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The Influence of Price, Free Shipping, and Ease of Use on Purchase Decisions in the Tokopedia Marketplace (A Study on Tokopedia Marketplace Users in Bombana Regency) lestari, Sri ayu; Wonua, Almansyah Rundu; Titing, Andry Stepahnie
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8350

Abstract

This study examines the influence of price perception, free shipping promotions, and ease of use on consumer purchasing decisions in the Tokopedia marketplace, particularly among users in Bombana Regency, Indonesia. Utilizing a quantitative research approach with Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), data were collected from 130 respondents through structured questionnaires. The findings reveal that price perception has the strongest influence on purchasing decisions (β = 0.514, p = 0.000), confirming that cost considerations remain the primary determinant in online consumer behavior. Free shipping promotions also exhibit a significant but weaker impact (β = 0.182, p = 0.002), suggesting that while promotional incentives reduce perceived transaction costs, their effectiveness depends on overall pricing strategies. Ease of use further contributes to purchase decisions (β = 0.258, p = 0.008), indicating that user-friendly platform features enhance consumer engagement but may not outweigh financial incentives. These findings underscore the importance of a holistic approach to e-commerce marketing, where pricing optimization, promotional strategies, and platform usability must be integrated to maximize consumer retention. Future research should explore additional behavioral and psychological factors, such as brand trust, customer service quality, and digital engagement patterns, to provide deeper insights into online consumer behavior. Keywords: Price Perception, Free Shipping Promotion, Ease Of Use, Purchase Decision, E-Commerce, Digital Marketplace  
PENGARUH KOMPETENSI, MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI DINAS PERDAGANGAN DAN PERINDUSTRIAN KOTA LUBUKLINGGAU Nuraini, Betti; Lestari, Sri Ayu
Jurnal Interprof Vol 7 No 2 (2021): Jurnal Interprof, Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v6i1.913

Abstract

The method used is a questionnaire method of four variable items, namely Competency, Motivation, Organizational Culture and Employee Performance. The number of samples was 63 respondents. Data analysis used is descriptive quantitative by using SPSS application. The first hypothesis test results,is the Competency variable (X1) has a partially significant effect on Employee Performance (Y) in the Lubuklinggau City Department of Trade and Industry. The second hypothesis test results is, the Motivation variable (X2) has a partially significant effect on Employee Performance (Y) in the Lubuklinggau City Trade and Industry Office. The third hypothesis test results is, the variable Organizational Culture (X3) has a partially significant effect on Employee Performance (Y) in the Lubuklinggau City Trade and Industry Office. The fourth hypothesis test results is show that, the independent variable Competence and Motivation has a significant simultaneous effect on the dependent variable Employee Performance in the Lubuklinggau City Trade and Industry Office. The fifth hypothesis test results is show that, the independent variable Competency and Organizational Culture has a significant influence simultaneously on the dependent variable Employee Performance in the Lubuklinggau City Trade and Industry Office. The sixth hypothesis test results show that, the independent variable of Motivation and Organizational Culture has a significant influence simultaneously on the dependent variable Employee Performance in the Trade and Industry Office of Lubuklinggau City. The results of the seventh hypothesis test variables show that, the independent variables Competency, Motivation, and Organizational Culture have a significant influence simultaneously on the dependent variable Employee Performance in the Lubuklinggau City Trade and Industry Office.
Ideal Formulation of Police Efforts in Combating the Distribution of Crystal Meth Among Students (Case Study at Cirebon City Police Resort) Lestari, Sri Ayu; Winjaya Laksana, Andri
Jurnal Hukum Khaira Ummah Vol 20, No 2 (2025): June 2025
Publisher : UNISSULA Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jhku.v20i2.46218

Abstract

Abstract. Illegal drug trafficking and abuse that has targeted the young and old generations has reached various remote areas and drug abuse is often referred to as narcotics is almost evenly distributed in all levels of society. Legislation governing drugs is needed to stop the illegal drug trafficking, which always leads to drug abuse. The purpose of this study is to determine and analyze police efforts in overcoming the circulation of crystal methamphetamine among students today. To determine and analyze the obstacles faced by the police in overcoming the circulation of crystal methamphetamine among students today. The sources and types of data in this study are primary data obtained through interviews and secondary data obtained from literature studies. The data is analyzed qualitatively using crime prevention theory, legal system theory and progressive legal theory. Based on the results of the study, the police's efforts in overcoming the crime of methamphetamine abuse among students are currently being carried out through preventive efforts, preemptive efforts, reformative and rehabilitative efforts. Reformative and rehabilitative efforts include prevention and handling efforts. Prevention is carried out through socialization of the dangers of drugs, strengthening the role of families, and integrating anti-drug curriculum in schools. Handling involves medical rehabilitation, psychosocial therapy, and social support for perpetrators of drug abuse, as well as strict action against dealers. The obstacles faced by the police in overcoming the circulation of methamphetamine among students today are: lack of education about the dangers of drugs in schools, limited access to rehabilitation services, drug abuse by figures idolized by students, and peer pressure to try drugs. The ideal formulation of police efforts in combating the circulation of crystal methamphetamine among students in the future is with a holistic approach, involving prevention, strict law enforcement, rehabilitation, and community empowerment. Prevention efforts must focus on education, socialization of the dangers of drugs, and strengthening the role of families and schools.
Pendampingan Pengelolaan Sampah Berkelanjutan melalui Ecobrick, Ecoprint, dan Bank Sampah Ansori, Arif; Al Haq, Abdul Aziz; Suryadi, Muhammad Abrar; Alfayed, Erico; Lestari, Sri Ayu; Ningsih, Nurwidia; Intan, Melani Nur; Fadila, Sovie; Rambe, Multisari; Masyhur, Laila Sari
MENARA RIAU Vol 19, No 1 (2025): April 2025
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v19i1.32580

Abstract

This community service program aimed to address waste management issues through the implementation of ecobrick, ecoprint, and waste bank initiatives. The ecobrick program successfully reduced plastic waste by involving students in creating eco-friendly bricks used to build the village name sign. The ecoprint program, targeting local women's groups (PKK), enhanced their skills in transforming organic waste into valuable artistic products such as leaf-patterned tote bags. Meanwhile, the establishment of a waste bank encouraged residents to sort organic and inorganic waste and promoted collective participation in sustainable waste management. These three programs not only helped reduce environmental pollution but also created new economic opportunities for the community. The results showed increased awareness and engagement among residents in sustainable waste practices, aligning with environmental development goals and community empowerment efforts.
Pengelolaan Penyediaan Pupuk Pada BUMDes dalam Meningkatkan Produktivitas Hasil Pertanian di Desa Lapasa Kabupaten Bone Lestari, Sri Ayu; Arafah, Muh.; Idayanti, Rini
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10841

Abstract

Maksud riset ini untuk menganalisis pengelolaan penyediaan pupuk pada BUMDes dalam meningkatkan produktifitas hasil pertanian di Desa Lapasa Kecamatan Mare Kabupaten Bone. Informan dalam penelitian ini yakni kepala desa dan petani. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa pengelolaan pupuk berjalan sistematis, mulai dari penyediaan, distribusi, hingga penentuan harga sesuai HET. Pemerintah desa memastikan ketersediaan pupuk dengan transparansi informasi, bantuan modal, dan distribusi terstruktur. Tidak ada kendala signifikan karena stok selalu tersedia melalui kerja sama dengan distributor dan kelompok tani. Ketersediaan pupuk yang mudah diakses meningkatkan hasil panen petani, sementara forum Tudang Sipulung mendukung pengelolaan pupuk yang lebih efektif dan berkelanjutan.