaction and employee commitment to the organization. Furthermore, the research results confirmed that a good work culture is believed to be able to increase job satisfaction and organizational commitment. Interesting findings in this research show that job satisfaction can act as a mediating variable in the relationship between constructs. This research is able to make a positive contribution to human resource management literature and practically for Rama Krisna Tuban in increasing job satisfaction and employee commitment to the organization
Pengaruh Quality of Work Life dan Kepuasan Kerja terhadap Kinerja Karyawan dengan Komitmen Organisasional sebagai Variabel Mediasi Putra, I Made Dwija Pramana; Sunariani, Ni Nyoman; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25711

Abstract

This study is aimed at investigating the influence of quality of work life, job satisfaction, and the role of organizational commitment as mediation on the performance of Perumda Tirta Amertha Buana employees. This study was carried out using a quantitative approach with the target population being employees of Perumda Tirta Amertha Buana. Through census sampling, the entire population, namely 379 employees, were used as research respondents. Empirical data was collected through questionnaires which were then analyzed using the Structural Equation Modeling (SEM) approach with SmartPLS. The test results prove that quality of work life, job satisfaction, and organizational commitment have been proven to have a significant positive influence on employee performance and organizational commitment. Then, organizational commitment is able to play its role as a mediator between the relationship between quality of work life and job satisfaction with employee performance. It is hoped that this study will be able to make a positive contribution to Perumda Tirta Amertha Buana to be able to develop strategic steps to improve employee performance and become a basis and provide deeper insight for future researchers
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Adi Sentana Putra, Agus Agus Fredy Maradona Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri Bidi, Ermenilda Sedo Cahya Utami, Putu Aninditha Charles Triyono Mula Deli, Mazzlida Mat Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Erni Wibawati Gede Sri Gede Sri Darma Gina Putri Dianti Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Ardhy Kusuma Iswara S I Made Bagus Lawa Pradnyanthya Wartika I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Nengah Wirsa I Putu Adhi Saputra I Putu Andi Wirawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Bagus Surya Respati Ida Bagus Teja Pramana Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Juniari, Ni Wayan Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Krismajayanti, Ni Putu Ari Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Kadek Sisi Suastiari Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Indah Sukma Pertiwi Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Made Dwija Pramana Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Putu Wahyadyatmika, Ida Bagus Raharja, Komang Aris Respati, Ida Bagus Surya Rosita, Yulia Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Setiari, Santi Setiawan, I Wayan Arta Suardana, I Wayan Arya Suparna, I Komang Trisna Aditya Vincent Rinaldi Wardana, I Wayan Adhitya Kusuma Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Yulia Rossa Indah Yusta Suryono Afri Teo