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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Distribusi Sketsa Bisnis Almana : Jurnal Manajemen dan Bisnis JUPE : Jurnal Pendidikan Mandala Journal of Information System, Applied, Management, Accounting and Research Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Bisnis Dan Kajian Strategi Manajemen Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review Annals of Management and Organization Research DEDIKASI PKM Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Multi Discipline Science (IJ-MDS) Oikonomia: Jurnal Manajemen Studi Ilmu Manajemen dan Organisasi Asian Management and Business Review Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen Komunikasi Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Social Engagement: Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Bata Ilyas Educational Management Review Manager : Jurnal Ilmu manajemen
Lady, Lady
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND AMBASSADOR TERHADAP PURCHASE INTENTION PRODUK SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING PADA GENERASI Z Stella, Stella; Lady, Lady
Media Bina Ilmiah Vol. 18 No. 3: October 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i3.188

Abstract

Studi ini mengidentifikasi faktor apa saja yang mempengaruhi niat beli masyarakat Kota Batam dalam niat beli produk kecantikan lokal di e-commerce. Studi ini memfokuskan niat beli produk kecantikan lokal pada generasi Y dan Z dengan menggunakan variabel independen corporate ability, corporate integrity, brand awareness, brand loyalty dan perceived quality. Kemudian, patriotic brand image sebagai variabel intervening. Variabel ini jarang diteliti oleh masyarakat sehingga ini menjadi salah satu alasan penulis memilih topik ini. Topik yang membahas tentang seberapa besar nilai patriotisme yang ada dalam diri seseorang sehingga mempengaruhi niat membeli sebuah produk. Studi ini menggunakan teknik purposive sampling dengan menggunakan smart PLS sebagai alat untuk mengolah data. Dari hasil studi membuktikan bahwa brand loyalty dan perceived quality tidak mempengaruhi niat beli seseorang
Application of Digital Marketing to MSMEs Bangka Dumpling Noodle Mr.Ong Lady, Lady; Wijaya, Calvin; Dyfan; Noviani, Metta; Raymond; Yendiarti
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 2 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ruko Botania in Batam Center is an area where the author's activities are carried out. It should be noted that MSMEs in Indonesia have a very important impact on the role of the economy, Mr.Ong's Bangka Pangsit Noodle MSME is a business engaged in the culinary food sector. This UMKM was opened in 2010 at Botania Garden. The concept of digital marketing originates from the internet and search engines on websites. Creating an Instagram account for the promotion of Mie Pangsit Ayam Bangka Mr.Ong in the form of a product photo that has been designed to include Instagram and a Whatsapp number, and a Facebook contact as well as a Google Maps link which will make it easier for consumers if they want to visit the place of business directly. the instastory feature is also used so that the account's followers can find out the latest info from Mie Pangsit Bangka Mr.Ong, namely @miepangsitbangka.mrong. The purpose of implementing digital marketing for Mr. Ong's Bangka Pangsit Noodle business is so that this business can be better known by the people of Batam. Apart from that, creating social media accounts is also free. Social media will make it easier to interact with customers
Factors that Influence Green Purchase Behavior by Green Purchase Intention on Green Apparel Lim, Irine; Lady, Lady
International Journal of Indonesian Business Review Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v2i1.390

Abstract

This research is aims to confirmation of the influence of TPB (Theory Planned Behavior), willingness to pay and environmental consciousness on green purchase behavior by green purchase intention on green apparel. Respondents are received 343 that contains Y and Z generations from Batam by filled quetionnaires online. Data are analysed by PLS system. Findings of research are attitude has positive significant impact on intention but insignificant on behavior. Subjective norms and perceived behavioral are insignificantly on behavior and intention. Willingness to pay has positive significant impact on behavior but insignificant on intention. Environmental has positive significant impact on intention and ndegative significant on behavior. Green purchase intention has positive significant on behavior and worked as intervening to mediate others variables.
Analysis of Factors Affecting Users Intention to Book Hotels through  Online Applications Lady, Lady; Jesslieca, Jesslieca; Cuandra, Fendy
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/fddqfq77

Abstract

Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry, where user trust and convenience play crucial roles in shaping online booking behavior. Methods; A quantitative approach was employed by distributing online questionnaires to individuals who had previously booked hotels online, resulting in 448 valid responses being collected. Data were analyzed with validity and reliability tests, and hypothesis testing was conducted using the Structural Equation Modeling (SEM) technique. Respondents were selected through judgmental sampling to ensure relevance. Results; The findings indicate that perceived trust is the key variable exerting a significant direct influence on booking intention, an effect which is moderated by promotional offers. Notably, external stimuli such as online reviews, convenience quotient, and mobile application quality primarily influence booking intention indirectly, acting through their significant impact on perceived trust, which functions as a key mediator. Conclusion; The study concludes that strengthening users’ trust, satisfaction, and overall digital experience can enhance consumers’ willingness to engage in online hotel booking. These results offer practical insights for application developers and hotel managers to design trustworthy, user-friendly platforms and promotional strategies that align with changing consumer expectations.
Anteseden dan Konsekuensi dari Variabel Kolaborasi Internal dan Eksternal Terhadap Transformasi Digital UMKM Yuwono, Wisnu; Rosalina, Shelly; Lady, Lady
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9176

