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All Journal SPEKTRUM: Jurnal Pendidikan Luar Sekolah (PLS) Jurnal Edukasi Universitas Jember JAM : Jurnal Aplikasi Manajemen Journal of Nonformal Education FKIP e-PROCEEDING DIKLUS: Jurnal Pendidikan Luar Sekolah Jurnal Edukasi Masyarakat Learning Community : Jurnal Pendidikan Luar Sekolah Comm-Edu (Community Education Journal) AT-TA`DIB Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Review of Management and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Adult and Community Education (IJACE) Jurnal Bina Desa JPUS: Jurnal Pendidikan Untuk Semua Jurnal Pengabdian Masyarakat Sains dan Teknologi Pancaran Pendidikan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Arif Tukiman Hendrawijaya
Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Comm-Edu (Community Education Journal)

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POLA KEMITRAAN PENTAHELIX UNTUK PENINGKATAN KOMPETENSI PEMASARAN PELAKU USAHA MIKRO KECIL MENENGAH : (Program Kolaborasi Solo Technopark Bersama Bukalapak) Sholihah, Amalia Putri; Hendrawijaya, Arief Tukiman; Hilmi, Muhammad Irfan
Comm-Edu (Community Education Journal) Vol. 7 No. 2 (2024): Mei 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/commedu.v7i2.19509

Abstract

Partnership is a collaboration between two or more partner that jointly benefit each other to build joint collaboration in activity program using the pentahelix model partnership. Pentahelix which consist of 5 stakeholders GBCAM (Government, Business, Community, Academy, Media). The collaboration partner between Solo Technopark and Bukalapak is signed with a cooperation agreement and MoU (memorandum of Understanding) that is legally valid and exsiting SOPs. Activities are conducted in the form of workshops and webinar. This activity was implemented because many business actors did not really understand about marketing. That way Solo Technopark and Bukalapak want to make MSME actors more advanced and able to improve human resources through workshops and webinar. Presented material in the form of 4P’s marketing mix consisting of product, process, place, and promotion. With the aim that thet are able to absorb the material presented and can improve marketing competencies to compete with the current market. This research uses descriptive research with a qualitative approach to obtain in-depth information and based on facts in the field during this research. The result showed that the partnership with the pentahelix model can be carries out well. Workshops and webinar activities are able to provide MSME actors with increased marketing competence in the form of knowledge and skills.
Co-Authors Aisyah Nur Khasana Alimah, Deni Mutta Annisa, Insan Astadini, Amelia Umi Ayunda Alifiya Damayanthi Bhakti Setyo Budi, Bhakti Setyo Cahyati, Ida Dwi Chanif, Arini Milla Deditiani Tri Indrianti Deva, Mega Cahya Dewantoro, Bayu Zumar Dina, Adilla Mey Djodik Wirabuana Efianti, Herni Ekawati, Bibi Faiqotul Himmah, Irliana Fatika, Sella Nindy Fatimatus Zahra, Fatimatus Febriana, Yesi Dian Frimha Purnamawati Fuad Hasan Fuad Hasan Fuad Hasan Fuad Hasan Helmiyana, Zelfy Hendrayani, Ragil Nurin Ihdafiyah, Tsinta Tanala Irliana Faiqotul Himmah Irliana Faiqotul Himmah Kustika, Shinta Dwi Laili, Vivin Nur Lestari, Winda Dwi Linda Fajarwati Lutfi Ariefianto Lutfi Ariefianto Lutfi Ariefianto Maisyaroh, Liya Maldarisa, Olivia Greta Mardiana, Syadza Aulia Mohammad Wildan Habibi, Mohammad Wildan MUHAMMAD IRFAN HILMI Mustaghfiroh, Umam Mutadim Wahyudi Nadhiroh, Annisa Retno Nani Sintiawati Ningrum, Tri Setiya Niswatul Imsiyah Ni’mah, Zulfa Qurrota Nuranita, Wilda Tsani Nurbaidah, Ririn Nurdiana, Grafita Nuriadi, Ika Nurida Ofri Somanedo oktavia pratiwi, winda Oktavianti, Tyara PRASETYO, BENNY Prastiyo, Arga Purnamawati , Frimha Putri, Dita Ngandika PutrI, Nadhin Nazhela Rahman, Dhonny Abdul Rahman, Yayang Martaning Dia Rakadewa, Elang Rakhmkad, Anang Razzaki, Mohammad Anwar Rizka Herdian Lestari Rizkiyah, Laili Rohima Rohima Rozi, Mohammad Fathur Saputri, Wiga Ines Saputro, Domas Adi Saputro, Toha Rizky Setiyani, Gayuh Shinta Ayu Lestari Sholihah, Amalia Putri Siti Fatimah Sofiana, Hairus Sri, Miftah Dini Sulas Subagio, Achmad Fauzi Syifa’ani, Hikmah Sylva Alkornia Tatang Ary Gumanti Tulastri, Tulastri Ulniani, U Utama, Ardansyah Panji Wahyuni, Win Wicaksono, Iwan