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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Jurnal Edueco Jurnal Mantik Jurnal Kesmas Prima Indonesia Majalah Ilmiah Warta Dharmawangsa Jurnal Manajemen Journal of Research in Business, Economics, and Education Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Akrab Juara : Jurnal Ilmu-ilmu Sosial SOSEK: Jurnal Sosial dan Ekonomi Insight Management Journal Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ekonomika Dan Bisnis International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences International Journal of Economics, Business and Innovation Research
Marpaung, Fenny Krisna
Universitas Prima Indonesia
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect Of Training And Work Involvement On Performance With Motivation As An Intervening Variable At The Fire And Rescue Service Of Medan City Vandi Saputra; Rosita Rosita; Fenny Krisna Marpaung; Betty Betty; Suriati Tirawani
Jurnal of Management and Social Sciences Vol. 2 No. 2 (2024): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i2.395

Abstract

The population is increasing every year and in line with the increasing number of dwellings in the city of Medan, the Fire and Rescue Service is needed to provide services in terms of creating peace and public order in the fire sub affairs so that the city government needs to pay special attention in improving equipment, facilities and infrastructure that support employees in order to carry out their duties properly. In terms of using the equipment and all facilities provided by the organization to work, employees must first be trained so that skills, knowledge and work attitudes are formed so that employees are able to make maximum use of all facilities. Organizational leaders who have been able to create a work atmosphere where employees' needs are met, considered and their development is supported will increase work involvement, especially employees of the Medan City Fire and Rescue Service in providing services to the community. Employees who are trained and have a high sense of work engagement will consistently show good performance with the support of motivation from the organization such as incentives and policies that facilitate employees in carrying out their duties. Leaders also need to consistently provide direction to members in achieving performance goals because employees will be better able to carry out tasks and challenges in their work. Research conducted in clarifying the influence between training and work involvement on performance through motivation with quantitative methods shows the study findings that training and work involvement have a positive effect on motivation, training and work involvement have a positive effect on performance. Motivation as an intervening variable between training and work engagement on performance has a positive effect. Meanwhile, training and work engagement have no simultaneous influence on motivation.
Pengaruh promosi dan saluran distribusi terhadap keputusan pembelian alat kedokteran gigi Sianipar, Milka Rositi; Chandra, Hiunarto; Marpaung, Fenny Krisna; Simanullang, Andry; Wahab, Abdul; Sitanggang, Holan Dianju Melva Meinaria
Jurnal Kesmas Prima Indonesia Vol. 8 No. 1 (2024): Edisi Januari
Publisher : Program Studi Sarjana Kesehatan Masyarakat Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jkpi.v8i1.4797

Abstract

Studi ini bertujuan untuk menganalisis pengaruh promosi dan saluran distribusi terhadap keputusan pembelian alat kedokteran gigi. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan melibatkan sebanyak 117 dokter gigi sebagai sampel penelitian. Adapun uji yang digunakan adalah regresi linier berganda. Sebelum dilakukan uji regresi, peneliti melakukan uji asumsi klasik seperti uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan uji R2, uji F, dan uji t. Hasil penelitian menunjukkan bahwa promosi dan saluran distribusi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian alat-alat kedokteran gigi. Promosi dan saluran distribusi secara simultan berpengaruh positif terhadap keputusan pembelian alat-alat kedokteran gigi. Hasil uji koefisien determinasi menunjukkan 65,8% dari variabel dependen keputusan pembelian yang dapat dijelaskan oleh variabel independen promosi dan saluran distribusi sedangkan sisanya 34,2% dijelaskan oleh variabel lain.
PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM PENGAJUAN KREDIT KEPEMILIKAN RUMAH (KPR) DI BANK TABUNGAN NEGARA (BTN) KC PEMANTANG SIANTAR saragih, elima; Fania, Bona; Sekali, Karolus Karo; Marpaung, Fenny Krisna; Meliza, Juli
Jurnal Edueco Vol. 7 No. 1 (2024): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v7i1.227

