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Sosialisasi Digital Marketing UMKM dalam Optimalisasi Potensi Ekonomi Desa Arisetyawan, Kukuh; Rachmawati, Lucky; Nur'aini, Salsabila; Nur Adha , Anjestasya Anggrahi; Firmansyah, Alhafiz Hamzah; Ardini , Cheva Adisty; Ariyadi, Atha Adinata
International Journal of Community Service Learning Vol. 7 No. 2 (2023): May 2023
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v7i2.56878

Abstract

Pemahaman masyarakat untuk mampu memaksimalisasi sumber daya yang ada dengan tersistem masih kurang. Banyak UMKM yang belum memiliki nama atau merk produk, sehingga tidak bisa membuat logo untuk produk mereka sendiri. Penelitian ini bertujuan untuk menganalisis kegiatan sosialisasi digital marketing UMKM dalam optimalisasi potensi ekonomi desa. Jenis penelitian merupakan penelitian deskriptif. Metode pengumpulan data menggunakan wawancara dan tes. Sosialisasi tersebut diikuti oleh seluruh Responden UMKM yang ada di Desa berjumlah 29 orang (pemilik UMKM). Proses analisis data dilakukan dengan melihat perbandingan hasil pretest dan post-test. Hasil penelitian menunjukkan hasil pre-test dan post-test, diketahui pengetahuan peserta yang semula hanya 56% meningkat menjadi 80% peserta UMKM. Sehingga kesimpulan dari kegaitan pengabdian ini adalah masyarakat yang memiliki UMKM sudah mulai memahami mengenai digital marketing dengan baik karena metode sosialisasi dan FGD untuk mempermudah masyarakat dalam memahami materi digitalisasi marketing. Implikasi penelitian ini diharapkan Pelaku UMKM yang menjadi target sosialisasi ini mampu menciptakan citra usaha (branding), logo dan packaging yang baik demi efisiensi dan efektifitas kinerja dari usaha yang dijalankannya.
The Influence of Population and Government Expenditure on Surakarta City Original Revenue 2006-2023 Wijaya, Fahnur Ari; Arisetyawan, Kukuh; Fisabilillah, Ladi Wajuba Perdini; Putri, Risqi Noor Hidayati
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.710

Abstract

One of the problems that still occurs in the region until now is the problem of regional finance. This study aims to determine whether population and government expenditure have an influence on local revenue in Surakarta City in 2006-2023. This study uses an associative quantitative approach and the method used is multiple linear regression processed with the help of STATA 13. The results showed that population and government expenditure have a positive and significant effect on local revenue. Simultaneously, both variables have a significant effect on local revenue in Surakarta City.
Digitalization of Data Management: Optimizing the Potential of Tawangsari Village, Sidoarjo Aminudin Ma'ruf; Lucky Rachmawati; Mohammad Wasil; Kukuh Arisetyawan; Ruth Eviana Hutabarat; Clara Sinta Prameswari Ramadhani
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1665

Abstract

The current data management system of Tawangsari Village is a manual. This creates obstacles for village officials and the community around them. Looking at the problem, it is necessary to digitize the data management system to tackle issues faced by the management of Tawangsari Village. The use of digital systems is believed to be able to handle the problem of information dissemination in Tawangsari village. The community service at Tawangsari Village aims to share the implementation of a digital data management system. In addition, the community service program is intended to enhance further collaboration between academia and the community. Based on security and ease of use, the community service program offers Google Forms as a tool for data management. Using Google Forms applications will bring changes from a conventional to a paperless culture. The community service program has unlocked the untapped potential of village data management to be more reliable
Pengaruh Upah, Pertumbuhan Ekonomi, dan Pendidikan Terhadap Penyerapan Tenaga Kerja Provinsi Banten Rahmatin, Nur Ihriza; Solekha, Sheptia Dwi Imroatus; Putri, Icha Kartika; Nilasari, Aprilia; Arisetyawan, Kukuh
Jurnal Ekonomika : INDEPENDEN Vol 4 No 2 (2024): Agustus 2024
Publisher : Universitas Negeri Surabaya

