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Journal : Journal of Ekonomics, Finance, and Management Studies

Dampak Sosial Media Marketing, Daya Tarik dan Kepuasan terhadap Minat Berkunjung Kembali di Desa Wisata Kabupaten Bangkalan AS, Fathor; Rizki
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.802

Abstract

This study aims to examine the effect of social media marketing, attractiveness and tourist satisfaction on interest in visiting again in the tourist village of Bangkalan Regency. The research approach used is quantitative causality. The population consists of tourists who are currently or have visited. The sample size was 120 people. And the sampling technique used is purposive sampling. The data was collected by distributing questionnaires and the results were analyzed using the partial least squares method. The results of the study stated. Social media marketing has a positive and significant effect on tourist satisfaction. Social media marketing has a positive and insignificant effect on interest in visiting again. Attractiveness has a positive and significant effect on tourist satisfaction. Attractiveness has a positive and significant effect on interest in visiting again. Tourist satisfaction has a positive and significant effect on interest in visiting again. Keywords: Social Media Marketing, Attraction, Satisfaction, Interest in revisiting.
Co-Authors Achmad Isya Alfassa Achmad Rafi Al Khalish Agusta Dian Amalia Zylvy Rangkuti Amrullah Anang Walian Anisia Nur Mitha Sari Arief Munandar, Rifki Arny Latu AS, Fathor Asy'ari, Fadli Adiya Badrus Br.Sinaga, Putri Lampita Butar Butar, Marolop Cindy Desi Desventri Etmy Dewi L. Margaretha Edwin Simanullang Emir Syarif Fatahillah Pakpahan Erlangga Ernisa Estri Dewangga C J Famela Saskia Fauzi, Rizal Ahmad Fitrilia, Tiana Gita Juliani Gita Novi Yanti Hamid Abdul Rozak Hanrifki Pratama Harkamto, Juan Hanz Hawila Winona L Herdiansyah, Sopyan Indy Labaron Jati, Estri Dewangga Cadipa Jitro Sembiring, Ronan Joanna N. Sumaji Juang Pajri Perkasa, Moch Julia Mustopa Khairany Azahra Khalish, Achmad Rafi Al Kurniawan, Muhammad regi nidzra kurniawan Kusnadi Lombu, Ravid Aspin Lubis, Elfahmi Meliana Fransisca Sembiring Melinda, Meli Muhammad Iqbal Mukhreza, Destila Munandar, Rifki Arief Nabila Farhana Nadia Putri Utami Napitu, Rousseau Jordan Angelo Nasution, Aisyah Artha Ramadhani Nazwa Cahya Kamila Niswatul Akhyari Nurhasan, Abdul Khodir Pangaribuan, Ariel Zefanya Romaito Lhomak Parmo Pertiwi, Sri Rejeki Retna Pramana, Esa Purba, Abiezer Manora Rahmaniah, Mustika Rahmawati, Alya Ramadhana, Widodo Regina Zulaikha Tizar Renaldy, Andrean Ridwan Rachmat Rina Alfina Rizal Jackson Hutasoit Rousseau Jordan A Safarah Yardha Satria Aprilianto Septianingsih, Asiah Sinambela, Jamalum Siti Nurhalimah Somantri, Dimas Stevanus, Rudolf Sudarto SUNARTO Suseno, Jarot Jati Bagus Syahna Yolanda Tamba, Dianto Gunawan Thantawi, Tubagus Rifqy Tiara, Cut Tria Wulandari Wilarso, Wilarso Willy Wijaya Yardha, Safarah Yosi Sofyan Pangestu Yuli Arnita Pakpahan Yuli Nurhayati Yulia Angrainy Yuniar Zen Yusdi Fathudin