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All Journal Jurnal Ilmiah Peuradeun QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Administrasi dan Manajemen Pendidikan YUME : Journal of Management Jurnal Penelitian dan Pengkajian Ilmu Pendidikan: e-Saintika Management Studies and Entrepreneurship Journal (MSEJ) JAMP : Jurnal Administrasi dan Manajemen Pendidikan CIVITAS (JURNAL PEMBELAJARAN DAN ILMU CIVIC) Economics and Digital Business Review JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Gemilang (JPMG) IIJSE
Siregar, Marlina
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Analisis Pengaruh Harga, Kualitas Produk, Brand Image Dan Promosi Terhadap Keputusan Pembelian Pada Market Place Lazada Harahap, Mariani; Siregar, Marlina; Hasibuan, Muhammad Irwansyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5911

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, kualitas produk, brand image dan promosi terhadap keputusan pembeli Mahasiswa/I Fakultas Ekonomi dan Bisnis di Universitas Labuhanbatu. Sampel dalam penelitiasn ini 97 responden dengan menggunakan SPSS 22.0. Hasil penelitian menunjukkan bahwa harga, kualitas produk, brand image dan promosi berpengaruh secara parsial dan simultan  terhadap keputusan pembeli Mahasiswa/I Fakultas Ekonomi dan Bisnis di Universitas Labuhanbatu. Dari hasil uji parsial (t) nilai thitung untuk variabel Harga (2.214) dengan nilai signifikan sebesar 0.003, Kualitas produk sebesar (1.929) dengan nilai signifikan 0.005, brand image sebesar (2.535) dengan nilai signifikan 0.005, promosi sebesar (9.655) dengan nilai signifikan 0.000, sedangkan nilai ttabel dicari pada tabel t dengan dengan level of test a = 5% dan df (n-k-1) = (97-5-1) = 91 sehingga diperoleh nilai ttabel sebesar 1.662. Diperoleh perhitungan (n-k) = (97-4) = 93 dengan a = 5% jadi nilai Ftabel = 2.47 nilai f hitung > f tabel = 97.516 > 2.47 dengan nilai signifikan 0.000 < 0.05 dengan demikian secara simultan harga, kualitas produk, brand image dan promosi memiliki pengaruh yang signifikan terhadap keputusan pembeli Mahasiswa/I Fakultas Ekonomi dan Bisnis di Universitas Labuhanbatu. Maka dengan demikian hipotesis diterima. Pengujian kelayakan instrumen penelitian serta analisis deksriptif karakteristik responden menggunakan sofware SPSS (Statistical Package For The Social Science) Versi 22.
Pengaruh Budaya Organisasi, Komunikasi Interpersonal, dan Perilaku Inovatif, terhadap Motivasi Kerja Guru Sekolah Dasar Negeri di Kabupaten Labuhan Batu Siregar, Marlina; Wow, Yasaratodo; Hambali, Hambali
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 6, No 2 (2023): Volume 6 No 2 Juni 2023
Publisher : Universitas Negeri Malang

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Abstract

Abstract: The purpose of this research is to determine and analysis: (1) the effect of organizational culture on innovative behavior, (2) the effect of interpersonal communication on innovative behavior, (3) the effect of organizational culture on work motivation, (4) the effect of interpersonal communication on work motivation, and (5) the effect of innovative behavior on work motivation. The research subjects were the teachers of the State Elementary School of Labuhan Batu Regency with a total sample of 142 people taken by means of stratified proportional random sampling, the data were analyzed using path analysis after calculating the correlation of all research variables in the form of a matrix.. The analysis results of the effect exogenous variables on endogenous variables in each substructure obtained (1) organizational culture, interpersonal communication, and innovative behavior have a positive effect on teacher work motivation by 7.7%; 4.7% and 9.7% (2) innovative behavior is influenced by teacher work motivation by 5.3%. The results of the study illustrate that (1) there is a direct positive influence of organizational culture on innovative behavior by 5.24%, (2) there is a direct positive influence of interpersonal communication on innovative behavior of 3.09%, (3) there is a direct positive influence of organizational culture on work motivation, (4) there is an effect of interpersonal communication on work motivation, and (5) there is an influence of innovative behavior on work motivation.. Keyword: Organizational Culture, Interpersonal Communication, Innovative Behavior, and Work Motivation Abstrak: Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: (1) pengaruh budaya organisasi terhadap perilaku inovatif, (2) pengaruh komunikasi interpersonal terhadap perilaku inovatif, (3) pengaruh budaya organisasi terhadap motivasi kerja, (4) pengaruh komunikasi interpersonal terhadap motivasi kerja, dan (5) pengaruh perilaku inovatif terhadap motivasi kerja. Subjek penelitian adalah para guru Sekolah Dasar Negeri Kabupaten Labuhan Batu dengan jumlah sampel sebanyak 283 orang yang diambil dengan cara stratified proportional random sampling, data dianalisis dengan menggunakan analisis jalur setelah dihitung korelasi seluruh variabel penelitian dalam bentuk matriks. Hasil analisis pengaruh variabel eksogen terhadap variabel endogen pada masing-masing substruktur diperoleh (1) budaya organisasi, komunikasi interpersonal, dan perilaku inovatif berpengaruh positif terhadap motivasi kerja guru sebesar 7,7%; 4,7% dan 9,7%  (2) perilaku inovatif dipengaruhi oleh motivasi kerja guru sebesar 5,3%. Hasil penelitian memberikan gambaran bahwa (1) ada pengaruh langsung positif budaya organisasi terhadap perilaku inovatif sebesar 5,24%, (2) ada pengaruh langsung positif komunikasi interpersonal terhadap perilaku inovatif 3,09%, (3) ada pengaruh langsung positif budaya organisasi terhadap motivasi kerja, (4) ada pengaruh komunikasi interpersonal terhadap motivasi kerja, dan (5) ada pengaruh perilaku inovatif terhadap motivasi kerja. Kata Kunci: Budaya Organisasi, Komunikasi Interpersonal, Perilaku Inovatif, dan Motivasi Kerja
Analysis of Price, Taste, and Service Quality on Purchase Decisions for Bandrek Drink in Rantauprapat Siregar, Muhammad Ridho; Al Ihsan, M. Ali; Siregar, Marlina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5650

