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Analysis of The Role of Tiktok Social Media as A Mediation Variable on Influence Review Influencer, Endorsement, and Brand Image on The Decision To Purchase The Originote Products In The Millennial Generation Jagat Sriastiti, Putu Ayu Candra; Mahyuni, Luh Putu
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.418

Abstract

Social media currently plays an important role in all current activities. The use of social media is currently popular among the Millennial Generation. Tiktok has become a popular social media because it has a different appeal than other social media. This study aims to analyze the role of Tiktok social media as a mediating variable in the influence of influencer reviews, endorsements, and brand image on purchasing decisions for The Originote products in the millennial generation. The population in this study was the community of Tiktok Social Media users in Bali Province. Determination of sample size in this study used the Hair formula with a sample size of 138 samples. The data used came from primary data with quantitative data types. Data collection techniques with questionnaires. Data analysis techniques using Structural Equation Modeling (SEM). The results of the analysis show that influencer reviews, endorsements and brand image have a positive effect on purchasing decisions. Social media is able to positively and significantly mediate the influence of influencer reviews, endorsements and brand image on purchasing decisions. The interaction of influencer reviews, endorsements and brand image influences the millennial generation, thus creating a purchasing decision for The Originote mediated by the influence of Tiktok social media.
Exploring key success factors of sustainable start-up business Mahyuni, Luh Putu; Rinaldi, Vincent
Jurnal Ekonomi dan Bisnis Vol. 25 No. 2 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i2.3046

Abstract

This research aims at exploring key success factors of local start-ups in transforming social and environmental problems into opportunities to develop sustainable start-up business. To address the research objective, case study was conducted on two local start-ups that have successfully attracted the attention of large investors, namely Bukaloka and Gringgo. In-depth interviews were conducted with two start-up’s leaders/founders, four start-up’s consumers, and three co-working space managers. Several documents were also collected directly from the informants to support and validate the results of the interviews. Codes and themes were identified from the interview transcripts analysis, some significant quotes were then taken to support the analysis. The results show that there are five factors explaining local start-ups’ ability to transform social and environmental problems into business opportunities, namely: first, strong internal motivation of the founders to address social and environmental problems; second, founders’ experience; third, sound understanding of market responses; fourth, effective design thinking; and finally, effective product co-creation strategy. The five factors are interrelated, with the founder’s motivation factor being the foundation of the start-ups’ building block.
DETERMINANTS OF E-COMMERCE USER SATISFACTION: THE MEDIATING ROLE OF PURCHASE INTENTION Suastiari, Ni Kadek Sisi; Mahyuni, Luh Putu
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.386 KB) | DOI: 10.26418/jebik.v11i3.56329

Abstract

This study aims to analyze the role of purchase intention in mediating the factors influencing e-commerce user satisfaction. The sample of this study was e-commerce users in Canggu Village, and 240 respondents were used. Data were collected by distributing questionnaires using Google Forms and were analyzed using SEM-PLS. The results show that effort expectancy and trust positively and significantly affect purchase intention. In contrast, performance expectancy and self-efficacy have a negative and insignificant effect. Effort expectancy, intention to purchase, self-efficacy, and trust positively and significantly affect e-commerce user satisfaction, whereas performance expectancy has a negative effect. Intention to purchase can positively and significantly mediate the effect of effort expectancy and trust on e-commerce user satisfaction but not on performance expectancy and self-efficacy. The results of this study indicate that to increase intention to purchase and e-commerce user satisfaction, several things need to be considered, including user trust must be maintained and ease of use must be considered so that users can feel satisfaction with the system.JEL : M21, M13, O33ABSTRAKPenelitian ini bertujuan untuk menganalisis peran intention to purchase dalam memediasi faktor-faktor yang mempengaruhi kepuasan pengguna e-commerce. Sampel dalam penelitian ini adalah pengguna e-commerce di Desa Canggu, sebanyak 240 responden. Data dikumpulkan melalui penyebaran kuesioner dengan menggunakan Google Forms dan . dianalisis dengan menggunakan SEM-PLS. Hasil riset menunjukkan bahwa effort expectancy dan trust berpengaruh positif dan signifikan terhadap intention to purchase, sementara performance expectancy dan self-efficacy berpengaruh negatif dan tidak signifikan. Effort expectancy, intention to purchase, self-efficacy, dan trust berpengaruh positif dan signifikan terhadap kepuasan pengguna e-commerce, sementara performance expectancy berpengaruh negatif. Intention to purchase mampu memediasi secara positif dan signifikan pengaruh effort expectancy dan trust terhadap kepuasan pengguna e-commerce, tetapi tidak untuk performance expectancy dan self-efficacy. Hasil penelitian ini menunjukkan bahwa untuk meningkatkan intention to purchase dan e-commerce user satisfaction, beberapa hal perlu diperhatikan, antara lain trust pengguna harus dijaga dan kemudahan penggunaan harus diperhatikan agar pengguna dapat merasakan satisfaction terhadap sistem.Kata   Kunci  : dimensi kepuasan, Intention to purchase, pengguna e-commerce.
Implementation of The Electronic Application for Marriage and Pregnancy (Elsimil) to Accelerate Stunting Reduction Wulansari, Ida Ayu Komang; Martini, Ida Ayu Oka; Darma, Gede Sri; Mahyuni, Luh Putu
Jurnal Penelitian Pendidikan IPA Vol 10 No 9 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i9.8231

