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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM
Saerang, Regina T.
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Economics, Econometrics & Finance Education

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ANALYSING THE DRIVING FORCE OF ENTREPRENURSHIP INTENTION AMONG STUDENTS (CASE STUDY: THE INTENTION OF IBA STUDENTS AT SAM RATULANGI UNIVERSITY TO RUN A BUSINESS) Garera, Debora P.; Massie, James D. D.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.787 KB) | DOI: 10.35794/emba.v9i2.33627

Abstract

Driving forces mean the forces that can give the stimulus to the subject; in this case the stimulus for the student’s entrepreneurial intention. Without the right driving forces; student’s entrepreneurial intention cannot be achieved in the end and thus students in the future may not consider entrepreneur as one of the alternatives for their careers. The research aims to gain more comprehensive understanding regarding the driving force of entrepreneurship intention among students in IBA. This study uses a qualitative method and using interview as the tool to collect data from informants. The findings of this study show that all of the driving forces which are flexibility, family influence and responsibility, teamwork, financial needs and control act as an important driving force that can affect the entrepreneurial intention of college students. Meaning that by emphasizing these driving forces; it can create a better chance for college students to choose entrepreneurship as a major career choice in the future. Based on the result, the major recommendation is regarding the emphasis of these driving forces within college or other educational institution in order to increase the chance of people choosing entrepreneurs as their career path in the future.   Keywords: entrepreneurial intention, financial needs, family influence, flexibility, teamwork, control
THE INFLUENCE OF CONSUMER TRUST AND PERCEIVED VALUE ON CONSUMER PURCHASE DECISION OF E-COMMERCE IN SOCIAL MEDIA (STUDY CASE IN MANADO) Liusito, Reginald A.; Tulung, Joy E.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1220.747 KB) | DOI: 10.35794/emba.8.4.2020.30862

Abstract

Abstract: In this digital era, technological advances cannot be dammed especially in the field of business with an online platform making business activities become tighter due to massive competition. Thus, making purchase decisions absolutely controlled by consumers. The power of consumers in determining the purchase of a product makes producers competing to seduce consumer’s buying interest. The ability of producers to meet the needs and wants of consumers is the key to success in business activities.  This research aims to find out the influence of consumer trust and perceived value on consumer purchase decision of e-commerce in social media. Consumer trust variable consists of perceived integrity, perceived competence, perceived security control, and benevolence. Perceived value variable consists of emotional value, social value, quality/performance, and value price/value of money. This study uses purposive sampling that only observes people who have shopped online through social media. The sample is 100 respondents and analyzed using Multiple Linear Regression analysis. The results of this study have shown that perceived integrity, perceived competence, perceived security control, and benevolence contribute positively to consumer trust. Emotional value, social value, quality/performance, and price/value have positive contribution to perceived value. These results indicate that consumer trust and perceived value have significant and positive effect on consumer purchase decision of e-commerce in social media partially and simultaneously. This study suggests that producers should use social media as the means for selling and maximize its features so that the overall benefits can be felt. Keywords: consumer trust, perceived value, consumer purchase decision
PENGARUH KARAKTERISTIK INDIVIDU, KEPRIBADIAN, DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DI PT. INDUSTRI KAPAL INDONESIA (PERSERO) UNIT DOK DAN GALANGAN, BITUNG Daud, Kurnia Abd R. P.; Sendow, Greis M.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.355 KB) | DOI: 10.35794/emba.v9i2.33731

Abstract

Keunikan manusia itu disebabkan oleh perbedaan antara manusia itu sendiri yang tidak terlepas dari kepribadian yang dimilik oleh manusia. Banyak cara yang dapat digunakan untuk menciptakan sumber daya manusia menjadi kompetensi inti, salah satu caranya dengan menarik dan menjaga karyawan dengan kemampuan professional dan teknis yang unik, berinvestasi dalam pelatihan dan pengembangan para karyawan tersebut. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh karakteristik individu, kepribadian, dan pengembangan sumber daya manusia terhadap kinerja karyawan di PT. Industri Kapal Indonesia (Persero) Unit Dok dan Galangan, Bitung. Populasi dalam penelitian ini adalah seluruh karyawan organik yang berada di PT. Industri Kapal Indonesia (Persero) Unit Dok dan Galangan, Bitung, dengan jumlah yaitu 41 orang. Pendekatan yang digunakan dalam peneltian ini adalah pendekatan analisis deskriptif kuantitatif untuk mengetahui sejauh mana pengaruhnya terhadap kinerja karywan. Hasil penelitian menunjukan bahwa secara parsial karakteristik individu mempunyai pengaruh positif dan tidak signifikan terhadap kinerja karyawan, kepribadian mempunyai pengaruh positif dan tidak signifikan terhadap kinerja karyawan, pengembangan sumber daya manusia mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan, dan secara simultan karakteristik individu, kepribadian, dan pengembangan sumber daya manusia mempunyai pengaruh yang positif dan signifikan terhadap kinerja karyawan di PT. Industri Kapal Indonesia (Persero) Unit Dok dan Galangan, Bitung. Kata Kunci: karakteristik individu, kepribadian, pengembangan sumber daya manusia, kinerja karyawan
ANALYSIS OF TOURIST SATISFACTION BASED ON 5A’S OF TOURISM ELEMENTS TOWARDS TOURIST REVISIT INTENTION TO TOMOHON CITY Warbung, Cicilia J. E; Tulung, Joy E.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.662 KB) | DOI: 10.35794/emba.v9i2.33336

