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Transformasi Digital: Pendampingan Pemasaran dan Rebranding untuk Kesuksesan UMKM Umardiyah, Fitri; Ummah, Anita Rohmatul; Sholihah, Noviana Nur; Ma'arif, Iin Baroroh; Pertiwi, Novia Ayu Sekar
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5440

Abstract

Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business activists have been able to keep up with changes in the flow of digitalization. This also happens to MSME activists in Kudubanjar Village. The main objective of this PKM activity is to help MSME activists who do not understand the importance of digital sales and marketing and are able to brand their products. PKM activities were carried out in two stages, namely a workshop which was held on August 8, 2024 and mentoring which was carried out on August 12-15, 2024, August 19-22, 2024 and August 27, 2024. The results obtained are that MSME activists understand what branding and digital marketing are, can make logo designs, and can promote products through WhatsApp Bussines.
Exploring Secondary Students' Perceptions of ELENA (English Letter and Announcement) Learning Media in Enhancing Writing Skill Ma'arif, Iin Baroroh; Rohmah, Charisa Nur
Pedagogi: Jurnal Ilmu Pendidikan Vol 25 No 2 (2025): Pedagogi: Jurnal Ilmu Pendidikan
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/pedagogi.v25i2.2667

Abstract

This study investigates students’ perceptions of the use of ELENA learning media in enhancing their writing skills. Employing a qualitative research design, data were collected through semi-structured interviews, classroom observations, and questionnaires to capture in-depth insights into students’ experiences. The combination of these methods allowed for a comprehensive understanding of students’ experiences and attitudes toward the integration of ELENA in the learning process. The findings reveal that 92 % students responded positively to the integration of ELENA into the learning process. They perceived the media as engaging, supportive, and effective in improving their motivation, organization of ideas, and overall writing performance. Moreover, the interactive and user-friendly design of ELENA was perceived as beneficial in making writing practice more enjoyable and accessible. These results suggest that ELENA has strong potential as an innovative instructional tool for improving students’ writing competence while simultaneously fostering greater interest and participation in classroom activities.
Pengembangan Media Pembelajaran Berbasis Canva pada Materi Daulah Abbasiyah untuk Siswa Kelas XI Madrasah Aliyah Saidah, Nur Aina Faizzatus; Ma'arif, Iin Baroroh
YASIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v5i5.7321

Abstract

The advancement of digital technology demands innovation in the learning process to prevent it from becoming monotonous and disengaging. One of the key issues in the teaching of Islamic Cultural History (Sejarah Kebudayaan Islam or SKI) at the Madrasah Aliyah level, particularly on the topic of the Abbasid Dynasty (Daulah Abbasiyah) is the overreliance on lecture-based methods, which results in low student enthusiasm. This study aims to develop Canva-based learning media that is engaging, interactive, and tailored to student needs. The method used is Research and Development (R&D) with the ADDIE model, consisting of the stages of Analysis, Design, Development, Implementation, and Evaluation. The research subjects were 26 eleventh-grade students at Madrasah Aliyah Al-Bairuny. Instruments included expert validation questionnaires and student response questionnaires. Validation results showed a score of 79% from media experts and 85% from content experts, categorized as “Appropriate.” The student trial yielded an average score of 88.6%, classified as “Very Good.” The study concludes that Canva-based learning media is effective in increasing student motivation and understanding of the Abbasid Dynasty material. The implications suggest that this media can serve as an innovative alternative for SKI learning and a reference for developing similar media in other subjects.