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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Jurnal Edueco Jurnal Mantik Jurnal Kesmas Prima Indonesia Majalah Ilmiah Warta Dharmawangsa Jurnal Manajemen Journal of Research in Business, Economics, and Education Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Akrab Juara : Jurnal Ilmu-ilmu Sosial SOSEK: Jurnal Sosial dan Ekonomi Insight Management Journal Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ekonomika Dan Bisnis International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences International Journal of Economics, Business and Innovation Research
Marpaung, Fenny Krisna
Universitas Prima Indonesia
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN, PENGIKLANAN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH GO-FOOD Faomasi Ndruru -; Trimartha Sihombing -; Fenny Krisna Marpaung -
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 2 No. 2 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v2i2.1591

Abstract

This study aims to examine and analyze the effect of service quality, advertising and price on consumer decisions in choosing Go-Food. This research was conducted on 24 consumers or Go-Food customers in Medan City. Based on the results of this study, it is known that service quality, advertising and price have a significant positive effect on consumer decisions in choosing Go-Food. Go-Food must be able to maintain or continue to improve the quality of its service, because of the good quality of service, maintain or continue to develop creativity for advertising, and increase price competitiveness, because current prices are able to have a positive influence on consumer decisions to choose Go-Food.
Reflection on Customer Satisfaction Using the Jaket Application in Terms of Aspects of E-Service Quality, Price, and Brand Awareness Acai Sudirman; Fitria Halim; Onita Sari Sinaga; Fenny Krisna Marpaung
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1082

Abstract

The need for fast transportation services has caused several businesses to try to create application-based transportation applications according to market demand. To answer this market need, application-based transportation is needed that can implement e-service quality and provides prices following consumer expectations so that it is expected to be able to foster strong brand awareness of the application. The purpose of this study is to analyze the contribution of e-service quality, price, and brand awareness to customer satisfaction. This research was conducted by distributing 180 questionnaires to active users of the Jacket application and only 120 questionnaires that can be used. Tests were carried out with the help of statistical tools in the form of Structural Equation Modeling (SEM) based on Partial Least Square. The results showed that e-service quality has a significant positive effect on customer satisfaction. The results of further research show that price has a positive but not significant effect on customer satisfaction. As for the results of the last study, it was found that brand awareness had a significant positive effect on customer satisfaction.
BAGAIMANA PENGARUH DIGITAL MARKETING DAN CAPACITY BUILDING TERHADAP KINERJA UKM DI KOTA MEDAN? Fenny Krisna Marpaung; Hendra Jonathan Sibarani
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of the study was to study and analyze the effect of digital marketing and capacity building on the performance of SMEs in Medan City simultaneously, examine and analyze the effect of digital marketing on the performance of SMEs in Medan, study and analyze the influence of capacity building on the performance of SMEs in Medan. The method used to analyze the data is multiple linear regression analysis. The results of research conducted by researchers prove that there is an influence of digital marketing on the growth of SMEs. This can be seen from the results of the partial test (t-test) where the value of tcount> t table (8.962> 1.979) and the significance value of 0,000 <0.05. So the results of the study reject H0 and accept Ha. The results of the research prove that there is an influence of capacity building on the growth of SMEs. So the results of the study reject H0 and accept Ha. The results of this study mean that SMEs need capacity building or capacity building.
Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Keputusan Pembelian pada PT Expravet Nasuba Jessica Thengio; Beatrice Beatrice; Franfer Lie; Vrancois Salim; Fenny Krisna Marpaung
SOSEK : Jurnal Sosial dan Ekonomi Vol 2, No 2 (2021): Juli - Oktober
Publisher : SOSEK : Jurnal Sosial dan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/sosek.v2i2.95

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh promosi, harga dan kualitas produk terhadap keputusan pembelian pada PT. Expravet Nasuba. Analisis ini menggunakan variabel independen yaitu promosi, harga dan kualitas produk. Variabel dependennya adalah keputusan pembelian. Sampel penelitian ini adalah konsumen PT. Expravet Nasuba. Sampel dilakukan dengan metode random sampling. Pengumpulan data dilakukan dengan kuesioner disebarkan langsung ke konsumen PT. Expravet Nasuba. Jenis penelitian ini adalah penelitian asosiatif yang bersifat kausal (Causal Research). Metode statistik menggunakan Analisis Regresi Linear Berganda, dengan pengujian hipotesis uji statistik t. Hasil penelitian ini menunjukkan bahwa Promosi, Harga, dan Kualitas Produk berpengaruh dan signifikan secara simultan terhadap Keputusan Pembelian pada perusahaan perusahaan PT. Expravet Nasuba. Promosi berpengaruh dan signifikan secara parsial terhadap Keputusan Pembelian pada perusahaan PT. Expravet Nasuba.Harga berpengaruh dan signifikan secara parsial terhadap Keputusan Pembelian pada perusahaan PT. Expravet Nasuba. Kualitas Produk berpengaruh dan signifikan secara parsial terhadap Keputusan Pembelian pada perusahaan PT. Expravet Nasuba.
Prices, Location, Store Atmosphere and Promotions On Buying Interests at Maju Bersama Medan Mall: Prices, Location, Store Atmosphere and Promotions On Buying Interests at Maju Bersama Medan Mall Fenny Krisna Marpaung; Andrian Chandra Simin; Chyntia Hilda; Derrick Darma Yuniharta; Hardy Hardy; Vincent Vincent
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.922.pp1178-1184

