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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Jurnal Edueco Jurnal Mantik Maker: Jurnal Manajemen Jurnal Kesmas Prima Indonesia Majalah Ilmiah Warta Dharmawangsa Jurnal Manajemen Journal of Research in Business, Economics, and Education Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Akrab Juara : Jurnal Ilmu-ilmu Sosial SOSEK: Jurnal Sosial dan Ekonomi International Journal Of Science, Technology & Management (IJSTM) Insight Management Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ekonomika Dan Bisnis International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences International Journal of Economics, Business and Innovation Research Rahmah
Marpaung, Fenny Krisna
Universitas Prima Indonesia
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Analysis Of The Impact Of Compensation And Leadership Style On Performance With Motivation As Intervening Variable At PT Adhi Guna Putera Rizki Ari Wibowo; Syaifuddin; Fenny Krisna Marpaung; Sofiyan
Junal Ilmu Manajemen Vol 5 No 3 (2022): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i3.142

Abstract

The purpose of this study was to determine and analyze the effect of compensation and leadership style on work motivation and employee performance at PT Adhi Guna Putera. Where the samples were taken in this study were 103 people. Data were collected using a questionnaire. The data is tested using validity and reliability tests, and the data must meet the elements of the classical assumption test requirements. Test the data analysis using Path Analysis. This study concludes that there is a direct positive and significant effect of compensation and leadership style on employee motivation and employee performance. However, research shows that compensation and leadership style have an indirect and insignificant effect on employee performance through work motivation.
PENGARUH BUDAYA KERJA , LINGKUNGAN KERJA DAN MOTIVASI TERHADAP KINERJA GENERASI MILENIAL Agil Nanang Guswara; Riski Juniati; Zendra Natalina Br. Sitompul; Fenny Krisna Marpaung; Milka Rositi Sianipar
Jurnal Warta Dharmawangsa Vol 16, No 3 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v16i3.2237

Abstract

The Effect of Study Costs, Brand Image, and Quality of Services on Decision to Choose the Faculty of Medicine University Prima (UNPRI) Medan Nigel Alvio Chrislando; Fenny Krisna Marpaung; Sarah Elisabeth Sitohang; Michael Yosua Toni Sitompul; Kirsni Hareyani
Journal of Research in Business, Economics, and Education Vol. 4 No. 5 (2022): October 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jrbee.v4i5.414

Abstract

The purpose of this study is to find out how influential price is on a purchase decision, to find out how influential brand image is to a purchase decision, to know how influential service quality is to a purchase decision and to know how influential price, brand image and service quality are simultaneously. a purchasing decision for students of the Faculty of Medicine UNPRI Medan. This research was conducted on students of the Faculty of Medicine UNPRI Medan. The population, namely all educational staff at the Faculty of Medicine UNPRI Medan, is 80 people. The sampling technique was calculated by the Slovin formula so that a sample of 80 people. The results of the study are the price tcount value of 3.100 > 1.990 and sig <0.05 (0.003 <0.05), the tcount value of brand image is 4.727 > 1.990 and sig <0.05 (0.000 <0.05), the tcount value of service quality of 2.396 > 1.990 and sig < 0.05 (0.019 < 0.05), and the Fcount value of price, brand image and service quality simultaneously is 21.930 > 2.487 and sig < 0.05. The adjusted RSquare is 0.643 / R2 x 100%, which is 64.30%, this shows that the research independent variable allocates a lot of contribution when describing purchasing decisions worth 64.30% while the remaining 35.70% is influenced by other indications outside of this study. The conclusion of the study is that price has a significant effect on the purchasing decision of students of the Faculty of Medicine UNPRI Medan where the sig < 0.05, brand image has a significant impact on the purchasing decision of students of the Faculty of Medicine UNPRI Medan where the sig < 0.05; Service quality has a significant impact on the decision to purchase a student at the Faculty of Medicine UNPRI Medan where the sig value is more than <0.05 and simultaneously price, brand image and service quality significantly affect the decision to purchase a student at the Faculty of Medicine UNPRI Medan where the sig value is <0.05.
Effect of Return on Equity (ROE), Return on Assets (ROA), Debt to Equity Ratio (DER), and Current Ratio (CR) on Stock Returns David David; Fenny Krisna Marpaung; Eva Margareth Sarah; Indah Rahmi; Cindy Trinovita Br Perangin Angin
International Journal Of Economics Social And Technology Vol. 2 No. 2 (2023): June, 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i2.275

