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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Distribusi Sketsa Bisnis Almana : Jurnal Manajemen dan Bisnis JUPE : Jurnal Pendidikan Mandala Journal of Information System, Applied, Management, Accounting and Research Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) DEDIKASI PKM Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Multi Discipline Science (IJ-MDS) Oikonomia: Jurnal Manajemen Asian Management and Business Review Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen Komunikasi Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Social Engagement: Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Bata Ilyas Educational Management Review Manager : Jurnal Ilmu manajemen
Lady, Lady
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Factors Affecting Users Intention to Book Hotels through  Online Applications Lady, Lady; Jesslieca, Jesslieca; Cuandra, Fendy
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/fddqfq77

Abstract

Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry, where user trust and convenience play crucial roles in shaping online booking behavior. Methods; A quantitative approach was employed by distributing online questionnaires to individuals who had previously booked hotels online, resulting in 448 valid responses being collected. Data were analyzed with validity and reliability tests, and hypothesis testing was conducted using the Structural Equation Modeling (SEM) technique. Respondents were selected through judgmental sampling to ensure relevance. Results; The findings indicate that perceived trust is the key variable exerting a significant direct influence on booking intention, an effect which is moderated by promotional offers. Notably, external stimuli such as online reviews, convenience quotient, and mobile application quality primarily influence booking intention indirectly, acting through their significant impact on perceived trust, which functions as a key mediator. Conclusion; The study concludes that strengthening users’ trust, satisfaction, and overall digital experience can enhance consumers’ willingness to engage in online hotel booking. These results offer practical insights for application developers and hotel managers to design trustworthy, user-friendly platforms and promotional strategies that align with changing consumer expectations.
STRATEGI PEMASARAN DIGITAL TERINTEGRASI DALAM MENINGKATKAN VISIBILITAS DAN DAYA SAING UMKM KULINER Lady, Lady; Jesslieca; Arief, Ronny Firdiansyah; Qadri, Rizni Aulia
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.40805

Abstract

Culinary SMEs in urban areas often face low brand visibility and high dependency on local customers near their physical locations. This study aims to implement an integrated digital marketing strategy for Shan Nasi Lemak in Batam to expand its market reach. A qualitative case study method was employed through observation, documentation, and in-depth interviews. The intervention involved standardizing visual identity, optimizing Google Maps profiles, and activating creative content on Instagram, TikTok, and GrabFood platforms. The results indicate that the multichannel strategy significantly improved the business's digital performance, as evidenced by thousands of organic video views and a broader reach to new audiences beyond the initial followers. Qualitative validation confirms that improved visual aesthetics and ease of access to information enhance consumer trust and purchase intention. This research concludes that the synergy between professional visual identity and consistent digital platform management is a crucial instrument for SMEs in building sustainable competitiveness in the urban market.
Co-Authors Alexander Alexander, Alexander Angelina Angelina Angelino, Kevin Arief, Ronny Firdiansyah Candy Candy CINDY CINDY Cristina, Cristina Cuandra, Fendy Defen, Defen Dewi, Shinta Dyfan Dyfan, Dyfan Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Henderson, Henderson Hesniati, Hesniati Javita, Javita Jeslin, Jeslin Jesslieca Jesslieca, Jesslieca Jessy, Jessy Lie, Kelvin Lily Purwianti Lim, Irine Liu, ChangBo Lysion, Olivia Meilani, Lara Melsen, Fandion Na, Bai Nainggolan, Ferdinand Noviani, Metta Nurjanah, Listia Owen, Owen Putra, Edy Yulianto Qadri, Rizni Aulia Raymond Ricky Ricky Rusyen, Karina Sentoso, Antony Septama, Vikhri Septriana, Septriana Shevia, Shevia Sonata, Vivi STELLA STELLA Susanti Susanti Tasya, Alcung Way, Ng Thian Wijaya, Calvin Yendiarti