Abstract

Denpasar City is one of the areas that has succeeded in reducing the prevalence to 5.5%, one of which is by providing guidance to prospective brides to reduce the risk of stunting cases by implementing the ELSIMIL application. This study was conducted to obtain an overview of the factors that influence the behavior of using the ELSIMIL application in Denpasar City so that it can be an effort to accelerate stunting reduction. Data were collected from 14 informants, both users and policy holders. Data collection methods through interviews, observations, and document studies with validity testing through source triangulation and method triangulation. The results of the description of the ELSIMIL application implementation show that performance expectations, effort expectations, social influences, and facility conditions affect usage behavior along with behavioral intentions according to UTAUT theory. Performance expectations, which include perceived usefulness, motivation, relative advantage, and belief in the future potential of the application, are the main factors supporting usage behavior. Effort expectations include perceived ease and complexity of information can be a factor that supports behavioral intentions. Social support from family and friends and application conditions can also influence ELSIMIL usage behavior
INOVASI DIGITAL PENGEMBANGAN DESA WISATA WAE REBO SEBAGAI CERMINAN GOOD GOVERNANCE MELALUI E-GOVERMENT Teo, Yusta Suryono Afri; Mahyuni, Luh Putu
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10209

Abstract

This study aims to analyze the development strategy of Wae Rebo village tourism and government innovations in creating digital tourist destinations as a reflection of good governance through e-government. This research used qualitative methods and was conducted in Wae Rebo Traditional Tourism Village in Satar Lenda Village, West Satar Mese District, Manggarai Regency, NTT Province. The sampling used was purposive sampling, there were 12 people from the government, tourism development institutions, traditional village leaders, business actors and tourists. Data collection techniques utilize interviews, observation and documentation. Data analysis was carried out through data collection, data reduction, data presentation, and inference. The study results found that the strategy carried out for the development of rebo village tourism was by forming a village development institution and supporting the private sector and government support to create promotional promotions through a unique website containing detailed and complete information about wae rebo tourism village. It is hoped that the website can increase tourist visits and reflect good governance through e-government. Future research is expected to examine the impact of implementing Wae Rebo village tourism promotion through the website.
Menilik Implementasi Quick Response Dalam Mewujudkan Keamanan Di Polres Jembrana Rahman, Supriadi; Mahyuni, Luh Putu
Civic-Culture : Jurnal Ilmu Pendidikan PKN dan Sosial Budaya Vol. 5 No. 1 (2021): March
Publisher : Penerbit STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Polres as a basic operational unit, has a complete police function to solve all police problems, which can provide complete solutions to the community. The National Police Headquarters set four excellent programs as quick wins in implementing bureaucratic reform: quick response of the Samapta patrol, transparency of SIM, STNK and BPKB services, transparency of investigative services (SP2HD), and transparency in the recruitment of Police personnel. This study aims to determine the form of police activities that implement the Quick Response program and to find out the mechanism for filing claims by the community to the Jembrana Police for police officers who do not implement the Quick Response. The technique used in processing data is descriptive qualitative using data analysis techniques proposed by Huberman. The results of the research stated that, there were still findings from one of the informants who stated that there was a slow case resolution and was not informed to the reporter, there were still many people who did not know the Jembrana Police jurisdiction and during the patrol implementation of Jembrana Police members only went around the city area. The contribution of this research is to provide insight to the public regarding the performance of quick response in Jembrana Police.
What Makes Remote Teams Work: Exploring The Factors Behind Effective Virtual Collaboration Resmini, Komang Tri; Mahyuni, Luh Putu; Supriyadinata Gorda, Anak Agung Ngurah Eddy; Martini, Ida Ayu Oka
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3268

