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All Journal KOMUNIKA Jurnal Pengabdian UntukMu NegeRI Jurnal Ilmiah Ecobuss Journal of English Education and Teaching (JEET) Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar IALLTEACH (Issues In Applied Linguistics & Language Teaching) Jurnal Tekinkom (Teknik Informasi dan Komputer) Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Nivedana : Jurnal Komunikasi dan Bahasa Journal Media Public Relations Jurnal Masyarakat Madani Indonesia Therapy : Journal of Health Science Ecoducation Journal of Public Relations and Digital Communication (JPRDC)
Putri, Intan
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Journal : Jurnal Ilmiah Ecobuss

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Pengaruh Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Perusahaan Shopee Liana, Yuyuk; Putri, Intan; Djafri, Taufik; Priyo, Didik
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1866

Abstract

This study aims to determine the effect of Product Quality on Consumer Loyalty through Consumer Satisfaction. This study uses primary data whose data collection uses a questionnaire. In this study, researchers used the Research Instrument Test (Validity Test, Reliability Test), SEM PLS, Model Accuracy Test (R-Square, Hypothesis Test) with the help of SMART PLS 4. The population in this study were all STIE Malangkucecwara Management Department students totaling 100. The results of the research obtained using the t test show that Product Quality has a significant positive effect on Customer Satisfaction with a result of 0.000, Product Quality has no significant positive effect on Customer Loyalty with a result of 0.070, and Customer Satisfaction has a significant positive effect on Customer Loyalty with a result of 0.000. Keywords: Product Quality, Consumer Loyalty, Consumer Satisfaction.
Co-Authors Adli Adli, Adli Astuti, Sudi Ati, Henny Dewi Laras Dedu, Baltasar S.S Deka, Feiza Salsabila Dendi Dendi, Dendi Diah Triesia Djafri, Taufik Dwipa, Ruswa Elmeizy Arafah Eriyansyah, Rizki Fatwana, Fatwana Hariyadi Hariyadi, Hariyadi Ilahi, Andriadi Anugrah LARAS, henny DEWI Lina Indrawati Maulana, Insan Muhammad Andri Zuliansyah Muhammad Rizki Saputra, Muhammad Rizki Mulyadi, Ahmad Iman Nanda Syukerti Prariska, Donny Priyo, Didik Puspita, Hilda Rahmah, Alfi Rakhmyta, Yunie Amalia Rizki Eka Puteri, Rizki Eka Rizki Eriyansyah Rizki, Rani Ria Sabila, Herlinda Linda Selly Ratna Sari Septiani, Tami Siti Lestari Suryanti, Poppy Syukerti, Nanda WINDA WIDYA SARI, WINDA WIDYA Yuyuk Liana