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Imelda Saluza, Imelda
Universitas Indo Global Mandiri
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Journal : Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)

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Pemanfaatan Digital Marketing sebagai Media Pemasaran Produk Kelompok Usaha Keripik RK di Kelurahan 13 Ulu Palembang Sartika, Dewi; Saluza, Imelda; Roswaty
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 4 No. 2 (2023): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v4i2.25497

Abstract

Partner in this activity is Raja Keripik Cassava Chips (RK) Business Group which has been running its business for 3 years. It is located in 13 Ulu Palembang. Product sold by partner is cassava chips with original and hot balado variants. The product produced has more special characteristics than another similar product. The product is called "sliced ​​cassava", in which it is so crunchy and every people, even old people, can eat it easily. In addition, it is safe for consumption because there is no preservatives in it. However, the marketing method used by partner is still conventional, in which they still entrust the product at stalls around. It causes small profits and the product is not well known by the wider community. Based on the problem faced by partners, Indo Global Mandiri University PKM Team gave a workshop on the use of digital marketing as a media for product marketing. This activity was not only attended by partner but also attended by several other businessmen in 13 Ulu. Based on the evaluation conducted by the PKM Team, it was found that after the activity took place, there were 61% of participants who didn't know how to use digital marketing had understood and utilized the technology in selling their product to compete with another similar businessmen.
Co-Authors , Hartati Abdul Aziz Zulfikar Agustina Heryati Ahmad Sanmorino Akbar, Muhamad Hafiz Alie, Muhammad Fadhiel Alpin Herman Saputra Andini Utari Putri Anggraini, Leriza Desitama Anjani, Fia Sakina Antoni, Darius Ariati, Nining Aulia, Beta Bagus Setiawan Bobby Halim Cyndika Dewi Sartika DEWI SARTIKA Dewi Sartika Dewi Sartika Dhamayanti Dhamayanti Dhamayanti Dhamayanti Dhamayanti Dhamayanti, Dhamayanti Eko Nugroho, Muhammad Davidio Endah Dewi Purnamasari Endah Purnamasari Endah Puspita Sari Ensiwi Munarsih, Ensiwi Eva Susanti Evi Yulianti EVI YULIANTI Faradilla Faradilla Faradillah , Faradillah Faradillah Faradillah Faradillah, Faradillah Fattah, Hussein HARTATI Hartati Hartati Hartati Hartati Hatika Hatika, Hatika Heryati , Agustina Heryati*, Agustina Husnawati Husnawati Iisnawati, Iisnawati Indah Permata Sari Indah Permatasari Indah Permatasari Indah Permatasari Indah, Sylvia Uly Kesuma, Hendra Di Lastri Astuti Lastri Widya Astuti Lastri Widya Astuti Lastri Widya Astuti, Lastri Widya Leriza Anggraini M. Fadhiel Alie Marcelina, Dona Marcellina, Dona Maya Amelia Mohammad Taufikurrahman Muhammad Fadhiel Alie Muhammad Haviz Irfani Nazori Suhandi Nining Nova Yanti Maleha Patriansah, Mukhsin Pratiwi, Indah Putri Putri, Hilda Muslia Putri, Indah Pratiwi Ramadhan, Mustafa Rini Yunita, Rini Roswaty Roswaty Roswaty Roswaty Roswaty Roswaty Roswaty Roswaty, Roswaty Rudi Heriansyah Rudi Heriansyah, Rudi Sartika, Dewi Sinta Habibah Sunardi, Hastha Suryati Syachrul Haq, Muhammad Raka Syahrul Haq, Muhammad Raka Teguh Teguh Wulandari, Try Yulianti, Evi Yulius, Yosef Zulfikar, Abdul Aziz