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All Journal Teknika Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business BAREKENG: Jurnal Ilmu Matematika dan Terapan INTECOMS: Journal of Information Technology and Computer Science Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Teknik Industri Terintegrasi (JUTIN) Indonesian Journal of Industrial Engineering & Management Industrika : Jurnal Ilmiah Teknik Industri Jurnal Testing dan Implementasi Sistem Informasi
Umam, Muhammad Isnaini Hadiyul
Department Of Industrial Engineering, Faculty Of Sciences Technology, Universitas Islam Negeri Sultan Syarif Kasim
Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Transportation

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Financial Feasibility Analysis of a Manual Forklift Business as a Goods Moving Transport Equipment with a Hand Winch Drive System Alya, Adinda; Yola, Melfa; Kusumanto, Ismu; Umam, Muhammad Isnaini Hadiyul; Harpito, Harpito
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 3: October 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i3.31320

Abstract

Forklifts are a type of heavy equipment in the transport truck category. This tool functions to lift and move objects with large capacity and weight from one location to another. This study aims to determine the financial feasibility of a manual forklift business as a goods moving transport tool with a hand winch drive system in terms of market and marketing aspects, technical aspects and financial aspects. NPV (Net Present Value) is a method to calculate the difference between the present value of future cash inflows and outflows, considering a certain discount rate. IRR (Internal Rate of Return) is the rate of return generated by an investment that makes the NPV equal to zero. AE (Annual Equivalent) is an annual equivalent value that describes the annual profit generated by an investment. DPP (Discounted Payback Period) is the time required to return the initial investment by considering the time value of money.  Based on the market and marketing, the selling price of the product using the full costing method is set at around IDR 4,512,000 units, with forecasting the demand for manual forklifts in the future which is expected to increase. Technically, the marketing location of the product was chosen at Jl. Sri Indah, Kec. Rumbai, using the factor rating method. From the financial aspect, with Bank BRI interest rate of 11% as MARR, the development of manual forklifts is considered feasible because it generates a positive NPV of IDR 997.062.647,36, IRR of 16.73%, AE worth IDR 326.437.316,93, and DPP in about 1 year and 6 months.
Business Feasibility Analysis of Bioethanol Distillation Equipment Using Waste Empty Palm Oil Bunches and Palm Fronds Mariyam, Siti; Umam, Muhammad Isnaini Hadiyul; Nur, Muhammad; Suherman, Suherman; Hamdy, Muhammad Ihsan
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 3: October 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i3.31347

Abstract

Indonesia as one of the largest palm oil-producing countries in the world, produces a considerable amount of waste as a result of the palm oil production process. It can utilize the waste of empty palm bunches and palm fronds to be used as bioethanol as renewable energy. Purification of bioethanol using distillation equipment. The purpose of this study is to determine the feasibility of bioethanol distillation equipment using waste empty palm bunches and palm fronds in terms of market aspects, technical aspects, and financial aspects. The results of the research based on market aspects with the calculation of the selling price of production, forecasting, and benchmarking are declared feasible to run. Based on the technical aspects of determining the location and production process, it can be declared feasible to run because it is profitable. Based on the financial aspects by calculating NPV of IDR 850,702,895> 0, it is declared feasible because it is positive, PI of 3.67> 1 is declared feasible, IRR of 35%> 11% so that IRR is declared feasible, and PP obtained 2 years 2 months is declared feasible because it can return the investment before 5 years from the time that has been set.
Analysis of Haura Mart's Marketing Strategy Using the Marketing Mix Method and the SOAR in Dealing with the Competition Sekar, Intan Ayu; Umam, Muhammad Isnaini Hadiyul; Lubis, Fitriani Surayya; Yola, Melfa; Hartati, Misra
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 3: October 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i3.31592

Abstract

This research to analyze the marketing strategy of Haura Mart supermarket in facing competition, namely by using the Marketing Mix (7P) method and the SOAR (Strengths, Opportunities, Aspirations, and Results) if you want to increase sales. Marketing Mix consists of Product, Price, Place, Promotion, Physical Evidence, People, and Process which are used to identify the most dominant factors in marketing objectives. while the SOAR method is the result of the analysis of the most dominant or influential factors of the marketing mix strategy (7P). The results of this study found that the most influential on the Marketing Mix method was  from the results of the t-test, it was found that the factors that influenced sales volume were place with a t-value of 2.784, promotion with a t-value of 2.902, people with a t-value of 2.630, and process with a t-value of 2.133. This is because t-value > t-table (1.986). And SOAR calculations with the result of the total IFE matrix score is 3.518 and the total EFE matrix score is 3.737.So that the SA method, OA method, SR approach, and OR method marketing mixare the most effective strategies to increase Haura Mart supermarket sales in facing competition.
Facility Layout Design of Mr. Budi's Tofu Factory Using the HIRARC Method and Blocplan Algorithm Tanjung, Rindi Aini; Umam, Muhammad Isnaini Hadiyul; Nur, Muhammad; Suherman, Suherman; Taslim, Rika
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 3: October 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i3.31934