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk menilai sejauh mana minat masyarakat dalam memperoleh kredit pemilikan rumah (KPR) di Bank Tabungan Negara (BTN) KC Pematang Siantar, melalui penerapan bauran pemasaran yang terdiri dari empat komponen: produk, harga, tempat, promosi. Penelitian ini menggunakan metodologi deskriptif kuantitatif untuk mengetahui pengaruh minat masyarakat terhadap bauran pemasaran ketika mengajukan kredit kepemilikan rumah di BTN KC Pematang Siantar. Data dikumpulkan melalui wawancara ekstensif yang dilakukan dengan perwakilan dan nasabah bank BTN. Kata Kunci: produk,harga,tempat,promosi ABSTRACT The aim of this study is to assess the extent of public interest in acquiring home Ownership credit (KPR) at Bank Tabungan Negara (BTN) KC Pematang Siantar, Via the implementation of a marketing mix consisting of four components: product, price, location, and promotion.This study utilises a quantitative descriptive Methodology to determine the influence of public interest on the marketingmix When applying for home ownership credit at BTN KC Pematang Siantar.The data Was collected via extensive interviews performed with representatives and Customers of BTN bank. Keywords:product,price,place,promotion
Pengaruh Online Customer Rating, Online Customer Review Dan Brand Ambassador Terhadap Minat Beli E-Commerce Shopee Pada Universitas Prima Indonesia Nyimpado, Gregori Datiar; Marpaung, Fenny Krisna; Almusahwir, M. Agung; Nurhidayah, Adillah; Sihaloho, Ezra Amanda; Meliza, Juli
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4579

Abstract

The study's overarching goal was to ascertain how Universitas Prima Indonesian students' perceptions of online customer ratings, reviews, and brand ambassadors affected their propensity to use Shopee for online shopping. This study's population consists of all current Universitas Prima Indonesia students. Using the Non-Probability Sampling technique with Purposive samplings and certified Hair et al formula, a questionnaire was randomly distributed using gform to 100 respondents from Universitas Prima Indonesia for the sampling. The statistical package SPSS is used for data processing in this study, which employs dual linear regression. Universitas Prima Indonesian students' interest in purchasing from Shopee and other e-commerce platforms is positively and significantly impacted by brand ambassadors, online customer reviews, and variable online customer ratings.
Pengaruh Influencer Harga Dan Content Marketing Terhadap Minat Beli Konsumen Skintific Natalia Angkasa; Fenny Krisna Marpaung; Yeni Rafita Sihombing; Juli Meliza; Felicia Austin Holando; Shapira Evani; Kevin Wijaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10412

Abstract

Penelitian ini meneliti pengaruh influencer, harga, dan pemasaran konten terhadap minat beli konsumen Skintific. Menggunakan metode kuantitatif dengan analisis regresi linear berganda, penelitian ini melibatkan 100 responden yang berbelanja di Sociolla Sun Plaza Medan. Hasilnya menunjukkan bahwa influencer, harga, dan pemasaran konten secara signifikan mempengaruhi minat beli. Analisis koefisien determinasi menunjukkan Adjusted R2 sebesar 0,231, artinya 23,1% variasi minat beli dijelaskan oleh ketiga variabel tersebut, sementara 76,9% dijelaskan oleh variabel lain.
Pengaruh kualitas pelayanan, harga, dan lokasi terhadap kepuasan pelanggan PT.Dwi Karya Sartika Krisna Marpaung, Fenny; N. Hutagalung, Irma; Mariana Tinambunan, Maria; Jeremi Siahaan, Nico; H. Siregar, Lamhoras
Jurnal Paradigma Ekonomika Vol. 16 No. 1 (2021): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v16i1.12082

Abstract

The purpose of the implementation of this research is to prove and determine the magnitude of the influence of the independent variable of service quality, the independent variable of price, and the independent variable of location on the dependent variable of customer satisfaction at PT.Dwi Karya Sartika Medan. The sampling technique used was random sampling, thus the sample used was to carry out regression testing on 84 research respondents and 30 study respondents to carry out the reliability and validity test. Hypothesis testing is to use multiple linear regression analysis. The results of the research implementation of the independent variable of service quality, the independent variable of price, and the independent variable of location contributed partially to the dependent variable of customer satisfaction PT.Dwi Karya Sartika. The result of the test of the coefficient of determination is 0.758, which means that the resulting or predicted influence of the free variable of service quality (X1), price free variable (X2), and location independent variable (X3) on the dependent variable of customer satisfaction (Y) is 75.8%, while the remaining 24.2% is predicted or influenced by independent variables which are not included in the implementation of this research.  
The Influence Of Promotion And Brand Image On Purchasing Decisions With Customer Satisfaction As An Intervening Variable (Case Study On Indihome Customers Of The Company (Pt.Telekomunikasi Indonesia, Tbk Pematang Siantar Branch) Michael Fernando Sihombing; Efendy Pakpahan; Fenny Krisna Marpaung; Tuty Nainggolan
Jurnal of Management and Social Sciences Vol. 3 No. 1 (2025): Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i2.221

