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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

Pengaruh Produk Asuransi, Personal Selling dan Kualitas Pelayanan Terhadap Minat Beli Asuransi Produk Life Plan PT Asuransi Jiwa Sequis Life Medan Dhita Adriani Rangkuti; Marvin Zimka; Chynthia Chynthia; Calvin Kristio; Calvin Tanady
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 2 (2022): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i2.1834

Abstract

Research done in PT Asuransi Jiwa Sequis Life Medan. The purpose of the Research is to test and analyze the influence of insurance products, personal selling and the quality of pelayananterhadap interest in purchasing insurance products life plan. The phenomenon that occurs interest in purchasing insurance products life plan decreased due to insurance products, personal selling and service quality. Population of 167 consumers and the number of sampelgsebanyak 118 consumers and for testing the validity and reliability of as many as 30 customers outside of the study sample. The sampling technique used is random sampling sampling. The partial and simultaneous Insurance Products, Personal Selling and Service Quality have a positive and signfiikan against the Interest of the Insurance Product Life Plan Insurance PT Sequis Life Medan.
Pengaruh Kebijakan Manajemen SDM: Studi Model Kebijakan Rekrutmen, Seleksi dan Penempatan Karyawan terhadap Efektivitas Kinerja PT. Perkebunan Nusantara III Sri Devita Purba; Dhita Adriani Rangkuti; Yelsina Sitanggang; Wilson Z. Simbolon; Bena Br Ginting
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4116

Abstract

PT Perkebunan Nusantara III or often called PTPN III (Persero) is a State-Owned Enterprise engaged in the management, and processing of plantation products such as Palm Oil, Rubber, Sugar Cane, Tea, Coffee, Cocoa, Tobacco, and several other plants that are also produced by PTPN. The problem underlying this research is whether the recruitment, selection, job placement policies simultaneously and partially affect and are significant to the effectiveness of performance at PTPN III. The method used is quantitative method, while the data collection techniques in this study were carried out by questionnaire and distributing questions to respondents as many as 82 respondents, From the results of the F test simultaneously Recruitment, Selection, and Placement of Employees tested have an effect and are significant to the effectiveness of performance. Partial Test (t-test) shows that partially the variables of recruitment, selection, placement of employees have an effect and are significant to the effectiveness of performance at PTPN III. While in the Determination Test the amount of adjusted R square is 0.172 (17.2%), while the remaining 82.8% (100% - 17.2%) is explained by other variables not examined in this study.
Pengaruh Bentuk Pelayanan SDM, Fasilitas dan Promosi terhadap Kepuasan Pelanggan PT. Asia Sakti Wahid Foods Manufacture Medan Sylvani, Sylvani; Merkury, Kenjie; Rangkuti, Dhita Adriani; Lubis, Andrew Satria
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5403

Abstract

This research aims to determine the influence of HR services, facilities and promotions on customer satisfaction at PT. Asia Sakti Wahid Foods Manufacture Medan. The population of this research includes all customers during the 2022 period. The sample was determined using accidental sampling technique, so that there were 100 respondents. The research results reveal that simultaneously and partially there is a positive and significant influence between the variables of HR services, facilities and promotions on customer satisfaction at PT. Asia Sakti Wahid Foods Manufacture Medan.
Pengaruh Kompetensi Karyawan, Lingkungan Fisik, dan Promosi terhadap Kepuasan Pengunjung Menginap di Hotel Le Polonia Medan Rangkuti, Dhita Adriani; Ali, Kevin; Harjen, Justin
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4644

