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Analysis of the consumptive behavior of Muslim consumers: A study on social, psychological, and financial literacy Munir, Munir; Mais, Rimi Gusliana; Achmad, Aisah; Nuryati, Tutty; Sakti, Sri Handoko
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v5i3.1235

Abstract

This research aimed to examine how social, psychological, and financial literacy factors influence the online shopping behavior of college students. The study included 350 undergraduates from Jakarta who were selected using a convenience sampling method. The data was analyzed using regression analysis, which revealed that social and psychological factors significantly negatively impact students' online shopping behavior. On the other hand, financial literacy has a significantly positive impact. This study gives students and the community important insights into managing finances effectively and avoiding impulsive purchases of unnecessary items. Public interest statement As the Muslim population continues to grow, it becomes increasingly important to understand the values, preferences, and needs of Muslim consumers. This knowledge can help businesses develop relevant products, improve marketing strategies, and build stronger relationships with their target markets. This study provides valuable insights into consumer behavior, particularly among Muslim consumers.
Penguatan Daya Saing UMKM Produk Lokal di Wilayah Perbatasan Ardheta, Preztika Ayu; Mustika, Maya; Santoso, Joko Bagio; Pragiwani, Meita; Sakti, Sri Handoko
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1793

Abstract

Border areas possess significant economic potential through the development of local products based on natural resources and local wisdom. Kabupaten Kepulauan Sangihe, particularly Tahuna, is a border region with substantial opportunities to strengthen MSMEs in fisheries, agriculture, and distinctive local food products. However, the utilization of this potential remains constrained by limited market access, technology adoption, and human resource capacity. This Community Service Program (PKM) aims to identify opportunities and challenges in strengthening regional economic development through local products in border areas, using a participatory online approach. The methods employed include socialization sessions, workshops, group discussions, needs assessments of MSME actors, and question-and-answer sessions, all of which serve as indicators of participants’ level of understanding. The results indicate that local products have strong growth potential through the use of digital technology and marketing networks. Nevertheless, MSMEs continue to face challenges related to product quality, business legality, digital literacy, and limited access to financing. This program is expected to serve as a foundation for formulating sustainable MSME strengthening strategies in border areas through technological optimization and improved financial support mechanisms.