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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta JURNAL MANAJEMEN BISNIS Jurnal Pendidikan dan Konseling Jurnal Manajemen Kewirausahaan Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Historia Madania: Jurnal Ilmu Sejarah Jurnal Kajian Ilmiah EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Arsitektur TERRACOTTA Jurnal Manajemen Bisnis dan Keuangan Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Innovation Research and Knowledge Journal of Social And Economics Research Journal of Islamic Economics and Business Paradigma: Jurnal Kajian Budaya JPNM : Jurnal Pustaka Nusantara Multidisiplin MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi GLOBAL: Jurnal Lentera BITEP Dinamika: Jurnal Pengabdian Masyarakat COSMOS GoodWill Journal of Economics, Management, and Accounting journal of social and economic research Growth: Journal Management and Business
Heru Mulyanto
Universitas IPWIJA
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Journal : Dinamika: Jurnal Pengabdian Masyarakat

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Pendampingan UMKM Dalam Pembuatan NIB Dan Pembembangan Strategi Bisnis yang Berkelanjutan di Kec. Purwadadi Kab. Subang Harisandi, Prasetyo; Yahya, Adibah; Mulyanto, Heru; Asral
Dinamika: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2024): Dinamika: Jurnal Pengabdian Masyarakat
Publisher : Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/dinamika.v2i2.646

Abstract

Community service in Purwadadi District, Subang Regency, West Java, in September-October 2024, aims to empower 30 start-up MSMEs in facing the main challenges, namely business legality, business strategy, and digital marketing. This program is in collaboration with President University as an official partner of the Indonesian Ministry of Manpower and consists of five stages: socialization, training, technology implementation, mentoring and evaluation, and sustainability. Through intensive training, participants are given guidance on creating a Business Identification Number (NIB) using OSS, an understanding of SWOT analysis for business strategy, and digital marketing skills using social media and e-commerce. The implementation of technology such as digital bookkeeping is also taught to improve operational efficiency. Monthly evaluations ensure the success of skill implementation, while MSME study groups are established to support sustainability. The results show that this integrated approach is able to improve the competitiveness and sustainability of MSMEs.
Co-Authors Aditya Nugraha Pratamahanu Aep Nurbani Agnes Ashanti Andrea, Debby Ariska Dewi Ocktavia Ariska Dwi Ocktavia Asral Baskoro A. Pamungkas Bastanta, Andreas Riski Budiarto, Yessa Oktavia Cahyani, Rosari Minar Dewi, Melani Citra Djumakking, Widyastuti Elin Herlina Elysabeth, Elysabeth Fauziah, Ela Fauziah, Layla Gautama Utama, Hartanto gea, Fransiskus Hamzah Muhammad Mardi Putra harisandi, Prasetyo Ichsan, Mulyati Ida Ayu Putu Sri Widnyani Indra Wibowo Ipril Trinasanthi Irawanty, Wulan Sergi Irfal Irfal Kamela, Hurian Khoiriyah, Laila Kurniawati, Marenda Lubis, Dewi Afriani Meli Andriyani MUHAMMAD TAUFIK Muhsoni, Ridwan Mulyati Mulyati Mursida Kusuma Wardani Natalia, Deli Nugroho, Arief Teguh Nurjanah, Rina Nurmanto, David Nurpatimah, Shinta Permana, Adam Dede Pitria Pitria Prasetyo, Dimas Bayu Pupung Purnamasari Putri, Shalsa Billa Rasipan, Rasipan Rizki Maulana Raharjo Sari, Diana Komala Sri Lestari Prasilowati Sukmadayanti, Lutfiah Sumarsih, Yayuk Supriatal, Supriatal Suprihatin Lestariningsih Sutarmi Taufik Hidayat Tri Ngudi Wiyatno Turmudzi Vivih Shapira Wicaksono, Affan Rafi Eko Wulandari, Anna Yahya, Adibah