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Communication Dynamics of Tourism Awareness Groups in Developing Community-Based Edu-Tourism: An IMOI Perspective in Village Government Bhakti, Aditya Aditya Dwi Putra; Prakoso, Havidz Ageng; Wibowo, Novin; Nasvian, Moch. Fuad; Ningsih, Gumoyo Mumpuni; Flores, Reymund Botin
Journal of Local Government Issues Vol. 8 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/logos.v8i2.41879

Abstract

This study investigates the communication dynamics of Tourism Awareness Groups (Pokdarwis) in developing community-based educational tourism within the framework of village development policy. While current policy directions emphasize sustainable and participatory tourism, local communities often face structural limitations in mobilizing resources and institutional support. To address this issue, a qualitative exploratory case study was conducted in Sumbertangkil Village, East Java. Data were gathered through semi-structured interviews, focus group discussions, and participant observation, and then analyzed using the Input–Mediator–Output–Input (IMOI) model. The findings demonstrate that prosocial bonds, emotional cohesion, and charismatic leadership provide strong intrinsic motivation and short-term momentum for edu-tourism initiatives. Members have begun to reinterpret local practices, such as coffee farming and storytelling, as valuable educational assets. However, organizational weaknesses persist, including role ambiguity, the absence of systematic documentation, and reliance on informal communication channels. These deficiencies prevent outputs from being reintegrated into new inputs, thereby inhibiting the formation of a continuous learning cycle. Theoretically, this research extends the IMOI framework by applying it to a rural community-based tourism context, showing how strong social capital interacts with weak institutional structures. Practically, the study highlights the importance of strengthening internal communication systems, formalizing participatory leadership, and adopting simple digital tools to improve documentation and evaluation. For policymakers and practitioners, the results underscore the need to integrate Pokdarwis into village planning mechanisms and provide facilitative support to enhance their organizational capacity. Strengthening these aspects will enable Pokdarwis to function as learning organizations capable of sustaining educational tourism programs over time.
Relevansi Ide Poin SDG’s dan GNH Dalam Implementasi Pembangunan Sosial-Ekonomi yang Adil Melalui Sektor Pariwisata di Bhutan Havidz Ageng Prakoso; Vivi Alayda Anwar; Malasari
Jurnal Partisipatoris Vol. 6 No. 1 (2024): March
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v6i1.39009

Abstract

Pariwisata berkelanjutan di Bhutan didasarkan pada prinsip Gross National Happiness (GNH), sebuah filosofi pembangunan unik yang menekankan keseimbangan antara pembangunan material dan non-material, seperti pelestarian budaya dan lingkungan, tata kelola yang baik, dan kesejahteraan sosial. Filosofi ini relevan dengan Sustainable Development Goals (SDGs) yang dirancang oleh PBB untuk mengatasi tantangan global, termasuk keberlanjutan pariwisata. Penelitian ini bertujuan untuk menganalisis relevansi ide GNH terhadap SDGs dalam konteks pembangunan sosio-ekonomi pariwisata berkelanjutan di Bhutan. Dengan menggunakan teori konstruktivisme sosial Alexander Wendt, yang menekankan pentingnya ide dan gagasan dalam membentuk norma internasional, penelitian ini mengeksplorasi kesamaan antara GNH dan SDGs. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi literatur, mencakup sumber dari buku, jurnal terindeks Scopus, laporan UNWTO, dan dokumen dari GNH Center Bhutan serta Pemerintah Bhutan. Hasil penelitian menunjukkan bahwa GNH telah menjadi inspirasi dalam penyusunan poin-poin SDGs, terutama yang terkait dengan pelestarian lingkungan (poin 13 dan 15), budaya (poin 11), dan pemberdayaan masyarakat (poin 8). Kebijakan "High Value Low Impact" yang diterapkan Bhutan mencerminkan integrasi antara GNH dan SDGs, menciptakan model pembangunan pariwisata yang mendukung ekonomi lokal sambil tetap menjaga keberlanjutan alam dan budaya.