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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta JURNAL MANAJEMEN BISNIS Journal Of Management Science (JMAS) Jurnal Pendidikan dan Konseling Jurnal Manajemen Kewirausahaan Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Historia Madania: Jurnal Ilmu Sejarah Jurnal Kajian Ilmiah EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Arsitektur TERRACOTTA Jurnal Manajemen Bisnis dan Keuangan Journal La Edusci Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Innovation Research and Knowledge Journal of Mathematics Instruction, Social Research and Opinion Journal of Social And Economics Research Journal of Islamic Economics and Business Paradigma: Jurnal Kajian Budaya JPNM : Jurnal Pustaka Nusantara Multidisiplin MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi GLOBAL: Jurnal Lentera BITEP Dinamika: Jurnal Pengabdian Masyarakat COSMOS Agency Journal of Management and Business journal of social and economic research Growth: Journal Management and Business SEMANIS GoodWill Journal of Economics, Management, and Accounting
Heru Mulyanto
Universitas IPWIJA
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal Of Management Science (JMAS)

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Linking product differentiation and hybrid innovation to enterprise performance: The mediating role of competitive advantage in the automotive components industry Dudi, Dudi; Mulyanto, Heru
Junal Ilmu Manajemen Vol 9 No 2 (2026): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to analyze the influence of product differentiation and hybrid innovation on the performance of companies with competitive advantages as a mediating variable in the automotive component industry. The phenomenon of declining market share of PT XYZ, Bogor is the background for the urgency of this research. Using a quantitative approach, data was collected through a questionnaire from 100 respondents using a snowball sampling technique. Data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The results of the study show that product differentiation has a significant positive effect on the company's performance directly. In contrast, hybrid innovation does not have a direct effect on performance, but has a significant influence through the mediation of competitive advantage. These findings confirm that competitive advantage serves as a perfect mediator for hybrid innovation in boosting business performance. Practically, the company is advised to strengthen its competitive position through the integration of technology and product added value to achieve sustainable superior performance in the dynamic automotive market.
Co-Authors Aditya Nugraha Pratamahanu Aep Nurbani Agnes Ashanti Andrea, Debby Annisa Devia Islami Ariska Dewi Ocktavia Ariska Dwi Ocktavia Asral Baskoro A. Pamungkas Bastanta, Andreas Riski Budiarto, Yessa Oktavia Cahyani, Rosari Minar Dewi, Melani Citra Digdo Haryanto Djumakking, Widyastuti dudi, dudi Elin Herlina Elysabeth, Elysabeth Fauziah, Ela Fauziah, Layla Gautama Utama, Hartanto gea, Fransiskus Hamzah Muhammad Mardi Putra harisandi, Prasetyo Ichsan, Mulyati Ida Ayu Putu Sri Widnyani Indra Wibowo Ipril Trinasanthi Irawanty, Wulan Sergi Irfal Irfal Kamela, Hurian Khoiriyah, Laila Kurniawati, Marenda Lubis, Dewi Afriani Meli Andriyani MUHAMMAD SYAIFULLOH MUHAMMAD TAUFIK Muhsoni, Ridwan Mulyati Mulyati Mursida Kusuma Wardani Natalia, Deli Nugroho, Arief Teguh Nurjanah, Rina Nurmanto, David Nurpatimah, Shinta Permana, Adam Dede Pitria Pitria Prasetyo, Dimas Bayu Pupung Purnamasari Putri, Shalsa Billa Rasipan, Rasipan Riono, Slamet Bambang Rizki Maulana Raharjo Samsuri Samsuri Sari, Diana Komala Sri Lestari Prasilowati Suci Nur Utami Sukmadayanti, Lutfiah Sumarsih, Yayuk Supriatal, Supriatal Suprihatin Lestariningsih Sutarmi Taufik Hidayat Tri Ngudi Wiyatno Triputra, Dedi Romli Turmudzi Vivih Shapira Wicaksono, Affan Rafi Eko Wulandari, Anna Yahya, Adibah