Abstract

The objective from this research is to test is There is a connection between Returns On equity (ROE), return On Assets (ROA), Debt To Equity Ratio (DER), And Current Ratio (CR) to Stock Returns in the sector BE registered banking for period 4 years, from 2018 to 2021. The method used is descriptive quantitative. From 46 company sector banking in BE, only 26 company Which fulfill the criteria For making sample with technique purposive sampling. On testing hypothesis, study This do analysis linear double by using eviews software application. By testing hypothesis this research, can obtained ROE, ROA, DER And CR in a manner simultaneous Which is variable independent affect Stock Return on the score BE registered banking period 2018-2021. Besides That results testing in a manner partial, ROE No influential significant on Stock Return, ROA has an effect positive and significant to Return Stocks, DER have no effect significant on Stock Returns, and CR has an effect positive and significant on Stock Returns in the sector BE registered banking period 2018-2021.
The Impact of Promotion, Quality of Goods, and Consumer Satisfaction on the Purchase of spare parts at PT. Oto Rezeki Indonesia Kelvin; Fenny Krisna Marpaung; Andini Alfin; Anjani Alfin; Juli Meliza
International Journal Of Economics Social And Technology Vol. 2 No. 2 (2023): June, 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i2.302

Abstract

This study aims to determine the effect of Promotion Level, Quality Goods and Satisfaction Consumer To Purchase Goods at PT Oto Rezeki Indonesia. This research uses the type of quantitative data and the population in this study are whole consumers in 2021 amounted to 523 by sample study a total of 83 samples were counted use formula slovin. Research results in a manner Partial showing that Promotion Level own influence to Purchase Goods by having mark t count (4.684) > t table (1.99006) with level significant 0.000 <0.05, Quality Goods own influence to Purchase Goods by having mark t count (2.768) > t table (1.99006) with a level significant 0.007 <0.05, Satisfaction Consumer own influence to Purchase Goods by having mark t count (2.329) > t table (1.99006) with level significant 0.022 <0.05 and Promotion Level, Quality Goods and Satisfaction Consumer influential and significant to Purchase Goods at PT Oto Rezeki Indonesia by owning F count (25.303) > F table (2.72) with a significance of 0.000 <0.05
Sistem Kerja, Prosedur Kerja dan Pengembangan Karir Terhadap Produktivitas Kerja Pegawai PTPN III Juan Felix Hutabarat; Fenny Krisna Marpaung; Ayub Millennium Simare Mare; Fauzi Fauzi
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6925

Abstract

This research aims to test and analyze the influence of work systems, work procedures, career development and work productivity of PTPN III employees. The research method used is quantitative research with the research population being all PTPN III employees totaling 683 people with the sample used being 253 people using simple random sampling. The data analysis method uses multiple linear regression. The research results show that the variables of work systems, work procedures and career development partially or simultaneously have a positive and significant effect on the work productivity of PTPN III employees. In conclusion, work systems, work procedures and career development can increase employee work productivity. Keywords: Career Development, Work Productivity, Work Procedures, Work Systems
DETERMINAN KEPUTUSAN PEMBELIAN KONSUMEN MARKETPLACE SHOPEE DI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS PRIMA INDONESIA Aritonang Simare- mare, Vanessa Ashary; Lim, Irwanto; Chandra, Dhenysa; Hendri, Hendri; Marpaung, Fenny Krisna
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i2.2062

