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All Journal Jurnal Pendidikan Bahasa Inggris The Spirit of Society Journal : International Journal of Society Development and Engagement JURNAL PENDIDIKAN TAMBUSAI Jurnal Sastra dan Budaya Dinamika Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI International Journal for Educational and Vocational Studies ACITYA Journal of Teaching & Education JEELS (Journal of English Education and Linguistics Studies) Seminar Nasional Ilmu Terapan Journal of English Language and Pedagogy (JELPA) Metathesis: Journal of English Language, Literature, and Teaching ELite Journal: International Journal of Education, Language and Literature
Fadilah, Eka
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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REPRESENTATION OF INDONESIAN’S BEAUTY CONCEPT IN “CITRA” HAND & BODY LOTION ADVERTISEMENT USING ROLAND BARTHES’ SEMIOTICS APPROACH Kurniawan, Yulius; Putra, Yosua Ade; Fadilah, Eka
ELite Journal : International Journal of Education, Language and Literature Vol. 4 No. 2 (2024): ELite Journal (Volume 4 Number 2, April 2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v4n2.p61-70

Abstract

This study explores the representation of beauty concept in Indonesian advertisements, with a focus on Citra's "Ragam Cantik Indonesia" advertisement, through the lens of Roland Barthes' semiotic theory. However, there is a gap in understanding how these beauty standards are constructed and communicated, particularly in the context of local brands like Citra. This research aims to fill this gap by analyzing the denotative, connotative, and myth to uncover the Indonesian beauty concept in Citra brand advertisement. The advertisement seeks to highlight the racial and cultural diversity of Indonesia,presenting a variety of beauty standards. It features models with diverse characteristics, including fair, brown, and dark skin tones, as well as straight, curly, and hijab-wearing hair styles. This selection clearly represents the multifaceted concept of beauty in Indonesia. Additionally, the ad aims to challenge the prevailing myth that ideal beauty is synonymous with having white skin.
Dark-Skinned Woman's Image Represented in Avon's Catalogue 2022 “WHAT'S NEW” Cosmetic Advertisements: A Semiotic Study Diharjo, Marciella Liauwren; Fadilah, Eka; Linuwih, Endar Rachmawaty
Journal of English Language and Pedagogy (JELPA) Vol. 1 No. 2 (2023): NOVEMBER
Publisher : Universitas Kapuas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/jelpa.v1i2.869

Abstract

In this case, the researcher wants to analyse three advertising posters for the Avon Catalog 2022 product “WHAT'S NEW” out of a total of singers representing dark-skinned women using semiotics. The dark-skinned women who became the object symbolized that the advertised product was suitable for all skin types. This study employs a qualitative approach with descriptive analysis. Therefore, this study aims to identify the signs (icon, index, symbol) and find out the meaning of messages contained in advertising posters through Peirce's theory. The results of this study indicate that there are 13 signs on 3 Avon advertising posters (Eye Love It, Luxury In The Shade of You, Winter-proof Your Skin). Besides that, the researcher also found the meaning of each symbol by using dark-skinned women, which shows that they can also positively impact the beauty world. It could be concluded that each advertisement had a different sign, and this distinct difference had given different interpretations. From the semiotics analysis of ads, the advertiser's complex idea can be quickly delivered by the cons quickly
Grammar Learning At Tertiary Level In Indonesia: A Curriculum Development Of Genre-Task Based Approach Surasmi, Wuwuh Asrining; Suparti, Suparti; Fadilah, Eka
International Journal for Educational and Vocational Studies Vol. 2 No. 1 (2020): January 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i1.1945

