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All Journal Biopsikososial: Jurnal Ilmiah Psikologi Fakultas Psikologi Universitas Mercubuana Jakarta Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Mitra Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Social Responsibility Projects by Higher Education Forum Action Research Literate (ARL) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Innovation Research and Knowledge Jurnal Lemhannas RI Optimal: Jurnal Ekonomi dan Manajemen International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Manajemen dan Bisnis Madani Journal of Artificial Intelligence and Digital Business JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Keuangan dan Bisnis Journal of Mandalika Literature PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Penelitian Terapan Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Lutfi Alhazami
Universitas Dian Nusantara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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PENGARUH STRATEGI GREEN MARKET ORIENTATION DAN GREEN SUPPLY CHAIN RELATIONSHIP QUALITY DALAM MENINGKATKAN GREEN COMPETITIVE ADVANTAGE Alhazami, Lutfi; Tobing, Rudy P.
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10199

Abstract

Abstract The manufacturing industry has been particularly highlighted in creating an environmentally friendly supply chain. This is driven by environmentally conscious consumers who recognize the importance of environmental preservation. The pursuit of an eco-friendly supply chain is also motivated by environmental activists' pressure and government policies that regulate environmentally friendly supply chains. Based on these factors, the objective of this research is to examine the influence of Green Market Orientation and Green Supply Chain Relationship Quality on Green Competitive Advantage at PT Aurora World Cianjur. This research adopts a causality approach and collects data through a questionnaire from a sample of 120 respondents, which is then analyzed using multiple regression analysis. The results of this study indicate that there is an influence of Green Market Orientation, Green Supply Chain Relationship Quality, and Green Competitive Advantage. Keywords : Greean Strategy, Market Orientation, Green Supply Chain Relationship Quality, Green Competitive Advantage
Co-Authors Abdullah, Muhamad Al Faruq Abubakar Betan Aditya, Kelvin Syahrul Ahmad Shukor, Ahmad Shaifful Anuar Aldizar, Addys Allya Agfara Apriani, Ari Apriyana, Nurliya Arya Santun Riyadi Chayatul Jannah Chiutami, Jesslyn Derani Syahreva Desty Febrian, Wenny Didin Hikmah Perkasa Doktoralina, Caturida Donald, Eriklex Eko Bima Sutopo, Israel Elisabeth Christian Eriklex Donald Ester Lina Siringoringo Farlina, Baiq Fina Fauzan, Ray Febrian, Wenny Desty Friska Ledina Situngkir Gabriella Angelica Harjoni Harjoni Harsono, Diwa Yudo Irma Rahmawati Irwanto Israel Eko Bima Sutopo Jasiyah, Rabiyatul Julina, Sinta Kezia Angelita Larasati, Nike Lestari Lestari Lingga Yuliana Mareta, Sigit MARIA BINTANG Meiwanto Doktoralina, Caturida Moch. Jerry Panggaresta Nike Larasati Nurliya Apriyana Pasaribu, Natanael Purnama, Yanthy Herawaty Rahmawati, Siti Irma Ramadhan , Farhan Kusuma Ratu Amanah Amaranth Azalea Ray Fauzan ridwan fauzi RR. Ella Evrita Hestiandari Rudy Sugiharto Rudy Sugiharto Saifullah Saifullah Sani, Indra Selly Beauty Wahayu Tjan Sibarani, Harjono Steffi Laurencia Steffi Laurencia Tetelepta, Edward Gland Tobing, Rudy P. Tria Emi Goulisa Vera Budyarti Vina Wahyu Budi