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ANALISIS MISPERSEPSI MASYARAKAT TERHADAP BANK SYARIAH (STUDI PADA KELURAHAN RAWASARI KECAMATAN ALAM BARAJO KOTA JAMBI) Dina Meiranda; , Erwin Saputra Siregar
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5817

Abstract

  This study aims to analyze public misperceptions toward Islamic banks and the social, cultural, and economic factors influencing them in Rawasari Village, Jambi City. The research employs a qualitative method with a case study and phenomenological approach, using interviews, observations, and documentation, analyzed through data reduction, data presentation, and conclusion drawing validated by triangulation. The results show that most residents still have a low understanding of the concepts and products of Islamic banking, with misperceptions such as assuming that Islamic banks are no different from conventional banks due to administrative fees, and doubts about the halal operations of Islamic banks caused by a lack of transparent information. The main contributing factors include low Islamic financial literacy, social environment influences, cultural stereotypes, and limited access to accurate information. These findings are expected to serve as a reference for Islamic banks, the government, and stakeholders in formulating educational strategies to enhance public understanding and interest in Sharia-based financial services.
ANALISIS MINTA MASYARAKAT KECAMATAN PEMENANG BARAT DALAM MENGGUNAKAN BANK SYARIAH Nurhayati; Erwin Saputra Siregar
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5819

Abstract

This study aims to analyze the interest of the community in Pemenang Barat District in using Islamic banking services. The research employed a qualitative approach with data collected through in-depth interviews with local residents. The findings indicate that the community’s interest is influenced by several key factors, including their level of knowledge regarding Islamic banking principles, prior experiences with sharia-compliant products, the religious values they uphold, and social support from their environment. Furthermore, service accessibility and outreach efforts by Islamic banks also play significant roles in enhancing community interest. Based on these findings, it is expected that Islamic banks will intensify educational initiatives and expand service coverage so that more people will  be  encouraged  to  shift  to  the  Islamic  banking  system.
PENGARUH KUALITAS LAYANAN DAN FITUR BSI MOBILE TERHADAP KEPUASAN PENGGUNA DI KALANGAN MAHASISWA UIN SULTHAN THAHA SAIFUDDIN JAMBI Hamidah Suci Rahmadani; Erwin Saputra Siregar
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5825

Abstract

This study aims to determine the effect of service quality and feature preferences on BSI Mobile user satisfaction among students at UIN Sulthan Thaha Saifuddin Jambi. The method used was a quantitative study with an associative approach, with data analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM) using SmartPLS software. The study sample consisted of 175 respondents. The results showed that BSI Mobile service quality had a positive and significant effect on user satisfaction. The higher the perceived service quality, the higher the level of student satisfaction. BSI Mobile features were also shown to significantly influence user satisfaction, with useful, easy-to-use, secure, and visually appealing features providing a positive user experience. Simultaneously, BSI Mobile service quality and features significantly influenced user satisfaction, contributing 39.1%, while the remainder was influenced by other factors outside the study. The findings of this study are expected to provide input for Bank Syariah Indonesia to continuously improve service quality and develop digital features to increase user satisfaction and loyalty, particularly among students, a potential segment.
Co-Authors A Tarmizi - A.A. Miftah Abd Malik Abd. Malik Addiarrahman Agustina Mutia Agustina Mutia Ahmad Fatoni Ahmad Tarmidzi Ambok Pangiuk Ambok Pangiuk Andi Cahyono Anggraini, Dian Septi Anita Santri Caniago Anzu Elvia Zahara Anzu Elvia Zahara Ardiyansah Ardiyansah Arianti, Asna Arsa Arsa Arsa Arsa Arsa Arsa Asna Arianti Assaidiqi, M. Irfan Aysah putri mahardika Ayu Pitria Susanti Aztyara Ismadharliani Bambang Kurniawan Bambang Kurniawan Chatarina Umbul Wahyuni Dayyesi, Hermika Dessy Anggraini Dina Meiranda Dini Anjani Azkia Aziz Eja Armaz Hardi Elidya Yahya, Ananda Elyanti Rosmanidar Erliyana, Nova Ferri Saputra Tanjung Firman Syah Noor Fitri Andriyani Fitri Sagantha Gusmila Sari Hamdani Akbar Hamidah Suci Rahmadani Hanny Musyayyadah Hermika Dayyesi Hidayat, Wahyu Toni Ifazah, Laily Intan Rizkiana Irmayuliana Irmayuliana Irmayuliana, Irmayuliana Khusnul Istiqomah Laily Ifazah Lia Rahmasari Lubis, Puteri Anggi M Taufik Ridho M. Aditya M. Fathan Amin M. Taufik Ridho Mariyani Mariyani Mariyani, Mariyani Maslikah Istiana Meisha Nabilla Putri Meisha Nabilla Putri Mellya Embun Baining Mellyani, Netty Purnama Sari Menik Anjarwasih Muhadan Nurvianto Muhamad Subhan Muhammad Chalifatul Mu’minin Assidqie Muhammad Rezi Muhammad Rezi Muhammad Subhan Nanda Putra Rahmadan, Ferdy Nasrullah Alhadiid Nazori, Nazori Nikmatul Maula Nikmatul Maula Novi Mubyarto Nur Arafah Nur Arafah Nurfitri Martaliah Nurhaya Nurhaya Nurhayati Nurlia Fusfita Nurmita Nurmita Ogi Saputra Oktavia Sri Wardani Pipit Putriani Puteri Anggi Lubis Putri Nur Kholida Zifa Rabiyatul Alawiyah Rabiyatul Alawiyah Rafidah Rafidah Rafidah RAfidah Rafidah Rafidah Rahmi Mardhatillah Resa Iswara Ria Anggilia Rizky Fitra Ananda Rohaiza Kamis Rohaiza Kamis Rusmiyati, Melly Saijun Saijun Salsadila Habiba Sari Yana Siregar Siregar Sari, Gusmila Sari, Welly Puspita Silvia Nurfajriati Silvia roza Siregar, Fitri Ana Siregar, Sari Yana Siregar Siska Anggraini Sissah Sissah Sissah Sissah Siti Nurani, Anggun Siti Nurhaliza Sri Rahma Suchi Soumi Shinta Sucipto Sucipto Sucipto Sucipto Sucipto Sucipto Sukma Gusti Armaida Supriadi Supriadi Titin Agustin Nengsih Usdeldi, Usdeldi Wahyu Toni Hidayat Wanda Wanda wati, asiah Wawan Hendriawan Welly Puspita Sari Winy Meldiani Yulistiani Yulistiani, Yulistiani Yunisa Putri Elsanti Zaidan, Mustafa Zilhikmah Safitri