Abstract

This article explores the grammar learning in two influential English language teaching (ELT) curriculum approaches to tertiary level and the potential approach to interweave them. The two prominent approaches shaping language learning in Indonesia are communicative language teaching (CLT) specified in Task-based Instruction and Genre approaches rooted in Systemic Functional Language (SFL). Given the various curriculum which comes and goes, bringing together with miscellaneous methods or approaches, it is urgently needed to adapt rather than adopt the wholesale methods or approaches by making the nexus between those two aproaches to fit the context. This article aims at revisiting creative and innovative grammar teaching and learning at tertiary educational level. We elucidate how those approaches foster English as a Foreign Language (EFL), notably, how grammar should be learnt and assessed through them.
Empowering Learner Agency Through Mobile-Driven Transmedia Adventures Kurniawan, Yulius; Fadilah, Eka; Winardi, Yohanes Kurniawan
Jurnal Pendidikan Bahasa Inggris undiksha Vol. 13 No. 2 (2025): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpbi.v13i2.93934

Abstract

Learner agency is a crucial factor enabling learners to make decisions and act upon them, thereby transforming their learning experiences. Identifying agency within the context of digital technology advancements, particularly through mobile-driven transmedia experiences, is essential. This study aims to examine the archetypes of learner agency in task-based activities conducted out of classroom activities. Previous research has predominantly focused on the utility of mobile devices within classroom settings, overlooking the potential benefits of agentive learning opportunities outside the classroom. This study employed a qualitative case study design grounded in Complex Dynamic System Theory (CDST) and tied to Retrodictive Qualitative Modelling (RQM) technique. Data were collected through task observations, Focus Group Interviews, and in-depth interviews. Thematic analysis was used to identify dynamic patterns and signatures related to learner agency and transmedia engagement across contexts. Thirty-five EFL learners participated in three sequential task activities using mobile phones both inside and outside the classroom. From this group, three participants were purposively selected for in-depth interviews to explore their significant experiences in completing the tasks. The findings reveal two primary types of learner agency: intentional and incidental. While intentional agency is limited by spatiotemporal constraints, incidental agency transcends these boundaries. The study's implications highlight the potential of transmedia to empower learner agency through mobile-driven technology, offering valuable insights that can enhance language teaching practices beyond traditional classroom settings.
Perception, Motivation, and Communicative Self-confidence of Indonesian Students On Willingness to Communicate in L2 By Using Facebook Fadilah, Eka
JEELS (Journal of English Education and Linguistics Studies) Vol. 5 No. 1 (2018): JEELS May 2018
Publisher : Universitas Islam Negeri (UIN) Syekh Wasil, Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/jeels.v5i1.562