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Abstract

The aims of this study is to determine the effect of economic growth, minimum wage, and education on labor absorption in Banten Province in 2019-2023. The analysis was conducted using panel data regression with the Fixed Effect Model (FEM) approach. The results show that economic growth has a significant negative effect on labour absorption, while minimum wage has a negative but insignificant effect. In contrast, education has a positive and significant effect on labour absorption. The results also show that all independent variables in this study simultaneously have a significant effect on labour absorption.
The PENGARUH PDRB DAN USIA PRODUKTIF TERHADAP PENYERAPAN TENAGA KERJA ERA BONUS DEMOGRAFI Asia, Rama Putri; Rizqi, Firistya Sabrina; Faradilla, Silvia Putri; Nilasari, Aprillia; Arisetyawan, Kukuh
Jurnal Ekonomika : INDEPENDEN Vol 4 No 2 (2024): Agustus 2024
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to analyze the impact of Gross Regional Domestic Product (GRDP) at current prices and the productive age population on labor absorption in Indonesia during the demographic bonus era. The demographic bonus is a period where the productive age population is larger than the non-productive population, offering opportunities to increase economic growth through higher employment absorption. Using secondary data from the Central Bureau of Statistics (BPS) and various panel data regression analysis methods, this study finds that GRDP and the productive age population significantly influence labor absorption in Indonesia. These results highlight the importance of policies that support job creation to fully capitalize on the potential of the demographic bonus. Keywords: Demographic Bonus, GRDP, Labor Absorption, Productive Age
Faktor-Faktor Yang Mempengaruhi Tingkat Pengangguran Terbuka di Provinsi Banten Tahun 2020-2023 dwi lestari, indri; Sulistiyaningsih, Nur Ayu; Sibatuara, Trisha Clarita; Nilasari, Aprillia; Arisetyawan, Kukuh
Jurnal Ekonomika : INDEPENDEN Vol 4 No 3 (2024): Desember 2024
Publisher : Universitas Negeri Surabaya

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Abstract

This study investigates the impact of Labor Force Participation Rate, Minimum Wage, and Population Size on the Open Unemployment Rate across Districts/Cities in Banten Province. The research employs panel data, incorporating both cross-sectional and time series data from 2020-2023. Through the application of Fixed Effect Model (FEM), the findings reveal that Labor Force Participation Rate and Population Size demonstrate no significant effect, whereas Minimum Wage exhibits a significant influence on the Unemployment Rate in Banten. The simultaneous test indicates that these three variables collectively have a significant impact on unemployment levels in Banten Province.
PENGARUH IPM DAN UMK TERHADAP TINGKAT PARTISIPASI ANGKATAN KERJA DI JAWA TENGAH Solicha, Firda Armaatus; Agustin, Indah Dwi; Efend, Silvie Putri Wahyu; Arisetyawan, Kukuh; Nilasari, Aprillia
Jurnal Ekonomika : INDEPENDEN Vol 4 No 3 (2024): Desember 2024
Publisher : Universitas Negeri Surabaya

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Abstract

The labour force participation rate is a crucial indicator of a region's economic dynamics, since an imbalance between labour force growth and job creation can result in elevated unemployment and hinder regional development. The government attempts to increase labor force participation by improving the quality of human resources and setting the minimum wage. This study uses BPS data and panel data regression analysis to determine the effect of the Human Development Index (HDI) and MSE (District/City Minimum Wage) on the labor force participation rate in Central Java. The findings of this study show that MSEs have no significant impact on labor force participation in Central Java Province, but HDI has a significant impact.
Welfare Tendency Probability: A Study on Poor Households in Indonesia Rachmawati, Lucky; Cahyono, Hendry; Azhar, Nur Azirah Zahida Binti Muhammad; Othman, Norashida; Shakil, Nurul Syifaa Mohd; Arisetyawan, Kukuh
Signifikan: Jurnal Ilmu Ekonomi Vol 13, No 2 (2024)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v13i2.40800

Abstract

Research Originality: Poverty is an important issue in the discussion of economic development. The problem of household poverty in Indonesia is not enough to be analyzed at the macro level; it should also be analyzed in microeconomic settings. Research Objectives: This study uses secondary data sourced from the results of the Indonesian Family Life Survey (IFLS) surveys in 2007 and 2014 to determine the trends in household characteristics (social, economic, and demographic) and their influence on the level of welfare of poor households, the share of household spending inequality, and poverty alleviation strategies through a household-based policy approach in Indonesia.Research Methods: Meanwhile, the research method used is Multinomial Logistic Regression.Empirical Results: The results of the study found that the education level of the head of the household, place of residence, and household size contributed to the value of the opportunity of the household welfare position in each category. Meanwhile, Javanese have the highest level of inequality in terms of ethnic expenditure distribution and the lowest in terms of welfare.Implications: This study implies that the condition of the head of the family dramatically influences welfare at the household level.JEL Classification: C49, O11, Q01, R58
Pengaruh Upah Minimum dan Indeks Pembangunan Manusia (IPM) Terhadap Tingkat Partisipasi Angkatan Kerja (TPAK) di Jawa Timur Tahun 2018-2023 Awary, Nadiah; Sasmitaningroh, Pangastuti Nur; Sari, Amanda Devita; Nilasari, Aprillia; Arisetyawan, Kukuh
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.5096