Abstract

PT Telekomunikasi Indonesia, Tbk is a State-Owned Enterprise (BUMN) company engaged in information and communication technology. PT Telekomunikasi Indonesia, Tbk (Telkom) which is equipped with a package (3-1) three services in one package or Tripel play with communication and data service facilities provided such as landline (voice), internet (Internet on Fiber or High Speed Internet), and interactive television services (Usee TV Cable, IP TV). This study aims to determine the effect of promotion and brand image on purchasing decisions with customer satisfaction as an intervening variable (Case Study on Indihome Company Customers (PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch). this research is non-probability, namely convenience sampling with the population, namely all customers of PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch and the sample used was 96 respondents. The data collection technique used is primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data processed with the SPSS version 29 program, namely the t test and the coefficient of determination (R2). The results obtained in this study show, 1) there is a significant effect of promotion and brand image on customer satisfaction, 2) there is a significant effect of promotion and brand image on purchasing decisions, 3) Customer satisfaction variables have a significant effect on purchasing decisions, 4) Customer satisfaction variables are not able to mediate between promotion and brand image on purchasing decisions.
Strategi Marketing Bank BTN Pada Produk KPR Ditinjau Dari Analisa SWOT & Dalam Upaya Meningkatkan Jumlah Minat Nasabah Di BTN KCP Setia Budi Marpaung, Fenny Krisna; Latif , Abdul; Virginia, Stephanie; Surbakti , Floren Natalia br.
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.1972

Abstract

This study is targeted at analyzing Bank BTN's marketing strategy for KPR (Home Ownership Credit) products using SWOT analysis and evaluating efforts to increase the number of customer interest in BTN KCP SETIA BUDI. This study takes a qualitative descriptive approach to illustrate the strengths, weaknesses, opportunities and threats faced by Bank BTN's KPR products. The information was compiled from in-depth interviews with management and customers, as well as relevant literature studies.
Pengaruh Kelompok Acuan, Ekspresi Citra Diri Sosial Dan Kepuasan Bermain Game Terhadap Keputusan Pembelian Produk Virtual Dalam Game Mobile Legends Simanjuntak, Philif Marganda; Wang, Robby; Wu, Rubern; Marpaung, Fenny Krisna; Girsang, Christin Imelda
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8957

Abstract

Permainan daring (game online) merupakan bentuk hiburan interaktif yang dimainkan melalui jaringan internet, memungkinkan para pemain dari berbagai lokasi untuk berkompetisi dan berinteraksi secara langsung. Salah satu game online yang populer di kalangan masyarakat adalah Mobile Legends. Namun, dalam beberapa waktu terakhir, terjadi penurunan dalam jumlah pembelian item virtual pada game ini. Fenomena tersebut tercermin dari berkurangnya jumlah pemain aktif serta rating pengguna yang menurun akibat rasa ketidakpuasan terhadap pengalaman bermain. Berdasarkan hasil observasi, penurunan ini diduga disebabkan oleh beberapa faktor seperti pengaruh kelompok acuan, ekspresi citra diri sosial, serta tingkat kepuasan dalam bermain game. Penelitian ini melibatkan populasi pemain Mobile Legends di kota Medan, yang jumlah pastinya tidak diketahui. Oleh karena itu, digunakan metode pengambilan sampel berdasarkan rumus Lemeshow, yang sesuai untuk populasi tak terdefinisi secara jelas. Peneliti menerapkan teknik accidental sampling, yaitu pemilihan responden secara kebetulan, dengan total responden sebanyak 96 orang. Hasil analisis menunjukkan bahwa faktor kelompok acuan, ekspresi citra diri sosial, dan kepuasan bermain secara masing-masing maupun simultan berpengaruh signifikan terhadap keputusan pembelian item virtual dalam game Mobile Legends.
THE INFLUENCE OF NIM AND NPL ON ROA AT NATIONAL PRIVATE BANKS IN INDONESIA FOR THE PERIOD 2021-2023 Diki Abramsa Putra Ginting; Krisna Marpaung, Fenny
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 4 (2025): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i4.538