Abstract

The present study aims to investigate direct and indirect factors affecting willingness to communicate (WTC) in L2 by using Facebook. Second semester English students (n=156) from private and state universities in three cities in Indonesia; Surabaya, Bali, and Malang participated in this study. A set of questionnaire with a 5-point Likert-scale encompassing students’ perception, motivation, communicative selfconfidence (CSC), and Willingness to Communicate (L2 WTC) was used to collect the data. The data were then analyzed using a software package, AMOS 20, to gauge the magnitude of the factors affecting L2 WTC by using FB platform. The finding reveals that there are considerable effects on perception and motivation mediated by communicative self-confidence to WTC. While, communicative self-confidence shows the strongest predictor on L2 WTC.
The Use of Interpersonal Discourse Markers by Donald Trump and Joe Biden in The 2020 Usa Presidential Debate Santoso, Soehartanto Salim; Fadilah, Eka; Kurniawan, Yulius
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menemukan penanda wacana interpersonal yang digunakan oleh Donald Trump dan Joe Biden dalam debat capres 2020. (2) Untuk menemukan fungsi dari jenis penanda yang digunakan dalam debat tersebut. Penelitian ini menerapkan dan menggunakan metode penelitian kualitatif deskriptif dalam menganalisis data dalam debat antara calon presiden, calon presiden, dan calon wakil presiden. Berdasarkan penelitian ini, dapat disimpulkan Donald Trump dan Joe Biden dalam debatnya, keduanya menggunakan penanda interpersonal, dan penggunaan penanda interpersonal dalam debat mereka digunakan dengan baik sesuai dengan fungsi dan penggunaan penanda tersebut (penanda interpersonal) untuk mengatur alur pembicaraan, kata-kata “Sekarang” sebagai penanda transisi, ada “Lihat, dengarkan” untuk berinteraksi audiens lebih banyak mendengarkan. Menurut data yang dilampirkan oleh penulis, Trump menggunakan sekitar 9 penanda interpersonal, masing-masing dengan fungsinya. Dalam skala penanda yang digunakan oleh Trump, penulis mencatat 35 penggunaan penanda interpersonal. Sementara itu, Joe Biden menggunakan sekitar 5 penanda yang juga digunakan oleh Donald Trump, seperti "well, look, sure". Hanya saja Joe Biden tidak menggunakan kata “terus terang” dalam debatnya, penulis mencatat Biden menggunakan penanda interpersonal sebanyak 33 kali yang terekam.Hasil kedua dari penggunaan penanda interpersonal yang digunakan Trump dan Biden dalam debat USA 2020 adalah memberikan pemahaman baru tentang penggunaan penanda, khususnya penanda wacana interpersonal yang digunakan oleh kedua belah pihak dalam debat Amerika yang meliputi ranah politik. Hal ini menunjukkan bahwa penggunaan penanda di Amerika, khususnya dalam debat, menggunakan agresivitas langsung, pertanyaan langsung, dan memperkuat argumen politik. Karena Trump sendiri menggunakan penanda, pidato debatnya terlihat berani dalam berbicara, ia tidak berbasa-basi dan langsung ke pokok permasalahan. Di sisi lain, Joe Biden yang juga menggunakan penanda dalam pidato debatnya, lebih menunjukkan demokrasi. Penanda yang digunakan cenderung menunjukkan empati, dalam debat Joe Biden, penanda yang ia gunakan dalam pernyataannya membuat penanda interpersonal lebih inklusif, dan ia membangun debat yang kompetitif.
Semiotic Analysis on TV Series Industry: Case Study of Criminal Minds Poster Linuwih, Endar Rachmawaty; Harijanto, Shelvie; Fadilah, Eka
Metathesis: Journal of English Language, Literature, and Teaching Vol. 8 No. 1 (2024): Metathesis: Journal of English Language, Literature, and Teaching
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/metathesis.v8i1.814

Abstract

This research aims to identify and explain the signifiers, signified, denotations, connotations meanings, and myths embedded in the signs of the TV series Criminal Minds poster. In this research, the authors used the descriptive qualitative method to identify, analyze, and explain the signs in the Criminal Minds TV series poster. The authors also employ Ferdinand de Saussure and Roland Barthes' semiotic approach in the research. The primary data of this research is taken from both the verbal and nonverbal signs in Criminal Minds TV Series posters. This research shows that there are nine nonverbal and two verbal signs. Furthermore, after analyzing all of the signs (both verbal and nonverbal) in Saussure and Barthes' semiotic approach, this study found that all of the signs carry specific messages. Its purpose is to give the audience teasers or clues about the story, which tells about the journey of all main characters of Criminal Minds. Moreover, the myth commonly found across the signs in this TV series poster is to attract more potential viewers to watch the series.
LANGUAGE FUNCTION USED BY THE MAIN CHARACTER IN “BLACK PANTHER: WAKANDA FOREVER” MOVIE Ningrum, Mabella Lola Kris Mulyo; Linuwih, Endar Rachmawaty; Fadilah, Eka
Seminar Nasional Ilmu Terapan Vol 7 No 1 (2023): Seminar Nasional Ilmu Terapan (SNITER) 2023
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61293/sniter.v7i1.604

