Article Per Year (5 Year)
p-Index From 2021 - 2026
1.497
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Marketing AMAR (Andalas Management Review) Jurnal Ekonomika Dan Bisnis JEBI (Jurnal Ekonomi dan Bisnis Islam) Jurnal Pengabdian Masyarakat Dharma Andalas
Azman, Heru Aulia
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
FAKTOR YANG MEMPENGARUHI MINAT BERLANGGANAN PADA PELANGGAN ASTINET (KOMPARASI ANTARA SEGMEN BISNIS DAN SEGMEN GOVERMENT UNIT BGES PADA PT TELKOM PADANG ) RAMADHANIEL, FAJRY; AZMAN, HERU AULIA
Jurnal Marketing Vol 1 No 1 (1): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.22 KB)

Abstract

This research aims to find out the influence of the price of the product features and after-sales service on intention to subscribe on the subscriber Astinet business segment and government PT Telkom field. From the result of a survey conducted by researchers the number of customers and business segment Astinet goverment as much as 408 customers, after an overview of the library and the formulation of the hypothesis, obtained data from the spread of the questioner to 202 customers who obtained with Forcible Entry sampling. This shows that the price variables affect significant positive impact on the interest subscribe on both segments. So also on the features variable has the value of the significance of 0.001 smaller than α 0.05 or the value of t_count>t table_namely 3,389>1.66 with β 0,417value with positive direction on business segment, the segments of the government can be known that the product features variable has the value of the significance of the lowest infection rate was from 0.00 greater than α 0.05 or the value of t_count>t table_namely 3,849> 1.66 with β 0,412 value with positive direction. This shows that the product features variable significant effect against the decision to subscribe to on the second segment. While in the variable after sales service on the business segment can be known that the after sales service variable has the value of the significance of 0,023 greater than α 0.05 or the value of t_count>t table_namely 2,312> 1.66 with β 0,214 value with positive direction, the segments of the government can be known that the after sales service variable has the value of the significance of 0,194 greater than α 0.05 or the value of t_count>t table_namely 1,986 > 1.66 with value β 0.179 % in the direction of positive.
Co-Authors Afriansyah Afriansyah Fernanda, Dedi Fitri, Mellyna Eka Yan Heny Hendrayati Ika Barokah Suryaningsih Indra, Badriatan Indrayeni, Indrayeni Lusia, Siska Mariyanti, Eka Mohammad Abdilla Murniati . Nasrah, Rasidah Raflis, Ratnawati Rahmaita Rahmaita, Rahmaita RAMADHANIEL, FAJRY Renita Astri Saputra, Yuda Sari, Puti Embun Siska Lusia Putri Srihasnita, Rita Suziana, Suziana Syafyeni, Alber Thahirah, Khadijah Ath Verinita, Verinita Vitri, Gusni Wahyuni, Popi Wijaya, Riani Sukma Yesi Elsandra Yulianto, Ardhian Agung Zai, Tri Swastati Faozi