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All Journal Applied Information System and Management Ekono Insentif Jurnal Soshum Insentif International Journal of Applied Business Research Jurnal Doktor Manajemen (JDM) Jurnal EK dan BI Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Marketing Innovation Stigma : Jurnal Matematika dan Ilmu Pengetahuan Alam Unipa AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Innovative: Journal Of Social Science Research SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Pelita Manajemen Jurnal Lentera Pengabdian Jurnal Riset Manajemen Akuntansi Indonesia Proceeding International Pelita Bangsa Inaba of Community Services Journal Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Journal of Humanities Education Management Accounting and Transportation
Huda, Miftakul
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : Applied Information System and Management

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TOE Framework for E-Commerce Adoption by MSMEs during The COVID-19 Pandemic: Can Trust Moderate? Religia, Yoga; Ekhsan, Muhamad; Huda, Miftakul; Fitriyanto, Anton Dwi
Applied Information System and Management (AISM) Vol. 6 No. 1 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i1.30954

Abstract

Currently, there are still many MSMEs in the regions that have not been connected to the digital ecosystem. This results in limited market reach, a lack of visibility, a lack of operational efficiency, and difficulty competing in the digital market. The purpose of this study is to review the adoption of e-commerce among MSMEs during the COVID-19 pandemic within the scope of the organization. Integrating the TOE framework (technology, organization, environment) with trust is carried out to explain the key parameters behind the adoption of e-commerce by MSMEs. This study collected samples using a saturated sample technique from 181 people who were members of the population. There were 153 questionnaires that were returned in full for further analysis using SEM-PLS modeling. The test results showed that technology did not have a significant influence on the adoption of e-commerce. Organizations, the environment during the pandemic, and trust have had a significant influence on the adoption of e-commerce. In addition, organizations that are moderated by trust have no significant effect on e-commerce adoption. The role of trust is as a moderation predictor. This research shows that the TOE framework is still strong enough to be used in explaining the adoption of e-commerce by MSMEs. This research also expands the TOE framework, where trust can also influence MSMEs to adopt e-commerce. Researchers and managers can use the set of variables that have been identified to strategize the adoption of e-commerce by MSMEs. This study presents a series of variables that can be used to study the adoption of e-commerce by MSMEs in the future.
Co-Authors ., Nurhidayati Abdul Aziz Ahmad Abdul Halim Anshor Adib Sultan, Mokh Adrianti, Siti Agus Rahayu Aji Saputra, Aji Al Rasyid, Muhammad Rifky Alfariji, Midi AMBARANI, EKA DWI Amelia, Tarisya Disti Andini, Septia Nur Arie Indra Gunawan Arum, Syifa Aulia Awan, Singgih Riki Ayu Titisari, Manik Azizah, Ira Maelani Bahri, Khoirun Nisa Bayu Saputro Budi Pramana, Yanatra Budipramana, Krisyanti Chairul Furqon, Chairul Daspar Daspar Dodi Junaedi, Dodi Dwi Ramdani, Moh Rizky Fauzianto , Irfan Febriansyah, Zulfi Fitriyanto, Anton Dwi Hadi Nugroho Hafiz, Haikal Hartati, Nani Helfansyah, Halusi Heny Hendrayati Indra Gunawan, Ari Junaedi, Ridwan Karmilah, Karmilah Komarudin, Pepen Leisubun, Abdul Gani Leriani, Eno Mardiana, Riki Maulana, Donny Meidi Syaflan, Meidi Monoarfa, Hilda Muhamad Ekhsan Nisawati, Inna Nur Ilman Ilyas Nurhidayanti, Nisa Pangestu, Rozaq Prakoso, Bagus Imam purwanti, purwanti PUTRI, LIVIANA NADILA AZAHRA Putri, Risa Mutiara Purnama Qoniatusholikha Rahman, Rifki Ramdani, Moh Rizky Dwi Rismawati Rismawati Rismawati Ruliyanti, Silvia Ami Safitri, Wiji Setiawan, Muhammad Nur SUCIPTO, FIANTO ADY Sunandar, Legar Syahrudin Syahrudin, Syahrudin Tobing, Wandiko Lumban Wigiyati, Wigiyati Yoga Religia Zulfikar Ainunsidiq, Mohammad