Abstract

This study was mainly aimed to analyze language function found in the main character in Black Panther: Wakanda Forever Movie. The objectives of the study were to find what kind of language function used by the main character in Black Panther: Wakanda Forever movie and its social dimension. This study used descriptive qualitative approach. The writer used theory of language function by Holmes to analyze the kinds of language function and Holmes’s theory to find its social dimension. The data was collected from “Black Panther: Wakanda Forever” movie. The result of this study showed there were eight types of language function used by the main character. They were referential, expressive, directive, heuristic, commissive, phatic, metalinguistic, and poetic function of language. The writer also found there were social distance scale which were intimate, distant, high solidarity, and low solidarity, and two functional scale which were high information content in the main character’s utterances.
A SEMIOTIC APPROACH ON GENDER STEREOTYPING ON BEAUTY PRODUCT ADVERTISEMENT Wibowo, Samitha Ayuriescha; Fadilah, Eka; Linuwih, Endar Rachmawaty
Seminar Nasional Ilmu Terapan Vol 7 No 1 (2023): Seminar Nasional Ilmu Terapan (SNITER) 2023
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61293/sniter.v7i1.605

Abstract

The purpose of this research is to find out the signs that are depicted in the beauty product advertisements and to find out what are the meanings of the signs that are related to gender stereotypes, by using semiotics theory by Charles S. Peirce. Descriptive qualitative method is also used in this research by analyzing MS Glow x Ayu Dewi – Rahasia Tampil Menarik Wanita hebat and MS Glow x Keanu – Cakep itu Nasib, Good Looking itu Pilihan. In addition, the researcher determined the icon, index, and symbols from those two advertisements as the data. The findings indicate that there are 3 icons, 3 indexes, and 3 symbols that represent women as housewife and women who multitask, 1 icon, 1 index, and 1 symbol that represent woman as a career woman, 1 icon, 1 index, 1 symbol that represents man who was acting tough, and 2 icon, 2 index, and 2 symbols that represent man who has occupational role as celebrity.
SPEECH STYLE USED BY THE MAIN CHARACTERS IN HIDDEN FIGURES MOVIE Nickita, Debby Sarah; Fadilah, Eka; Kurniawan, Yulius
Seminar Nasional Ilmu Terapan Vol 7 No 1 (2023): Seminar Nasional Ilmu Terapan (SNITER) 2023
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61293/sniter.v7i1.606

Abstract

The purpose of this study was to analyze the types of speech styles used by the main characters in the Hidden Figures movie and the factors governing the use of specific speech style. According to Joos (1967) there are five types of speech styles; frozen, formal, consultative, casual, and intimate. The study only focuses on the conversation between the main characters with colleagues and family. The descriptive qualitative approach proposed by Ary et al (2010) was used in this research. The data considered for the study was the movie’s subtitles. Hereafter, the utterances classified based on their features of speech styles. The present study found that five types of speech styles have been used in the film. The most used speech styles are formal and casual. The factors govern the use of certain speech styles are the following: the social background of the addressee, speech convergence, and age of the addressee.
Co-Authors Alie, R.M. Mahrus Alviansyah, M. Khakim Angelina, Merry Arie Indartono Choirul Umam, Choirul Diharjo, Marciella Liauwren Harijanto, Shelvie I Putu Artaya Kartosugondo, Susan Kurniawan Winardi, Yohanes Kurniawan, Yohanes Kurniawan, Yulius Kwardojo, Gabriella Lailatul Musyarofah, Lailatul Lestariningsih Lestariningsih Linuwih, Endar Rachmawaty Munawar Munawar Nickita, Debby Sarah Ningrum, Mabella Lola Kris Mulyo Putra, Yosua Ade Rahmat, M. Basuki Rizal Bahaswan Roni Saputra, Roni Rosyana, Salma Salindeho, Stefany Ellen Santoso, Soehartanto Salim Sari, Chendy Cynthiana Sri Wiwoho Mudjanarko, Sri Wiwoho Stefanus, Juan Suparti Suparti Surasmi, Wuwuh Asrining Suyono, Joko Syaiful Syaiful Tanwijaya, Donny Wibowo, Samitha Ayuriescha Winardi, Yohanes Kurniawan Wongui, Maria Stevani