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All Journal e-CliniC Jurnal Keuangan dan Perbankan Widya Cipta : Jurnal Sekretari dan Manajemen Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Riset Akuntansi dan Keuangan Jurnal Inovasi Bisnis (Inovbiz) Distribusi Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis International Journal of Applied Business Research Referensi : Jurnal Ilmu Manajemen dan Akuntansi Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Ilmiah Poli Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Global Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Medical Scope Journal (MSJ) Asian Management and Business Review Implementasi Manajemen & Kewirausahaan Jurnal Ilmu Manajemen Advantage JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal For Management Student (JFMS) Jurnal Indonesia Sosial Teknologi Alamtana Jurnal Manajemen Maranatha
Candy, Candy
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian kepada Masyarakat Nusantara

 1 
Pengembangan Strategi Pemasaran Digital guna Meningkatkan Eskposur UMKM Winny Skincare Batam Delfina, Delfina; Candy, Candy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Winny Skincare Batam is an MSME that has been running its business online for 3 years in distributing local skincare. During operation, this MSMEs only use Facebook for marketing, namely through the live feature. Based on interviews that have been conducted, it is known that MSME owners do not understand the use of marketing which is currently popular. MSME owners have tried using Instagram but were confused about the content to upload. Apart from that, when using Shopee, MSME owners also have difficulty registering their shop. Therefore, the dedication was carried out to help Winny Skincare Batam increase its business exposure by developing more optimal marketing strategies, as well as providing education to MSME owners regarding digital marketing. The results of this service are in the form of Instagram content designs, business logos, business cards, Linktree, and Shopee accounts which can be used in the long term by MSME owners. In implementing marketing strategies via Instagram, statistics show positive results after uploading all designed content. Likewise, statistics on Linktree show an increase in the number of clicks and visits from the audience. That way, Winny Skincare Batam will be known more widely from new media other than Facebook
Optimasi Pemasaran Digital untuk Meningkatkan Visibilitas UMKM BB Glow Mask Batam Quinn, Fionna; Candy, Candy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

BB Glow Mask Batam is an MSME that focuses on retailing local skincare products under the brand TeenEx, which has obtained official approval from BPOM. In its marketing actions, the MSME owner relies solely on WhatsApp and word-of-mouth recommendations to establish relationships with customers as its primary strategy. Based on interview results, it was revealed that the owner of BB Glow Mask Batam faced challenges when attempting to use other marketing channels such as Instagram and Shopee. Despite recognizing the significant potential for skincare products on Shopee, the UMKM owner found it difficult to operate the platform due to the complexity of information required to register a store and products on Shopee. Consequently, an initiative was taken to assist BB Glow Mask Batam in enhancing its business exposure through the development of more optimal marketing strategies. Additionally, the UMKM owner received education on digital marketing. The outcomes of this initiative include the design of Instagram content, a business logo, Linktree, and the registration of a Shopee account. The implementation of marketing strategies on Instagram yielded positive responses, as evidenced by positive data from Instagram Insights after the content was shared. Furthermore, statistics from Linktree indicated an increase in clicks and visits from a significant audience. By effectively leveraging these platforms, the business has the opportunity to reach a broader market and enhance its visibility.
Co-Authors Alex Alex Apriyadi, Riki Cahyani, Isty Rosy Calystania, Verren Chandra Wijaya Cheristina, Cheristina Cuandra, Fendy Dastin, Dastin Delfina, Delfina Eliya, Sartika Ernestine, Ernestine Feronika Romadoni, Salsabilah Goh, Angelina Harsali F. Lampus Hendru, Hendru Hery Haryanto Hesniati, Hesniati Isnaini Nuzula Agustin Jacelyin, Jacelyin Jessica Novia Jesslyn, Jesslyn Johny Budiman Joycelin, Joycelin Julia Renaldi, Angelina Junita Junita Lady, Lady Leo Rendy Liana, Jumi Lie, Kelvin Liu, Michelle Selvia Marheni, Dewi Khornida Mayviana, Vivin Nainggolan, Ferdinand Noviany, Ivana Metta Putri, Shieny Tan Quinn, Fionna Rangan, Andy Renato, Rio Saleh, Denny Saputra, Sabrandi P. Sari, Mentari Indah Shelvi, Shelvi Sisca, Veni Sorongku, Ronald Suryoprabowo, Vincent Vincent Vincent, Vincent Vira, Vira Wijaya, Calvin Wisnu Yuwono Yeria, Winny Yodiputra, Jason