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All Journal KOMUNIKA Jurnal Pengabdian UntukMu NegeRI Jurnal Ilmiah Ecobuss Journal of English Education and Teaching (JEET) Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar IALLTEACH (Issues In Applied Linguistics & Language Teaching) Jurnal Tekinkom (Teknik Informasi dan Komputer) Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Nivedana : Jurnal Komunikasi dan Bahasa Journal Media Public Relations Jurnal Masyarakat Madani Indonesia Therapy : Journal of Health Science Ecoducation Journal of Public Relations and Digital Communication (JPRDC)
Putri, Intan
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Journal : Journal of Public Relations and Digital Communication (JPRDC)

 1 
THE USES OF GOOGLE MAPS IN DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN SUKAMAJU VILLAGE, PESISIR BARAT DISTRICT, LAMPUNG Dendi, Dendi; Septiani, Tami; Putri, Intan; Syukerti, Nanda; laras, Henny dewi; Suryanti, Poppy
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3074

Abstract

In this research, the writer uses a qualitative descriptive approach. In descriptive qualitative research, interpreting and explaining the data obtained by researchers from interviews, observations, documentation, so as to get answers to problems in detail and clearly. This research activity was carried out at the location of Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung. This study proves that Small, and Medium Enterprises (SMEs) in Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung Province still choose traditional communication, this is due to the slow knowledge of SMEs actors towards online marketing or digital marketing, in using google maps there are still many SMEs actors who do not understand a google maps application, even though this google maps application can help producers and consumers so that the efforts made by producers are known and consumers can easily find information about the efforts that have been made. Lack of knowledge about the use of google maps is also caused by inadequate internet network access factors and the lack of socialization carried out by the community for SMEs in Sukamaju Village.
IMPLEMENTATION OF SOCIAL MEDIA MARKETING BY CULINARY MSMES Putri, Intan
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3594

Abstract

Generally, MSMEs are small-scale businesses owned and managed by individuals or small groups. They typically operate locally and produce a range of products and services, from traditional goods to those using modern technology. MSMEs have unique characteristics, such as flexibility, creativity, and an ability to adapt quickly to changing market demands. This research aims to describe how culinary MSME actors, specifically Sekana Lambidaro in 26 Ilir, Palembang, implement social media marketing. In utilizing social media for marketing, many MSMEs choose to combine various platforms, with Instagram as the primary choice. Instagram attracts MSME entrepreneurs due to its strength in showcasing products through appealing visuals. However, despite Instagram's popularity, only a few MSMEs use marketplaces as their marketing platform. Using social media as a marketing tool is not without challenges. Not all MSME entrepreneurs find it easy to adapt to digital technology. Challenges often stem from internal factors (limited knowledge and skills in information technology) and external factors (hesitance among MSME entrepreneurs to use social media).
FOOD PHOTOGRAPHY AS A PROMOTIONAL MEDIA IN INCREASING THE SALES VALUE OF MSME PRODUCTS sari, winda widya; Putri, Intan; Dendi, Dendi; Mulyadi, Ahmad Iman
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3075

Abstract

The community has a role related to national development, especially in building the economic order, namely in establishing micro, small and medium enterprises (MSMEs). The aim of the research is to find out implementation Food Photography as a Promotional Media in increasing the selling value of Pekon Suka Maju MSME products, Kec. Ngaras, Kab. West Coast, Prov. Lampung. This research method uses descriptive qualitative. This research was carried out in Pekon Suka Maju sub-district. Ngaras district. West Coast of Lampung. This research used 2 data collection techniques, namely: Interviews, Interview techniques and Observation. The research results show that Pekon Sukamaju MSMEs previously did not know about product photography techniques, and some of them thought that product photos were not that important for their business, on average consumers found out about their products by word of mouth. However, after they were introduced to product photos and explained that product photos were very important in their business, especially now in the digital era, product photos are the most important thing for introducing MSME products to consumers. Food photography or also known as Food Photography and commercial ads. This product photo can increase the selling value of the product, this is because product photos are the main thing that every MSME must have in order to increase consumer appeal.
Co-Authors Adli Adli, Adli Astuti, Sudi Ati, Henny Dewi Laras Dedu, Baltasar S.S Deka, Feiza Salsabila Dendi Dendi, Dendi Diah Triesia Djafri, Taufik Dwipa, Ruswa Elmeizy Arafah Eriyansyah, Rizki Fatwana, Fatwana Hariyadi Hariyadi, Hariyadi Ilahi, Andriadi Anugrah LARAS, henny DEWI Lina Indrawati Maulana, Insan Muhammad Andri Zuliansyah Muhammad Rizki Saputra, Muhammad Rizki Mulyadi, Ahmad Iman Nanda Syukerti Prariska, Donny Priyo, Didik Puspita, Hilda Rahmah, Alfi Rakhmyta, Yunie Amalia Rizki Eka Puteri, Rizki Eka Rizki Eriyansyah Rizki, Rani Ria Sabila, Herlinda Linda Selly Ratna Sari Septiani, Tami Siti Lestari Suryanti, Poppy Syukerti, Nanda WINDA WIDYA SARI, WINDA WIDYA Yuyuk Liana