Abstract

Skripsi ini berjudul “Determinan Keputusan Pembelian Konsumen Marketplace Shopee di Fakultas Keguruan dan Ilmu Pendidikan Universitas Prima Indonesia.” Penelitian ini dilakukan pada Universitas Prima Indonesia Fakultas Keguruan dan Ilmu Pendidikan. Riset maupun penelitian ini dilatar belakanginya oleh suatu asumsi yang menyatakan bahwasanya para konsumen dalam melakukannya suatu pembelian terhadap berbagai macam produk yang ada di marketplace Shopee bakal melakukan pertimbangan terhadap harga, Brand Ambassador, serta Online Customer Review. Harga, Brand Ambassador, serta Online Customer Review ialah aspek yang bisa mempengaruhinya keputusan pembelian dari para pelanggan yang ada di Shopee serta kerap kali dipergunakan oleh para konsumen menjadi dasar pertimbangan teruntuk tidak tertarik maupun tertarik pada suatu produk sampai memutuskannya untuk membuat keputusan pembelian. Rumusan permasalahan dan juga tujuan dari penelitian ini ialah guna diketahuinya efek maupun pengaruh dari pada harga pada sebuah keputusan pembelian, efek dari brand ambassador serta OCR pada keputusan pembelian, kemudian harga, brand ambassador, serta OCR dengan cara bersamaan pada keputusan pembelian yang ada di Marketplace Shopee di Universitas Prima Indonesia Fakultas Keguruan dan Ilmu Pendidikan. Riset ini ialah penelitian lapangan yang dilakukan pada pelanggan Shopee di Universitas Prima Indonesia Fakultas Keguruan dan Ilmu Pendidikan. Kata Kunci : Harga ; Brand Ambassador ; Online Customer Review ; Keputusan Pembelian
The Impact Of Innovation, Brand Image, And A Hedonic Value Lifestyle On The Desire To Purchase An Iphone Smartphone Pua Merari Br Lubis; Arnita Shintia Sari Sirait; Yuli Elena; Fenny Krisna Marpaung; Juli Meliza
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to study how innovation, brand image, and hedonic factors influence consumer decisions to buy iPhone products. This study involved 69 students from Prima Indonesia University. The analysis used SMART PLS data processing, which helps assess validity and reliability and determine whether each independent variable has a positive or negative impact on the dependent variable. We anticipate that this method will deepen our understanding of the factors influencing students' decisions to purchase iPhones.
The Influence Of Social Media Marketing On The Purchase Of Scarlett Whitening Products On E-Commerce Platforms: Price And Product Quality Analysis Lili Nova Natalia Br Perangin Angin; Fenny Krisna Marpaung; Dhiva Azzriel Dhinda Shavitry; Dheybie Zelina Situmorang; Juli Meliza
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Notwithstanding the growing popularity of Scarlett products, there is less understanding of the elements that affect online purchasing behavior. We have found critical elements like product quality, pricing, and social media marketing. This study seeks to investigate the influence of social media marketing initiatives on the acquisition of Scarlett products via e-commerce. This research examines the influence of social media content and user engagement on consumer decision-making. This study investigates the extent to which price significantly influences the purchasing behavior of Scarlett items on e-commerce platforms. This study assesses how customer perceptions about Scarlett product quality affect e-commerce purchase decisions. This quantitative study examined the management student population at Universitas Prima Indonesia who acquired Scarlett whitening goods over the Shopee e-commerce platform. We gathered study data from 100 participants via observation, interviews, and study questionnaires. Data analysis was conducted using SPSS Version 27 software, which included validity testing, accuracy assessment, classical assumptions, multiple regression, and hypothesis evaluation. The results demonstrate that the interplay of price, product quality, and social media promotion affects customers' decisions to buy Scarlett whitening products on e-commerce platforms. In this scenario, the determination test yields an R-Square value of 64.4%, signifying that these factors collectively exert a substantial influence on customer purchase decisions.
Pengaruh promosi dan saluran distribusi terhadap keputusan pembelian alat kedokteran gigi Sianipar, Milka Rositi; Chandra, Hiunarto; Marpaung, Fenny Krisna; Simanullang, Andry; Wahab, Abdul; Sitanggang, Holan Dianju Melva Meinaria
Jurnal Kesmas Prima Indonesia Vol. 8 No. 1 (2024): Edisi Januari
Publisher : Program Studi Sarjana Kesehatan Masyarakat Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jkpi.v8i1.4797

