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All Journal Cannarium (Jurnal Ilmu-ilmu Pertanian) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Peternakan (Jurnal of Animal Science) Jurnal Abdi Insani Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Tri Bhakti Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat
Ritonga, Utan Sahiro
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Socialization and Counseling of Using Social Media for Marketing Salted Fish at Palembang Salted Fish Center (Siabang) Purbiyanti, Erni; Ritonga, Utan Sahiro; Lestari, Susi
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 5 No. 1 (2026)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v5i1.1254

Abstract

This community service activity aims to empower salted fish artisans at the Palembang Salted Fish Center (SIABANG) by providing outreach and training on the use of social media as a marketing tool for their products. The activity focused on basic digital marketing, including techniques for utilizing Facebook as a promotional platform, creating engaging content, using hashtags, scheduling posts, and implementing AI-based technology to support marketing efforts. This activity was implemented using an Asset-Based Communities Development (ABCD) approach that emphasizes identifying and strengthening the artisan community's existing assets. The effectiveness of the activity was measured through a pre- and post-test using five knowledge indicators: posting time, content types and elements, hashtag use, content schedule planning, and the use of AI applications. Evaluation results showed that participants' understanding improved across all indicators, particularly regarding the use of AI technology for narrative creation and marketing content, which increased from 8 to 11 participants who answered correctly. However, several challenges remained related to the use of social media analytics and more effective content planning. Nevertheless, this training had a positive impact, enabling artisans to reduce their dependence on middlemen and market their salted fish products independently through social media
Co-Authors Amalina, Dian Defira, Citra DESSY ADRIANI Endang Lastinawati, Endang Erni Purbiyanti, Erni Henny Malini, Henny M. Huanza M. Yamin Muhammad Andri Zuliansyah Muhammad Arbi Purbiyanti, Emi Pusvita, Ema Putri Ayu Ogari, Putri Ayu Putri, Nurilla Elsya Putri, Nurilla Elysa Putri, Nurillla Elysa Rosmawati, Henny Sari, Serly Novita Silvian, Trissa SUSI LESTARI Swasdiningrum, Trisna Wahyu Thirtawati, Thirtawati Wahyuni, Reshi Yazid, M Yulia Sari Yuliani, Maulidia Tri YUNITA Yunita Yunita