Abstract

This research investigates the influence of knowledge-skill, financial availability, digital maturity, social media on digital transformation by incorporating internal-external collaboration (IEC) as mediating construct. This study adopts quantitative approach, with data obtained from 353 MSME respondents in various regions of Indonesia using convenience and purposive sampling. Data analysis was conducted using PLS-SEM method. The findings indicate that financial availability (t = 7,180, p < 0,05), digital maturity (t = 2,322, p < 0,05), and social media (t = 2,204, p < 0,05) have a positive effect on IEC, while knowledge-skill does not have a positive effect. Furthermore, knowledge-skill (t = 2,669, p < 0,05), digital maturity (t = 4,198, p < 0,05), and IEC (t = 2,165, p < 0,05) are found to positively affect digital transformation, while financial availability and social media do not have a positive effect. In terms of indirect relationships, only financial availability demonstrates a positive impact on digital transformation through IEC (t = 2,047, p < 0,05). These results suggest that IEC plays a crucial role in mitigating financial resource constraints in the digital transformation process. The novelty lies in the incorporation of IEC as a mediating variable in the context of MSMEs’ digital transformation, a topic that remains relatively underexplored in prior research. This study contributed to the enrichment of the MSME digital transformation literature by emphasizing the mediating role of IEC. Moreover, the findings offer practical implications for MSME practitioners and stakeholders in formulating more focused and sustainable digitalization strategies.
STRATEGI PEMASARAN DIGITAL TERINTEGRASI DALAM MENINGKATKAN VISIBILITAS DAN DAYA SAING UMKM KULINER Lady, Lady; Jesslieca; Arief, Ronny Firdiansyah; Qadri, Rizni Aulia
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.40805

Abstract

Culinary SMEs in urban areas often face low brand visibility and high dependency on local customers near their physical locations. This study aims to implement an integrated digital marketing strategy for Shan Nasi Lemak in Batam to expand its market reach. A qualitative case study method was employed through observation, documentation, and in-depth interviews. The intervention involved standardizing visual identity, optimizing Google Maps profiles, and activating creative content on Instagram, TikTok, and GrabFood platforms. The results indicate that the multichannel strategy significantly improved the business's digital performance, as evidenced by thousands of organic video views and a broader reach to new audiences beyond the initial followers. Qualitative validation confirms that improved visual aesthetics and ease of access to information enhance consumer trust and purchase intention. This research concludes that the synergy between professional visual identity and consistent digital platform management is a crucial instrument for SMEs in building sustainable competitiveness in the urban market.
Pendekatan Teori Perilaku Berencana Terhadap Minat Beli Produk Ramah Lingkungan Lady, Lady; Susanti, Susanti; Hesniati, Hesniati
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4066

Abstract

Purpose: The purpose of this study is to link environmental concern and the theory of planned behavior to the intention to purchase green products in Indonesia. Purpose: This study aims to link environmental concerns and the theory of planned behavior to the intention to purchase green products. Methodology/approach: This research was conducted from December 2023 to January 2024 with 359 respondents using convenience sampling method. The research object is the purchaser of green products in Indonesia. Data analysis was performed using partial least squares structural equation modelling (PLS-SEM). Results/findings: The results show that environmental concern significantly and positively affects green attitudes. Green attitude, green behavior control, and green product awareness all had significant positive effects on green purchase intention. Green attitude mediates the effect of environmental concern on the intention to purchase green products. This study found that subjective green norms do not significantly affect green purchase intentions. Conclusions: In Indonesia, green purchase intention is primarily driven by environmental concern, attitude, control, and awareness, while subjective norms have no effect. Community campaigns are needed to strengthen the social influence of eco-friendly consumption. Limitations: The use of convenience sampling method in data collection may lead to the issue that not all participants represent the general population. Additionally, this study did not specifically focus on the use of environmentally friendly products such as electronics, vehicles, or food. Contribution: This study contributes to the literature on green marketing by enhancing the intention to purchase green products among business owners and policymakers. This will raise public awareness of environmental issues in Indonesia. Methodology/approach: This research was conducted from December 2023 to January 2024 with 359 respondents using convenience sampling. Data analysis was performed using partial least square – structural equation modeling (PLS-SEM). Results/findings: The results show that environmental concern has a significant positive effect on green attitude. Green attitude, green behavior control, and green product awareness all have a significant positive effect on green purchase intention. Green attitude mediates the effect of environmental concern on the intention to purchase green products. This study found that green subjective norm does not significantly affect green purchase intention. Limitations: The use of the convenience sampling method in data collection may lead to the issue that not all participants represent the general population. Additionally, this study does not specifically focus on the use of environmentally friendly products, such as electronics, vehicles, or food. Contribution: The results of this study will provide academic contributions by linking environmental concern with the theory of planned behavior (TPB) approach to explore the psychological factors in explaining the intention to purchase green products. Second, it will contribute to business owners and policymakers in enhancing the intention to purchase green products. Third, it will raise awareness among the general public about environmental issues in Indonesia.
Platform Trust, e-WOM, and Gen Z Purchase Intention: Mediating Role of Retailer Trust Lady, Lady; Hefri Ariyanto, Hepy; Olivia, Cindy
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.3854

