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All Journal Jurnal Dimensi Pendas : Jurnah Ilmiah Pendidikan Dasar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal TAMBORA Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Cafetaria International Journal Of Science, Technology & Management (IJSTM) Elastisitas Jurnal Ekonomi Pembangunan Jurnal Riset Kajian Teknologi dan Lingkungan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Manajemen dan Bisnis Mafaza : Jurnal Pengabdian Masyarakat SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Journal of Business Studies and Management Review Journal of Educational Management Research Cendikia: Jurnal Pendidikan dan Pengajaran Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Riset Kajian Teknologi dan Lingkungan
Fietroh, Muhammad Nur
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Journal : Journal of Educational Management Research

 1 
The Role of Service, Product Quality, and Consumer Satisfaction in Driving Repurchase Intention on TikTok Shop Dwicahyo, Herwanda Rama; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1167

Abstract

This study examines the effects of service quality, product quality, and customer satisfaction on repeat purchase intention among TikTok Shop users in Sumbawa Regency. TikTok Shop, as a social commerce platform integrating entertainment with digital transactions, has transformed consumer online shopping behavior. Employing a quantitative approach and multiple linear regression analysis with 100 purposively sampled respondents, the findings indicate that service quality, product quality, and customer satisfaction significantly and positively influence repeat purchase intention both partially and simultaneously. The adjusted R² value of 0.475 suggests that these three independent variables explain 47.5% of the variation in consumers’ repeat purchase intention. These results emphasize the importance of enhancing service and product quality alongside managing customer satisfaction as strategic measures to build customer loyalty and ensure business sustainability, especially for MSMEs in non-metropolitan regions such as Sumbawa Regency. The practical implications of this study can serve as guidelines for developing effective marketing and service strategies on the TikTok Shop platform to improve customer retention. Furthermore, this study contributes empirical insights into the dynamics of social commerce in Indonesia within the context of the local digital economy.
The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness Ramdani, Amjad; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1161

Abstract

This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan areas. Using a quantitative approach and an explanatory survey method, data was collected from 100 SME respondents who actively use social media in their marketing strategies. The research instrument was validated through validity and reliability tests, then analyzed using multiple linear regression with SPSS version 25. The results indicate that the three independent variables—digital marketing, social media, and influencer marketing—have a positive and significant impact on brand awareness. Digital marketing has been proven to efficiently enhance brand visibility; social media strengthens emotional connections and closeness between brands and consumers; while influencer marketing provides credibility effects that expand brand reach through social influence. The coefficient of determination (Adjusted R²) of 0.645 indicates that the model explains 64.5% of the variance in brand awareness. This study provides practical contributions for SMEs in designing more effective and adaptive digital marketing strategies in response to changes in digital consumer behavior.
Digital Marketing, Green Consumerism, and Style Engagement: Understanding Gen Z’s Thrift Shopping Decisions Putri, Marsanda Dwi; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1210

Abstract

This study examines how Social Media Marketing (SMM), Green Consumer Behavior (GCB), and Fashion Involvement (FI) influence Generation Z’s thrifting purchase decisions in Sumbawa Regency. Driven by the rise of the digital economy, growing social media use, and increasing sustainable fashion trends, the research applies an explanatory quantitative method with a cross-sectional design. A purposive sample of 100 Gen Z respondents completed a validated 5-point Likert scale questionnaire. Data were analyzed using multiple linear regression after classical assumption testing. Findings reveal that SMM, GCB, and FI each have a positive and significant effect on thrifting purchase decisions, both individually and collectively. FI emerges as the strongest driver, showing that passion, interest, and engagement in fashion most strongly shape buying behavior. SMM enhances product awareness and fosters interactive relationships, while GCB motivates eco-conscious choices. These insights offer strategic value for thrifting businesses in non-metropolitan areas: leverage digital platforms for targeted engagement, promote sustainability narratives, and align product offerings with evolving youth fashion trends.
Examining the Association Between Affiliate Marketing, Customer Ratings, and Product Quality and Their Impact on Consumer Purchase Decisions in TikTok Shop Saputra, Rendi Adi; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1039

Abstract

This study aims to examine the effects of Affiliate Marketing, Online Customer Reviews, and Product Quality on PVN shoes' purchase decisions on the TikTok Shop application. This research uses a quantitative, associative method, with a population of students from Sumbawa University of Technology who have purchased PVN shoes. Data were collected via questionnaires distributed directly to respondents, and purposive sampling was used to select 210 respondents. Data analysis was conducted using multiple linear regression, t-test, and coefficient of determination (R²) with the assistance of SPSS 26. The results indicate that (1) Affiliate Marketing has a significant positive effect on the purchase decision of PVN shoes, (2) Online Customer Reviews have a significant positive effect on the purchase decision of PVN shoes, and (3) Product Quality has a significant positive effect on the purchase decision of PVN shoes. These findings provide a conceptual framework for understanding the factors that influence purchase decisions.
Co-Authors Agus Santoso Agus Santoso Agus Wahyudi Ahmad Yamin Aldri Frinaldi Amira Amira Ananda, Nova Aditya Aprilia, Joti Baiq Sarah Andriani Busman, Sherwin Busman, Sherwin Ary Cita, Fitria Permata Delvi Ulandari Dwicahyo, Herwanda Rama Edi Irawan Edwin Baskara Firmansyah, Dimas Fitriyani, Ika Handayani, Silva Hartini Hartini Hartini Hartini Hidayat, Ali Akbar Ika Fitriani Ika Fitriyani Ika Fitriyani Kalsum Yahya Kristiana Mandasari, Jayanti Melisa Melisa Muhammad Rizqi, Reza Nova Adhitya Ananda Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Purnama, Yuni Putri Reno Kemala Sari Putri, Berliana Putri, Marsanda Dwi Ramdani, Amjad Rozzy Aprirachman Rusni, Andi S Sahida S Suhaedi Sanjani, Muhammad Rafi'i Saputra, Rendi Adi Selpiah, Disa Serli Oktapiani Sri Andriani Sri Andriani Subhan Purwadinata Subhan Purwadinata, Subhan Sudodo, Yandri Sugeng Santoso Sugiarto, Aris Sulistya, Irma Suryani, Aryani U Usman W, Dirga Al Ashar Hadi Susamto Wirentake Yandri Sudodo Yusril Ikhsan Zulkieflimansyah Zulkieflimansyah