Abstract

Tourism is one of the most expected to drive the economy of a country, the good provided of tourism would attract the attention of tourist. The biggest most concerned with tourism is the tourist who will come to visit and also satisfy tourists who come to tourist destinations so they commit to visit again. The purpose of this study is to find out more about the influence of Tourist Satisfaction based on 5A’s Tourism elements to the revisit intentions of the tourist.. This study used Structural Equation Model (SEM) t to identify the relationships between the identified factors in the model. This study conducts with 100 tourists as the respondents with maximum likelihoods. Findings of this research show that accessibilities, attractions, activities and amenities significantly influence customer satisfaction when they visit object destinations, and also customer satisfaction significantly influence tourist revisit intentions. Meanwhile accommodation cannot increase tourist customer satisfaction in this research. In order to increase and maintain customer satisfaction so they want to revisit again the tourism object, the destinations has to improve the quality to make the tourist more feel comfort when they used do tourism activities.Keyword: accessibilities, accommodations, attraction, activities, amenities, tourist satisfaction, and revisit intention
THE INFLUENCE OF TRUST AND COMMITMENT AT BANK BRI KCP UNIT MOTOLING Pelle, Nathasya F.; Tulung, Joy E.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.314 KB) | DOI: 10.35794/emba.v9i2.33902

Abstract

The purpose of this research is to find out the influence of Trust and Commitment in the Banking Industry, and a lot of the banking industry is looking for ways to achieve its goal. There are many strategies to build relationships with customers, one of them this study to know the influence of trust and commitment at BRI KCP Unit Motoling. How BRI implemented trust and commitment to their customer. The objective of this study to find out about the trust and commitment influence the customer at BRI KCP Unit Motoling. Theories that are used in this research are theories about trust and commitment. The population of this research is all customers BRI KCP Unit Motoling. And the sample is 10 respondents of customers BRI KCP Unit Motoling, these 10 respondents take from the different of occupation. This research used qualitative analysis methods and also using interview and observation techniques. The result and conclusions of this study indicate the application of trust and commitment to customer at BRI KCP Unit Motoling have a positive statement from 10 informants and bonding based on the trust and commitment. This is caused good and best services towards the customer of the bank itself. There are two recommendations in this research: first, trust and commitment are the activities that the bank must consider in order to build a positive and long-term relationship with customers, create more profit that gifts more benefit not only to the company but also give more benefit to customers. Second, the bank must give more improve how to deliver quick information to provide the right information to the customer.Keywords: trust, commitment, consumer behavior
ANALISIS PENGARUH KOMPETENSI, PEMBERDAYAAN DAN KEPUASAN KERJA TERHADAP PRESTASI KERJA KARYAWAN PADA PT. HASJRAT ABADI SUDIRMAN KOTA MANADO Rantung, Priskila M.A; Sendow, Greis M.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.237 KB) | DOI: 10.35794/emba.v8i4.31291