Abstract

Occupational health and safety is something that cannot be separated in human resources where occupational health and safety includes preventing accidents due to work, securing materials, carrying out maintenance to improve living standards and increase productivity. At the Mr. Budi tofu factory, employees have not used Personal Protective Equipment in the production process and the unstructured layout causes work accidents on the production floor. This study aims to conduct an OHS assessment at the Pak Budi tofu factory and redesign the facility layout to reduce work accidents so that the production process is more effective and efficient. The methods used in this research are HIRARC and Blocplan Algorithm. The results of the OHS assessment at the Pak Budi tofu factory show 2 activities with a medium risk level and one activity with a low risk level, in the redesign of the facility layout the distance of material movement in the initial layout is 19.2 m and the distance of material movement in the proposed layout is 11.7 meters where there is a difference in the distance of material movement of 7.5 meters, this shows that the proposed layout can be applied to the Pak Budi tofu factory.
Mrp.Payakumbuh's Proposed Marketing Strategy Using the Boston Consulting Group (BCG) and SWOT Methods Fauzan, Rahmad; Umam, Muhammad Isnaini Hadiyul; Suherman, Suherman; Hamdy, Muhammad Ihsan; Nur, Muhammad
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 7, No 1: February 2026
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v7i1.31038

Abstract

Mrp.Payakumbuh is a small and medium enterprise that has grown quite rapidly in producing clothes in Payakumbuh City. This research was conducted to analyze the marketing strategy of Mrp.Payakumbuh  using the BCG Matrix method and SWOT Analysis. The results of this study using the BCG matrix by calculating the market growth rate that Mrp.Payakumbuh  are located in the position of The Dogs at 7.7% and in the calculation of the relative market share that the position of Mrp.Payakumbuh faces a low market share and low market growth rate conditions with a value of 0.83. The results of the SWOT analysis have several parts, namely Internal Factors, External Factors, IE Matrix, and effective marketing strategies in increasing sales of Mrp.Payakumbuh. Effective Company Strategy in Increasing Sales of Mrp.Payakumbuh is with the S-O Strategy (Strengths-Opportunitties utilizing promotional media for customers who repost purchases, making discounts, discounts at each specific event, and maintaining and improving the quality of products. The S-T (Strengths-Opportunitties) strategy sets prices according to changes in raw material prices, continues to pay attention to customer needs without harming the company, and adds several new types of products by paying attention to quality in order to compete with other companies. W-O Strategy (Weaknesses Opportunities) increase capital by collaborating with investors at the local level.
Re-Design of Riau Malay Songket Packaging Using Kansei Engineering Method Ulfadiah, Nurul; Yola, Melfa; Hamdy, Muhammad Ihsan; Umam, Muhammad Isnaini Hadiyul; Harpito, Harpito
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 7, No 1: February 2026
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v7i1.31645

Abstract

Songket is an attribute of the Riau region worn by men from the Malay tribe. Not only as an attribute of regional clothing, songket is marketed as a souvenir from Riau province. The conditions stated on the songket packaging are very simple, using Oriented Polyproylene plastic packaging material without any packaging design. Meanwhile, as a souvenir product for private agencies and government officials, packaging is required to represent the product. Packaging design based on consumer desires and needs can use the Kansei Engineering method which is used in product development to achieve consumer satisfaction by analyzing human feelings and emotions and pouring them into product design. Collected and distributed to 68 respondents. Respondent responses were subjected to statistical tests and factor analysis with the results showing that there were 9 statements with values above 0.5, namely rectangular, packaging has been formed and ready to use, typical Riau Malay colors, displays business information, and songket motifs as a characteristic of Riau province. After getting the packaging design concept, consultations were carried out with experts. Professional consultations were carried out with people who have knowledge of packaging design, material needs, prices or experts in the field of songket weaving. The packaging design that has been carried out produces a packaging design according to consumer needs to attract consumer buying interest and describe it as a typical product of Riau province in choosing Malay songket products as souvenirs.
The Use of Reverse Engineering Method in Designing Palm Fruit Collection Tools Kurniawan, Fajar; Yola, Melfa; Nazaruddin, Nazaruddin; Harpito, Harpito; Umam, Muhammad Isnaini Hadiyul
Industrika : Jurnal Ilmiah Teknik Industri Vol. 10 No. 2 (2026): Industrika: Jurnal Ilmiah Teknik Industri
Publisher : Fakultas Teknik Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/w04k5028