Abstract

In the business world, competition is an absolute must for every business actor, therefore, business actors need to design the right strategy to attract buyers to buy the products offered. Price, taste and quality of service of a product are some of the factors that influence consumer decisions to make purchases. This study aims to determine the effect of price, taste and quality of service on consumer purchasing decisions for bandrek drinks in Rantauprapat. The population in this study were all consumers of bandrek drink shops in Rantauprapat. The study used multiple linear regression tests. The results of the study showed that the variables of price, taste and quality of service simultaneously had a strong and unidirectional influence on consumer purchasing decisions for bandrek drinks. Price, taste and quality of service partially had a strong and unidirectional influence on consumer purchasing decisions for bandrek drinks.
Analisis Rasio Likuiditas, Leverage, Dan Aktivitas Untuk Menilai Kinerja Keuangan: Studi Pada Subsektor Logistik Dan Pengiriman Di Bursa Efek Indonesia Periode 2020-2023 Pane, Amaliah; Siregar, Marlina; Rambe, Bhakti Helvi
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8442

Abstract

Tujuan dari studi ini untuk menemukan pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), dan Total Asset Turnover (TATO) pada Return on Assets (ROA) terkhusus pada perusahaan yang bergerak di subsektor logistik dan pengiriman periode 2020-2023. Jenis penelitian kuantitatif dengan tipe data panel yang dianalisis melalui program Eviews 12. Total populasi sebanyak 100 laporan keuangan dari Bursa Efek Indonesia (BEI) dengan 52 laporan keuangan sebagai sampel. Data dianalisis melalui asumsi klasik, hipotesis t (parsial) dan F (simultan), dan koefisien determinasi. Pada analisis t tidak ditemukan pengaruh positif serta signifikan CR pada ROA, sementara DER berpengaruh negatif serta signifikan pada ROA, dan TATO berpengaruh positif serta signifikan pada ROA, pada analisis F terdapat pengaruh positif serta signifikan CR, DER, dan TATO pada ROA.
Utilization Of Coconut Water Post Covid-19 Vaccine For Students Of West Bilah State 5 junior high school Pasaribu, Rodiah; Pristiyono, Pristiyono; Prayoga, Yudi; Siregar, Marlina
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.86