Abstract

This study aims to understand the dynamics of team management in this context in depth, including how team interactions are formed and how team effectiveness is maintained in a virtual workspace. Using a qualitative approach, this study explore in-depth how team management is carried out in a remote work system, what challenges arise, and how team members interpret their experiences of working in a distributed manner. This research is expected to contribute not only to the theoretical aspects of human resource management but also to provide practical guidance for companies in building a more inclusive, collaborative, and adaptive remote work system to meet changing times. Based on the results of the analysis and discussion that have been carried out in this study, the following conclusions can be drawn: Teamwork is related to the existence of solidarity within team members who work together where they depend on each other for resources to achieve organizational goals. Teamwork is an association or group of individuals who depend on each other for tasks and shared responsibility for which the results of performance are very high compared to the results of work done by individuals.
The Influence of Stay Experience, Villa Design, Facilities, Price, and Service Quality on Customer Satisfaction, Positive Word of Mouth, and Revisit Intention at Villas Managed by Bali Management Villa Company Wahyudi, Jason; Mahyuni, Luh Putu
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5656

Abstract

The hospitality industry, particularly in Bali’s villa sector, faces intense competition, requiring companies to focus on creating superior customer experiences to sustain satisfaction and loyalty. This study examines the effects of stay experience, villa design, facilities, price, and service quality on customer satisfaction, positive word of mouth (WOM), and revisit intention at Bali Management Villa. A quantitative research method was employed with 231 respondents who had stayed at one of ten selected villas in Seminyak, Canggu, and Kerobokan. Data were collected using questionnaires measured on a Likert scale and analyzed through Partial Least Squares (PLS) structural equation modeling. Findings reveal that all five factors stay experience, villa design, facilities, price, and service quality positively and significantly affect customer satisfaction. In turn, customer satisfaction positively influences positive WOM and revisit intention. Positive WOM also has a significant effect on revisit intention and is found to partially mediate the relationship between customer satisfaction and revisit intention. These results highlight the importance of delivering engaging stay experiences, attractive villa designs, reliable facilities, fair pricing, and excellent service quality to strengthen customer satisfaction, stimulate positive WOM, and encourage repeat visits, thereby enhancing competitiveness in Bali’s dynamic hospitality market.
