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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Sains dan Teknologi JUTIK : Jurnal Teknologi Informasi dan Komputer Jurnal RESISTOR (Rekayasa Sistem Komputer) International Journal of Natural Science and Engineering International Journal of Engineering and Emerging Technology JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) INSERT: Information System and Emerging Technology Journal JSIKTI (Jurnal Sistem Informasi dan Komputer Terapan Indonesia) International Journal Of Computer, Network Security and Information System (IJCONSIST) Jurnal Manajemen dan Teknologi Informasi Jurnal Pengabdian Kepada Masyarakat SEWAGATI Jurnal Bahasa Rupa IJISCS (International Journal of Information System and Computer Science) Jurnal Bahasa Rupa
Wardani, Ni Wayan
LPPM STMIK STIKOM Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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IMPLEMENTASI MEDIA DESAIN KOMUNIKASI VISUAL UNTUK MEMBANTU PROMOSI USAHA JASA SUANDA BALI DRIVER GUIDE I Nyoman Agus Suarya Putra; I Nyoman Artika; Ni Wayan Wardani
Sewagati Vol. 5 No. 1 (2026): SEWAGATI
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v5i1.6620

Abstract

This community service aims to develop the visual identity and promotional media for the micro-enterprise "Suanda Bali Driver Guide", located in Gianyar, Bali. The main problem faced by the partner is the lack of optimal digital promotion, as well as the absence of a logo, trademark, and a professional video profile. The urgency of this research is to increase brand awareness and market reach amidst the highly competitive tourism industry. The method implemented includes identification, data analysis, visual communication design (pre-production, production, and post-production), and evaluation. The result of this activity is the creation of a brand logo and a 10 minute promotional video edited using Adobe Premiere CC. The outputs are designed based on visual communication principles to highlight the partner's unique local culture and excellent service. In conclusion, implementing strategic digital marketing and visual design significantly supports the business development, professional image, and economic growth of the tourism transportation service.
Co-Authors Aniek Suryanti Kusuma Baehaqi Batubulan, Kadek Suarjuna Desak Dwi Utami Putra Devi Valentino Waas Dewa Ayu Giovany Angga Indrya Dirgayusari, Ayu Manik Dwiputra, I Made Kohe Taruna Eddy Hartono Erawati, Kadek Nonik Gede Indrawan Gede Rasben Dantes Gede Surya Mahendra I Dewa Made Krishna Muku I Gede Andika I Gusti Ayu Agung Diatri Indradewi I Kadek Adiana Putra I Nyoman Agus Suarya Putra I Nyoman Artika I Putu Agus Eka Darma Udayana, I Putu Agus Eka I Putu Yoga Indrawan I Wayan Darmadi I Wayan Dharma Suryawan I WAYAN SUDIARSA Indra Pratistha Kadek Arya Wirtiana Putra M Kotama, I Nyoman Darma Luh Gede Bevi Libraeni Luh Putu Rara Ayu Ratnaningrum Ma’sum, M. Arif Mega Dewi Setyawati Ni Kadek Ariasih, Ni Kadek Ni Kadek Ayu Nirwana Ni Luh Wiwik Sri Rahayu Ginantra Ni Made Mila Rosa Desmayani, Ni Made Mila Rosa Nugraha, Putu Gede Surya Nyoman Arya Wiradarma Pradhana, Anak Agung Surya Putra, Putu Satria Udyana Putu Gede Surya Cipta Nugraha PUTU SUGIARTAWAN Saraswati, Ni Wayan Sumartini Silaen, Debora Hotnauli Sita Haniyatus Salimah Sutarwiyasa, I Ketut Willdahlia, Ayu Gede Winatha, Komang Redy