Abstract

Abstrak: Sumber daya manusia adalah faktor kunci dalam mencapai tujuan organisasi. Ini berarti, bahwa manusia merupakan sumber daya strategis dalam semua aktivitas organisasi. Ketatnya persaingan dan tuntutan profesionalitas karyawan yang semakin tinggi menimbulkan banyaknya tekanan-tekanan yang harus di hadapi. Namun apabila karyawan memiliki prestasi kerja yang baik maka karyawan tersebut dapat mengerjakan sesuai apa yang menjadi tujuan perusahaan. Tujuan penelitian ini adalah untuk menganalisis atau mencari tahu pengaruh kompetensi, pemberdayaan dan kepuasan kerja terhadap prestasi kerja karyawan. Jenis penelitian yang digunakan adalah asosiatif dengan metode penelitian kuantitatif. Teknik pengumpulan data menggunakan kuisioner. Populasi dalam penelitian ini seluruh karyawan yang berada di PT. Hasjrat Abadi Sudirman Kota Manado yaitu 70 karyawan. Jumlah sampel yang digunakan yaitu 70, diambil menggunakan teknik sampel jenuh atau sensus. Teknik analisis yang digunakan yaitu analisis regresi linier berganda. Hasil menunjukkan bahwa secara parsial kompetensi berpengaruh positif dan signifikan terhadap prestasi kerja, pemberdayaan berpengaruh positif dan signifikan terhadap prestasi kerja, dan kepuasan kerja berpengaruh positif dan signifikan terhadap prestasi kerja. Secara simultan kompetensi, pemberdayaan dan kepuasan kerja berpengaruh positif dan signifikan terhadap prestasi kerja. Untuk meningkatkan prestasi kerja pada karyawan di PT. Hasjrat Abadi, disarankan untuk pihak manajemen sebaiknya semakin meningkatkan kompetensi, pemberdayaan dan kepuasan kerja karyawan agar mereka dapat semakin terampil dan berkompeten di bidangnya sehingga dengan demikian tujuan perusahaan dapat dicapai lebih dari apa yang diharapkan. Kata Kunci: Kompentensi, Pemberdayaan, Kepuasan Kerja dan Prestasi Kerja.
THE EFFECT OF EXPERIENTIAL MARKETING AND e-WOM ON CUSTOMER LOYALTY (CASE STUDY: D-LINOW RESTAURANT) Wola, Marcelina Indriani; Massie, James D.D.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.195 KB) | DOI: 10.35794/emba.v9i1.32968

Abstract

Tourism is currently an activity that directly monitors and engages the community, thus bringing various benefits to local and surrounding communities. Even tourism has extraordinary energy, which is able to make local people experience metamorphosis in various aspects. Tourism has many benefits for the community, even for the state, the benefits of tourism can be seen from various aspects / aspects, namely the benefits of tourism in terms of economic, socio-cultural, environmental and employment opportunities. D-Linow Restaurant is the one of Tourism in Tomohon. The visitors who have visited the D-Linow Restaurant tourism site usually share their experiences through social media. So that other people can also see their posts. And with the experience and posts on social media about the tourist attractions, many attracted the attention of other visitors.  The purpose of this study was to determine whether The Effect of Experiential Marketing and e-WOM on Customer Loyalty at D-Linow Restaurant. This research uses quantitative methods. To achieve this goal, the researchers distributed questionnaires and the sample used 100 respondents. The results of this study indicate that experiential marketing and e-commerce have a significant positive effect on customer loyalty. Keywords: Experiential Marketing, e-WOM, Customer Loyalty
ANALISIS PEMANFAATAN MEDIA SOSIAL DALAM PENINGKATAN DAYA SAING UMKM (FOOD & BEVERAGE) DI KOTA MANADO Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1020.659 KB) | DOI: 10.35794/emba.v8i4.31588

Abstract

Semakin maraknya penggunaan media sosial oleh masyarakat, yang didukung oleh ketersediaan perangkat dan aplikasi digital yang ada, para pelaku UMKM memiliki peluang yang besar untuk memasarkan dan mempromosikan produk mereka melalui media sosial yang beragam. Tujuan dari penelitian adalah untuk menganalisis penggunaan dan pemanfaatan media sosial serta perannya dalam meningkatkan daya saing UMKM di Kota Manado. Jenis penelitian ini adalah kuantitatif asosiatif dengan menggunakan metode analisis regresi linier berganda. Sebanyak 118 pelaku usaha menjadi responden pada studi ini. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial sebagai Sarana Komunikasi (X1) tidak berpengaruh signifikan terhadap daya saing secara parsial. Namun variabel Media Promosi (X2) dan Sarana Riset Pasar (X3) berpengaruh signifikan terhadap daya saing UMKM ‘Food & Beverage’ di Kota Manado. Sedangkan secara simultan, ketiga variabel berpengaruh signifikan terhadap daya saing. Kata kunci: UMKM, Media Sosial, Daya Saing
THE ANALYSIS OF TECHNOLOGY ACCEPTANCE MODEL (TAM) ON INTENTION TO USE OF E-MONEY IN MANADO (STUDY ON: GOPAY, OVO, DANA) Legi, Denada; Saerang, Regina T.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (781.983 KB) | DOI: 10.35794/emba.v8i4.30951