Abstract

The level of profitability or the capability of an institution to generate profit is a quantitative indicator used in evaluating financial performance, especially in assessing the company's ability to obtain a profit that is considered appropriate. The main focus of the preparation of financial statements lies in the achievement of this profit. This study is intended to analyze the extent to which Net Interest Margin (NIM) and Non Performing Loan (NPL) have an effect on Return on Assets (ROA) at National Private Commercial Banks in Indonesia. This study adopts a quantitative approach, with data collection techniques carried out through the documentation method. Data analysis was carried out using multiple linear regression, determination test (R²), and hypothesis testing. As the results of the regression model estimation, the equation obtained is: Y = -0.103 + 0.494X₁ - 0.234X₂. The value (R²) was recorded at 0.472, which indicates that the NIM and NPL variables explain around 47.2% of the variation in ROA, while the remaining 52.8% is influenced by other factors not included in the model. The results of the partial test (t-test) show that both NIM and NPL have a high influence individually on ROA. Meanwhile, the results of the F test show a sig. 0.000 which is <0.05, so it is concluded that collectively NIM and NPL have an influence on ROA at National Private Commercial Banks.
Co-Authors Abdul Latif Abdul Wahab Acai Sudirman Agil Nanang Guswara Al Fa Ridho Ryantono Almusahwir, M. Agung Andini Alfin Andre Andrian Chandra Simin Anjani Alfin Aritonang Simare- mare, Vanessa Ashary Arnita Shintia Sari Sirait Asyifa Sofira Ayu Lestari Sinambela Ayub Millennium Simare Mare Beatrice Beatrice Bella Agustri Leo Betty Betty Chandra, Dhenysa Chandra, Hiunarto Chelsa Audi Mahira Chyntia Hilda Cindy Monica, Cindy Cindy Trinovita Br Perangin Angin David David Delvin Fransisco La’ia Derrick Darma Yuniharta Dewi. EM. Sormin Dhenysa Chandra Dheybie Zelina Situmorang Dhita Adriani Rangkuti Dhiva Azzriel Dhinda Shavitry Dian Saputra Harahap Diki Abramsa Putra Ginting Efendy Pakpahan Enda Ferbina Erbert Lorenzo Lo Ernest Grace Eva Margareth Sarah Fania, Bona Faomasi Ndruru - Fauzi Fauzi Felicia Austin Holando Fitria Halim Floren Natalia br. Surbakti Franfer Lie Girsang, Christin Imelda Grassella Hutasoit H. Siregar, Lamhoras Hardy Hardy Hendra Jonathan Sibarani Hendri Hendri Hendri Hendri Hendro Wijaya Hesti Sutanti Indah Rahmi Irma Ndraha Irwanto Lim Jeffry Julian Tandela Jeremi Siahaan, Nico Jessica Apriani Simbolon Jessica Thengio Juan Felix Hutabarat Juli Meliza Juniarlina Sianipar Kelvin Kevin Wijaya Kirsni Hareyani Lamtota Togatorop Latif , Abdul Lili Nova Natalia Br Perangin Angin Lim, Irwanto Lusiana Girsang Maria Sugiat Mariana Tinambunan, Maria Marisi Anastasia Samosir Markus Willy Arnold Simarmata Marselli Chandra Michael Fernando Sihombing Michael Yosua Toni Sitompul Milka Rositi Sianipar N. Hutagalung, Irma Namirah, Yuni Natalia Angkasa Nialindawaty, Nialindawaty Nigel Alvio Chrislando Nurhidayah, Adillah Nyimpado, Gregori Datiar Onita Sari Sinaga Pua Merari Br Lubis Putra, Ganda Reni Shinta Dewi Riski Juniati Rizki Ari Wibowo Ronatio Afriani Lumban Tobing Rosita Rosita Saputra, Vandi saragih, elima Sarah Elisabeth Sitohang Sekali, Karolus Karo Selvy Chairunnisa Shapira Evani Sihaloho, Ezra Amanda Silvia Aloyna Simanjuntak, Philif Marganda Simanullang, Andry Simon Ginting Sitanggang, Holan Dianju Melva Meinaria Stephanie Virginia Surbakti , Floren Natalia br. Suriati Tirawani Syaifuddin Syaifuddin Telaumbanua, Syahputra Trimartha Sihombing - Tuty Nainggolan Usandra, Silvia Vandi Saputra Vanessa Ashary Aritonang Simare- mare Vincent Vincent Virginia, Stephanie Vrancois Salim Wang, Robby William Paulus William Queteres William William William William Wu, Rubern Yeni Rafita Sihombing Yuli Elena Zendra Natalina Br. Sitompul