Abstract

Hotel Le Polonia is a hotel located in an urban area in the city of Medan. This hotel began operating in 1977 with a total of 51 rooms at that time. By offering a classic concept and providing good facilities and comfort for hotel visitors. Currently, the types of rooms offered by Hotel Le Polonia are superior deluxe, family room, premier deluxe, junior suite and polonia suite. This research uses quantitative descriptive research methods. The sample in the study was 110 samples. The results of this research show that the sig value for influencing employee competence on visitor satisfaction is 0.19 < 0.05 and the t-count value is 2,376 < t-table 1,983. The sig value for influencing the physical environment on visitor satisfaction is 0.045 < 0.05 and the t-count value is 2.033 > t-table 1.983. The sig value for influencing promotions on visitor satisfaction is 0.014 < 0.05 and the t-count value is 2,500 > t-table 1.983; It can be concluded that partially the variables of employee competency, physical environment and promotion have a positive and significant effect on visitor satisfaction at the Le Polonia Hotel Medan. F-count value 5.579 > F-table 2.69; This indicates that there is an influence of employee competence, physical environment, and promotion simultaneously on visitor satisfaction at Hotel Le Polonia.
Co-Authors -, Rosmita sari adarman ndruru Adinda tri buana Aditya Aditya Aditya Aditya Al Fa Ridho Ryantono Alfredo Alfredo Ali, Kevin Ambarita, Desi Ratnasari Andrew Satria Lubis Anita Bersama Sihombing Apuliana, Athania Bena Br. Ginting Brian Robuli Calvin Kristio Calvin Tanady Chynthia Chynthia Cindy Lauren Cornelius Simbolon Dea Valentina Situmorang Detiani Gea Devika Panggabean Didi Permadi Tarihoran Dona Agreachi Br Sitepu Duggari, Aditya Dwita Sakuntala Elisabeth Batneviah Angelia Elisati, Elisati Enjellin, Enjellin Fatimah Azzahra Felix Prasetyo Friscylia Anjelin Karennina Simanjuntak Ginting, Emia putri Latranitan Grace Cia Nainggolan Hanim, Saidatul Harjen, Justin Herdina Krisdayanti Hulu Hotvialina Damanik Hulu, Herdina Krisdayanti Innocence Helvi Vera Sinaga Inti, Danita Irfan Boy Samosir Irma Mediana Saruli Simanjuntak Isnaini Mega Utari Jamaluddin Jamaluddin Jholant B. L Amelia Br. Sinaga Jokli Manullang Julian Markus Sitorus Kettrin, Kettrin Khairani, Rafida Kinanti, Neisya Amalia Lubis, Andrew Satria Luh Putu Ratna Sundari Maisara Batubara Manullang, Jokli Marpaung, Fenny Krisna Marvin Zimka Melkyory Andronicus Merkury, Kenjie Mesrawati, Mesrawati Mey Monita Lestari Manalu Mila Yulia Herosian Moris Sarullo Panjaitan Muhammad Agung Anggoro Nababan, Kiki Veronika Nasution, Isna Asdiani Nina Purnasari Niwitra Dewi Pardosi, Yosephen Josua A P Purba, Mas Intan Ray Bestary S. Ginting Riska Ramayana Simbolon Risky Riandi Hutagalung Rizki Florida Tambunan Rizki Pamungkas, Rizki rosmita sari Rosmita Sari Siregar Ruth Sahanaya Simanungkalit Sani Eldima Nopelia saragih Sartika Nanda Lestari Selpya Ramawati Zega Selvy Chairunnisa Sembiring, Kenedi tanta Kumamana Silaban, Gunawan Silvalim, Claudio Simanjuntak, Demak Claudia Yosephine Simanullang, Rana Fanora Simanungkalit, Ruth Sahanaya Simbolon, Novalina Sinaga, Sari Mutiara Siregar, Ina Namora Putri siregar, Rosmita Sari Situmorang, Rosa Febriani Sri Devita Purba Sriyanti Sinaga Sufika Sary Sweeta Dewi Sylvani, Sylvani Tania, Chelsea Vania Larisa Gobel Verawaty Verawaty Viktor Uluan Banjar Nahor Vincent Nicolas Warni Yanti Zebua William William Wilson Z. Simbolon Windi Theresia Br Bangun Wirda Lilia Wulandari, Bayu Yelsina Sitanggang Yeni Rafita Sihombing Yesshy Vembryka Siahaan Yovie Ernanda Yovie Ernanda Yudika Inrianto Berutu Yunior, Khomeiny