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Transformasi Digital: Pendampingan Pemasaran dan Rebranding untuk Kesuksesan UMKM Umardiyah, Fitri; Ummah, Anita Rohmatul; Sholihah, Noviana Nur; Ma'arif, Iin Baroroh; Pertiwi, Novia Ayu Sekar
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5440

Abstract

Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business activists have been able to keep up with changes in the flow of digitalization. This also happens to MSME activists in Kudubanjar Village. The main objective of this PKM activity is to help MSME activists who do not understand the importance of digital sales and marketing and are able to brand their products. PKM activities were carried out in two stages, namely a workshop which was held on August 8, 2024 and mentoring which was carried out on August 12-15, 2024, August 19-22, 2024 and August 27, 2024. The results obtained are that MSME activists understand what branding and digital marketing are, can make logo designs, and can promote products through WhatsApp Bussines.
Exploring Secondary Students' Perceptions of ELENA (English Letter and Announcement) Learning Media in Enhancing Writing Skill Ma'arif, Iin Baroroh; Rohmah, Charisa Nur
Pedagogi: Jurnal Ilmu Pendidikan Vol 25 No 2 (2025): Pedagogi: Jurnal Ilmu Pendidikan
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/pedagogi.v25i2.2667

Abstract

This study investigates students’ perceptions of the use of ELENA learning media in enhancing their writing skills. Employing a qualitative research design, data were collected through semi-structured interviews, classroom observations, and questionnaires to capture in-depth insights into students’ experiences. The combination of these methods allowed for a comprehensive understanding of students’ experiences and attitudes toward the integration of ELENA in the learning process. The findings reveal that 92 % students responded positively to the integration of ELENA into the learning process. They perceived the media as engaging, supportive, and effective in improving their motivation, organization of ideas, and overall writing performance. Moreover, the interactive and user-friendly design of ELENA was perceived as beneficial in making writing practice more enjoyable and accessible. These results suggest that ELENA has strong potential as an innovative instructional tool for improving students’ writing competence while simultaneously fostering greater interest and participation in classroom activities.