Abstract

This study aims to determine the effect of price, location, store atmosphere and promotion on buying interest at Maju Bersama Medan Mall. This type of research is explanatory research. The entire population is 26,645 consumers who have made purchases during the 2019 period. Due to the large number of population, the sampling technique will be reduced by using the Slovin formula with an error tolerance level of 10% so that there are as many as 100 respondents in the study which will be distributed with questionnaires measured by a Likert scale. The data analysis used multiple linear regression analysis and the coefficient of determination as well as simultaneous test and partial test. The results showed that price, location, store atmosphere and sales promotion partially or simultaneously have a positive and significant effect on consumer buying interest at Maju Bersama Medan Mall. Based on the results of this study, the implications for management are to further improve pricing for each product, determine a better location, update the store atmosphere to make it look attractive and provide even more attractive promotions.
The Effect of Communication, work Motivation and Leadership on Employee Performance at PT. Alfa Scorpii Medan Jeffry Julian Tandela; Fenny Krisna Marpaung
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1232.pp2648-2653

Abstract

The purpose of this study was to test and analyze the influence of communication, work for motivation, and leadership on employee performance at PT. Alfa Scorpii Medan. This research is descriptive research. The population of this study was employees of PT. Alfa Scorpii Medan Indonesia, totaling 136 people. The sample in this study was 102 people with the Slovin Formula and the Sampling Technique, namely Simple Random Sampling. The statistical method used is multiple linear regression analysis. The results showed that partially stated that Communication, Work Motivation, and Leadership had a significant effect on Employee Performance at PT. Alfa Scorpii Medan. And also simultaneously stated that Communication, Work Motivation, and Leadership have a significant effect on Employee Performance at PT. Alfa Scorpii Medan. The conclusion of this research is simultaneous and partial communication, work motivation, and leadership has a significant effect on employee performance at PT. Alfa Scorpii Medan..
The Effect Of Product Quality, Price And Coca Cola Promotion On Student Satisfaction Of the Faculty Of Law, Prima Indonesia University Andre; Fenny Krisna Marpaung; William Paulus; Bella Agustri Leo; Grassella Hutasoit; Hendro Wijaya
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at Prima Indonesia University. The purpose of this study was to examine and analyze the effect of product quality, price and promotion of Coca Cola on student satisfaction at the Faculty of Law, University of Prima Indonesia. Satisfaction has decreased due to a decrease in product quality, prices and promotions that are not optimal. The research method uses quantitative. The population is 250 students and the sample is 150 students. The sampling technique used is random sampling. The results of the calculation of partial hypothesis testing Product Quality has a positive and significant effect on Student Satisfaction of the Faculty of Law, University of Prima Indonesia, partially Price has a positive and significant effect on Student Satisfaction of the Faculty of Law, University of Prima Indonesia.
Pengaruh Harga, Kupon Promosi Dan Kepuasan Konsumen Terhadap Minat Ulang Mengunakan Jasa Transportasi Go-Jek Pada Mahasiswa Universitas Prima Indonesia Medan Erbert Lorenzo Lo; Fenny Krisna Marpaung; Marselli Chandra; William Queteres; Delvin Fransisco La’ia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 2 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i2.468

Abstract

Tujuan Penelitian adalah untuk menguji dan menganalisi pengaruh Harga, Kupon Promosi dan Kepuasan Konsumen terhadap Minat Ulang mengunakan Jasa Transportasi GO-JEK pada Mahasiswa Unpri Medan. Populasi; berjumlah 197 mahasiswa dan jumlah sampelgsebanyak 132 mahasiswa. Teknik;Analisa data yang digunakan adalah análisis regresi linear berganda. Hasil penelitian menunjukkan secara parsial dan simultan Harga, Kupon Promosi dan Kepuasan Konsumen berpengaruh positif dan signifikan secara simultan terhadap Minat Ulang mengunakan Jasa Transportasi GO-JEK pada Mahasiswa Unpri Medan Medan. Kata kunci : Harga, Kupon Promosi, Kepuasan Konsumen, Minat Ulang mengunakan Jasa Transportasi  Go-jek
Analisis Strategi pemasaran dalam meningkatkan volume penjualan pada PT. Aneka Gas Industri Tbk Ayu Lestari Sinambela; Fenny Krisna Marpaung
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 3 No. 2 (2022): April 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing strategy in increasing sales volume at PT. Aneka Gas Industri Tbk, Medan aims to find out and learn how the general condition profile in marketing at the company, through identification and analysis of internal and external factors that exist in PT. Aneka Gas Industri Tbk, Medan. To find out how the strategy of PT. Aneka Gas Industri Tbk, Medan in increasing sales in market share and competing with other industrial gas companies and knowing the strategies used by PT, Aneka Gas Industri Tbk, Medan in increasing sales volume. The method used to find out how the company is able to increase sales volume is by analyzing the marketing mix strategy or often known as the 4P of marketing, namely: "product (product), price (price), place (place) and promotion (promotion). )". For data collection, qualitative descriptive or using primary and secondary data sources through in-depth interviews, data collection and exploration
Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective Fenny Krisna Marpaung; Reni Shinta Dewi; Ernest Grace; Acai Sudirman; Maria Sugiat
Golden Ratio of Marketing and Applied Psychology of Business Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.328 KB) | DOI: 10.52970/grmapb.v1i2.68