Abstract

Corona virus (COVID-19) is an infectious disease caused by the SARS-CoV-2 virus. Most people who contract COVID-19 will experience mild to moderate symptoms, and will recover without special treatment. However, some people will experience severe pain and require medical assistance. The spread of this virus also has an impact on health that occurs through the mouth or nose of an infected person through small fluid particles when the person coughs, sneezes, talks, sings, or breathes.The Covid-19 vaccine is a biological product that contains antigens in the form of microorganisms or part of the resulting substance which is processed in such a way that it is safe, which when given to a person will cause active specific immunity. The Indonesian government's efforts in dealing with the Covid-19 problem aim to create herd immunityso that people become more productive in carrying out their activities. Coconut water is a clear liquid tapped from young, green coconuts, which contains several nutrients and electrolytes. More than 95% of coconut content is water. In the implementation of community service, the method used is socialization by explaining material about Covid-19, Utilization of coconut water, vaccines, various types of vaccines. The implementation of these activities was explained with the help of power points and the distribution of questionnaires.
Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Baba Parfum Dengan Media Promosi Sebagai Variabel Intervening Pratiwi, Cici Widya; Siregar, Zulkifli Musannip Efendi; Siregar, Marlina
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Baba Parfum Dengan Media Promosi Sebagai Variabel Intervening. Jumlah sampel sebanyak 96 responden. Penelitian ini menggunakan uji outerloading, realbility, bootstraping, pengujian hipotesis dan koefisien determinasi dengan menggunakan Smart pls 4. Penelitian dilakukan untuk meneliti bagaimana variabel independent memberikan pengaruh terhadap variabel dependent dan tingkat persentasi pengaruh variabel penelitian dengan melakukan penyebaran angket penelitian kepada responden dan melakukan pengujian. Hasil penelitian menunjukkan bahwa seluruh variabel independent memberikan pengaruh terhadap variabel dependent dengan nilai seluruh t statistik > t tabeldan nilai signifikan <0,05 dengan tingkat determinasi yaitu 0,698 atau 69,80%, persamaan 2 sebesar 0,829 atau 82,90%.
Pengaruh Pemanfaatan Sistem Informasi Keuangan Daerah dan Pemahaman Standar Akuntansi Pemerintah Terhadap Sistem Pengendalian Laporan Keuangan Nasution, Nazariah; Prayoga, Yudi; Siregar, Marlina
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 2: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i2.7403

Abstract

This research is grouped on associative quantitative methods that are characterized by asking the relationship between two or more variables ( Sugiono 2019 : 65 ) to determine the effect of the relationship of the independent variable with the dependent variable.  With a sample of 90 respondents, as known as variable X1 is the utilization of regional financial information systems, variable X2 is the understanding of regional accounting standards and variable Y is the financial statement control system. Stated, Based on research that obtained Fhitung value of 26.811 is greater than 2.71 and sig. 0.000 < 0.05 indicates that the utilization of the regional financial information system (X1) and understanding of Government Accounting Standards (X2) simultaneously have a positive and significant effect on the financial statement control system (Y).  And found that the value of R Square (R2) of 0.367. Which means that the financial statement control system can be explained by the variable utilization of regional financial information systems and understanding of government accounting standards by 36.7%, while the remaining 63.3% are influenced by other factors not examined in this study.
Effects and Influential Factors on the Performance of State Elementary School Principals in North Sumatra Hambali, Hambali; Siregar, Marlina; Sulaiman, Sulaiman; Asiah, Nur; Makmur, Teuku; Ashlan, Said; Muchsin, Muchsin
Jurnal Ilmiah Peuradeun Vol. 12 No. 1 (2024): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v12i1.792

Abstract

Many factors are projected to affect the success of elementary school principals. The basis of this research is the impact and factors that influence the central performance of the State Elementary School Principals in North Sumatra Labuhan Batu Regency, especially the variables of organizational culture, interpersonal communication, innovative behavior, work motivation, and performance of the elementary school principal. This research is quantitative research with ex post facto research. The variables analyzed were not controlled and modified by the researcher, but the facts were revealed based on measuring the symptoms that have been owned or testing what will happen. The path analysis technique was used to investigate the pattern of relationships between variables to know the direct and indirect effects between endogenous and exogenous factors. Research results indicated that the exogenous component that had more substantial direct effect on the principal’s work motivation was the innovative behavior of the principle, interpersonal communication abilities, and the relatively less influential variable was the school’s organizational culture. Meanwhile, exogenous characteristics that had more substantial direct effect on the success of school principals are the school’s organizational culture, the principal’s work drive, innovative conduct and the lowest interpersonal communication abilities.
Co-Authors Adi, Panggih Nur Akmaluddin Akmaluddin Al Ihsan, M. Ali Ariska, Emalia Ayu, Al Fajri Kamal Benyamin Situmorang Gulo, Nur Ainun Hambali Hambali Hanum, Fauziah Harahap, Aziddin Harahap, Mariani Hasibuan, Mila Nirmala Sari Hasibuan, Muhammad Irwansyah Iwan Purnama Junita Junita Kartikaningsih, Reni Leily Nasution, Novrihan Limbong, Christine Herawati Lubis, Junita Makmur, Teuku Mardhatillah, Mardhatillah Mochammad Imron Awalludin Muchsin Muchsin Nasution, Nazariah Nurintan Asyiah Siregar Nur’ainun Gulo Pane, Amaliah Pasaribu, Rodiah Pratiwi, Cici Widya Prayoga, Yudi Pristiyono, Pristiyono Rahmattullah, Rahmattullah Rambe, Bhakti Helvi Reni Kartikaningsih Rohana, R. Sahputra, Ali Said Ashlan, Said Sari, Novi Fitriandika Siregar, Muhammad Ridho Siregar, Zulkifli Musannip Efendi Siti Mayang Sari Sulaiman Sulaiman Wow, Yasaratodo Zulkarnaen Nasution