Abstract

Purpose: This study aims to examine the influence of trust in the platform and electroEnic Word-of-Mouth (e-WOM) components social media communication, ratings and reviews, and recommendations and references on purchase intention through the mediating role of trust in the retailer among Gen Z consumers. Research Methodology: This study utilized a quantitative explanatory design with purposive sampling (N=301). Data were collected using a 5-point Likert scale instrument and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. Results: Trust in the platform significantly acts as an antecedent that enables all e-WOM components. Specifically, social media communication and recommendation and reference are primary drivers of trust in the retailer and purchase intention. In contrast, ratings and reviews do not significantly impact trust in the retailer or purchase intention, leading to the rejection of the corresponding mediation hypotheses. Conclusions: Purchase decisions among Gen Z consumers are more effectively driven by institutional trust in the platform and interactive communication signals than by traditional static rating systems. The findings indicate that peer-driven validation and platform security provide more reliable cues for this demographic group than conventional feedback mechanisms. Limitations: The study is limited by its specific urban geographic context and structural model fit, which requires further refinement in future research. Contributions: This study contributes to digital marketing strategy, social commerce platform management, and the literature on consumer behavior.
Optimalisasi Saluran Promosi Digital pada Coffee Shop Lokal: Studi Kasus Coffeegram Lady, Lady; Sherlen, Sherlen; Fasha, Andina
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14625

Abstract

Penelitian ini bertujuan untuk mengoptimalkan saluran promosi digital pada Coffeegram, sebuah UMKM kuliner di Batam, guna meningkatkan visibilitas dan loyalitas pelanggan. Permasalahan utama yang diidentifikasi adalah belum optimalnya pemanfaatan media digital dalam menjangkau pasar baru dan membangun hubungan berkelanjutan dengan konsumen. Penelitian ini menggunakan metode kualitatif dan kuantitatif melalui empat tahapan: persiapan, perancangan, implementasi, dan penilaian. Hasil penelitian menunjukkan bahwa implementasi ekosistem digital terintegrasi memberikan dampak signifikan terhadap jangkauan pasar. Penggunaan Instagram Story Ads berhasil menjangkau 70,7% akun non-pengikut dari total jangkauan. Selain itu, platform TikTok berhasil menarik 745 audiens baru melalui konten interaktif dalam periode satu bulan. Pada aspek retensi, program loyalitas kartu stamp mendapatkan respons positif dari pelanggan dan dinilai efektif sebagai instrumen pendorong kunjungan ulang. Integrasi kanal pendukung seperti WhatsApp Business, GoFood, dan Google Maps turut memperkuat kredibilitas dan aksesibilitas layanan. Penelitian ini menyimpulkan bahwa strategi pemasaran digital yang terstruktur dan terpadu merupakan fondasi krusial bagi keberlanjutan dan daya saing UMKM lokal di industri kuliner.
Co-Authors Alexander Alexander, Alexander Andina Fasha, Andina Angelina Angelina Angelino, Kevin Arief, Ronny Firdiansyah Ariyanto, Hepy Hefri Candy, Candy CINDY CINDY Cristina, Cristina Cuandra, Fendy Defen, Defen Dewi, Shinta Dyfan Dyfan, Dyfan Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Henderson, Henderson Hesniati, Hesniati Javita, Javita Jeslin, Jeslin Jesslieca Jesslieca, Jesslieca Jessy, Jessy Lie, Kelvin Lily Purwianti Lim, Irine Liu, ChangBo Lysion, Olivia Meilani, Lara Melsen, Fandion Na, Bai Nainggolan, Ferdinand Noviani, Metta Nurjanah, Listia Olivia, Cindy Owen, Owen Putra, Edy Yulianto Qadri, Rizni Aulia Raymond Ricky Ricky Rosalina, Shelly Rusyen, Karina Sentoso, Antony Septama, Vikhri Septriana, Septriana Sherlen, Sherlen Shevia, Shevia Sonata, Vivi STELLA STELLA Susanti Susanti Tasya, Alcung Way, Ng Thian Wijaya, Calvin Wisnu Yuwono Yendiarti