Abstract

Product planning, design, and development are essential phases in manufacturing, starting from conceptualization and system design to production, testing, and ultimately delivering superior products that meet consumer demands. For instance, in the oil palm plantation industry, efficient tools play a vital role. Harvesting significantly affects the quality of oil palm yields, with losses often occurring due to loose fruit detachment from the Fresh Fruit Bunches (FFB), which fall to the ground. These loose fruits, known as "berondolan," are just as valuable as those still attached to the FFB and contribute substantially to farmers' income. Currently, farmers must manually collect these fallen fruits from beneath each tree, which is time-consuming. To address this issue, the study introduces a harvesting tool designed through reverse engineering for gathering loose oil palm fruits. After processing and analysis, the proposed tool incorporates modifications, particularly in the roller section, where two 10 cm diameter stainless steel drain holes are added. Additionally, it features two 6.5 cm diameter iron drives, enhancing efficiency by increasing collection capacity by 1.5 kg per minute compared to conventional drain hole designs. Keywords: Brondolam, Design, Efficient, Palm fruit collection tool, Oil Palm, Reverse engineering.  
THE INFLUENCE OF MARKETING MIX ON CONSUMER PURCHASE PATTERNS USING THE APRIORI DATA MINING ALGORITHM Umam, Muhammad Isnaini Hadiyul; Kurniawan, Muhammad Ilham; Lubis, Fitriani Surayya; Rizki, Muhammad
Jurnal Testing dan Implementasi Sistem Informasi Vol. 3 No. 2 (2025): Jurnal Testing dan Implementasi Sistem Informasi
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jtisi.v3i2.2357

Abstract

The increasing volume of sales transaction data in retail and marketplace environments presents an opportunity to extract valuable insights for decision-making; however, such data are often underutilized. This study aims to analyze consumer purchasing patterns using the Apriori algorithm and to examine the influence of the marketing mix (product, price, place, and promotion) on purchasing decisions that shape these patterns. This research employs a quantitative approach by integrating data mining and statistical analysis. Transaction data are processed using the Apriori algorithm through RapidMiner to generate association rules and identify frequent itemsets. In addition, questionnaire data are analyzed using multiple linear regression to evaluate the effect of marketing mix variables on purchasing decisions. The results show that product, price, place, and promotion simultaneously have a significant effect on purchasing decisions. Partially, product (t = 2.622; p = 0.011), price (t = 4.738; p = 0.000), and place/distribution (t = 2.239; p = 0.029) have a significant positive effect, while promotion does not have a significant effect (t = 1.486; p = 0.143). The Apriori analysis reveals dominant purchasing patterns that can be translated into practical marketing strategies, such as product bundling and layout optimization. This study contributes by integrating association rule mining with marketing mix analysis to provide both predictive patterns and explanatory insights. However, the findings should be interpreted with caution due to data limitations, including a relatively small sample size (n = 148) and a short observation period of three months during peak season, which may limit generalizability. Despite these constraints, the results offer practical implications for optimizing marketing strategies and contribute theoretically to interdisciplinary research in data mining and consumer behavior.
Co-Authors Alya, Adinda Andes Adriyan anwardi, anwardi Azura, Rosiana Burrahman, Habi Dharma, Satrio Arya Fajar Kurniawan Hafis Ghifari, Rahmat Hamdy, Muhammad Ihsan Hamzah, Muhammad Luthfi Handika, Puri Tri Harpito, Harpito Hartati, Misra Ihasan Hamdy, Muhammad Ikhsan, Rayvaldo Ismu Kusumanto Ismu Kusumanto Kurniawan, Muhammad Ilham Lubis, Fitriani Surayya Maharani, Anggun Martin, Fajri Zuli Maulana, Rahman Gustian Melfa Yola Melfa Yola, Melfa Misra Hartati Muhammad Afif Muhammad Nur Muhammad Nur Muhammad Rizki N. Nazaruddin Nazaruddin Nofirza Nofirza Noviana, Fina Pratama Nasution, Fahri RAHMAD FAUZAN Rika Rika Taslim Rizki, Eis Nur Sarbaini Sarbaini Sari, lilia Sekar, Intan Ayu Siti Mariyam Suherman Suherman, Suherman Surayya Lubis, Fitriani Syalendra, Romi jaka Tanjung, Rindi Aini Tegar Arifin Prasetyo Tengku Nurainun Tiyandari, Reni Sulis Ulfadiah, Nurul Wijaya, Rosdi Ridho