Abstract

The existence of mobile banking services is currently experiencing rapid growth. Adopting such a large number of users makes mobile banking services one of the main needs to meet the needs of conducting financial transactions. Therefore, there is a need for additional information for mobile banking service developers on the dominant factors influencing user behavioral intentions. This research is present as a forum to provide an overview of the user's perspective on Mestika bank's mobile banking service. This research aims to find out what factors play an important role in behavioral intention to use Mestika bank's mobile banking services based on the UTAUT2 concept. The research instrument used a questionnaire distributed online to 240 respondents in Medan City and Pematangsiantar City, Indonesia. Next, the researcher tested the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS version 3.0 application as a tool to analyze it. This research concludes that effort expectancy has the most significant influence and plays a very important role in shaping the behavioral intention of using Mestika bank's mobile banking. Then performance expectancy and social influence hedonic motivation also significantly influence behavioral intentions to use Mestika bank's mobile banking. Furthermore, the results of this study also conclude that facilitating conditions and habit have no significant effect on behavioral intentions to use Mestika bank's mobile banking.
Co-Authors Abdul Latif Abdul Wahab Acai Sudirman Agil Nanang Guswara Al Fa Ridho Ryantono Almusahwir, M. Agung Andini Alfin Andre Andrian Chandra Simin Anjani Alfin Aritonang Simare- mare, Vanessa Ashary Arnita Shintia Sari Sirait Asyifa Sofira Ayu Lestari Sinambela Ayub Millennium Simare Mare Beatrice Beatrice Bella Agustri Leo Betty Betty Chandra, Dhenysa Chandra, Hiunarto Chelsa Audi Mahira Chyntia Hilda Cindy Monica, Cindy Cindy Trinovita Br Perangin Angin David David Delvin Fransisco La’ia Derrick Darma Yuniharta Dewi. EM. Sormin Dhenysa Chandra Dheybie Zelina Situmorang Dhita Adriani Rangkuti Dhiva Azzriel Dhinda Shavitry Dian Saputra Harahap Diki Abramsa Putra Ginting Efendy Pakpahan Enda Ferbina Erbert Lorenzo Lo Ernest Grace Eva Margareth Sarah Fania, Bona Faomasi Ndruru - Fauzi Fauzi Felicia Austin Holando Fitria Halim Floren Natalia br. Surbakti Franfer Lie Girsang, Christin Imelda Grassella Hutasoit H. Siregar, Lamhoras Hardy Hardy Hendra Jonathan Sibarani Hendri Hendri Hendri Hendri Hendro Wijaya Hesti Sutanti Indah Rahmi Irma Ndraha Irwanto Lim Jeffry Julian Tandela Jeremi Siahaan, Nico Jessica Apriani Simbolon Jessica Thengio Juan Felix Hutabarat Juli Meliza Juniarlina Sianipar Kelvin Kevin Wijaya Kirsni Hareyani Lamtota Togatorop Latif , Abdul Lili Nova Natalia Br Perangin Angin Lim, Irwanto Lusiana Girsang Maria Sugiat Mariana Tinambunan, Maria Marisi Anastasia Samosir Markus Willy Arnold Simarmata Marselli Chandra Michael Fernando Sihombing Michael Yosua Toni Sitompul Milka Rositi Sianipar N. Hutagalung, Irma Namirah, Yuni Natalia Angkasa Nialindawaty, Nialindawaty Nigel Alvio Chrislando Nurhidayah, Adillah Nyimpado, Gregori Datiar Onita Sari Sinaga Pua Merari Br Lubis Putra, Ganda Reni Shinta Dewi Riski Juniati Rizki Ari Wibowo Ronatio Afriani Lumban Tobing Rosita Rosita Saputra, Vandi saragih, elima Sarah Elisabeth Sitohang Sekali, Karolus Karo Selvy Chairunnisa Shapira Evani Sihaloho, Ezra Amanda Silvia Aloyna Simanjuntak, Philif Marganda Simanullang, Andry Simon Ginting Sitanggang, Holan Dianju Melva Meinaria Stephanie Virginia Surbakti , Floren Natalia br. Suriati Tirawani Syaifuddin Syaifuddin Telaumbanua, Syahputra Trimartha Sihombing - Tuty Nainggolan Usandra, Silvia Vandi Saputra Vanessa Ashary Aritonang Simare- mare Vincent Vincent Virginia, Stephanie Vrancois Salim Wang, Robby William Paulus William Queteres William William William William Wu, Rubern Yeni Rafita Sihombing Yuli Elena Zendra Natalina Br. Sitompul