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Upah Minimum Regional (UMR) dan Indeks Pembangunan Manusia (IPM) terhadap Tingkat Partisipasi Angkatan Kerja (TPAK) di Provinsi Jawa Timur selama periode 2018-2023. TPAK merupakan indikator utama dalam mengukur kontribusi angkatan kerja terhadap perekonomian. Meskipun UMR dan IPM di Jawa Timur mengalami peningkatan setiap tahunnya, TPAK justru menunjukkan fluktuasi. Penelitian ini menggunakan metode regresi linier berganda dengan data sekunder yang diperoleh dari Badan Pusat Statistik (BPS). Hasil analisis menunjukkan bahwa UMR memiliki pengaruh signifikan terhadap TPAK, sementara IPM tidak signifikan namun mendekati tingkat signifikansi pada level 10%. Secara simultan, model penelitian ini mampu menjelaskan 77,1% variasi TPAK. Faktor-faktor lain, seperti ketersediaan lapangan kerja yang tidak sesuai dengan keterampilan tenaga kerja, juga menjadi penghambat dalam peningkatan TPAK. Penelitian ini memberikan saran untuk kebijakan ketenagakerjaan dan pembangunan manusia yang lebih terfokus di Jawa Timur guna meningkatkan partisipasi tenaga kerja yang lebih berkualitas.
International Culture Awareness: Indonesia-Thailand Joint Community Service Arisetyawan, Kukuh; Ma‘ruf, Aminudin; Seno Aji, Tony; Cahyono, Hendry; Restikasari, Wenny; Srisuk, Prattana; Irawan, Nico; Kharisma, Safa
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.782

Abstract

The introduction of Indonesian culture is carried out through an understanding of ethnicity, art, language, and customs. This cultural sharing is considered effective as a means to promote the nation's culture and increase understanding between nations as a bridge to improve cross-cultural understanding and strengthen bilateral relations between the two countries. By introducing Indonesia's cultural diversity to the Thai people, it is hoped that it can increase understanding of the importance of culture as a form of national identity and maintain social harmony. By using the observation approach, sharing season, and presentation to identify the impact of the introduction of Indonesian culture on the perception of Thai society, with the main focus on cultural understanding, we can establish international cooperation. This study shows that this cultural introduction initiative can enrich Indonesia's cultural insights in the Thailand community, especially in Thai Global Business Administration Technological College (TGBC), as well as make them aware of the importance of culture as a national asset that must be preserved and appreciated. This can open up opportunities for cooperation in academic and non-academic fields, which will later create a closer and mutually beneficial relationship between the two countries.
Co-Authors Agustin, Indah Dwi Amelia, Rosa Aminudin Ma'ruf AMINULLAH, BRILLIAN AKBAR Anik Indrawati Anwar, Anastasya Rolina Aprelia, Rizky Wahyuning Putri Ardini , Cheva Adisty Ariyadi, Atha Adinata Asia, Rama Putri Attaqi, Lifya Fillahi Awaliyah, Lisa Fadilah Awary, Nadiah Azhar, Nur Azirah Zahida Binti Muhammad Christiayu Natalia Clara Sinta Prameswari Ramadhani Devanto Shasta Pratomo Dita Putri Eka Wahyuni dwi lestari, indri Efend, Silvie Putri Wahyu Effendi, Amanda Lailatul Khofifah Erlyn Yuniashri Fahnur Ari Wijaya Faradilla, Silvia Putri Firmansyah, Alhafiz Hamzah Hendry Cahyono Hutabarat , Ruth Eviana Huzaimi, Fidya Dewi Kharisma, Safa Ladi Wajuba Perdini Fisabilillah Lillah, Neha Galih LUCKY RACHMAWATI Lustina Fajar Prastiwi M. Pudjihardjo Maharatni, Rina Dwi Ma‘ruf, Aminudin Mohammad Wasil Muhammad Arkan Rabbani Nico Irawan Nilasari, Aprilia Nilasari, Aprillia Ningsih, Anik Kurnia Ningsih, Nuraini Kusuma Nur Adha , Anjestasya Anggrahi Nur Azirah Zahida Mohamad Azhar Nur'aini, Salsabila Nurul Hanifa Nurul Syifaa Mohd Shakil Othman, Norashida Pertiwi, Rizka Dwi Yulian Prabowo, Prayudi Setiawan Putri, Icha Kartika Putri, Natasya Aditya Rachmad Kresna Sakti Rahmatin, Nur Ihriza Ratnaningsih, Ayu Risqi Noor Hidayati Putri Rizqi, Firistya Sabrina Ruth Eviana Hutabarat Saputra, Dimas Galih Sari, Amanda Devita Sari, Aprilia Herlina Sasmitaningroh, Pangastuti Nur Sasongko Sasongko, Sasongko Shakil, Nurul Syifaa Mohd Sibatuara, Trisha Clarita Solekha, Sheptia Dwi Imroatus Solicha, Firda Armaatus solihah, Nabilatus Srisuk, Prattana Sulistiyaningsih, Nur Ayu Suryani, Meina Putri Tony Seno Aji Wenny Restikasari Wijaya, Fahnur Ari Wijaya, Nila Aristia