Abstract

Abstract: In this digital era technology has become a part of today’s people's life, e-money has played an important and central role in the transaction and development of e-money from data 2014-2018 the development of users e-money that always increases, even rather rapidly. The purpose of this study is to find out more about the factors of affecting the intention to use e-money. Four variables used in this research, are Perceived Usefulness, Perceived Ease of Use, Perceived Risk, and Perceived Trust. This study employs multilinear regression to analyze the influence of those variables to intention to use e-money. This study conduct with 100 users of e-money (Gopay, OVO, DANA) in Manado as the respondents. The result of this study showed that Perceived Usefulness and Perceived Risk have no significant influence to Intention to Use e-money, meanwhile Perceived Ease of Use and Perceived Trust have a significant and positive influence on Intention to Use. The applications have to improve their performance and services so that the consumer will feel more secure and more comfortable in making transactions.Keywords: E-money, Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Perceived Trust, Intention to Use.
THE IMPACT OF JOB SATISFACTION AND EMPLOYEE ENGAGEMENT ON EMPLOYEE RETENTION AT PT.MEGAH PRIMA SUPRA MAKMUR MANADO Hido, Esterlita Claudia; Worang, Frederik G.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.342 KB) | DOI: 10.35794/emba.v9i1.32146

Abstract

In era 4.0, Human resources are very important for increasing the profitability of one organization or company. Employees are not effective in working if they do not feel irresponsible and has a negative or positive impact on their of work. If they can not maintain a negative perception or negative development, of course, they can not reach the target or goals and surely the company will give a punishment. With so, confidence and optimism in the company will encourage employees to have a higher sense of attachment and make employees will stay and survive in the company.States According to Gary Dessler, “Human resource management is the process of acquiring, training, appraising and compensating employees and of attending to their labor relations, health & safety and fairness concerns and how to obtain the job satisfaction for represents a person’s evaluation of his or her job and works context. every organization must try to maximize the contribution of each employee to achieve success, each employee needs to find their work goals and satisfaction based on employee engagement and employee retention itself. Keywords: Job Satisfaction, Employee Engagement, and Employee Retention
Co-Authors ,, Adolfina Adolfina, . . Alfero, Febrianto Exel Aruan, Carina Benu, Nada Astria Carmel Benu A.C. Benu Daud, Kurnia Abd R. P. David P. E. Saerang Frederik G. Worang, Frederik G. Garera, Debora P. Greis M. Sendow Hamid, Dhio Adhirezkha Herman Karamoy Hido, Esterlita Claudia Irvan Trang James D. D. Massie, James D. D. James D.D. Massie Jeanefer, Tangkudung A. Joy Elly Tulung Kainde, Shania K. Kalesaran, Maesa R. Kananlua, Abigael L. Kansil, Anggraini C. Kindangen, Devina A. Kindangen, Natalia Shareen Laihad, Rifka Amelia Legi, Denada Lengkey, Laura Verrent Katoce Liusito, Reginald A. Lombogia, Stacia Clearesta Lukar, Marthino Britain Bradley Mallo, Chandra K.H. Mamengko, Rosita Julianda Manery, Benyamin Richard Manuel, Angelia J. Merinda H. Ch. Pandowo Moto, Melanie Tiffany Muhammad, Adirio M. Olbata, Marselino Stevanus Olivia S. Nelwan Onesimus Simanungkalit, Onesimus Paat, Fernando Armando Palimbongan, Reynalda C. M. Pangemanan, Sifrid. S. Paulus Kindangen Pelle, Nathasya F. Pieter, Gabriela M. Pinasang, Ian G. Pongoh, Andreas D. Rantung, Priskila M.A Rita Taroreh Rugian, Nada G.M S.L.H.V Joyce Lapian Saeh, Charlen Sasue, Aurelie A.W. Sekeon, Tria Senduk, Ayleen Tania Sifrid S. Pangemanan Sigar, Frista R. Sondakh, Tiffany Tan, Timoty C. A. Tangdialla, Abraham Aprilio Tumbuan, Willem J. F. A. Tumbuan, Willem J. F. Alfa Victor P.K Lengkong Victor P.K. Lengkong Wajong, Frity C. Waloni, Verren Henny Warbung, Cicilia J. E Wereh, Astri S. Wola, Marcelina Indriani Wungow, Abigail