Co-Authors A A Made Pradnya Darsika A A Sagung Mirah Padmadewi AA Istri Indah Paristya Gunanti Abdiarta, Anak Agung Gede Adi Sentana Putra, Agus Agus Fredy Maradona Anak Agung Gede Agung Adnya Prasta Anak Agung Gede Eka Subama Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Made Sastrawan Putra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Putra Mahendra Andy Rizhaldi Anggoro Fajar Gandajati Angreni, Dede Dwi Ardell Hugo Gunawan Ariwangsa, I Wayan Artaningih, Ni Komang Sri Bidi, Ermenilda Sedo Cahya Utami, Putu Aninditha Catur Wijaya, Stefanus Cahya Charles Triyono Mula Deli, Mazzlida Mat Desak Made Wulandewi Desak Made Wulandewi Dewa Ayu Made Sinyoritha Anantha Dewi Dewa Made Agus Satriawan Dewi, Ni Made Dwi Rosiana Dewi, Ni Putu Manik Cempaka Gede Sri Gede Sri Darma Gina Putri Dianti Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Hayu Mas Wrespatiningsih Hendhana, Sandra I Gede Ananda Wibawa Putra I Gst Kt A Andri Kurniaditama i gusti ayu agung tistha dewi I Gusti Ayu Diah Perayunda I Gusti Ngurah Rai Pramana I Gusti Putu Fajar Pala Seraya I Kadek Agus Windu Adi I Made Bagus Lawa Pradnyanthya Wartika I Made Chandra Mandira I Made Sandi Pria Winarta I Made Sindhu Yoga I Nengah Wirsa I Putu Adhi Saputra I Putu Andi Wirawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Arta Setiawan I Wayan Ruspendi Ida Ayu Agung Arthamevia Prama Iswari Ida Ayu Oka Martini Ida Bagus Surya Respati Ida Bagus Teja Pramana Iswara S, I Made Ardhy Kusuma Ivan Ardiyanto Wiguna Jagat Sriastiti, Putu Ayu Candra Juniari, Ni Wayan Kadek Dwi Cahyawan Kadek Novayanti Kusuma Dewi Kaffaso, Yoseph Vernon Suardi Kenny Adinata Gumi Kezia Bunga Indah Komang Adi Tresna Putra Komang Budi Artawan Putra Komang Sukadana Komang Trianingsih Krismajayanti, Ni Putu Ari Kristina Dewi, I Gusti Ayu Agung Lestari, Ni Wayan Marchella Ernita Luh Ayu Trisna Dewi Luh Putu Ratna Luh Putu Yulika Rara Gayatri Made Aria Pramana Made Mulyadi Mahendra, I Wayan Yoga Praditya Mariarta, I Kadek Muhammad Chayyan Bagaskara Musa, Sulaiman Nadia Ferina Ngurah Arya Kusuma Ni Gusti Ayu Pitria Ni Kade Ayu Lisa Dwiyanti Ni Kadek Cahyani Ni Kadek Ratna Dewi Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Sri Ardani Ni Komang Arista Dewi Ni Komang Sri Artaningih Ni Luh Novi Arianti Ni Luh Putu Ari Dharma Laksmi Ni Luh Yogiswari Ananda Laksmi Ni Made Ayu Mila Paramitha Ni Made Dhian Rani Yulianti Ni Made Kariana Rosi Ni Made Lamita Sari Ni Made Prilia Suyatmini Ni Made Santika Krisna Diari Ni Made Sepiyentia Angdwia Sari Ni Nyoman Mira Cahyani Ni Nyoman Sunariani Ni Putu Ariasih Ni Putu Ayu Wulan Purnama Dewi Ni Putu Budiadnyani Ni Putu Jesika Novianti Ni Putu Lissa Angga Christina Ni Wayan Eka Puspitaningsih Novia Eka Sariantono Oyagi Ryusuke Pambudi, Yohanes Niko Santoso Parditha, I Putu Pipin Oktapiani, Ni Made Puspitasari, Ni Komang Dian Ratih Putra, Dewa Putu Bagus Dharma Putra, I Gede Ananda Wibawa Putra, I Made Dwija Pramana Putu Arie Anggadyasa Putu Feby Eka Kawi Tantra Putu Vera Wulandari Putu Wahyadyatmika, Ida Bagus Raharja, Komang Aris Rahman, Supriadi Resmini, Komang Tri Respati, Ida Bagus Surya Rinaldi, Vincent Rosita, Yulia Sarah Raharjo Sarchan, Billy Sari, Ni Luh Kade Dwi Purnama Satyawati, Anak Agung Ayu Sedana, I Made Rai Arya Setiari, Santi Setiawan, I Wayan Arta Suardana, I Wayan Arya Suastiari, Ni Kadek Sisi Suparna, I Komang Teo, Yusta Suryono Afri Trisna Aditya Usman Fadli Wahyudi, Jason Wardana, I Wayan Adhitya Kusuma Wibawati, Erni Wibisana Sudarta, Ida Bagus Wiguna, Ivan Ardiyanto Wiryana, Kadek Velia Sita Devi Wulansari, Ida Ayu Komang Yulia Rossa Indah Yusta Suryono Afri Teo