Abstract

Studi ini bertujuan untuk menganalisis pengaruh promosi dan saluran distribusi terhadap keputusan pembelian alat kedokteran gigi. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan melibatkan sebanyak 117 dokter gigi sebagai sampel penelitian. Adapun uji yang digunakan adalah regresi linier berganda. Sebelum dilakukan uji regresi, peneliti melakukan uji asumsi klasik seperti uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan uji R2, uji F, dan uji t. Hasil penelitian menunjukkan bahwa promosi dan saluran distribusi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian alat-alat kedokteran gigi. Promosi dan saluran distribusi secara simultan berpengaruh positif terhadap keputusan pembelian alat-alat kedokteran gigi. Hasil uji koefisien determinasi menunjukkan 65,8% dari variabel dependen keputusan pembelian yang dapat dijelaskan oleh variabel independen promosi dan saluran distribusi sedangkan sisanya 34,2% dijelaskan oleh variabel lain.
Co-Authors Abdul Latif Abdul Wahab Acai Sudirman Agil Nanang Guswara Al Fa Ridho Ryantono Alex Tribuana Sutanto Alex Tribuana Sutanto Almusahwir, M. Agung Andini Alfin Andre Andrian Chandra Simin Anjani Alfin Ariesa, Yeni Aritonang Simare- mare, Vanessa Ashary Arnita Shintia Sari Sirait Asyifa Sofira Ayu Lestari Sinambela Ayub Millennium Simare Mare Beatrice Beatrice Bella Agustri Leo betty betty Chandra, Dhenysa Chandra, Hiunarto Chelsa Audi Mahira Christin, Valecia Christopher Alexander Mahidin Chyntia Hilda Cindy Monica, Cindy Cindy Trinovita Br Perangin Angin David David Delvin Fransisco La’ia Derrick Darma Yuniharta Dewi. EM. Sormin Dhenysa Chandra Dheybie Zelina Situmorang Dhita Adriani Rangkuti Dhiva Azzriel Dhinda Shavitry Dian Saputra Harahap Diki Abramsa Putra Ginting Edi Winata Efendy Pakpahan Enda Ferbina Erbert Lorenzo Lo Ernest Grace Eva Margareth Sarah Fania, Bona Faomasi Ndruru - Fauzi Fauzi Felicia Austin Holando Fitria Halim Floren Natalia br. Surbakti Franfer Lie Girsang, Christin Imelda Grassella Hutasoit H. Siregar, Lamhoras Hardy Hardy Hendra Jonathan Sibarani Hendri Hendri Hendri Hendri Hendro Wijaya Hendry . Holan Dianju Melva Meinaria Sitanggang Indah Rahmi Irma Ndraha Irwanto Lim Jeffry Julian Tandela Jeremi Siahaan, Nico Jessica Apriani Simbolon Jessica Thengio Juan Felix Hutabarat Juli Meliza Juniarlina Sianipar Kelvin Kevin Wijaya Kirsni Hareyani Lamtota Togatorop Latif , Abdul Lili Nova Natalia Br Perangin Angin Lim, Irwanto Lusiana Girsang Maria Sugiat Mariana Tinambunan, Maria Marisi Anastasia Samosir Markus Willy Arnold Simarmata Marselli Chandra Matodang, Sofiyan Michael Fernando Sihombing Michael Yosua Toni Sitompul Milka Rositi Sianipar N. Hutagalung, Irma Nagian Toni Namirah, Yuni Natalia Angkasa Nialindawaty, Nialindawaty Nigel Alvio Chrislando Nurhidayah, Adillah Nyimpado, Gregori Datiar Onita Sari Sinaga Pakpahan, Efendy Pua Merari Br Lubis Putra, Ganda Putri, Gaby Anissha Reni Shinta Dewi Riski Juniati Rizki Ari Wibowo Rizki Aulia, Muhammad Ronatio Afriani Lumban Tobing Rosita Rosita Rosita Rosita Saputra, Vandi saragih, elima Sarah Elisabeth Sitohang Sekali, Karolus Karo Selvy Chairunnisa Septiani, Bella Shapira Evani Sihaloho, Ezra Amanda Silvia Aloyna Simanjuntak, Philif Marganda Simanullang, Andry Simon Ginting Siska A. Siahaan Stephanie Virginia Surbakti , Floren Natalia br. Suriati Tirawani Sutanti, Hesti Syaifuddin Syaifuddin Telaumbanua, Syahputra Toni, Nagian Trimartha Sihombing - Tuty Nainggolan Usandra, Silvia Vandi Saputra Vanessa Ashary Aritonang Simare- mare Vincent Vincent Virginia, Stephanie Vrancois Salim Wang, Robby William Paulus William Queteres William William William William Wu, Rubern Yeni Rafita Sihombing Yuli Elena Zendra Natalina Br. Sitompul Zuhri Zuhri, Zuhri