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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) International Journal of Islamic Economics and Finance (IJIEF) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Journal of Islamic Monetary Economics and Finance Community Empowerment International Journal of Educational Management and Innovation (IJEMI) Jurnal IPTEK Bagi Masyarakat Prosiding Konferensi Nasional PKM-CSR JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jurnal AKAL: Abdimas dan Kearifan Lokal JURNAL ABDIKARYASAKTI Media Ekonomi JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Pengabdian Pada Masyarakat Dirkantara Indonesia Journal of Nonformal Education
Dida Nurhaida
Fakultas Ekonomi Dan Bisnis, Universitas Trisakti, Indonesia
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Journal : Jurnal IPTEK Bagi Masyarakat

 1 
Pemberdayaan Masyarakat Pedesaan Melalui Pelatihan Anyaman Bambu dan Pemasaran Digital untuk Pertumbuhan Ekonomi yang Berkelanjutan Effendi, Harris; Nurhaida, Dida; Haryadi, Ekananda
Jurnal IPTEK Bagi Masyarakat Vol 4 No 3 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v4i3.1116

Abstract

The bamboo weaving craft training program in Sikulan Village, Jiput, Pandeglang, Banten, aims to empower the community by enhancing technical and entrepreneurial skills based on local potential. This initiative is driven by the underutilization of bamboo as an economic commodity, despite its abundant availability in the village environment. The method used is Participatory Rural Appraisal (PRA), applying a participatory approach in the planning, implementation, and evaluation stages. The training was conducted in three phases: entrepreneurship socialization; technical training on bamboo weaving and digital marketing; and outcome evaluation. A total of 20 participants were actively involved and showed high enthusiasm, with an attendance rate of 95%. The training materials covered basic weaving techniques, product design, social media use for promotion, and simple business planning. Evaluation results indicated a significant improvement in pre-test and post-test scores, as well as in the quality of the craft products produced. More than 50 products were created by participants, and one new business group was formed after the training. Additionally, the Instagram account @sinar.sikulan was successfully launched as a digital showcase for the products. This training not only enhanced the community’s technical skills but also encouraged the emergence of new economic opportunities and strengthened local cultural identity through creative economy strategies. In conclusion, the training effectively increased community capacity and can be replicated as a sustainable village empowerment model.
Co-Authors Abd Rahman, Nur Hayati Agusinta, Lira Ai Kartini Ai Kartini AJi Kusuma Wijaya Alisa, Irma Ade Amirul Faiz Bin Osman Amran, Ellyana ANDRIANSYAH Andriansyah Andriansyah Angga Prasetya Angga Prasetya Aqilah Nazla Shafira Ardiyanto Ardiyanto Arif Nurudin Arsiyanti, Fauziah Balqis Yuniar Putri Dety Nurfadilah Dian Octaviani Effendi, Harris Eleonora Sofilda Erie Riza Nugraha Farida Jasfar, Farida Fatmikasari, Nurlida Fauziah Arsiyanti Feranika Husodo Fitri Nurhasna Amalia Fitri Nurhasna Amalia Haq, Aqamal HARYADI, Ekananda Hasna, Thazqia Dhia Helda Cintia Henny Setyo Lestari Hotman Tohir Pohan Hotman Tohir Pohan, Hotman Tohir Ida Busnetty Irma Ade Alisa Iskandar, Layla Nurina Kartika Islami, Wardah Jayaprawira, Acep Riana K, Nurhaliza Adinda Kartini, Ai Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah, Khomsiyah Kusuma Wijaya, Aji Mona Adriana Patriyasa Muhammad Yudhi Lutfi Muhammad Zilal Hamzah Muhammad Zilal Hamzah, Muhammad Zilal Muhammag Agil Munawar Munawar, Muhammad Agil Munawar, Muhammag Agil Nanda Ayu Lestari Nuraini Chaniago Nurhaliza Adinda Octaviani, Dian Putri, Balqis Yuniar Qolbiyyah, Qoriatul Qoriatul Qolbiyyah Rifki Ismal Rinaldi Rustam SATISPI, EVI Shafrani Dizar Sudarmawan Samidi Sumiyarti Sumiyarti, Sumiyarti Suteja, Syalendra Malik Syalendra Malik Suteja Tarti, Tarti Taufiqurokhman TAUFIQUROKHMAN, TAUFIQUROKHMAN Thazqia Dhia Hasna Tulus Tahi Hamonangan Tambunan, Tulus Willy Arafah, Willy Yolanda Masnita Siagian